Daily Trojan, Vol. 44, No. 22, October 14, 1952 |
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-PAGE THREE —
Simms Relates Olympics Exepriences
Da
I
/
an
-PAGE FOUR-
Brian Sullivan To Visit Alma Mater
Vol. XLIV
Los Angeles, Calif., Tuesday, Oct. 14, 1952
No. 22
[Classics Film Set
Tonight
“Secret Agent,” Suspense Thriller,
Is Series Offering
“Secret Agent,” the film that sent Hollywood scurry-[ing to Englana after Alfred Hitchcock, will be presented tonight at 7:45 in 133 FH in ]the second of the Film Clas-|sic series.
Hitchcock’s suspense tech-jniques will be explained in a i short talk before the showing by Roger Caras, cinema student, who recently conducted a film | study group in New York for professional film workers.
Master of Suspense “Hitchcock is famed for his technique of handling actors and materials to build an element of suspense of which he is considered a master,” said Caras.
Eddie Etezad. president of Delta Kappa Alpha, motion picture fraternity, said that the first showing of the series was well received by a near full house.
Oldies Still Popular "It shows that people still like the good pictures of the past 20 years,” he said.
Other films in the series are “A Midsummer Night’s Dream,” Oct. 21; “The Hunchback of Notre , Dame,” Oct. 28: “Alexander Nev-[ sky,” Nov. 4; “Dumbo.” Nov. 11; “The Gunfighter,” Nov. 18; "The I Southerner,” Nov. 25; “Moby Dick.” Dec. 2; "Kameradschaft,”
| Dec. 9; “Golgotha,” Dec. 16; and "Topper,” Jan. 6.
Tickets can be purchased at the door or at the university ticket office, 209 SU. Price of the series is $3. Tickets cannot he purchased for individual performances.
1 HO JAN SQUIRL3 are kept busy assisting Knights prepare card stunts for SC Coliseum battles. President Pat Patterson deliberates
with Steve Mulholland (left) and Joe Thomas on whether or not he should call their big-brothers for technical aid.
Trojans Record Get Out Vote'
For CBS Radio
Spot announcements urging voters to go to the polls Nov. 4 were recorded by President Fagg and Coach Jess Hill along with six students, for use by CBS radio.
Students going before the microphone were football players Al Carmichael and Jim Sears; George Gonzales, AMS president; Frank Flores, LAS senior; Cornelia ’Neil” Proctor. French sophomore; and Verle Sorgen, education senior.
Veterans'
Notice
Saturday, Oct. 18, la the laat day for veterans attending school under the provisions of Public Law 546 to complete the following.
1. Purchase books and supplies.
2. Pay excess charges.
S. Apply for cash purchase refund.
C. S. Jameson Assistant Registrar for Veterans Affairs
Squires Run Qualification Camut to Cain Membership
Wamp Out Soon; Ad Goal Reached
BRUINS SUSPECTED
Detedive' Walker In Quest of Helmet
by Tom Pflimlin
“It’s sorta like pledging a fraternity. but it has its advantages,” remarked one of the 70 members of Squires, sophomore men’s service honorary.
Squires were formed 26 years ago and are under the rule of their “big brothers,” the Trojan Knights.
Although a separate body in itself. the Squires are governed and instructed by the Knights with the staid remark, “Do well now and someday you might become a Knight.”
Standards Chosen
Men chosen for the organization
must not only meet up to the standards set down by the Knights but also those established by the administration.
A prospective Squire must have conscientiously participated in school activities and shown that he has been successful in his undertakings.
He must prove that he knows something about his school, its founders, student leaders, administrative officers, organizations, and locations of buildings. He must also know the words to Trojan songs and yells.
With this accomplished, the prospective Squire must prove to the
Dental Group Prexy To Dedicate Clinic
Dedication of the $1,215,000 School of Dentistry clinic building. which has been in operation since August, will be held Friday.
Following the ceremonies, Dr. Otto W. Brandhorst .president of the American Dental association, will speak at a banquet in the Biltmore hotel ballroom at 7 p.m. His subject will be “In My Time.” During the day hundreds of den-
OTTO W. BRANDHORST
. . . dedication
tists practicing in the Southland, many of them alumni, will visit the new clinic on 925 West 34th street.
Inspection
Inspection of the building and registration of homecoming alumni will be held from 9 to 11 a.m. Dental students will serve as hosts and guides.
