SOUTHERN CALIFORNIA
■ditoriol - Advertising
M. 4111 - S*a. 226 S.U. 215
SUMMER
TROJAN
PICK UP A TROJAN AT THE BOOKSTORE TUES. AND FRI.
OLUME XIX
LOS ANGELES, CALIFORNIA, TUESDAY, JULY 2, 1940
NUMBER 3
blic Relations Institute ars Business Leaders
ve Technical Advice
i
te Trend or Lyles Presents Says Speaker Success Rules
Recreation President To Address
First Assembly Today
iness enterprises were urged jean house and to recognize iew trend of public relations » they would be destroyed.” ling to speakers addressing nstitut* of Public Relations 'ay-
ose paying no attention to relations will trail far be-declared President Rufus B. einSmid. before several hun-*ev business executives at the assembly, ers can prosper only if they -tand the problem as a sci-and attempt to know the which they are serving, mere use of propaganda does lve the problem rather it is j to suppose that the pounds tenal sent daily to newspaper will effect the groups that interests are attempting to ice.”
HNS OF BUSINESS
c relations were described as ilns of the business world W. Brawn, president of and company. ‘To many it mere publicity or propagan-others a bit of esoteric voo-Public relations i6 a phi-)y of management; a sound *e of mind originating at the policies are determined, these depend the success or of the program, for clever-selling thepublic is of Kttte otherwise” he declared, less is no longer confined tors of price or quality of he said. It involves the tition of public relation pro-with those groups, adopting itive measures if necesary, institute a drastic overljtml-on cold facts.”
ONNEL SELECTION proper selection of personnel organizations has pass-the "cigar passing *ra and lobbying” to a common stage of making a study of yment that will serve the courteously and capably in X' day transactions, accord-Guv W. Wadsworth. Jr. nel manager for the Sou-Califomia Gas company, jny who are seeking employ-have been besiaged with wads of phamplets telling them ask for a job. until it be-a matter of the employment to find out on his own hook he can about the candidate,” j d. '
RIMENTS TOLD
lents have been made at ; lie tests on personal inter -he explained, “resulting in applicant's standing that from first choice with lover to fifty-third place another, est faces and intelligent ds or the color of the hair indication of temperment are that have long since been llted." Wadsworth admonish-Continued on Page Three
Definite rules pertaining to sue cesful business were laid down b\ M. L. Lyles, assistant to the president of the Santa Fe railway, Friday night at the corcluding banquet of the two-day Institute of Public Relations.
“In times like these a complete overhauling of industrial policies are needed with increasing frequency in order to keep abreast of popular demand.” said Lyles before several hundred business executives at the event presided over by President Rufus B von KleimSmid.
“Although each problem is different according to the business the first consideration must be the point of view of the public even before its own affairs.’’ said the executive.
In outlining the rules for business in his subject of “The Techniques and Procedures of Public Relations” Lyles said, “determine the obstacles to be overcome, arrive at the best method of doing it, then develop a public understanding of the organization's efforts
The Summer Session of 1940 has been organized with three divisions out of consideration to the interest and needs of the Summer Session student body. Students from many sections of the country, including the greater part of California, wish to pursue university work throughout the entire summer and
are free to begin their study by the ,---—-
middle of June. We also have many to students as well is to the instudents from the public schools of structors. So far as possible, stu-the larger cities of the East and of dents entering the six weeks divi-Los Angeles whose schools do not sion of the Summer Session should close until the latter part of June, confine their programs to courses They, therefore, cannot begin their i that are scheduled in the six weeks study before July 1. In order to division. It is permissable. however, meet these conditions, the summer to enter certain eight week divi-session is organized in the three sion courses that are open to six divisions. The first division or the week division students.
8 weeks division began June 17, Instructors in courses offered in with approximately 2000 students in the eight weeks division that are attendance. The class work in the open to students enrolled in the 6 weeks division began July 1. Both six weeks division have been asked the 8 and 6 weeks divisions term- to so organize their work that the inate Thursday, August 8. and are six week students will neither miss followed by the 4 weeks or 20 day any essential part of the program session in which the class work nor have to make up in outside begins Friday. August 9. and closes study work already completed by August 31. While the dual organ- the eight week students. This may ization of the first part of our be accomplished in a number of Summer Session, instead of the us- different . ways depending on the ual 6 weeks term, may seem a little nature of the courses and the num-involved at first, be assured that ber of the students enrolled. For as far as you 6 weeks division stu- example, students in the six weeks dents are concerned the usual op- j division may gain the essential
portunities and procedures will prevail. No difficulty should be encountered.
The 2000 students who ape en-
parts of the work completed by the eight weeks division students on the fifth day of each week in which the eight weeks division students
rolled in the 8 weeks division of I are not in attendance. The in-
the Summer Session and the entire Summer Session staff join with me in extending greetings to the students enrolling in the 6 weeks division of the Summer Session.
