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Football Team Drills Through Rain
Daily
Trojan
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EVK to Sponsor Orientation Tea
Vol. XLIV
Los Angeles, Calif., Thursday, Apr. 30, 1953
No. 122
894 Cast Ballots During First Day
lumni Day Plans Feature Ball Game
Sheding his chancellor’s robes for a chest protector, ufus B. von KleinSmid will take to the field May 16 to mpire the faculty-alumni baseball game on Bovard field.
The game, scheduled to begin at 2 p.m., is one of the any activities planned for the annual Alumni day.
SCs most distinguished alumnus
rom Queen pplicants ust Hurry
Midnight was a fatal hour for "inderella, but it will be a golden ne for the senior coed crowned ueen May 16.
Applications for the contest ust be in b£ 4:30 tomorrow, rry Spector, senior class presi-nt, announced. A box for photo-aphs (8 by 11 glossy) and ap-' cations has been placed in 215 Spector added.
All entrants must be senior ne contestant from each soror-y and dormitory is requested to iter the contest and to be pre-t the first elimination judg--g Monday evening at Phi Kap-psi house.
Judging Starts Contestants should wear suits nd be at the house by 6:45. Judg-g will begin at 7. Only judges all be present, Spector said. Date dresses will be worn at 'he second elimination at Delta cau Delta house, May 7 at 7 .m.
Third and final judging will e place at Kappa Sigma house ay 13 at 6 p.m. Dress will be ormal-
Queen aspirants should be pre-ared to discuss their school act-•ities, future plans, and to an-'er any questions asked by the dges, Spector said.
Gold Cup Given The queen and two attendants each receive a gold cup for eir house or dormitory and a sonal favor for themselves hen they are crowned at the rom.
Freddy Martin and his band will ay for the prom at Riviera club from 9 to L Bids may be obtained at Student Union ticket office upon pre-mtation of senior activity tick-ts. Less than two weeks re-ain for seniors to pick up their ids.
Dom Lieuzzi, publicity chair-an, asked members of the jun-r council who pledged to buy ckets to do so as soon as pos-ble.
of the year will be named by Bernard C. Brennan, president of the General Alumni association, at a luncheon and program held in the park between Founders hall and the Administration building.
At this time President Fred D. Fagg Jr. will give a welcoming address to the alumni. Lewis K. Gough, national commander of the American Legion, will be guest speaker.
Sports and Lecture Following registration at 9 a.m., fathers and sons may attend varsity football practice on Bovard field, while the women hear a lecture by Dr. Eleanor Metheny, “Relaxation Is in the Mind.” Other morning events will include open house at the new dental clinic, Hale court finals by law students, an engineering film on off-shore oil deposits, demonstrations by the new television studio, a picture display of “The SC Story, Past and Future,” and campus tours in open “Troy Trolley” tram cars.
During the evening 6he fraternity and sorority houses on the Row will be open.
Hostess Named Mary I. D’Arcy, third-generation student, ’ as appointed by W. Worth Bernard, general chairman, as hostess for the day.
Her parents, Mr. and Mrs. Nicholas A. D’Arcy Jr., were members of the class of ’29, and her grandparents, Mr. and Mrs. William R. Moorehouse, attended SC in 1900.
SC grads who will attend Alumni day include Dr. E. ,P. Hilliker, member of the first class In dentistry in 1900; Mrs. Dora M. McLaughlin, class of ’98; and Dr. William P. Boynton, oldest Trojan professor, who taught Latin in 1890.
ELECTIONS COMMISSION workers yesterday received last-minute briefing from Dr. Alex Aloia, student activities adviser, before polls
opened in Alumni park. From left are Elva Soper, Ron Et+inger, Dr. Aloia, Elections Commissioner Jim Lucostic, Lerae Moeller.
rad Lounge Has offeeHourToday
Graduate School coffee hour will be held today from 3 to 4:30 p.m. in the Graduate Students’ lounge, basement of Town and Gown dormitory, 666 W. 36th street.
Dean Raymond Kendall of the School of Music and his staff will sponsor the hour. Coffee and do-uts will be sold for 10 cents.
Fred D. Fagg To Receive Brazil Flag
President Fred D. Fagg Jr. will receive the Brazilian flag from Consul Dr. Antonio Correia de Lago Wednesday at 1:30 p.m. in Founders hall as part of the Bra zilian program to acquaint American students with Brazil.
Following the presentation, Vice-Consul Raul de Smandek, former SC student, will show a color film about Brazil which include the Amazon river and the Iguassu falls which is the border between Brazil and Argentina. The falls are higher than those of Niagara.