In the afternoon the operation of the 15 different clinics in the building will be shown the visitors by the School of Dentistry faculty and students.
Ten commemorative bronze plaques honoring dentists throughout the nation for their contributions to the dental profession will be presented at 11 a.m. in a ceremony in the library of the new building, The plaques are the work of Gladys Lewis Bush, Hollywood artist.
Fly from St. Louis
Dr. Brandhorst, who will fly here from St. Louis, is dean of the Washington university School of Dentistry.
He graduated from the Washington school in 1915 and has been a member of the faculty since, first as a professor of dental histology and then of orthodontics. He has been dean since 1945.
Knights judging him that he has a good sense of humor, a level head, and a well-rounded personality.
Black Sweaters
A Squire is easily distinguished around campus. He wears a black sweater with a Trojan helmet encircled in white.
Members can be found ushering at football games and also sort, pass out, and collect card stunts. During the week they are required to help design and stamp the stunts.
Squires must also attend rallies, smokers, and special events. Some of their more menial tasks include serving refreshments at “Y” dances and cleaning up after the crowds depart.
Christmas Party
Christmas time finds the men engaged in preparing baskets of food for needy families and holding an annual Christmas party for orphans.
Whenever necessary, the group will help the school in other ways. Jim Barber, for example, heads a group of Squires who chalk up the sidewalks prior to football games with such phrases as “Beat the Bruins” and “Cool the Cougars.”
When all the work is done, the sophomore service club holds business meetings. Anticipating a little social Jife on the side, the Squires plan exchanges with the women’s service clubs.
Besides President Pat Patterson, other officers include Mike Sagar, vice-president; Steve Mulholland, secretary; and Joe Thomas treasurer.
At Last
These men run the meetings with help from committee heads and readily assure all hard working Squires that ^bmeday, if they work earnestly, they might change their black sweaters for the red sweaters of Trojan Knights. To which a member may reply, “Active at last.”
Tommy Walker, who has served SC in capacities ranging from place-kicker on the football team to drum major to band leader, assumed a new role yesterday.
He became Tommy Walker, detective, and set about solving the missing band helmet” caper, a case which started in the SC rooting section at Friday night’s San Diego Navy game.
Bruins Suspected He told the rally committee yesterday that a group of men wearing UCLA jackets sat behind the band and in front of the SC rooting section at the game.
“They were reportedly invited by SC students,” said Walker, “and were treated as guests. At an opportune moment they grabbed one of our band helmets, stuffed it under a coat, and calmly walked out of the Coliseum.”
Not a single SC student made an effort to stop them.
Daily Trojan...
. \ . Staff meets tomorrow at noon in the city room. All reporters and copyreaders must attend.
Intellectual Versus Emotional
Rodee Analyzes Campaign
OSC, Sailors Topic of Club
Oregon State and San Diego Navy football teams will be kicked around by grandstand signal callers at noon tomorrow in 133 FH during the weekly gathering of the Quarterback club.
Students will be joined by Jesse Mortensen, freshman football coach, who will describe the Beavers’ key pass plays and star performers. For the first time this season, the Saturday game will be played away from home.
Mortensen also will relate highlights of last weekend’s game, along with the screening of the game movie.
Club President Ivan Rose said there is no formal membership in the club and students and faculty may attend.
Walker discovered that the helmet was missing and yesterday found out definitely who has it. Steps are being taken to have the headgear returned immediately, he said.
Walker expressed hope that the student body would help him to prevent recurrence of the thefts.
Knight President Jim Cooke said the rooting section would be checked more closely in the future to prevent outside students from gaining admittance.
Cap Defiled
An incident in the UCLA rooting section at Saturday’s Bruin-Rice game was reported by another rally committee member. A Trojan rooter’s cap found in the section was thrown about and then stomped on by a UCLA yell leader.
No official revenge action was planned for the Bruins’ weekend digs, but the general feeling at the meeting was that SC students are not prepared to “turn the other cheek” in the matter.
The other order of business .brought up at yesterday’s meeting, presided over by rally chairman Beryle Duca, was a send-off for the football team Friday morning.
Team Leaves
“This week’s send-off is the most important of the season so far,” Duca said. “The team leaves for the airport to fly to the Oregon State game at 9 a.m. Friday and we want to give them a tremendous send-off.”
