DAILY TROJAN, Vol. 52, No. 26, October 24, 1960 |
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PAGE THREE
Sound and Fury Hears Student Opinions
Southern
0<3l ifornia
DAILY
TROJAN
PAGE FOUR
Trojan Sports Scene Features Freshmen
VOL Lll
O*’1
LOS ANGELES, CALIFORNIA, MONDAY, OCTOBER 24, 1960
NO. 26
Noon Reading y’ALL COTTON-PICKERS. Will Spotlight HERE COMES YOUR 'MAID'
Bliss' Story
The works of Katherine Mansfield will lie the subject of to-day s Noon Reading, sponsored b.v the English department.
Dr. Eleazer Leckv will read from “Bliss’’ and discuss other stories written by Miss Mansfield.
Born in New Zealand in 1888 Miss Mansfield spent her childhood differently from the average child of today. She began to write at the age of eight. Her first volume of collected stories appeared in 1911. Dr. Leckv says.
“Although a New Zealander. Miss Mansfield spent most of her life in England. There she published three volumes of collected stories for which she is remembered today. She was working on another story when she died. The story was published posthumously, together with some of her poems, letters, notebooks and diary,” he notes.
Miss Mansfield wrote ‘ Bliss” when she was 33 years old, the professor says. Her other stories were written earlier.
"Miss Mansfield struggled many long years to get her works accepted by editors who refused to see any merit in her creations.” Dr. Lecky says.
“Actually she is primarily interested in words, rather than general ideas.” he says.
Dr. Lecky, who teaches a course in literary criticism, feels that the authoress presents her characters vividly and gives them the advantage of her sensibilities.
“Her world is fresh to the senses, brilliant, even breathless. Yet. against the radiant landscape, her human figures are usually sad and defeated, professor notes.
Dr. Lecky feels that the author Is very effective when she expresses sorrow, misunderstanding. articulateness and isolation.
“She could let us laugh at her foolish characters and also shock us into discovering between the landscape and the figures or between two figures something like an abyss,” he says.
Dr. Lecky, who has been with the English department for the past 22 years, teaches modern drama, literary criticism and semantics. He obtained his Ph.D. in English from Cornell University’.
Attention, you-all cotton-pickers.
Thirteen campus coeds, all with a desire to stimulate interest in cotton and its products, will compete for the “Maid of Cotton” title today at 2:30 p.m. in the Faculty Dining Room.
Candidates competing in today’s judging—all born in a cotton-picking state — are Irene Alexander, Judy Baldry, Gretchen Boldnian, Linda Chilton, Julie Cummins, Norva Dietrich, Sally Dobbie, Susan Hutter, Julia Jones, Carolee Ream, Joan Rumsev, Zoe Lee Smith and Sandra Weissman.
The campus contest is sponsored by Gamma Alpha Chi, professional retailing and advertising fraternity for women, and the purpose of the program is to gather interest for cotton products.
Applicants must be single, betweeen 19 and 25 and must be at least 5 feet 5 inches, photogenic and in excellent health.
They’ll be judged on beauty, intelligence and personality.
The USC winner, if approved by the State Board of Judges, will travel to Fresno for the final state judging.
The final winner, the ever-loving cream of the 18 states’ beauty crop, will reign at Memphis for a week as the true “Maid of Cotton.”
STUDENT OPINION
Troubled Spain Fights Obscurity
Bv PENNY LERNOIX Daily Trojan City Editor
The ravages of time are strange.
While the U.N. sits in New* York hotly debating the important issue of colonialism, one of the world's once largest and oldest colonizers hangs sadly on to the end of the European continent with only a feeble voice in the international forum and a the political cold shoulder from its | neighbors.
Spain, known to most people principally for its flamenco and bullfights, is the story of the great man who has withered within and without to a now | painful obscurity.
Five Centuries Ago The decline began five cen- j turies ago following its Golden j Age and the defeat cf the j Spanish Aramada. It was hasten- ! ed by the loss of tbe Spanish colonies and came to a shattering conclusion in the 1936 Civil : War.
But what of the old man today? Because of American aid, a better world living standard
and the Franco dictatorship, Spain is recuperating—slowly, it is true, but, neverthless, consistently.
Although the country is still extremely poor by comparative European standards, the physical destructions of the Civil War have been greatly erased, and the people are much better off economically than they have been for over two decades.
Opinions Differ Many Spaniards frankly attribute any economic improvement to Franco. On the other hand, there are some who feel he has actually hindered Spain's progress.
One Madrid university student . pointed out that “none of our European neighbors will help us j economically because the coun- j try is a dictatorship.”
He added that the United j States has been the only country to substantially aid the country ;
Five Speakers Will Discuss World Events
Five speakers for the 37th annual Institute of World Affairs, to be sponsored by USC at the Huntington-Sheraion hotel in Pasadena Dec. 11-14, were recently' announced by Dr. Charles E. Martin of the University of Washington, director of the institute.