Sao Paulo and Rio de Janeiro also are included in the film. Sao Paulo, fastest growing city in the world, has a population of more than 275,000.
Psychology of U.S. Consumer Discussed at PR Conference
Why do pople resist drinking tea, use cigarette holders, drink certain wines, put off buying new automobile tires, or eat prunes?
It’s all a matter of psychology, the fourth annual public relations conference was told yesterday by Dr. Ernest Dichter, president of the Institute for Research in Mass Motivations incorporated, New York.
“In modern public relations,” Dr. Dichter said, “the so-called common sense approach, which often seems so obviously right, is often the wrong approach.
Directly Informs “Despite the fact that the producer directly informs the public that today’s product is excellent, the approach doesn’t seem to achieve its hoped for results. Why? Because you are indirectly telling the consumer that his judgment and memory are wrong,” Dr. Dichter said. “You are indirectly denying that you had ever put out a poor product.
“Consumers have the memory of an elephant,” he continued, “as evidenced from a number of sur-
veys conducted for companies which were forced to market an inferior product during the war years. Even though it was only temporary, and the present product is now back to its pre-war quality, the public did not seem to want to forget its inferiority.
“The correct approach is an indirect one,” he continued, “based
New Student IR Club Membership Open to Everyone
A club for students interested in international relations is being organized under the sponsorship of professors in the international relations department.
Students working on plans are Perry Spanos, Murray Bring, Jim Smith, and Dick Merritt, IR president Daryll Emerick announced.
Membership is open to all students. Purpose of the club is to cultivate interest in foreign relations among non-IR majors, Miss Emerick said.
Election-Return Dance Here Tomorrow Night
Students can dance while they keep tabs on election returns tomorrow night.
An election dance, complete with combo, refreshments, and a chalkboard to give up-to-the-min-ute election returns, will be held in the student lounge beginning at 7, Trovet President Bob Hall-berg said yesterday.
Vote tabulations from the Senate chambers will be brought down periodically to keep dancers up on the latest calculations, Hallberg explained.
Sponsored by Trovets, Independent Women’s council, and Owls, the dance is open to all students.
“Groups having parties tomorrow night are invited to drop in at the dance and check the election returns before their parties start,” said Hallberg.
In charge of the dance are Alice Minikel, decoration chairman; Renee Cefalu, program chairman; Shirley Merriang, AWS dance chairman; and Carlos Martinez, Trovet dance chairman.
ELICION
MEDICINE
LAS Speakers to Tell Job Opportunities
on the recognition that the consumer wants to be flattered and always right. A company which has had to produce an inferior product at one time almost openly has to admit that this is the case.”
Rebuilding the personality of tea by inviting people to “take tea and see” increased sales more than 25 per cent, Dr. Dichter said. Psychologically, • the consumers were made to take off their dark glasses and reach for a cup of tea.
Secure Organization
“Facts do not help remove prejudices,” he warned the audience. “A prejudiced person has arrived at a secure organization and classification of things and people in the world—a world of good and bad people, good and bad cigarettes, good and bad cars.
“What you are really doing when you present him with additional facts about a product, is asking him to give up his system of security, a neatly organized and arranged world, for an unsafe, insecure, and different world.
Resist Attempts
“You are asking him to destroy a crutch, to recognize that his world has been the wrong one and that he has to adjust himself to a new world, His normal reaction, and this is true of any kind of prejudice, is to resist any such atempts.”
William G. Werner, president of the PRSA and director of public relations and consumer information for Proctor and Gamble, complemented Dr. Dichter’s speech by saying, “A competent public relations man should be not just the creator of publicity material, but an adviser, suggest-er, and coordinator of all the steps an organization takes to increase its public understanding ad esteem.
Two hundred businessmen attended the conference which was co-sponsored by the Public Relations Society of America, the Los Angeles Chamber of Commerce, and SC.
Rain Fails to Halt Turnout of Voters
by Charlie Barnett
In spite of gloomy weather and a few showers, 894 students cast their ballots yesterday in the first day of the ASSC general election. Voting will continue today at Alumni park from 9:30 a.m. until 3:30 p.m. If rain prevents holding the balloting in the park, the election will be moved to the basement o f the Commons building where the blood drive and pre-registration were held.
The election will end at 3:30
p.m. Friday and the tedious job of counting the votes for more than 100 candidates and three constitutional amendments will begin at 5 p.m. Results are expected to be available sometime Saturday morning.