The rally will feature Disc Jockey Johnny Grant, who will interview some of the football palyers, and Doodles Weaver, who will have some jokes and will help lead yells.
Al Gallion and his crew of cheerleaders will evoke a few cheers and Tommy Walker will have a pep band on hand to provide musical enthusiasm.
Luster Chosen New Advertising
Manager of Mag
Having passed the $800 advertising goal set by the Student Faculty Finance committee, the Wampus, campus humor magazine, is scheduled to be out within three weeks, according to Editor Perry Snell.
A class two budget approval is the only thing that
stands in the way of publica-
, £ f ARNOLD LUSTER . . . advertising
LAS Council Slates Dance
Plans for a street dance following the homecoming parade were outlined yesterday at the LAS council meeting.
The dance will be held in the parking lot tjehind the Prudential building on Wilshire boulevard where the homecoming parade, slated for Oct. 24, will end. Music by a combo and refreshments are planned. The dance is expected to start about 10:30 p.m.
Committees and additional plans for the semester also were formulated at yesterday’s meeting.
Rally-Party to Greet Democrats
by Bob Frenet t«*
Contrasting campaign approaches, “the intellectual appeal of Adlai Stevenson versus the generalized, emotional appeal of i Dwight Eisenhower,” were analyzed by Professor Carlton C. Rodee y esterday in an interview.
Rodee, professor of political science. viewed the different campaign methods as a test-case j study in the practice of Ameri-I can democracy’.
Ike Generalise*
"Ike is using broad generalizations and platitudes with simple land direct emotional appeal, sup-lposedly a tested formula for win-|ning votes,” he said.
“Stevenson, in speaking spe-dfically on issues and addressing limself to the intellect, is intro-iucing a relatively new technique.”
Professor Rodoe declined to predict the outcome of this contest, it he interpreted the Democra-|ic nominee’s “forthright positions issues” as an "implied compli-
ment to the intelligence of American voters.
Tribute to Intelligence
“In view of the basic assumptions of democratic theory concerning the rationality' of man, as well as the millions we spend on education, it is refrcstting to a political scientist that a politician pays tribute to the intelligence of Americans by discussing issues.” the professor said.
Rodee believes the American voter is “more sophisticated” than generally considered. He cited Gov. Thomas Dewev as an example of a presidential candidate who. evaded the issues and subsequently was defeated.
"Regardless of which way the citizens vote, I would like to feel that they use their heads instead of their hearts,” the professor said.
Stevenson Forthright
The Wisconsin-born political scientist pointed tot Stevenson's American Legion speech and j statement to Governor Shivers of J
Texas as instances of forthrightness. Stevenson's stand on tide-lands oil, in Rodee’s opinion, will not cost the Democrats Texas’ 24 electoral votes.
“Adlai Stevenson can't campaign in the old supposedly tried-and-true fashion because he is less known and lacks Ike's glamour,” Rodee continued. “Consequently he must utilize his own special talents, his intellect, wit, and ability to turn a good phrase.” Roosevelt a Combination
Queried as to Franklin Roosevelt’s campaign technique, Rodee analyzed it as a fusion of the emotional and intellectual.
"Roosevelt had an uncommon ability to simplify a complex issue and present it emotionally,” he recalled.
Regarding the present positions in the presidential race, the professor cited recent Gallup polls which indicate a narrowing gap between the candidates.
"Eisenhower took a substantial early lead,” Rodee said, “but as
the public became better acquainted with Stevenson, the margin between the two diminished.”
Professor Rodee called the current practice of judging popularity on the basis of crowds attracted an unreliable index.
"Sweeping inferences made from the sizes of crowds attracted to rallies and along routes are unsound,” he explained, “for the president or a famous general naturally draw large audiences.”
Asked his evaluation of Truman’s role in the political wars, Professor Rodee expressed “a feeling” that the President’s whistle-stopping will aid Stevenson in capturing some farm and labor votes.
“In rural farm areas and labor strongholds, Truman’s direct, earthy speeches may help the Democratic cause. His negative approach is calculated to hurt the GOP. While Harry Truman fights the battle of the past, Adlai Stevenson wages the battle of the future,” Rodee concluded.
