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Spurs Host Old Spurs' At Surprise Party
Southern
DAILY
California
TROJAN
PAGE FOUR
Washington Huskies Here For Bowl Decider
VOl Lll	LOS ANGELES, CALIFORNIA, FRIDAY, NOVEMBER 4, 1960	No. 34
‘King’s’ Ballet Dances to Success
NOT FORGOTTEN
PR Director
Troy-Huskie Came Lists Elements
Dedicated to Mike For Suttess
For Casey Shawhan, public re-By KONDELIA WELLS	latioas director of the National
Mike McKeever. co-captain of the Trojan football team Broadcasting Co., the hallmark recovering from surgery in the hospital, will never play of g°°a public relations can be In a USC uniform again—but he has not been forgotten reduced to a few simple ele-by his teammates or his friends.	ments: “knowing, understanding
In a unanimous vote of the ASSC Senate Wednesday ami liking people.”
Stars Dancing, Singing Enrich Smooth Opening
night, the USC-Washington
game was dedicated to the Tro- j “T1	‘T'	"7
jan football star.	^	mm q i
News of the game’s dedication ^ / OCmOOIS to the gridiron twin was released by wire services to metropolitan dailies throughout the country.
The resolution also provided for authorization of a telegraph booth to be located outside of the Student U«ion or inside the Grill.
Signed Names
More than 400 persons have band day in the Lx>s Angeles signed their names to the mile- Memorial Coliseum tomorrow, long telegrams at five cents a Each band will make an indisignature. Today, the signing ! vidual entrance into the Colise-will continue with a goal of 1000 um before the USC-University names set, Yell-King Jerry 0f Washington football game, Sherman stated.	|	which	may	decide	the	Rose	Bowl
Shawhan spoke to USC public relations students last week at a dinner in the Commons, explored the role of publicity and nowr concepts in present-day public relations.
Need Experience
“The best way to iearn publicity is by working on a newspaper. Four or five years of ex-Twenty-seven high schools will ! perience on a community news-send 1,869 musicians and 160 paper is ideal for a prospective flag twirlers and drum majors j publicity man,” he advised the to USC’s 17th annual high school students.
Shawhan pointed out that, by
To Perform At Halftime
working on a small newspaper, a reporter has a better chance to “break into the more challenging aspects of reporting.”
In contrast, a newcomer working for a large newspaper would
The ASSC resolution also up- contestant from the Athletic As- have a slimmer chance of being held University Spirit Commission plans for an accelerated rally program this week.
soeiation of Western Universities.
All the bands will join with the USC Trojan marching band
“A do or die situation,’ was ^ p]ayjng ••The Star Spangled described by Sherman to LSC Banner" before the game and in members as he stressed the need j ^ e halftime show. William for communication methods to; Schaefer, director of bands at urge student body “excitment USC and arranger of the music, for Saturday’s grid contest. , w-ill conduct. Gary Garner, Plans Rally	I	marching* band director, planned
Sherman and Rally Chairman ; the show and formations.
Jack Sevour are formulating j High school bands partici-plans for tonight’s rally.	j	pating will be from Anaheim,
Arcadia, Arroyo (El Monte), Beaumont, Brawley, Burbank, Burroughs (Burbank), Califom-
“We are holding the spirit gathering in front of the Sheraton-West Hotel tonight—rain or shine.” Sherman said. “A car ia (Whittier), Central (El Centro), Chaffey (Ontario), Covina, Crawford (San Diego), Hoover (Glendale), Lakewood, Marshall (Los Angeles) and Mar Vista (Imperial Beach).
Others will be Morningside (Inglewood), North (Bakers-
assigned to more important tasks, he noted.
Cites Areas Pointing to some of the problems of TV public relations, Shawhan cited the areas of talent, unions, the press and financial allocations.
“Another obstacle which confronts television today is the resistance of newspapers to television,” the director explained, adding that last year $2 billion worth of advertising went to television.
Shawhan reported that the average American family has saved SI 150 a year with free television.
Defends Network The public relations director also defended the networks on the question of payola.
“Quiz programs are usually produced by outside ‘packagers’ and are controlled by advertisers. Consequently, networks don’t have much to say on the pro-
aING AND SHE — The King of Siam played by Grant Lockwood, finds that she (Ann Daniels) is a "puzzlement." The oddities of the English mind bring difficul-
ties, but ultimately result in happiness in "The King and I," the strange and beautiful musical play which had its first campus showing last night in Bovard.
caravan will begin at the physical education building at 5 p.m. and pick up students at dorms and along the Row,” he continued.