Yesterday’s first-day turnout of 894 was 43 per cent better than last year’s first-day total of 625. In 1951, 1250 students voted in first-day balloting.
Last year’s total vote was 2637. A total of 3617 students voted in 1951.
Based on ballots cast for Independent representatives, the independent vote yesterday was 262.
This means that about 22 per cent of the Row students cast their ballots the first day, while about 4 per cent of the independent voters at SC showed up at the polls yesterday.
Bain Stops Balloting
Rain stopped the balloting for short periods twice during the afternoon, but only a few minutes of voting time were lost during showers.
Elections Commissioner Jim Lucostic reminded parties and candidates of their obligation to send election workers to the polls.
Sears, Willhoite Join Famous Footprint Row
Footprints of Troy’s two 1952 all-American football greats yesterday were imbeded in cement alongside those of Sam Barry, Jesse Hibbs, Aaron Rosenberg, Bill Sharman, and other Trojans of national athletic fame. Elmer Willhoite and Jim Sears became the 21st and 22nd Trojans so honored
when they stepped without cere-
Ballots Cast	
Unofficial totals	of ballots
cast in the first day of the AS-	
SC election yesterday are:	
ASSC Offices 			894
	
		 363
	
Sophomore Class ....		218
		 151
Independent men —		 215
Independent women		 47
Foreign students ....		 27
LAS 			 331
Education 			 70
	
		 41
		 22
Music 			 14
		 34
Medicine 			 27
Job opportunities in the fields religion and medicine will be ssed today at 3:15 p.m. as fourth program in the LAS jjgsional advisement series is ’ven-
pari Cranston, dean. School of igion, will speak on “Careers Religion” in 226 FH, while Dr. on Goodhart, associate pro-r of medicine, will speak on sic medical careers in 229 FH.
A Wide Field That careers in religion include re than those paid for out of je church budget will be the in theme of Dr. Cranston’s ch.
He will explain how jobs in lism, radio broadcasting, unseling, social work, and vari-
s tjpes of teaching are closely integrated with the study of reion.
I
Ways in which students can prepare for preaching, ministry, and pastorship also will be explained.
The School of Religion is a graduate school giving one to four years of graduate training for a secondary degree for competency in other «fields.
Undergraduates are advised to major in humanities or social science, taking at least six academic hours of work in religion in their junior or senior year, Dr. Cranston said.
Medical Careers
In his speech, Dr. Goodhart will explain what he believes to be the basic medical careers. He also will tell prospective job seekers how they should go about finding jobs that are open and will be open in the future.
First of the basic careers, Dr.
Goodhart feels, is that of the specialist, such as the oculist or pediatrician. Few people realize, he believes, that the specialization normally is separate and distinct from that of general practice.
.Small Tovn Doctor Another related but separate category, said Dr. Goodhart, is the one filled by the doctor who practices in small communities.
Research is the third basic career in medical work. Many organizations, he explained, underwrite research by fellowships for promising students to continue their study. Examples of this are the Giannini foundation, the Commonwealth fund, and the National Foundation for Infantile Paralysis Research.
“In education there are three types of teaching jobs open—those in medical and post-graduate
medical schools and those in the 'extension plan,” said the doctor about education careers in medicine.
New Methods, Drugs
Under the extension plan, he said, practicing physicians are kept up to date with the new drugs, methods, and other developments through the efforts of the medical school.
Also open to medical graduates, he elaborated, are careers with the United States government. These include positions with the Public Health service or the armed forces, and state and local health departments.
“County and city health officers who attempt to prevent the spread of disease and try to maintain sanitary living conditions are excellent examples of the men who fill this category,” he said.
Official
Notice
Waiver tests for P.E. 101 and 102 to be held on May 11 from 3 to 5 p.m. Please see Dr. Downey personally on Monday for registration.
Ralph LaPorte Physical Education
All students attending school under I-S and II-S student deferments should report to the registrar’s office, Owens hall (Robert DeVries), immediately, to fill out SS Form 109, which must be submitted to their local draft boards at the end of the current semester, June 1953.
Albert F. Zech Counselor of Men
“Each party must have four workers on duty during the entire time the polls are open,” Lucostic said. Each candidate for a major office must send one worker in addition to the party workers, he added.
Four workers from each party and one representing each candidate for major office will be required to help with the ballot counting, Lucostic said.
Aids in Supervision
Chuck McClure was appointed to the elections commission by Lucostic yesterday to aid in the supervision of the balloting.