At least a dozen Democratic political figures, including John Anson Ford, Democratic national committeeman; Clyde Doyle, congressman and member of the house un-American activities com-ittee; and Cecil King and Chet Holifield. congressmen; will greet “Students for Stevenson” in the Student Union lounge Thursday night.
The rally-party will follow Adlai Stevenson’s speech at the Shrine auditorium. Students from colleges throughout the Southland are expected to listen to talks by the Democratic leaders.
Numbers 600 The student organization, whose membership in the Los Angetles area numbers 600, will occupy a large bloc of seats at the Shrine when the Democratic presidential candidate speaks at 9 p.m.
After the speech, the Stevenson followers, bearing placards, will return to their Student Union lounge headquarters.
Several congressional candidates will make appearances at the student rally. Jerry Harter, 16th district; Joseph Kennick, 18th district; Everett Burkhalter, 21st district; Dean E. McHenry, 22nd district; and Woodrow Wilson Sayre, 25th district; are expected to attend.
Alum to Speak Quintan McKinnon, state vice-chairman of the Democratic party, and Richard Richards, county Democratic committee chairman and a graduate of SC, will speak during the rally.
Bob Hitchcock, chairman of SC’s Students for Stevenson club, said yesterday,
"From the moment Gov. Stevenson steps off the plane at the International airport Thursday afternoon until he leaves the Los | Angeles area he will be well aware ! of the Students for Stevenson movement in the Southland.”
A motorcade will greet Stevenson at the airport and will fall in line behind the parade to his headquarters.
Hitchcock urged students who are planning- to hear the governor speak to arrive at the Shrine auditorium early, since an overflow crowd is expected.
The student lounge festivities
will begin at 8 p.m. for those who are not going to the Shrine auditorium. The governor’s speech is expected to end at approximately 9:30 p.m.
Hitchcock also said yesterday that the SC SFS has handed out 1200 Stevenson stickers and several hundred buttons during its campaign to date.
tion. This requires the magazine to be self-supporting and is merely a technicality, Snell said.
New Ad Manager
The Wampus, which has changed editors in the middle of semesters with some consistency in past years, has a new advertising manager today.
He is Arnold Luster, a senior majoring in advertising and a member of Zeta Beta Tau social fraternity and Alpha Delta Sigma, professional advertising fraternity.
Perry Snell, most recent of the long line of Wamp editors, said that the position of advertising manager on the humor mag was decided on the basis of most ads sold by a salesman. The salesman selling the most ads was made advertising manager. Luster and his staff sold $850 worth of advertising.
Staff Members
Assisting Luster on the advertising staff are Bob Spero, Mike Wise, and Bette Fratas.
Snell said he expects the Wampus to be ready to go on sale in approximately three more weeks. TTie only work left to gbe done is layout, proofreading, photo engraving, the actual printing, and distribution.
Ups And Downs
The Wampus has experienced considerable ups and downs in recent semesters. Two years ago it drew frowns for overly-risque art and editorial content. Last year the editors quit in a huff at mid-semester when they found that the budget had been slashed. “It would be impossible to put out a magazine on this budget,” the editors stated.
Whereupon a personal it y named Allen A. Arthur entered from the wings to put out the lone Wamp of the last school year, just to show that it could be done.
Arthur’s effort was patterned after the New Yorker and contained several photo features, including a picture-trek to the ruins of UCLA, and other features.
JOHN FELL STEVENSON, son of presidential candidate Adlai Stevenson, is shown here with Dean E. McHenry, Democratic Congressional candidate from the 22nd district. McHenry will appear at a "Students for Stevenson" rally in the student lounge Thursday night following the Illinois governor's campaign speech in Shrine auditorium.
•' *
Queen Photo May Travel To Far East
SC’s homecoming queen this year may go before the eyes of all the soldiers in Korea. At least her picture may.
Her photo will be sent to Korea in a contest with other college and university homecoming queens to compete for the title “Queen of Queens.”
The request for pictures of the 1952 "Helen of Troy” came through Capt. William E. Cleg-horn, chief of the news division of the U. S. 8th Army’s information section.
‘Wimmin’
“The return of the homecoming season and its queens to colleges and universities in the States makes the men in Korea more conscious than ever that they are a long way from the things they cherish most in the world—American women,” Captain Cleghorn's letter said.
‘To help the men in Korea feel a little closer to home at this time of year we propose a simple arrangement that will bring a touch of homecoming excitement and beauty to Korea.
