VOL. LII	O*”	LOS	ANGELES,	CALIFORNIA,	WEDNESDAY,	MAY	10,	1961	NO.	122
Southern
DAILY
d^<31 ifornia
TROJAN
Foundation President to Present
Annua! Commencement Address
AVID SCHOLAR Lr. Frank C. Bax;er, noted Shakespearean authority, is shown jotting down favorite quctaficns from the masters works. Baxter recently announced his inteniicn cf retiring from the teaching profession, but said he hopes to maintain an office on the USC campus.
He plans to continue his television work and travel.
Baxter Will Retire At Semester s End
By HAL DRAKE Assistant City Editor
Dr. Frank C. Baxter, USC's famed English professor, will retire from teaching at the end of this semester.
New Leaders To Take Oath At Installation
New ASSC officers and Senate memoeio will be installed at the 22nd annual ASSC assembly tonight at 7 in Hancock Auditorium.
Outgoing ASSC President Bill Steigerwalt will deliver his farewell address to the students at the even!. Steigerwalt said two series of awards will be presented to deserving students at the assembly.
Dayle Barnes, former Senior Class president, will be master The 65-year-old Shapespcarean authority first reach-, Qf ceremonies. Barnes is presently a teaching assistant in general studies. Steigerwalt said that Barnes was chosen because he combines Ihe background of a student leader with the qualifications of faculty member and “should prove to be an excellent MC.”
Administration Honors
Several administration awards will l)e given to both men and women, Steigerwalt said.
The administration awards are based on conformity with ASSC policy, administration of new policy established during the | term of office and improvement or expansion of an agency, he added.
“These aw ards are open only | to non-elected officers," he said. j Other honors to be given at the assembly include special presidential awards. Steigerwalt! said these will go to deserving! students for a “one'-shot” con- j tribution to the student body.
“The recipients of this award are chosen by the dean of students and myself,” he said. Promotes Service “Our ASSC awards system is designed to promote service on the part of the students and to encourage them to return to the
Honorary Presents '62 Seniors
Graduates to Gather Sn Aiumni Park Site
Dr. Henry T. Heald. president of the Ford Foundation. New York City, will give the address at USCs 78th annual commencement exercises, President Norman Topping announced yesterday.
Commencement exercises will be held June 8 at
1.15 p.m. in Alumni Memorial
ed national prominence with his award-winning "Shakes-speare on TV.” the first college course to be taught on TV for accadrmic credit in Southern California.
Dr. Baxter expects to continue his television and travel activities after retirement and hopes to keep an office on the USC campus. Although he will do not teaching, Dr.
Baxter may participate in special readings and lectures for the English department.
Dr. Baxter has been steadily reducing his teaching hours in recent years, and he finally abandoned all but his belived Shakespeare course two years ago.
Ne\erthless. the seven-time Emmy winner always mildly explained to his classes that he held the central Los Angeles franchise on “Shakespeare, Shelly, Shaw and Co.”
Dr. Baxter came to USC in 1930 after serving on the faculties of the University of Pennsylvania, Swarthmore College and the University of California. He received his doctorate from the University of Cambridge, England, after doing undergraduate and graduate work at the University of Pennslyvania.
Shortly after his arrival at USC he began reading Christmas prose and verse to the student body during the Holiday season. As the tradition grew, alumni and friends of the university would come for miles to attend the event.
Although his TV experience dates from the early experimental period in the 1930s, Dr. Baxter did not become a full-time TV personality until 1953. After three semesters of ‘Shakespeare on TV,” a full-year on the coast-to-coast literature program. “Now and Then,” and a half-year of “Renaissance on TV,” the English professor became a personal symbol of higher education to millions of American viewers.
Obvious enthusiasm for all forms of knowledge resulted in constant calls for him to host literary, scientific and entertainment programs.
In the network Bell System Science Series, Dr. Baxter delivered explanations of subjects ranging from cosmic rays lo genetics to time relativity to the history of the words—all presented with warmth, wit and wisdom that earned him an honorary degree of doctor of letters from the university on his 25th anniversary of teaching at USC.
Dr. Baxter is a former president of the local chapter ASSC instead of just serving one of Phi Beta Kappa, he was the first chairman of the facul- year and quitting,” Steigerwalt ty Senate and served for eight years as chairman of the exp]ained.