Dr. Martin, who is also the new’ president of the American Society for International Law, said that delegates to the USC institute will hear about “This Divided World” from M. C. Chagla, India’s ambassador to the United States; Philip Ray,
| Undersecretary of Commerce; Nathanael V. Davis, president of Aluminium Ltd. of Canada; The Rev. Dr. Gerald Kennedy, president of the Council of Bishops of the Methodist Church; and Maxwell Cohen, professor of international law at McGill University, Toronto, Canada.
Three other speakers are being sought for the institute, which is cosponsored by colleges and universities of the Pacific Coast. It is the oldest continuous meeting of its type in the United States.
Dr. Martin, a graduate cf the University of California at Berkeley' and Columbia University, directs the institute of international affairs at the University of Washington, where he is a professor of international law and political science.
USC awarded him an honorary Doctor of Laws degree in 1942 for distinction in academic and community leadership in international lawr, international relations and world affairs.
He organized the bureau of international relations at Berkeley after World War I and in
Party Men I o Battle In Civii Rights Talk
DEPARTMENT HEAD PENS TEXT ON SALESMANSHIP
Dr. Taylor W. Meloan, chairman of the department of marketing and transportation, is co-editor, with Dr. John Rathmell, Cornell University, of a new book, “Selling: Its Broader Dimensions.”
The book is designed to supplement and broaden the traditional content of courses in salesmanship. The editors envision its use, too. in new courses which focus on the blending of advertising, personal selling and sales promotion.
Dr. Eugene J. Kelley, associate dean of the Graduate School of Business Administration at New York University writes of the book, “Your method of treatment of the total selling function seems to me to be very sound. I believe the book will actually help shape marketing curricula as we shift away from the sales techniques concept of instruction to courses in promotional strategy and persuasion.”
The editors also anticipate that it will be used in industrical selling courses. It was adopted recently, by the B. F. Goodrich Tire Co., as the text for a retail management development program.
Third AWS Debate Features Politicians
Democratic Assemblyman Jesse M. Unruh, 65th District, will clash today with Vince M. Townsend, GOP nominee for the 63rd Assembly District, when they discuss their party’s platform planks on “Civil Rights.”
Speaking in the third and final debate in a series sponsored by the AWS, the two politicians will analyze their!
party differences in 133FH.
at 3:30 p.m.
Primitives Don't Blink At U.S. Name, Fame
Both men are prominent political leaders.
Townsend has been active in I civil rights programs for some time. His background includes membership in the advisory board of the Los Angeles Urban League, work on a slum-clearing program and active membership in the National Association for the Advancement of Peoole.
Health Center Offers Special Medical Plan
Orbiting satellites, atom bombs and the Yankee Dollar notwithstanding, there are still people in the world who have never heard of the United States of America.
And they couldn't care less,
either.
Dr. Orville Miller, USC professor of pharmacy, reports find-
as unconcerned about it,” the scientist said.
Dr. Miller was struck by the lack of curiosity on the part of the most primitive of the natives who were encountered.
Primitive Less Curious “As far as could be determined, these river stretches may never have been navigated ty
science department at UCLA, which he headed until he went to Seattle in 1925.
economically since the Civil i usC-Stanford game,
War. Pacific ticket dispensary has
.Military Reasons been set up in the ticket office of
1920 established the political j Indians living not more than 120
miles south of Mexico City — but in an area so isolated that many of them had never seen a white man.
Herbal Medicines Traveling along remote stretches of the Rio Atoyac and Rio Balsas, in his continuing search for new specimen of As a special convenience for p]ants from which natives make students planning to attend the ¡herbal medicines, the USC sci-Southern j entist encountered primitives
ing such people among primitive white men,” Dr. Miller said.
Rail Tickets Go On Sale
"Oddly enougn, we found that the more primitive the people, the less curious they were.
“Traveling along in rubber I boats—w'hich seemed to attract plenty of attention elsewhere — ! we would see an old Indian
He is also an ordinated minister of the First African Methodist-Episcopal Church.
Unruh Career
Unruh was elected to the state assembly in 1955. He has served successively as the vice chairman of the Industrial Relations Committee, chairman of the Finance and Insurance Committee and chairman of the Ways and Means Committee.
He is the author of several civil rights bills including the Unruh Civil Rights Act of California.
Both men are USC graduates.
Townsend did post-graduate study in law at USC in 1938. Unruh did his undergraduate work here serving on the Senate. and belonging to Knights, Skull and Dagger, and Blue Key.
A voluntary student health insurance program, giving complete surgical and hospitilization benefits up to $1,000. is still Colored available to USC students, reports Health Center Director Dr. Paul O. Greeley.
woman look up from washing Upon his graduation in 1948. he
I who speak with no trace of
clothing at the side of the river and then look back at her work after little more than a glance in our direction.
“It was as though she saw white men in rubber boats pass-
was voted one of the five outstanding seniors.