“Pictures of your homecoming queen will be entered with those of other schools. All pictures will be screened down to a workable number, say about 10.
♦
Object Description
Description
| Title | Daily Trojan, Vol. 44, No. 22, October 14, 1952 |
| Description | Daily Trojan, Vol. 44, No. 22, October 14, 1952. |
| Full text | -PAGE THREE — Simms Relates Olympics Exepriences Da I / an -PAGE FOUR- Brian Sullivan To Visit Alma Mater Vol. XLIV Los Angeles, Calif., Tuesday, Oct. 14, 1952 No. 22 [Classics Film Set Tonight “Secret Agent,” Suspense Thriller, Is Series Offering “Secret Agent,” the film that sent Hollywood scurry-[ing to Englana after Alfred Hitchcock, will be presented tonight at 7:45 in 133 FH in ]the second of the Film Clas- sic series. Hitchcock’s suspense tech-jniques will be explained in a i short talk before the showing by Roger Caras, cinema student, who recently conducted a film study group in New York for professional film workers. Master of Suspense “Hitchcock is famed for his technique of handling actors and materials to build an element of suspense of which he is considered a master,” said Caras. Eddie Etezad. president of Delta Kappa Alpha, motion picture fraternity, said that the first showing of the series was well received by a near full house. Oldies Still Popular "It shows that people still like the good pictures of the past 20 years,” he said. Other films in the series are “A Midsummer Night’s Dream,” Oct. 21; “The Hunchback of Notre , Dame,” Oct. 28: “Alexander Nev-[ sky,” Nov. 4; “Dumbo.” Nov. 11; “The Gunfighter,” Nov. 18; "The I Southerner,” Nov. 25; “Moby Dick.” Dec. 2; "Kameradschaft,” Dec. 9; “Golgotha,” Dec. 16; and "Topper,” Jan. 6. Tickets can be purchased at the door or at the university ticket office, 209 SU. Price of the series is $3. Tickets cannot he purchased for individual performances. 1 HO JAN SQUIRL3 are kept busy assisting Knights prepare card stunts for SC Coliseum battles. President Pat Patterson deliberates with Steve Mulholland (left) and Joe Thomas on whether or not he should call their big-brothers for technical aid. Trojans Record Get Out Vote' For CBS Radio Spot announcements urging voters to go to the polls Nov. 4 were recorded by President Fagg and Coach Jess Hill along with six students, for use by CBS radio. Students going before the microphone were football players Al Carmichael and Jim Sears; George Gonzales, AMS president; Frank Flores, LAS senior; Cornelia ’Neil” Proctor. French sophomore; and Verle Sorgen, education senior. Veterans' Notice Saturday, Oct. 18, la the laat day for veterans attending school under the provisions of Public Law 546 to complete the following. 1. Purchase books and supplies. 2. Pay excess charges. S. Apply for cash purchase refund. C. S. Jameson Assistant Registrar for Veterans Affairs Squires Run Qualification Camut to Cain Membership Wamp Out Soon; Ad Goal Reached BRUINS SUSPECTED Detedive' Walker In Quest of Helmet by Tom Pflimlin “It’s sorta like pledging a fraternity. but it has its advantages,” remarked one of the 70 members of Squires, sophomore men’s service honorary. Squires were formed 26 years ago and are under the rule of their “big brothers,” the Trojan Knights. Although a separate body in itself. the Squires are governed and instructed by the Knights with the staid remark, “Do well now and someday you might become a Knight.” Standards Chosen Men chosen for the organization must not only meet up to the standards set down by the Knights but also those established by the administration. A prospective Squire must have conscientiously participated in school activities and shown that he has been successful in his undertakings. He must prove that he knows something about his school, its founders, student leaders, administrative officers, organizations, and locations of buildings. He must also know the words to Trojan songs and yells. With this accomplished, the prospective Squire must prove to the Dental Group Prexy To Dedicate Clinic Dedication of the $1,215,000 School of Dentistry clinic building. which has been in operation since August, will be held Friday. Following the ceremonies, Dr. Otto W. Brandhorst .president of the American Dental association, will speak at a banquet in the Biltmore hotel ballroom at 7 p.m. His subject will be “In My Time.” During the day hundreds of den- OTTO W. BRANDHORST . . . dedication tists practicing in the Southland, many of them alumni, will visit the new clinic on 925 West 34th street. Inspection Inspection of the building and registration of homecoming alumni will be held from 9 to 11 a.m. Dental students will serve as hosts and guides. In the afternoon the operation of the 15 different clinics in the building will be shown the visitors by the School of Dentistry faculty and students. Ten commemorative bronze plaques honoring dentists throughout the nation for their contributions