MORTAR BOARD These 14 junior women were tapped for Mortar Board membership at the AWS Award Assembly Monday and presented in their black robes, grey and yellow ribbons and caps on campus yesterday. They are, (I to r) front row: Mary Memory, Darlene Coleman and Kay Yun-
Trustees Give Sociologist Affirms Chairman Call jy violence Study
Award Medal	?
English department
The citation accompanying his honorary decree in
The administration honor
1955 read, in part: “Long before the advent of television he award system was established by
was known among his colleagues as a man of unusual talent, and among his students as a superlative teacher.
“Today this acclaim is echoed across the country wherever there is a television set . . . Two years ago he demonstrated that his ability to turn a phrase from wit to wisdom in the space of a hyphen was as effective before a television camera as before a class. Since then, he has won nearly every award given for the best educational program on television.”
(See editorial, page 3)
the Senate in a special statute this year. It was designed to recognize students who have participated in the ASSC but haven't received any recognition for their work, Steigerwalt said.
The presidential awards will be presented by Dr. Robert. J. Downey, dean of students.
Asa V. Call, a trustee since 1929 and chairman of the board from 1950 to 1960, was given a gold medallion for his services to the university and the community by his fellow trustees yesterday.
The official seal of the university is engraved on one side of the medallion.
On the reverse side is the inscription. “Medallion of highest distinction awarded by the board of trustees to Asa V. Call for recognized eminence of personal service to higher education and for achievement bringing notable honor to himself and to the university.”
Call, an alumnus of the USC Law School, was president of the General Alumni Association from 1931 to 1932.
He is the donor of the Asa V. Call Trophy given annually since 1932 to the alumnus who has brought the greatest honor and distinction to his alma mater.
By JOAN EDMONDS
Recent studies into the possibility of TV violence contributing to the problems of juvenile delinquency was hailed as step towards “good logical research”. by a member of the Youth Studies Center yesterday.
William R. Larson, sociologist and senior research associate at the center, commented that the new book, by three noted communications professors, helped fill the need for objective evidence in the field.
The book, “Television in the Lives of Our Children,” was authored by Wilbur Schramm, director of the Institute for Communication Research at Stanford University; Jack Lyle, assistant professor of journalism at UCLA and Edwin B. Parker, assistant professor in the Institute of Communications Research at the University of Illinois.
They concluded after three years of study that. wrhile television is not a direct cause for
; Park in front of Dohcny Library.
Dr. Heald has been president and a trustee of the Ford Foundation since 1956. For 29 years I before that his career was in the f.eld of American higher educa-! tion.
Institute Heatl
For 3 years. Dr. Heald was ' president of Armour Institute of Technology in Chicago, for 12 years president o* the Illinois ! Institute of Technology and for 5 years chancellor and then t president ot New York University.
Dr. Heald was graduated from Washington Slate College in 1923. Two years later, he received a master's degree in civil engineering from the University of Illinois.
For the next two years, before beginning his academic career, the foundation president worked as an engineer in Chicago. Professor, Dean Dr. Heald was appointed an i assistant professor of civil engi j neering at Armour Institute of Technology in 1927. In 1931. he j became an associate professor | and, in 1933, was appointed dean of freshmen.
In 1924, Dr. Heald became a professor of civil engineering, and dean of engineering in 1934. In 1938. he became the president of the school.
In 1940r he was instrumental in bringing about the consolidation of Armour Institute of Technology and Lewis Institute delinquency, it may contribute ! to form the Illinois Institute of to the problem.	j Technology.
Dr. Heald has been president
ker. Middle: Lona Waddel, Barbara Epstein, Sandra Demas, Hedy Davis and Anita Wein-traub. Back row: Mary Linda Woods, Mary-alice Herrick, Robbin Angelica, Shauna Sorensen, Helen Sakiyama and Jill North. Not pictured is Sherry Johnson, who will serve as Mortar Board president next year.
Two Musicians to Rate Songfest
Composers John Scott Trotter and Jeff Alexander have been added to the list of judges for the 1961 Songfest. scheduled for Saturday night in the Hollywood Bowl, Songfest Chairman Tim Elbourne announced today.