The USC which organizes rally plans, is comprised of the presidents of the five campus spirit field), Oxnard, Point Loma (San groups, the ASSC Yell-King. Ral- Diego), Polytechnic (Long lv Chairman. Senate Spirit Com- Beach), Polytechnic (Riverside), mittee Chairman and President. Pomona, San Bernardino, South grams,” he explained, the Trojan Band Director, and (Bakersfield), Venice and Ven-the University Coordinator of tura.
Special Events.	j
Gave Serenade
Last night a seranade was given USC football players by, the five spirit groups despite j damp weather. The impromptu rally was held in the gym and ■ the band and other students joined in the fun.
During the Saturday game with the Huskies. Trojan rooters will ’ honor 80 visiting Troy Campers from the Buckhorn Ranch in Idyllwild. The Troy Camp is run by USC and financed by donations from USC students.
Spirit Commission members were told that these campers, who participated in activities directed and supervised by USC student counselors earlier this year, would sit at the front of the USC rooting section.
f ___________
Steigerwalt Explains Policy
Voted for Financial Control
By BILL STEIGERWALT
ASSC President
tional City Managers Association Public Financial Policy text.
This bill has been in preparation for more than six months. Senator Helm, who ha§ been vitally interested in this matter for some time, called upon several leaders of this campus fac-
14 Engineers Inducted into Honor Society
Fourteen electrical engineering students at USC have been inducted as members of Eta Kappa Nu, national electrical engineering honor society, which has one of its 77 chapters at the campus School of Engineering.
Dr. Robert Geddes, instructor in electrical engineering at USC, was elected a professional member.
The initiation was highlighted by the acceptance as an eminent member of Dr. Chauncey Starr, president of the Atomics International Division of North American Aviation. Inc.. of which he is also a vice president.
List Members The 14 USC students inducted were FYank J. Barbera, James D. Bearden. J. R. Brock. Roth M. Dryden, Maurice L. Fee, Donald
„	„	_ „	.	,	i	Fisher,	Evan T. Hazelton. Yim
Dr. Rene Belle, professor of	„.	,	_	^
___,_______ f | T. Lew, Theodore R. Miller, David Morgan. Richard F. Schenz Jr., Richard D. Smith. Donald D. Tice and Theodore M. Watt.
Eminent membership is reserved for those individuals who. by their technical attainments and contributions to society, have shown themselves to be outstanding leaders in the field of electrical engineering and great benefactor«: of their fellow men. Must Accept Man The last eminent member in-
TV Professor Will Analyze Greek Speech
French, will analyze one of the greatest speeches of all time on KNXTs literary series. “The Great Storytellers," tomorrow at 1:30 p.m. on Channel 2.
“The Trial of Socrates" in 400 B.C. is the title of a famous speech made by the Greek philosopher prior to his dcalh. It vas recorded by his pupil Plato with a stylus on pieces of soft clay and “published" as Plato's "Apolopy■" ihive years later.
Shawhan also explained the press and publicity department organization at NBC, pointing out that the department is similar to a news bureau.
His staff of 29 employees include 14 specialized reporters and five photographers. Direct mail and phone calls comprise an important part of the NBC publicity program, he said.
The director advised students that “there is lots of room in show business publicity. Since the biggest thing is show business is, of course, ideas, the man of ideas is much in demand.”
Editor’s note: The following is a report by ASSC President Bill Steigerwalt explaining the finance resolution passed by the ASSC Senate Wednesday night.)
The consideration and passage of the budget and fiscal policy act by the ASSC Senate Wednesday night was perhaps the	preparations	of	financial	requisi-
greatest step forward in student	j	tions	by	students	and	Executive
government for the past 15	J----------------------------------
years.
ASSC government often has been accused of financial sterility. This charge is certainly true in that students have had no check, budget or control of their funds for several years.
Cabinet approval of all expenditures. All funds and expenditures will be accounted for on a monthly and yearly basis, de-terminined by expentitures in previous years.
This type of financial policy system could not be accomplish-
ulty for advice in preparing the j ed without the Administrative bill.	j	Arm, a Senate finance com-
The bill provides for initial mittee’ which is already present
on the campus.