Townsend Schooling
Townsend did the bulk of his studying in Wilberforce Univer-
The insurance will cost $13 for the college year or $16.25 if continued until the fall of 1961. The program enables students to choose their own physicians and hospitals with all claims being settled through the Health Center.
“As the insurance is designed only to supplement the care of the Health Center, students who carry it must still pay the regular $12 health fee,” Dr. Greeley says.
Many Benefits
Benefits include hospital and and daily room and board not to exceed $18.50 a day or a total maximum of $555. Surgery bene-fits are paid in a graduated schedule of fees not to exceed $300. Physicians’ fees for hosni-tal visits are paid up to $7.50 per day for a maximum of 30 days and include consultant benefits of $25 per disability.
There are also benefits for laboratarv tests, anesthesia, use
Germany Sees Future In Economic Upswing
“And this is primarily because of the American military bases here,” he noted cynically. Franco’s tight hold on the
Spanish in their dialect—which ing by on the river every hour sity, Ohio. He worked at Colum- 0f operating rooms and medica
B.v SHI LAMES ROSE
A tremendous new willingness to work, massive American aid and freedom from military and diplomatic expenditures have all contributed to Germany's economic rise today.
This is the opinion of Dr. Orest Ranum. an instructor in history'. He feels that because Germany has not had to arm herself she has been able to grow economically strong in a relatively short period of time.
“A manifestation of the gigantic rise of German wealth is a budget surplus in dollars and gold, equalled by no other country in Europe today," Dr. Ranum pointed out.
The GeiTnans have more exports than imports, and Germany has been quite “tight fisted" with her reserves, he said.
“Consequently, pressure has I pen exerted on Germany by the United States, Britain and the World Bank to bear a greater burden of western aid to underdeveloped countries,’’ he noted.
On the other hand, the American government has taken in more dollars than imports and has given out many loans. Hence, American gold reserves have gone down dangerously low. As our economy is pressured by the flight of sold we. in turn, pressure Germany to play her part in the foreign aid. Dr. Ranum exnlained.
Dr. Francis J. Bowman, professor of history at USC. said that in the past five years West Germany has developed a tremendous industrial capacity.
“Germany’ has moved ahead faster than any other country in Europe. Consequently, she reeds new markets. Since the exodus of Belgium and France, Africa is then the logical recipient for foreign aid,” he pointed out.
France and the United States cannot fill all the needs of the African continent and so will welcome German foreien aid. Through this aid, the Germans
will secure industrial and cultural ties that will benefit them, Dr. Bowman explained.
“Germany will not lose any money but will help the Western world by her foreign aid to Africa,” he added.
Ludwig Erhard, economics minister and vice chati-ellor of
country’ can be seen everywhere —in the patrolmen, soldiers and policemen that swarm over the cities and countryside, in the “Viva Franco” scrawled across countless walls and buildings, in the Spanish press that writes only' “by authority.”
Yet it is difficult to evaluate this dictatorship.
One engineer from Valencia, speaking in whispers in a small, dark Barcelona cafe, told me that “Spain, like the Dominican
the Student Union.
“We urge students to make I reservations to Palo Alto before said Ed Gronek,
West Germany7, recently stated ; Republic, is not what it seems on that Germany is planning more the surface. The church runs foreign aid to underdeveloped Franco, and the people hate him. countries and that it is Ger- Yet they are afraid to talk be-many’s “moral duty” to help cause of reprisals.” these nations. (Continued on Page 3)
Southern Pacific passenger agent. He explained that unless ticket sales increase, the tickets will not be available in the Student Union after tomorrow.
The railroad is offering a special $22 chair car fare to Trojan rooters. Both individual and group reservations can be made.
Daylight departure times are Oct. 28, 8:15 a.m. from Los Angeles and 8:35 from Glendale. The train will arrive in Palo Alto at 5:19 p.m. and in San Francisco at 6 p.m.
The return train will leave San Francisco at 8:15 a.m., Oct. 30, and will arrive in Los Angeles at 6 p.m.
RELAXING CHECKMATE
is probably closer to Aztec than anything else.
Dr. Miller, who is now per-paring a scientific summary of his latest Mexican wilderness excursion, made the river section of his exploration as a member of a 10-person party headed by the adventurous Geòrgie White of Los Angeles, skilled river guide.
Although the Atoyac and Balsas rivers are considered unnav-igable, the party made the river journey in sw'ift currents and over jagged rocks in rubber boats, only one of which suffered damage on the rocks.
Conventional Boats
“The rivers cannot be navigated in conventional boats, which accounts for the lack of contact between the natives and the people of the outside world,” Dr. Miller explained. “Some of the villages which we visited were from three to six hours travel to the nearest thing that would pass as a road.
“For these reasons, the people do not move much out of their area. Certainly not many of them do. They live to themselves. completely unacquainted with the outside world—and just
1 or. the hour.”