to the dental profession will be presented at 11 a.m. in a ceremony in the library of the new building, The plaques are the work of Gladys Lewis Bush, Hollywood artist. Fly from St. Louis Dr. Brandhorst, who will fly here from St. Louis, is dean of the Washington university School of Dentistry. He graduated from the Washington school in 1915 and has been a member of the faculty since, first as a professor of dental histology and then of orthodontics. He has been dean since 1945. Knights judging him that he has a good sense of humor, a level head, and a well-rounded personality. Black Sweaters A Squire is easily distinguished around campus. He wears a black sweater with a Trojan helmet encircled in white. Members can be found ushering at football games and also sort, pass out, and collect card stunts. During the week they are required to help design and stamp the stunts. Squires must also attend rallies, smokers, and special events. Some of their more menial tasks include serving refreshments at “Y” dances and cleaning up after the crowds depart. Christmas Party Christmas time finds the men engaged in preparing baskets of food for needy families and holding an annual Christmas party for orphans. Whenever necessary, the group will help the school in other ways. Jim Barber, for example, heads a group of Squires who chalk up the sidewalks prior to football games with such phrases as “Beat the Bruins” and “Cool the Cougars.” When all the work is done, the sophomore service club holds business meetings. Anticipating a little social Jife on the side, the Squires plan exchanges with the women’s service clubs. Besides President Pat Patterson, other officers include Mike Sagar, vice-president; Steve Mulholland, secretary; and Joe Thomas treasurer. At Last These men run the meetings with help from committee heads and readily assure all hard working Squires that ^bmeday, if they work earnestly, they might change their black sweaters for the red sweaters of Trojan Knights. To which a member may reply, “Active at last.” Tommy Walker, who has served SC in capacities ranging from place-kicker on the football team to drum major to band leader, assumed a new role yesterday. He became Tommy Walker, detective, and set about solving the missing band helmet” caper, a case which started in the SC rooting section at Friday night’s San Diego Navy game. Bruins Suspected He told the rally committee yesterday that a group of men wearing UCLA jackets sat behind the band and in front of the SC rooting section at the game. “They were reportedly invited by SC students,” said Walker, “and were treated as guests. At an opportune moment they grabbed one of our band helmets, stuffed it under a coat, and calmly walked out of the Coliseum.” Not a single SC student made an effort to stop them. Daily Trojan... . \ . Staff meets tomorrow at noon in the city room. All reporters and copyreaders must attend. Intellectual Versus Emotional Rodee Analyzes Campaign OSC, Sailors Topic of Club Oregon State and San Diego Navy football teams will be kicked around by grandstand signal callers at noon tomorrow in 133 FH during the weekly gathering of the Quarterback club. Students will be joined by Jesse Mortensen, freshman football coach, who will describe the Beavers’ key pass plays and star performers. For the first time this season, the Saturday game will be played away from home. Mortensen also will relate highlights of last weekend’s game, along with the screening of the game movie. Club President Ivan Rose said there is no formal membership in the club and students and faculty may attend. Walker discovered that the helmet was missing and yesterday found out definitely who has it. Steps are being taken to have the headgear returned immediately, he said. Walker expressed hope that the student body would help him to prevent recurrence of the thefts. Knight President Jim Cooke said the rooting section would be checked more closely in the future to prevent outside students from gaining admittance. Cap Defiled An incident in the UCLA rooting section at Saturday’s Bruin-Rice game was reported by another rally committee member. A Trojan rooter’s cap found in the section was thrown about and then stomped on by a UCLA yell leader. No official revenge action was planned for the Bruins’ weekend digs, but the general feeling at the meeting was that SC students are not prepared to “turn the other cheek” in the matter. The other order of business .brought up at yesterday’s meeting, presided over by rally chairman Beryle Duca, was a send-off for the football team Friday morning. Team Leaves “This week’s send-off is the most important of the season so far,” Duca said. “The team leaves for the airport to fly to the Oregon State game at 9 a.m. Friday and we want to give them a tremendous send-off.” The rally will feature Disc Jockey Johnny Grant, who will interview some of the