A Senate standing committee and the Administrative Arm Finance Committee will work jointly in carrying out the operations of this bill if it is passed by the Executive Cabinet.
Students Get Tally Sheets
The Department of Student Organizations has sent copies of The bill presented by Senator a presidential election map and
Hugh Helm, I believe, provides for adquate control and shows the responsibility necessary for a return cf financial control to the students.
The bill is divided into three major sections, providing for the preparation of an annual budget, accounting and reporting.
This fiscal system has been prepared in accordance with the method outlined in the Interna-
tally sheets to all organizations, heads of departments, fraternities and ASSC Senators so that USC students and first time voters can keep up with the voting in the national election.
A major purpose of the group is to provide seA'ice to the organizations and to establish a line of communication between the campus organizations student government.
By BOB COIRTEMANCHE
“The King and I” is a little less than Rogers’ and Hammerstein’s best, and largely as a result of this, the USC drama department’s presentation of It is a little iess than their best.
When we consider the magnificence of last year’s "Carousel,” this may still stand as a-------------------^---------
compliment.
The ballet-w ithin-the-musical.
“The Small House of Uncle Thomas,” succeeds better than most of the main play in providing light entertainment while revealing the limited and automatic patterns of Siamese cul- I ture.
The production, for an opening night, was remarkably smooth, and for a change the theater- i goer won't have to wait till the cifically USC. need only to serve last night to see a completed the type of student who desires production.	to be treated as an individual.
It was a visually beautiful j ',r*d there will always be enough show, and the fine singing per- of these to fill private schools, formances of Anne deRubertis as believes Registrar David W. Ev-Tuptim and-Nina Shaw as Lady ans.	a
USC Offers Personal Hand To Individuals
* Py KATHY RKHO
Private universities, and spe-
Thiang were splendid surprises to one who had previously only seen their acting talents.
Big Flaw
The biggest single flaw in the	...	,
show, unfortunately, was the	out .hat tte college pop.
Evans, commenting on a recent article in Time magazine by Clark Kerr, president of the University of California, who
singing of the heroine. As Anna, Ann Daniels was very pretty, unusually charmine. and always
ulation is turning increasingly toward public schools, s a i u, “There will always be students
in control of the stage — when *ho want to ** Seated as indi-she was just speaking.	viduals and not lost in the shuf-
But the moment she started %v'hich characterizes so many to sing, this marvelous projec- ^e public institutions that tion vanished. Just when she have grown so large." needed most to dominate the ac- j The
tuition increase which came into effect this fall had a “negligible” effect on the total enrollment, Evans says. In spite o' climbing tuition costs, we expect to mainfkm our enrollment.”
Due for Change
Howver, the complexion of
There has never been, in recent years, a budget prepared by the students which could guide student government activity.
Senator Helm. Public Relations Chief Larry Bishop and myself spent several hours studying the Stanford University financial system this past weekend in final^ preparation and check of this bill, and we feel that our system compares very favorably with Stanford plan.
This bill, if accepted, could and j lead to the fruition of the dream many of us have had for years.
KUSC
In TV
Panel to Face Debate Satire
Press
Skit
Dr. BcUe will examine the classic work with particular ref- ducted by USC was Dr. Lee Dénonce to Socrates’ views on Forest of Hollywood, inventor of
god and evil, the meaning of justice and the dignity of man. “The Great Storvtellers” is a
the radio telephone.
The initiation was performed by Roland E. Jackson, student
weekly presentation of KNXT president of the USC chapter, and USC Dr. William Stedman He was agisted by Carl Koerner of USC is the producer. j of Glendale, staff engineer ot the John Crown, professor of mu- ’ Pacific Telephone and Telegraph sic at USC and an accomplished Co. and past national president concert pianist, will present a of the Eta Kappa Nu Associa-proeram devoted to ihe music of tion. and James D. Arnett, lec-Karl Maria von Weber on “Key- turcr in electrical engineering at notes-’ also tomorrow, but at 1 USC and faculty advisor for the p.m. on KNXT, Channel 2. j USC chapter.
TV viewers will witness the revival of the “great debates,” during “The Mark Massari Show” this afternoon, on KUSC-TV’s first special of the season.
Senator Richard Tricky and Congressman Robert Jackie, presidential candidates, will combat the questions put to them by the glib panel on a “Face the Press” sequence.
More comedy is the order of the day as the cast, headed by was the recent statement
tion, all that she could produce were the bashful sounds of a very little girl.