The old woman on the river-bank was typical of the primitives who hadn't heard of the United States, Dr. Miller said.
(Continued on Page 2)
Adviser Wife Misses Meals For Fair Art
Applications and information concerning the plan are available at the Health Center.
Mrs. Audrey Peterson, an award winning California artist, is presently broadening the scope of her talents through a USC course in lithography.
The wife of Dr. James Peterson, campus marriage counselor, Mrs. Peterson has won her husband's solid approval of her ability in water colors. “My wife’s artistic talents add beauty to the home, even if it means missing a few meals,” Dr. Peterson i commented.
An incentive to Mrs. Peterson's painting has been the varied and numerous awards she has received. One of several
SOME BREATHERS ive week exams haven't gotten this pair of students down. They're one of many who take time out for re-
laxation at the chess beard. The game, while it provides some respite, still takes concentration. Some take to bridge.
NSA Exams Test Trojans
The National Security Agent will administer a professional qualification test on the USC campus Dec. 3, announced the politicial science department.
This agency is interested in potential graduates with a liberal arts background.
Undergraduates in engineering, mathematics or physics need not take the examination but must make an appointment with a visiting representative.
The National Security Agency’, highly classified organization of the Defense Department, establishes its own rules for qualification outside the federal Service system but offers all the benefits of that system.
Students wishing to apply should contact Dr. Crittenden at the political science department, 420 FH between 2-4 p.m. today or Friday.
bia. Harvard Law School and t;ons Denta! benefits for inju-USC to get his master s, doctor- rjes "sound natural teeth” will ate and post-doctorate training ^ pai(1 up to jçioo. Ambulance in law. ; expenses will be paid up to $15.
In last week’s second AWS debate. Paul Ziffren, 1960 Democratic Convention chairman and Gilbert Seaton, former 54th district Republican leader, exchanged views on the two parties’ stands concerning “inflation.”
Both agreed on the issue’s importance, with Ziffren arguing that the Republicans were more responsible for inflation than the Democrats, and Seaton claiming that the Democrats were “trying to pull the economy up by its own bootstraps.”
Reprimands Democrats
Seaton reprimanded the Demos for government borrowing, and Ziffren called the Republican policy "a tight money” policy where interest on items bought on credit is raised, increasing the total price of the merchandise purchased.”
On Oct. 11, the first debate pitted two USC professors against each other. Dr. Carl Q.
Psychiatrist Will Speak
Dr. Isidore Ziferstein. associate clinical professor of psychiatry at USC. will speak on “Observations on Soviet Psychiatry” today at 1 p.m. in 129 FH.
The lecture is particularly designed for School of Social Work and psychology majors but is also open to all who are inter-| ested.
During his travels in the USSR in the summer of 1959. Dr. Ziferstein visited with some of their leading psychiatrists.
“The Soviets practice dynamic psychotherapy.” Dr. Ziferstein said, pointing to the 15 case histories he read while there. Christol, head of the political “Dynamic psychoanalysis gets
science department, and Dr. to the forces underlying uncon-
first prizes her work has garn- r Lovell, associate pro- scious conflicts and helps to re-
ered is for a painting m the fessor of history, told about the solve them.” Dr. Ziferstein ex-
Laguna Art Festival in 1959. Re- ; Demo_GOP policies. ' plained,
cently, she received a top award in the Pasadena Art Fair.
i^ast Sunday, Mrs. Peterson entered her work at the San Gabriel display, as the only representative of water color. Several of her works will be displayed next week at the national show sponsored by the California Water Color Society.
“Most of my paintings are non-objective,” Mrs. Peterson said. “Non-objective work is what has been colloquially termed ‘modem.’ It is composed of the harmony of patterns, lines, form, mood and color,” she explained.
Mrs. Peterson enjoys painting landscapes, portraits and abstracts, as well as working in jewelry, silver and ceramics.
An active painter for the past
Questions Arise On Polio Vaccines
The case of dead vs. live polio vaccine has been a subject of controversy ever since the discovery of the Salk vaccine.
“Before it can be given to humans, the live virus is changed by growing it in such a way that it loses the power to produce paralytic polio, or is put through amutation,” explains Dr. S. C. P.ittenberg. professor of bacteriology at USC.
There are quite distinct differences between the Salk, or
20 years, Mrs. Peterson has con- | dead vaccine, and the live polio
tinually searched for new meth- virus vaccine, usually called ods. She has studied many fac- j Sabin Vaccine, he notes,
ets of art at the Institute of “Salk vaccine is inactivated Chicago, the University of Utah , and incapable of multiplication level and longer lasting level oi
and Scripps Cortege. ' within the person who gets the , protection, he says.
shot. The live vaccine, on the other hand, is not only capable of growth but must grow to be effective.
“Another difference lies in the fact that a person is injected with the inactivated or Salk vaccine, while the live vaccine is taken orally,” he says.