George Gonzales, chairman of the Senate Election Investigating committe, reported that election regulations have been violated by several candidates and fines will be recommended to the Senate.
Gonzales reminded candidates that they must NOT:
1.	Display banners without approval of the Elections Investigating committee and the dean of students office.
2.	Display campaign signs in cars passing the polling area on University avenue.
3.	Place posters on University avenue light posts, trees, benches, bushes, or school monuments.
Copies Available
Copies of the complete election rules are available to candidates in the ASSC office, 215 SU.
Junior Class President Warren Clendening and Senator-at-large Arne Lindgren are running for the ASSC presidency in the feature race of the election. Lindgren is backed by Unity and TRG parties while Clendening is run-ing with All-University party backing.
Mimi Shepherd, Radmilla Go-go, and Virginia Witmer are in a three-way race for ASSC vice-president.
ASSC secretary candidates are
Joann Peterson and Nacy Mis-pagel. Twelve candidates are com-petin| for the nine senator-at-large positions.
Draft Exempt Test Deadline Set at May 11
Application deadline for the final Selective Service college qualification test to be given this school year is midnight, May 11.
The test, May 21, is primarily for those students who missed the Apr. 23 test due to illness or other emergencies. Any student may take the May 21 test, however, according to Maj. Gen. Lewis B. Hershey, director of Selective Service.
General Hershey also said that students who have a certificate of admission for the Apr. 23 test which they failed to use must submit new applications if they wish to take the May 21 test.
The three requirements for eligibility to take the test are that the student be a Selective Service registrant who is requesting deferment as a student, that the student be satisfactorily pursuing a full-time college course, graduate or undergraduate, leading to a degree, and that he previously has not taken the test.
Students desiring consideration for a deferment must have a score of 70 or better on the test or scholastically, stand among the male members in the upperhalf of the freshman class, upper two-thirds of the sophomore class, or upper three-fourths of the junior class.	•
Seniors accepted for admission to a graduate school satisfy the criteria if they are among the upper half of the male members of their senior class or if they make a score of 75 or better on the qualification test.
Applications may be obtained from any Selective Service board and should be filled out and submitted to the Educational Testing Service, Princeton, New Jersey.
mony into the squares of wet concrete laid in Phelps-Terkel’s row of famous footprints.
A small crowd of Squires, Knights, and university administrators watched the proceedings. Coach Jess Hill assisted Willhoite while Counselor of Men Albert F. Zech aided Sears as the All-Americans balanced themselves in the squares.
Counsellor of Women Mrs. Ed-warda White, and Dr. Robert F. Craig, professor of general business, were present during the rally.
As one of the traditions they are to foster, Trojan Squires and Knights sponsored the rally. Bob Ihrig, Squires project chairman, made the arrangements with the local clothing store for preserving Sears’ and Willhoite’s football shoe-prints. Bob Hillenbrand, Knight representative, assisted Ihrig in scheduling the event.
Phelps-Terkel provided bronzt name plates for the squares. When the project is completed, the cement sqquares will be colored cardinal and gold, the colors alternating between the 22 sections.
Included in the gallery are the track shoe-prints of Mel Patton and the new-prints of Georgb Tirebiter I.
AFROTC Now Has Selection Policy
Air Force Reserve Officer Training Corp’s new policy of selecting should stimulate more men to apply for flight training, Col. Bob Arnold, commanding officer of AFROTC, said yesterday.
Beginning next fall the Air Force will give enrollment priority to students who agree to start
Previous to this, all students, regardless of their desire to follow up with flight training, have been accepted by the Air Force unit.
Students not affected by the new policy are those with prior military service and those now enrolled in advance Air Force classes.
Tau Delts to Hold Chase' at Riviera
The Riviera Country club will be the scene of the Tau Delta Phis “Chase” on Saturday, May 9.
The dance will feature Freddy Martin’s orchestra, April Stevens, and a surprise queen guest star. The guest star two years ago was Debbie Reynolds, said Entertainment Chairman Sherman Weiss.
A1 Furman, general chairman, said a second band has been hired to play during the Martin intermissions to enable the couples to “dance all night” if they want.
The Chase, an all-U dance, is jointly sponsored by the SC and UCLA Tau Delt chapters to raise money for the fraternity’s scholarship fund which each year sends a deserving student through college. The scholarship is based on service and scholastic achievements, and was won last year by John Moore, UCLA basketball star.
Bids for the dance are $3 and may be purchased the night of the
APRIL STEVENS . . . sings at dance
dance at the Riviera, from any Tau Delt, or by phoning Richmond 88059.