football palyers, and Doodles Weaver, who will have some jokes and will help lead yells. Al Gallion and his crew of cheerleaders will evoke a few cheers and Tommy Walker will have a pep band on hand to provide musical enthusiasm. Luster Chosen New Advertising Manager of Mag Having passed the $800 advertising goal set by the Student Faculty Finance committee, the Wampus, campus humor magazine, is scheduled to be out within three weeks, according to Editor Perry Snell. A class two budget approval is the only thing that stands in the way of publica- , £ f ARNOLD LUSTER . . . advertising LAS Council Slates Dance Plans for a street dance following the homecoming parade were outlined yesterday at the LAS council meeting. The dance will be held in the parking lot tjehind the Prudential building on Wilshire boulevard where the homecoming parade, slated for Oct. 24, will end. Music by a combo and refreshments are planned. The dance is expected to start about 10:30 p.m. Committees and additional plans for the semester also were formulated at yesterday’s meeting. Rally-Party to Greet Democrats by Bob Frenet t«* Contrasting campaign approaches, “the intellectual appeal of Adlai Stevenson versus the generalized, emotional appeal of i Dwight Eisenhower,” were analyzed by Professor Carlton C. Rodee y esterday in an interview. Rodee, professor of political science. viewed the different campaign methods as a test-case j study in the practice of Ameri-I can democracy’. Ike Generalise* "Ike is using broad generalizations and platitudes with simple land direct emotional appeal, sup-lposedly a tested formula for win- ning votes,” he said. “Stevenson, in speaking spe-dfically on issues and addressing limself to the intellect, is intro-iucing a relatively new technique.” Professor Rodoe declined to predict the outcome of this contest, it he interpreted the Democra- ic nominee’s “forthright positions issues” as an "implied compli- ment to the intelligence of American voters. Tribute to Intelligence “In view of the basic assumptions of democratic theory concerning the rationality' of man, as well as the millions we spend on education, it is refrcstting to a political scientist that a politician pays tribute to the intelligence of Americans by discussing issues.” the professor said. Rodee believes the American voter is “more sophisticated” than generally considered. He cited Gov. Thomas Dewev as an example of a presidential candidate who. evaded the issues and subsequently was defeated. "Regardless of which way the citizens vote, I would like to feel that they use their heads instead of their hearts,” the professor said. Stevenson Forthright The Wisconsin-born political scientist pointed tot Stevenson's American Legion speech and j statement to Governor Shivers of J Texas as instances of forthrightness. Stevenson's stand on tide-lands oil, in Rodee’s opinion, will not cost the Democrats Texas’ 24 electoral votes. “Adlai Stevenson can't campaign in the old supposedly tried-and-true fashion because he is less known and lacks Ike's glamour,” Rodee continued. “Consequently he must utilize his own special talents, his intellect, wit, and ability to turn a good phrase.” Roosevelt a Combination Queried as to Franklin Roosevelt’s campaign technique, Rodee analyzed it as a fusion of the emotional and intellectual. "Roosevelt had an uncommon ability to simplify a complex issue and present it emotionally,” he recalled. Regarding the present positions in the presidential race, the professor cited recent Gallup polls which indicate a narrowing gap between the candidates. "Eisenhower took a substantial early lead,” Rodee said, “but as the public became better acquainted with Stevenson, the margin between the two diminished.” Professor Rodee called the current practice of judging popularity on the basis of crowds attracted an unreliable index. "Sweeping inferences made from the sizes of crowds attracted to rallies and along routes are unsound,” he explained, “for the president or a famous general naturally draw large audiences.” Asked his evaluation of Truman’s role in the political wars, Professor Rodee expressed “a feeling” that the President’s whistle-stopping will aid Stevenson in capturing some farm and labor votes. “In rural farm areas and labor strongholds, Truman’s direct, earthy speeches may help the Democratic cause. His negative approach is calculated to hurt the GOP. While Harry Truman fights the battle of the past, Adlai Stevenson wages the battle of the future,” Rodee concluded. At least a dozen Democratic political figures, including John Anson Ford, Democratic national committeeman; Clyde Doyle, congressman and member of the house un-American activities com-ittee; and Cecil King and Chet Holifield. congressmen; will greet “Students for Stevenson” in the Student Union lounge Thursday night. The rally-party will follow Adlai Stevenson’s