When given either vaccine, a person responds by production of antibodies. Protection is directly tied up with antibodies, the professor explains.
Stimulation of production of antibodies is greater with hve vaccine. Hence, the advantages of live vaccine lie in the higher
Object Description
Description
| Title | DAILY TROJAN, Vol. 52, No. 26, October 24, 1960 |
| Description | DAILY TROJAN, Vol. 52, No. 26, October 24, 1960. |
| Full text | PAGE THREE Sound and Fury Hears Student Opinions Southern 0<3l ifornia DAILY TROJAN PAGE FOUR Trojan Sports Scene Features Freshmen VOL Lll O*’1 LOS ANGELES, CALIFORNIA, MONDAY, OCTOBER 24, 1960 NO. 26 Noon Reading y’ALL COTTON-PICKERS. Will Spotlight HERE COMES YOUR 'MAID' Bliss' Story The works of Katherine Mansfield will lie the subject of to-day s Noon Reading, sponsored b.v the English department. Dr. Eleazer Leckv will read from “Bliss’’ and discuss other stories written by Miss Mansfield. Born in New Zealand in 1888 Miss Mansfield spent her childhood differently from the average child of today. She began to write at the age of eight. Her first volume of collected stories appeared in 1911. Dr. Leckv says. “Although a New Zealander. Miss Mansfield spent most of her life in England. There she published three volumes of collected stories for which she is remembered today. She was working on another story when she died. The story was published posthumously, together with some of her poems, letters, notebooks and diary,” he notes. Miss Mansfield wrote ‘ Bliss” when she was 33 years old, the professor says. Her other stories were written earlier. "Miss Mansfield struggled many long years to get her works accepted by editors who refused to see any merit in her creations.” Dr. Lecky says. “Actually she is primarily interested in words, rather than general ideas.” he says. Dr. Lecky, who teaches a course in literary criticism, feels that the authoress presents her characters vividly and gives them the advantage of her sensibilities. “Her world is fresh to the senses, brilliant, even breathless. Yet. against the radiant landscape, her human figures are usually sad and defeated, professor notes. Dr. Lecky feels that the author Is very effective when she expresses sorrow, misunderstanding. articulateness and isolation. “She could let us laugh at her foolish characters and also shock us into discovering between the landscape and the figures or between two figures something like an abyss,” he says. Dr. Lecky, who has been with the English department for the past 22 years, teaches modern drama, literary criticism and semantics. He obtained his Ph.D. in English from Cornell University’. Attention, you-all cotton-pickers. Thirteen campus coeds, all with a desire to stimulate interest in cotton and its products, will compete for the “Maid of Cotton” title today at 2:30 p.m. in the Faculty Dining Room. Candidates competing in today’s judging—all born in a cotton-picking state — are Irene Alexander, Judy Baldry, Gretchen Boldnian, Linda Chilton, Julie Cummins, Norva Dietrich, Sally Dobbie, Susan Hutter, Julia Jones, Carolee Ream, Joan Rumsev, Zoe Lee Smith and Sandra Weissman. The campus contest is sponsored by Gamma Alpha Chi, professional retailing and advertising fraternity for women, and the purpose of the program is to gather interest for cotton products. Applicants must be single, betweeen 19 and 25 and must be at least 5 feet 5 inches, photogenic and in excellent health. They’ll be judged on beauty, intelligence and personality. The USC winner, if approved by the State Board of Judges, will travel to Fresno for the final state judging. The final winner, the ever-loving cream of the 18 states’ beauty crop, will reign at Memphis for a week as the true “Maid of Cotton.” STUDENT OPINION Troubled Spain Fights Obscurity Bv PENNY LERNOIX Daily Trojan City Editor The ravages of time are strange. While the U.N. sits in New* York hotly debating the important issue of colonialism, one of the world's once largest and oldest colonizers hangs sadly on to the end of the European continent with only a feeble voice in the international forum and a the political cold shoulder from its neighbors. Spain, known to most people principally for its flamenco and bullfights, is the story of the great man who has withered within and without to a now painful obscurity. Five Centuries Ago The decline began five cen- j turies ago following its Golden j Age and the defeat cf the j Spanish Aramada. It was hasten- ! ed by the loss of tbe Spanish colonies and came to a shattering conclusion in the 1936 Civil : War. But what of the old man today? Because of American aid, a better world living standard and the Franco dictatorship, Spain is recuperating—slowly, it is true, but, neverthless, consistently. Although the country is still extremely poor by comparative European standards, the physical destructions of the Civil War have been greatly erased, and the people are much better off economically than they have been for over two decades. Opinions Differ Many Spaniards frankly attribute any economic improvement to Franco. On the other hand, there are some who feel he has actually hindered Spain's progress. One Madrid university student . pointed out that “none of our European neighbors will help us j economically because the coun- j try is a dictatorship.” He added that the United j States has been the only country to substantially aid the country ; Five Speakers Will Discuss World Events Five speakers for the 37th annual Institute of World Affairs, to be sponsored by USC at the Huntington-Sheraion hotel in Pasadena Dec. 11-14, were recently' announced by Dr. Charles E. Martin of the University of Washington, director