Yesterday. Johnny Mercer and Frank Comstock, the first of the five Songfest judges, were announced. The final judge will l>e announced tomorrow.
Trotter, a well-known figure on the USC campus, was guest conductor of 19'9 Songfest. He al<o judged for the ]>erformance production last year.
Beginning his musical career in 1939. Trotter worked for sinter Bing Crosby. Since then he has arranged many of Crosby's top hits.
During the 1940s. the famous personality taught a class in arranging mu<ic for radio at USC.
Trotter has !>een musical director of the "George Cobel Show” and the composer of the j theme -, ng “Gobelues." He was also an anger and conductor for NBC> television product i o n I “Kraft M:;-ic Hall" for several ' years.
In 10'S. Tri Tier was con’ranted by Warner Bros, records and he currentiy has two be^t-sell-(
JOHN SCOTT TROTTER
. . . noted conductor
incr album-; — “A Thousand and One Notes.” and “Escape to the Mui-’ic Mediterranean.”
Trotter has recently finished composing and arranging the score for a Broadway musical which will be on stage in a few years.
Jeff Alexander, also a Songfest judge last year, has composed and arranged the music for numerous Hollywood films.
including “The Tender Trap.” “It Started with a Kiss,” "The Mating Game” and “All the Fine Young Cannibals.”
Alexander also writes "jingles” for radio and television advertising.
Alexander and Trotter, along with Mercer. Comstock and the judge to be announced tomorrow will choose ihe winner of the three-foot “Sweepstakes Tommy" statue. Sixteen groups will compete this year for the perpetual trophy, a replica of Tommy Trojan.
The judging of Songfest '61 wil] be done on the point system. varying among six divisions.
Men's, women's, small and mixed divisions will be judged on singing (70 points), appearance (15 points*, and arrangement (15 points).
The novelty division can receive a possible 50 points for singing, 30 points for appear-a.-te and audience appeal and 20 points for arrangement and originality.
Judging for the production division will be based on 60 points for 'ingin::. 30 points for choreography, originality and appear-
JEFF ALEXANDER
. . . repeat performance
ance and 10 points for musical arrangement.
Entries in the Sweepstakes division will be judged from the top three scores on the point system. Judging for sweepstakes will be 60 per cent for singing and 40 per cent for appearance and production.
All voting by the judges will
be done in a tabulation room by secret ballot.
Henry (Hank) Mancini. composer and arranger of the “Peter Gunn” and “Mr. Lucky” musical scores, will be the guest conductor Saturday night and Dr. Robert Downey, dean of students, will be the official host.
The proceeds from the show are donated to Troy Camp, a student-operated, staffed and financed summer camp for underprivileged children.
•
Tickets for the 8 o’clock show are $2.50, garden section; S2, terrace section; and Sl-50, general reserved.
Anyone interested in ushering must contact Bob Frinier, chairman of facilities, at RI 8-8609. or Elbourne at RE 4-2887 today.
All ushers must be at the Hollywood Bowl Thursday at 6 p.m. to receive instructions on posts.
Ushers are given a free box seat with the option to buy an adjoining seat for $1.50 instead of the regular $2.50.
Record albums of Songfest '61
The authors said that “very little delinquency can be traced directly to television. Delinquency is a complex behavior growing out of a number of roots. The chief one is usually some great lack in a child's life — often a broken home, or a feeling of rejection by parents or peer groups.”
They explained that television is “at best, a contributory cause.” but that care must be exercised by parents, broadcasters and other people influential in a child's life.
Larson pointed out that psychological research has shown that children are receptive to suggestion and mass media research has proved that children are definitely influenced by mass media forms.
“There may be a possibility that television is advertising aggression as it advertises cigarettes, hut this is still a moot point,” he said.
Larson continued that children are naturally aggressive and television could channel this unfocused hostility into undesir- I able society-behavior patterns.
“People in the mass media have a responsibility not to be irresponsible since we know so little about the effects of tele- \ vision on aggressive tendencies.” he said, agreeing with the authors.
“We need to know more about the magnitude of the effect of television on children, and the length and duration of any effect that might exist,” he added.
of the American Society for Engineering Education, the Western Society of Engineers and *he Association of Urban Universities, and was chairman of the American Council on Education.