speech at the Shrine auditorium. Students from colleges throughout the Southland are expected to listen to talks by the Democratic leaders. Numbers 600 The student organization, whose membership in the Los Angetles area numbers 600, will occupy a large bloc of seats at the Shrine when the Democratic presidential candidate speaks at 9 p.m. After the speech, the Stevenson followers, bearing placards, will return to their Student Union lounge headquarters. Several congressional candidates will make appearances at the student rally. Jerry Harter, 16th district; Joseph Kennick, 18th district; Everett Burkhalter, 21st district; Dean E. McHenry, 22nd district; and Woodrow Wilson Sayre, 25th district; are expected to attend. Alum to Speak Quintan McKinnon, state vice-chairman of the Democratic party, and Richard Richards, county Democratic committee chairman and a graduate of SC, will speak during the rally. Bob Hitchcock, chairman of SC’s Students for Stevenson club, said yesterday, "From the moment Gov. Stevenson steps off the plane at the International airport Thursday afternoon until he leaves the Los Angeles area he will be well aware ! of the Students for Stevenson movement in the Southland.” A motorcade will greet Stevenson at the airport and will fall in line behind the parade to his headquarters. Hitchcock urged students who are planning- to hear the governor speak to arrive at the Shrine auditorium early, since an overflow crowd is expected. The student lounge festivities will begin at 8 p.m. for those who are not going to the Shrine auditorium. The governor’s speech is expected to end at approximately 9:30 p.m. Hitchcock also said yesterday that the SC SFS has handed out 1200 Stevenson stickers and several hundred buttons during its campaign to date. tion. This requires the magazine to be self-supporting and is merely a technicality, Snell said. New Ad Manager The Wampus, which has changed editors in the middle of semesters with some consistency in past years, has a new advertising manager today. He is Arnold Luster, a senior majoring in advertising and a member of Zeta Beta Tau social fraternity and Alpha Delta Sigma, professional advertising fraternity. Perry Snell, most recent of the long line of Wamp editors, said that the position of advertising manager on the humor mag was decided on the basis of most ads sold by a salesman. The salesman selling the most ads was made advertising manager. Luster and his staff sold $850 worth of advertising. Staff Members Assisting Luster on the advertising staff are Bob Spero, Mike Wise, and Bette Fratas. Snell said he expects the Wampus to be ready to go on sale in approximately three more weeks. TTie only work left to gbe done is layout, proofreading, photo engraving, the actual printing, and distribution. Ups And Downs The Wampus has experienced considerable ups and downs in recent semesters. Two years ago it drew frowns for overly-risque art and editorial content. Last year the editors quit in a huff at mid-semester when they found that the budget had been slashed. “It would be impossible to put out a magazine on this budget,” the editors stated. Whereupon a personal it y named Allen A. Arthur entered from the wings to put out the lone Wamp of the last school year, just to show that it could be done. Arthur’s effort was patterned after the New Yorker and contained several photo features, including a picture-trek to the ruins of UCLA, and other features. JOHN FELL STEVENSON, son of presidential candidate Adlai Stevenson, is shown here with Dean E. McHenry, Democratic Congressional candidate from the 22nd district. McHenry will appear at a "Students for Stevenson" rally in the student lounge Thursday night following the Illinois governor's campaign speech in Shrine auditorium. •' * Queen Photo May Travel To Far East SC’s homecoming queen this year may go before the eyes of all the soldiers in Korea. At least her picture may. Her photo will be sent to Korea in a contest with other college and university homecoming queens to compete for the title “Queen of Queens.” The request for pictures of the 1952 "Helen of Troy” came through Capt. William E. Cleg-horn, chief of the news division of the U. S. 8th Army’s information section. ‘Wimmin’ “The return of the homecoming season and its queens to colleges and universities in the States makes the men in Korea more conscious than ever that they are a long way from the things they cherish most in the world—American women,” Captain Cleghorn's letter said. ‘To help the men in Korea feel a little closer to home at this time of year we propose a simple arrangement that will bring a touch of homecoming excitement and beauty to Korea. “Pictures of your homecoming queen will be entered with those of other schools. All pictures will be screened down to a workable number, say about 10. ♦ |
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