of the institute. Dr. Martin, who is also the new’ president of the American Society for International Law, said that delegates to the USC institute will hear about “This Divided World” from M. C. Chagla, India’s ambassador to the United States; Philip Ray, Undersecretary of Commerce; Nathanael V. Davis, president of Aluminium Ltd. of Canada; The Rev. Dr. Gerald Kennedy, president of the Council of Bishops of the Methodist Church; and Maxwell Cohen, professor of international law at McGill University, Toronto, Canada. Three other speakers are being sought for the institute, which is cosponsored by colleges and universities of the Pacific Coast. It is the oldest continuous meeting of its type in the United States. Dr. Martin, a graduate cf the University of California at Berkeley' and Columbia University, directs the institute of international affairs at the University of Washington, where he is a professor of international law and political science. USC awarded him an honorary Doctor of Laws degree in 1942 for distinction in academic and community leadership in international lawr, international relations and world affairs. He organized the bureau of international relations at Berkeley after World War I and in Party Men I o Battle In Civii Rights Talk DEPARTMENT HEAD PENS TEXT ON SALESMANSHIP Dr. Taylor W. Meloan, chairman of the department of marketing and transportation, is co-editor, with Dr. John Rathmell, Cornell University, of a new book, “Selling: Its Broader Dimensions.” The book is designed to supplement and broaden the traditional content of courses in salesmanship. The editors envision its use, too. in new courses which focus on the blending of advertising, personal selling and sales promotion. Dr. Eugene J. Kelley, associate dean of the Graduate School of Business Administration at New York University writes of the book, “Your method of treatment of the total selling function seems to me to be very sound. I believe the book will actually help shape marketing curricula as we shift away from the sales techniques concept of instruction to courses in promotional strategy and persuasion.” The editors also anticipate that it will be used in industrical selling courses. It was adopted recently, by the B. F. Goodrich Tire Co., as the text for a retail management development program. Third AWS Debate Features Politicians Democratic Assemblyman Jesse M. Unruh, 65th District, will clash today with Vince M. Townsend, GOP nominee for the 63rd Assembly District, when they discuss their party’s platform planks on “Civil Rights.” Speaking in the third and final debate in a series sponsored by the AWS, the two politicians will analyze their! party differences in 133FH. at 3:30 p.m. Primitives Don't Blink At U.S. Name, Fame Both men are prominent political leaders. Townsend has been active in I civil rights programs for some time. His background includes membership in the advisory board of the Los Angeles Urban League, work on a slum-clearing program and active membership in the National Association for the Advancement of Peoole. Health Center Offers Special Medical Plan Orbiting satellites, atom bombs and the Yankee Dollar notwithstanding, there are still people in the world who have never heard of the United States of America. And they couldn't care less, either. Dr. Orville Miller, USC professor of pharmacy, reports find- as unconcerned about it,” the scientist said. Dr. Miller was struck by the lack of curiosity on the part of the most primitive of the natives who were encountered. Primitive Less Curious “As far as could be determined, these river stretches may never have been navigated ty science department at UCLA, which he headed until he went to Seattle in 1925. economically since the Civil i usC-Stanford game, War. Pacific ticket dispensary has .Military Reasons been set up in the ticket office of 1920 established the political j Indians living not more than 120 miles south of Mexico City — but in an area so isolated that many of them had never seen a white man. Herbal Medicines Traveling along remote stretches of the Rio Atoyac and Rio Balsas, in his continuing search for new specimen of As a special convenience for p]ants from which natives make students planning to attend the ¡herbal medicines, the USC sci-Southern j entist encountered primitives ing such people among primitive white men,” Dr. Miller said. Rail Tickets Go On Sale "Oddly enougn, we found that the more primitive the people, the less curious they were. “Traveling along in rubber I boats—w'hich seemed to attract plenty of attention elsewhere — ! we would see an old Indian He is also an ordinated minister of the First African Methodist-Episcopal Church. Unruh Career Unruh was elected to the state assembly in 1955. He has served successively as the vice chairman of the Industrial Relations Committee, chairman of the Finance and Insurance Committee and chairman of the Ways and Means Committee. He is the author of several civil rights bills including the Unruh Civil Rights Act of California. Both men are USC graduates. Townsend did post-graduate study in law at USC in 1938. Unruh did his undergraduate work here serving on the Senate. and belonging to Knights, Skull and Dagger, and Blue Key. A voluntary student health insurance program, giving complete surgical and hospitilization benefits up to $1,000. is still Colored available to USC students, reports Health Center Director Dr. Paul O. Greeley. woman look up from washing Upon his graduation in 1948. he I who speak with no trace of clothing at the side of the river and then look back at her work after little more than a glance in our direction. “It was as though she saw white