Best Voice The best voice in the show, as expected, was that of Rudy Ve-jar as Lun Tha. Achieving, as director John Blankenchip intended. “more than love interest,” Vejar and Miss deRubertis I the university mav be* due for as the forlorn sweethearts of chan?e he adds ^ was CQn. culture and emotion in the an- sider€d a ..rich man-s sch(X), . cient nation try ing to be civilized. and ijiaccessi5Ie to m a n slu.
___________(Continued on Page V , dents in the 1930s. After World
War II and the Korean conflict. Ia-ge numbers of veterans entered college with the aid of the government, and USC cam? within reach of more students. It was no longer considered for the wealthy, Evans pointed out. “Now, however, with the in-Final selection of entrants in ^ux veterans halted and tui-Trolios, part of the USC home- fion co®*55 climbing, the charac-coming activities, were announc- j *er the campus may again heed yesterday by co-chairman come similar to that of the ’30s,'* Bob Biheller.
The groups chosen for mixed
Trolio Croup Selected for Homecoming
he feels.
Enrollment Increase*
Kerr, is his article, stated that in Western states public universities already enroll up to 96 per cent of the college population. “This year state colleges and and universities will confer 55
division are ATOs and Alpha Phis, “The Flower Drum Song;”
PiKAs and ADPis. “Bye Bye Birdie;” and the TKes and Tri Delts, ‘The Wizard of USC.”
Entrants of the men's division include Phi Sig, “Rockiest;” Phi	^
Delts. “Once Upon a Time;” SAE C ,	3	1	underSXaduate
“Caelius Juser;” and Tau Delta I e?rPe>-
Phi. “Green Christmas.’	Kerr	named	cost	as the reason
The judging was done by Bob ^or ^is trend and pointed out Biheller, co-chairman of Trolios. .that tuition ..as jumped 165 per and a committee of faculty and; cent at private colleges since students.	! 1950. Estimates have shown that
Trolios will be presented to by 1970 the cost of four years at the USC student body on Wed- an average private college will nesday\ November 16. in the mid- be $11.684 as compared witii die of Homecoming Week.	I$5,800 at a public institution.
High Standards Raise More, Better Students
Rising standards have provid-1 ferring students have also risen ed better, not fewer, students. over the years. At one time usc
‘viREAT DEBASEMENT" - Mark Massari (right) addresses pointed questions to glib panel on "Face the Press," KUSC-TV
Daily Trojan Photo By Carole Spector
satire. The panel and several other satires on familiar TV programs will be shown this afternoon at 2:15 in Studio B.
Massari, Lorrain Holnback, Ina Kent, Bob Norek, Ken Smith.
Patti Geiger and Don Starr spoof several aspects of today's television.
The live program begins at 2:15 this afternoon with a look at the not-so-wonderful world of commercials.
Following their brief but searching jaunt into the world of the “ad-man,” the students go off onto another tangent with their satire, “Hawaiian Spy,” during which two favorite private detectives will embark on the thrilling “Mummified Beagle Caper.”
The program was produced and wirtten by Massari, and was directed by William Jones. Associate producer is Collece Mc-
Galliarrl and production mana- j graduates, he noted, ger is Mike Cole.
accepted any student coming from another school with a C average. Now, a 2.4 average is required and transfers must takr*
of
Howard Patmore, associate director of admissions.
Patmore enlarged on his statement before the Student Council on Religion when he recently 1 CEEB tests, the associate dicompared present admission stan* rec1 <M s;ik!-
dards to those of the past.	Soon	LSC	will	require	letters
“In the 1930s a student could j of recommendations for inc«>m-be admitted to USC if he had ing freshman, both from high met 10 units of requirements and school and from a citizen in the graduated in the top half of his community. Although academr: class. By 1957 the student was grades will always be the domi-required to have 12 specific nant factor in admissions, recom-academic subjects and a B- mendations and high school will average in his academic work,” begin to play a more dominate Patmore said.	,	part,	he felt.
Two years ago the College En- The Student Council on Reli-trance Examination Board was gion features a speaker program introduced and is used to equa- of this type each week. At every lize the difference between high session a member from one of school academic programs. USC the departments of the uni\er-also has a rating system for high sity will speak on that depart-schools based on the schools’ ment's pob in relation to the
university as a whole and its
The requirements for trans- value to the students.