Dr. Heald's business affiliation's include directorships of Equitable Life Assurance Society of America. Stewart-Warner Corp.. Swift and Co. and American Telephone and Telegraph.
14 Degrees During the course of his academic career. Dr. Heald received 14 honorary degress from various universities and college;». A number of other awards
Visiting Critic Will Analyze Model Design
A “mirror” will be held up to modern architecture by noted architect Maynard Lyndon to-i day at the Faculty Luncheon.
Lyndon is currently a visiting ; critic for fifth-year design at the School of Architecture.
He graduated from the Col-I lege of Architecture at the University of Michigan in 1928. After six months of European travel in 1933. he became architect for the Department of Interior in Washington. He designed museums and administra-[ tion units and master plans in 1 18 historic areas of the eastern ! United States and prepared | studies in connection with the executive offices of the White ! House.
In 1935 Lyndon entered into a partnership with engineer E. M. Smith. Their firm is noted for designing the first modern 'Chool in Northville, Michigan, in 1936. The engineers also completed thirty schools and two public housing projects.
Lyndon is a registered architect in California. Arizona. Ha-' Waii. Michigan and New Mexico. He is a member of the American Institute of Architects and served as president of the j Southern California chapter in | 1959.
The architect has received many local national and interna-j tional awards for his design from such groups as the Pan American Congress of Architects and the American Institute of Architecture.
His projects have been published and exhibited in this countrv and abroad.
Y to Hold Apple Sale
An apple today will keep the doctor away.
F o 1 lo w i n g this sure-proof were also besto ved upon him. method to good health, the YW-He has received the Navy CA is conducting an all-day can-avvard for distinguished civilian died apple sale on campus today.
sei vice, the Washington award of the Western Societv of Engi-
Apple “stations” will be set up in front of Founders Hall, the
neers, the gold medal of the Na- Student Union, the Business tional Institute of Social Scienc- Building and the YWCA.
es and the Hoover Medal.
Co-ordinated by Lona Waddel.
Dr. Heald will be traveling to the apple sale is being sponsored the commencement exercises by by the frosh clubs as the Y's way of the Orient, where he has ; lest money raising project of the recently been making a tour. year.
Professor Frees' Turkish Business
Juniors Post Year s Plans
Plans for next year's Junior Class will be formulated at an “open" class council meeting tnis afternoon at 3 at Alpha Phi sorority. 643 W. 28th St., President Dann Moss announced yesterday.
Petitions will be distributed for members to file and list suggestions. A steering committee which will work during the sum mer will be selected from the pe titioners. Moss explained.
Moss said that plans must be initiated this spring in order to have them approved and posted on the fall school calendar. The will be sold by advance order president hopes to kick-off next on Saturday night and at the semester with a Junior Class
USC Ticket Office.
; TGIF and barbecue.
State-ow n#d Turkish enter-prises may soon be operating with a freer hand because of the recommendations of a USC Public Administration professor.
Dr. Frank P. Sherwood, coordinator of the School of Public Administration's Graduate Studies Program, has returned from a month spent in Turkey as a government consultant.
Collaborating with a small group of American. British and Swedish experts. Dr. Sherwood studied government-owned and operated bu.-inesses and factories and drafted proposals concerning their future operation and development.
“Our job was important to Turkey, because 50 per cent of the country’s gross national j product is produced by these slate-owned businesses,” Dr. Sherwood explained.
“Our re-organization propos- j als will free state enterprises from too much government control.” he said.
The Turks themselves found a number of deficiencies in these operations, he added.
Some troubles were of a man- i
I agerial nature and some related ; directly to the soundness of [ state investments. Dr. Sherwood continued.
The administration professor and the other foreign experts found the Turks very practical people.
“They are most interested in the methods that work," Dr. Sherwood explained.
“While they have a great national pride, their essential practicality directs them to ask for help when they think they need it.” he continued.
To this end, the new Turkish caretaker government, under General Gursel, invited the business experts, through the International Cooperation Administration and the European Productivity Agency, to take a piercing look at their businesses.
“They held absolutely nothing back.” Dr. Sherwood ccmment-ed. “It is rare that such a major segment of a nation's operations be bared to foreigners.
“We found much need for reorganization.” he continued. "Part of this had resulted from (Cuntinuei on	3)