men in rubber boats pass- was voted one of the five outstanding seniors. Townsend Schooling Townsend did the bulk of his studying in Wilberforce Univer- The insurance will cost $13 for the college year or $16.25 if continued until the fall of 1961. The program enables students to choose their own physicians and hospitals with all claims being settled through the Health Center. “As the insurance is designed only to supplement the care of the Health Center, students who carry it must still pay the regular $12 health fee,” Dr. Greeley says. Many Benefits Benefits include hospital and and daily room and board not to exceed $18.50 a day or a total maximum of $555. Surgery bene-fits are paid in a graduated schedule of fees not to exceed $300. Physicians’ fees for hosni-tal visits are paid up to $7.50 per day for a maximum of 30 days and include consultant benefits of $25 per disability. There are also benefits for laboratarv tests, anesthesia, use Germany Sees Future In Economic Upswing “And this is primarily because of the American military bases here,” he noted cynically. Franco’s tight hold on the Spanish in their dialect—which ing by on the river every hour sity, Ohio. He worked at Colum- 0f operating rooms and medica B.v SHI LAMES ROSE A tremendous new willingness to work, massive American aid and freedom from military and diplomatic expenditures have all contributed to Germany's economic rise today. This is the opinion of Dr. Orest Ranum. an instructor in history'. He feels that because Germany has not had to arm herself she has been able to grow economically strong in a relatively short period of time. “A manifestation of the gigantic rise of German wealth is a budget surplus in dollars and gold, equalled by no other country in Europe today" Dr. Ranum pointed out. The GeiTnans have more exports than imports, and Germany has been quite “tight fisted" with her reserves, he said. “Consequently, pressure has I pen exerted on Germany by the United States, Britain and the World Bank to bear a greater burden of western aid to underdeveloped countries,’’ he noted. On the other hand, the American government has taken in more dollars than imports and has given out many loans. Hence, American gold reserves have gone down dangerously low. As our economy is pressured by the flight of sold we. in turn, pressure Germany to play her part in the foreign aid. Dr. Ranum exnlained. Dr. Francis J. Bowman, professor of history at USC. said that in the past five years West Germany has developed a tremendous industrial capacity. “Germany’ has moved ahead faster than any other country in Europe. Consequently, she reeds new markets. Since the exodus of Belgium and France, Africa is then the logical recipient for foreign aid,” he pointed out. France and the United States cannot fill all the needs of the African continent and so will welcome German foreien aid. Through this aid, the Germans will secure industrial and cultural ties that will benefit them, Dr. Bowman explained. “Germany will not lose any money but will help the Western world by her foreign aid to Africa,” he added. Ludwig Erhard, economics minister and vice chati-ellor of country’ can be seen everywhere —in the patrolmen, soldiers and policemen that swarm over the cities and countryside, in the “Viva Franco” scrawled across countless walls and buildings, in the Spanish press that writes only' “by authority.” Yet it is difficult to evaluate this dictatorship. One engineer from Valencia, speaking in whispers in a small, dark Barcelona cafe, told me that “Spain, like the Dominican the Student Union. “We urge students to make I reservations to Palo Alto before said Ed Gronek, West Germany7, recently stated ; Republic, is not what it seems on that Germany is planning more the surface. The church runs foreign aid to underdeveloped Franco, and the people hate him. countries and that it is Ger- Yet they are afraid to talk be-many’s “moral duty” to help cause of reprisals.” these nations. (Continued on Page 3) Southern Pacific passenger agent. He explained that unless ticket sales increase, the tickets will not be available in the Student Union after tomorrow. The railroad is offering a special $22 chair car fare to Trojan rooters. Both individual and group reservations can be made. Daylight departure times are Oct. 28, 8:15 a.m. from Los Angeles and 8:35 from Glendale. The train will arrive in Palo Alto at 5:19 p.m. and in San Francisco at 6 p.m. The return train will leave San Francisco at 8:15 a.m., Oct. 30, and will arrive in Los Angeles at 6 p.m. RELAXING CHECKMATE is probably closer to Aztec than anything else. Dr. Miller, who is now per-paring a scientific summary of his latest Mexican wilderness excursion, made the river section of his exploration as a member of a 10-person party headed by the adventurous Geòrgie White of Los Angeles, skilled river guide. Although the Atoyac and Balsas rivers are considered unnav-igable, the party made the river journey in sw'ift currents and over jagged rocks in rubber boats, only one of which suffered damage on the rocks. Conventional Boats “The rivers cannot be navigated in conventional boats, which accounts for the lack of contact between the natives and the people of the outside world,” Dr. Miller explained. “Some of the villages which we visited were from three to six hours travel to the nearest thing that would pass as a road. “For these reasons, the people do not move much out of their area. Certainly not many of them do. They live to themselves. completely unacquainted with the outside world—and just 1 or. the hour.” The old woman on the river-bank was typical of the primitives who hadn't heard of the United States, Dr. Miller