USC to Sponsor Food Meet
More than 500 Southern California food industry leaders are ex- j pected to attend a one-day Industry Conference on Food Distribution that will be held on campus early next month.
First of its kind in Southern California, the conference wi.ll be sponsored by the Graduate School of Business Administration, in cooperation with the Food Industries Sales Managers Club, the Southern California Retail Grocers Association,; the Southern California Food Em-1
plovers Council and the Western Association of Food Chains.
Among prominent speakers on the program will be General E. W. Rawlings of Minneapolis, executive vice-president. General Mills; Hans Wolfisberg, New York, president of the Nestle Company; and William Applebaum, Boston, Harvard Business School. Their addresses will cover such topics as the problems facing manufacturers, the international role of food distribution and industry research and cooperation.
Representatives of both the U.S.
and California attorney general’s offices will discuss new laws and regulations pertaining to the food industry.
Workshops and panel discussions-will highlight the afternoon sessions. Participants will include Ben Schwartz, Foods Company; Neil Ramsey, Market Basket, Inc.; Gene Waish. Ralphs Grocery Company: Dick Richards, Richardo Lido Market; Mitchell N. Hotra, Hotra's Market; J. Murray Yunker, Certified Grocers; John Geiger, Kraft Foods; Charles Fuller, Tom Sawyer Foods;
Leo Gatlin, Mailliard and Schmie-dell ; Fred Brown, Brown Brokerage; Ray Kidd. Procter and Gamble: and Carl Peters, Public Warehousemen's Association.
Registration fee for the conference, including lunch, will be $10 per person. Checks or money orders payable to ‘ USC Food Conference" may be mailed to:	Industry	Conference
on Focd Distribution, School of Business Administration, University of Southern California, Los Angeles 7. California.
Southern
SUMMER
Oail ifornia
TROJAN
VOL. XI
LOS ANGELES, CALIFORNIA, TUESDAY, AUGUST 8, 1961
NO. 13
Chinese Class To View Film Of Hong Kong
A modern Chinese movie, produced in _ Hong Kong, will be shown to USC students Friday night at 8 in 129 FH during a special meeting of tjie summer Intensive Chinese class.
“The Three Sisters,” a feature-length comedy about a Hong Kong family, will be shown by Dr. R.F.S. Yang, visiting associate professor of Asiatic Studies and instructor for the summer Chinese class.
Students and facility are invited to view the film, which was sent to Dr. Yang by a movie producer in Hong Kong. He uses the film because of its relatively simple dialogue and easily understandable plot..
“We showed the same film to the class after four weeks of study,” Dr. Yang said. “It is being shown this time >o that the students may see how much they have improved.”
He predicted that a student who was able to understand 1 per cent of the film last time will be able to understand more than 50 per cent this time.
‘‘The film is ultra-modern and not necessarily representative of the typical Chinese,” Dr. Yang said.
Dr. Yang was invited to come to USC last year to be responsible for the Intensive Chinese program, which condenses two years of Chinese instruction into one year. The regular intensive course condensed one year of study into eight weeks for the summer session.
classes Analyst Will Survey
Draw Pupils,	.	.
Survey Shows Real SOVIGT HumOr
More than 23.000 persons in the L.os Angeles area are getting up daily at 6:30 in the morning to watch the ITSC-K X X T - produced Odyssey classroom courses, the latest eight - week Nielsen report shows.
According to the report, the television classrooms were being attended by 23,550 homes a day during April and May, while the American Rating Bureau report for June shows an increase to 25,400 homes daily.
The same audience apparently does not watch the early - morning programs each day, for the survey reports that the series reaches a total of 202,900 different homes containing approximately 315,-
000	viewers during each four-week period.
Odyssey is currently offering “The Liveliest Art.” a Monday - Wednesday - Friday course being taught by cinema professor Arthur Knight, and “Archaeology and the Bible” with I)r. Gerald Larue on Tuesday and Thursday mornings.
Professor Rodger Swearingen, | director of the Soviet-Asian Stu-I dies Center, will take “A Look ! at Soviet Humor” today at 2:15
in 129 FH.
The talk will be part of an informal series of lectttres being sponsored by the studies center and the summer session.
In a recently published book on Soviet humor, “What's So Funny, Comrade?,” Dr. Swearingen claims that a look at real life in the Soviet bunion can be gained by finding out what the Soviet people laugh at.
“After years of underestimating the Soviet system, we now stand as a nation in grave danger of being oversold and unduly impressed with what the Soviets have done,” he writes. “In the process we seem to have forgotten that the place is inhabited by people.’’
His book, published by Prae-ger paperbacks and composed of 152 cartoons from the official Soviet humor magazine. Kroko-dil, has received favorable reviews from papers throughout the country, including the New York Times Magazine, The New York Herald Tribune, the Den-
ver Post and the Los Angeles
Times.
Television personality Art Linkletter recently devoted half of his coast-to-coast “House Party” television program to an
DR. RODGER SWEARINGEN
... to analyze humor
interview with Dr. Swearingen on Soviet humor.
Dr. Swearingen, a specialist on the Soviet LTnion who has traveled widely in Russia and
Air Awards Available
Students preparing for a career in aeronautical engineering or related fields were advised yesterday that new scholarships may be available for the fall semester.
Mrs. Florence Scruggs, financial awards adviser, announced that up to eight or ten scholarships in the general field of aeronautics may be available to eligible students. She noted that students in related fields, such as mathematics or regular aeronautics, would be eligible for the awards.
Teacher, Graduate Receive Architecture Silver Medals
The USC chapter of SCARAB, national professional architectural fraternity, has awarded its coveted silver medal of achievement for “outstanding contribution to the profession of# architecture and allied arts” to Leonard Cutrow — painter, designer and teacher — and to 1961 architecture graduate Carl Worthington.
Cutrow was honored for his contributions to architectural expression through his experimental design class, and Worthington for his student achievements.
Presentations were made at a recent dinner meeting.
“The awards are made to a student and a non-student in the field only when the local chapter feels there are deserving recipients,” said Art Fribourg, vice president of the organization.
Cutrow has exhibited in most of the national art shows in the country and has won numerous prizes. He was awarded the first prize gold medal of the American Watercolor Society in 1950, the San Francisco Art Association prize in 1953, the California State Fair prize in 1958 and the Frye Museum prize for western painters in 1960 and 1961.
He was holder of the Huntington Hartford Resident Fellowship in 1951. and has had one-man shows at USC and Chouin-ard Art Institute,
Cutrow was a motion picture artist with the major studios for
10	years. He has taught at ‘he Kann Institute of Art, Art Center School and New School of Art, and currently teaches drawing at Chouinard and watercolor and experimental design at
USC.
“Although he is not an architect, Cutrow has gotten down to the basics of art and designs in his experimental design class and has effectively explained to us the aesthetics t>f form," Fribourg said in presenting the award.
Past recipients of the award have included Arthur B. Gailion. former USC architecture dean; Henry C. Burge, present acting dean: and the Home Magazine of the Los Angeles Times, the latter cited for “consistent ef-j fort by the editorial staff to recognize and communicate to the public high standards of contemporary design.”
Other officers of SCARAB for the USC chapter are Les Dey. president: Tom Tagliuso, treas urer; and William Skinner, sec-I retary.
Asia, explains that Krokodil is allowed to criticize Russian society for two reasons.
Propaganda
“First, like all Soviet publications, it is a propaganda vehicle. useful in presenting the average Russian reader with an assortment of the ‘glories and duties of socialism'.” E>r. Swearingen notes.
“Secondly, and more to the point here. Krokodil serves as a sort of escape valve through which the people can blow off steam.” he continues, adding “many a word of truth has been spoken in jest."
New Look
He points out in the book that observation of the shoes, dress, backgrounds of city life and the countryside drawn in the cartoons gives American readers a rarely seen perspective on Soviet life—that of the Soviet citizen.
Dr. Swearingen wrote a case analysis of international communism with Paid Langer in 1952 tit let! “Red Flag in Japan" that received wide academic acclaim. During World War II he served as an intelligence officer abroad, and later was with the Department of State in Washington.
His talk will be open to the public.
Paper to End On Aug. 22
The Summer Trojan will j cease publication Tuesday. Aug.
I 22. after two more issues, editor I Hal Drake said yestercay.
The paper has been published ; bi-weekly during the regular summer session, and has appear-j ed weekly during the postses-sion.
Copy for the final editions must be turned in to the Summer Trojan office. 428 SU, no I later than Friday. Aug. 11. for | the next issue, or Aug. 18 for j the final issue. Drake said.
The Daily Trojan, off.ciai student newspaper for the fall and i spring semesters, will begin pub-! lication with an orientation is-[sue in mid-September.