said. (Continued on Page 2) Adviser Wife Misses Meals For Fair Art Applications and information concerning the plan are available at the Health Center. Mrs. Audrey Peterson, an award winning California artist, is presently broadening the scope of her talents through a USC course in lithography. The wife of Dr. James Peterson, campus marriage counselor, Mrs. Peterson has won her husband's solid approval of her ability in water colors. “My wife’s artistic talents add beauty to the home, even if it means missing a few meals,” Dr. Peterson i commented. An incentive to Mrs. Peterson's painting has been the varied and numerous awards she has received. One of several SOME BREATHERS ive week exams haven't gotten this pair of students down. They're one of many who take time out for re- laxation at the chess beard. The game, while it provides some respite, still takes concentration. Some take to bridge. NSA Exams Test Trojans The National Security Agent will administer a professional qualification test on the USC campus Dec. 3, announced the politicial science department. This agency is interested in potential graduates with a liberal arts background. Undergraduates in engineering, mathematics or physics need not take the examination but must make an appointment with a visiting representative. The National Security Agency’, highly classified organization of the Defense Department, establishes its own rules for qualification outside the federal Service system but offers all the benefits of that system. Students wishing to apply should contact Dr. Crittenden at the political science department, 420 FH between 2-4 p.m. today or Friday. bia. Harvard Law School and t;ons Denta! benefits for inju-USC to get his master s, doctor- rjes "sound natural teeth” will ate and post-doctorate training ^ pai(1 up to jçioo. Ambulance in law. ; expenses will be paid up to $15. In last week’s second AWS debate. Paul Ziffren, 1960 Democratic Convention chairman and Gilbert Seaton, former 54th district Republican leader, exchanged views on the two parties’ stands concerning “inflation.” Both agreed on the issue’s importance, with Ziffren arguing that the Republicans were more responsible for inflation than the Democrats, and Seaton claiming that the Democrats were “trying to pull the economy up by its own bootstraps.” Reprimands Democrats Seaton reprimanded the Demos for government borrowing, and Ziffren called the Republican policy "a tight money” policy where interest on items bought on credit is raised, increasing the total price of the merchandise purchased.” On Oct. 11, the first debate pitted two USC professors against each other. Dr. Carl Q. Psychiatrist Will Speak Dr. Isidore Ziferstein. associate clinical professor of psychiatry at USC. will speak on “Observations on Soviet Psychiatry” today at 1 p.m. in 129 FH. The lecture is particularly designed for School of Social Work and psychology majors but is also open to all who are inter- ested. During his travels in the USSR in the summer of 1959. Dr. Ziferstein visited with some of their leading psychiatrists. “The Soviets practice dynamic psychotherapy.” Dr. Ziferstein said, pointing to the 15 case histories he read while there. Christol, head of the political “Dynamic psychoanalysis gets science department, and Dr. to the forces underlying uncon- first prizes her work has garn- r Lovell, associate pro- scious conflicts and helps to re- ered is for a painting m the fessor of history, told about the solve them.” Dr. Ziferstein ex- Laguna Art Festival in 1959. Re- ; Demo_GOP policies. ' plained, cently, she received a top award in the Pasadena Art Fair. i^ast Sunday, Mrs. Peterson entered her work at the San Gabriel display, as the only representative of water color. Several of her works will be displayed next week at the national show sponsored by the California Water Color Society. “Most of my paintings are non-objective,” Mrs. Peterson said. “Non-objective work is what has been colloquially termed ‘modem.’ It is composed of the harmony of patterns, lines, form, mood and color,” she explained. Mrs. Peterson enjoys painting landscapes, portraits and abstracts, as well as working in jewelry, silver and ceramics. An active painter for the past Questions Arise On Polio Vaccines The case of dead vs. live polio vaccine has been a subject of controversy ever since the discovery of the Salk vaccine. “Before it can be given to humans, the live virus is changed by growing it in such a way that it loses the power to produce paralytic polio, or is put through amutation,” explains Dr. S. C. P.ittenberg. professor of bacteriology at USC. There are quite distinct differences between the Salk, or 20 years, Mrs. Peterson has con- dead vaccine, and the live polio tinually searched for new meth- virus vaccine, usually called ods. She has studied many fac- j Sabin Vaccine, he notes, ets of art at the Institute of “Salk vaccine is inactivated Chicago, the University of Utah , and incapable of multiplication level and longer lasting level oi and Scripps Cortege. ' within the person who gets the , protection, he says. shot. The live vaccine, on the other hand, is not only capable of growth but must grow to be effective. “Another difference lies in the fact that a person is injected with the inactivated or Salk vaccine, while the live vaccine is taken orally,” he says. When given either vaccine, a person responds by production of antibodies. Protection is directly tied up with antibodies, the professor explains. Stimulation of production of antibodies is greater with hve vaccine. Hence, the advantages of live vaccine lie in the higher |
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