We shall not repeat the more extended greetings that appeared in privilege of attending the fifth day the first number of the Trojan, j as well as the regular four days for in which students are encouraged which their group may be regularly to take advantage of tne cultural | scheduled. It is understood, of
structor may arrange for certain amount of significant work during the first two weeks which will be supplementary to the program given during the six weeks division. The eight weeks students will have the
ge Kincaid ted To Head . Trojan Club
Clarence L. Kincaid of the sr court, was installed yes-as president of the Los An-Trojan Club following his election to that office, at a et at the Los Angeles Ath-club. He succeeds Eber E who becomes secretary-of the club.
..ber of the class of '21 Judge Jd has served as a member of of directors of the Tro-organization during the past years and formerly acted as of the 1938 homecoming banquet.
officers who were installed e 1940-41 academic year are Hardy, president-elect, who also serve as president of the hem California Law Alumni nation; Karl Davis, vjce-presi-; and new members of the of directors. Chet Dolly, El-Bromley. Tony Arena, Ray ard, and Jack Hogg, stricted to 500 members, the o Club of S. C. alumni holds es of weekly luncheons dur-football season in addition to lar meetings, according to K.. Gough General Alumni a tion secretary.
M. L Lyle*
j to give service.
“Too often surveys reveal that j commercial institutions operate exclusively for their own good and remain blind to the best public interests We must remember that conscnt to do business comes from the public, while continuance depends upon public approval.”
“Faith in the value of construc-i tive public relations policies, intelligence in planning them, and persistence in carrying them out are the most practical prescriptions of the technique that can be written,”
| concluded Lyles.
‘Even though the press of America has done a better job than at any time in the history of journalism. the public has been asleep in its attitudes toward international | relations,” said Dr. Claude A. Buss, co-speaker with Lyles at the S.C. banquet, whose subject was "The American Public's Relations with
Continued on Page Three
Safety Rules for Beach Visitors Listed by Coach
A list of safety measures to be followed by vacationists at the beach was issued yesterday by Prof. H. W. Anderson, assistant head of the Summer Session recreation program.
“We want to emphasize especially the dangers of attempting to acquire a tan too fast." Professor Anderson warned. “Every summer we have some students or members of the visiting faculty who become painfully burned as a result of over-exposure to the sun rays.” “Sunburn is treacherous,” he declared. “Don't let the fog deceive you. because it is possible to bum as quickly when it is foggy as when it is bright,
“The maximum time to remain exposed is from 30 to 40 minutes. Don't wait until you are pink, for then it is too late — you have already been burned. And be careful of playing in the surf with head and shoulders exposed. The only safe way is to time yourself.”
The complete list of “Beach Safety” rules are as follows:
1.	Don't swim near rip-tides; they are dangerous. Find out from the lifeguard how to recognize rip-tides and combat their effects.
2.	Don’t over-estimate your swimming ability, especially in early season.
3.	Don't bathe in remote places; stay near a lifeguards position.
4.	Don’t bathe immediately after eating; cramps frequently result.
5.	Don’t swim near piers or piling, avoid their currents and sharp
Continued on Pace Three
and recreational opportunities of Southern California, the association with students from all parts of the United States, and the visiting faculty members from many of our leading colleges and universities, as well as the educational opportunities provided in the Summer Session program. We welcome you to the friendly atmosphere of our campus and invite you to help us to preserve and extend this distinctive characteristic of The University of Southern California.
We wish to take this opportunity to give some information on ques-
course, that each instructor will | meet his situation in his own manner with due regard to the work he is giving.
As will be noted in the summer session bulletin, classes are scheduled for four days a week in the eight weeks division, five days a week in the six weeks division, and six days a week in the four weeks division. The class periods for regular scheduled classes in the eight-six weeks division are fifty-three minutes. Two eighty minute periods, 9:40-11:00 a.m. and 2:20-3:40 p.m. have been arranged for the
tions that have come to us from	accommodation of three-unit cours-
t-ime to time and to outline briefly	es- practicums, etc. In the four
some of the policies and practices	weeks division class periods are
that pertain to the Summer Session	eighty minutes in length for
organization that may be of interest	Continued on Page Two
Measuring Teacher Efficiency Still Baffles Educators
Educators don’t know very much about measuring teacher efficiency despite many years of research in the field. This was the essence of the second education-psychology lecture delivered by Dr. Arvil S. Barr, professor of educational psychology at the University of Wisconsin, last Wednesday afternoon.
Program
Revealed
Special Sports Night Will Fill Gymnasium With Players Tonight
Complete mobilization, with all clasos of sports addicts being called up, is the only way to describe the situation on the Summer Session front being held by the physical education department with its special streamlined recreational program.
It is reported by reliable authorities that Pop Foster's special "panzer” units will have the last remnants of the registration material removed from the women's gymnasium tonight so that total war can be launched immediately on physical and social doldrums. SPORTS TONIGHT
“Tonight our hour for striking will arrive at 7 p.m..” Prof. Harry Anderson shouted this morning. ‘Tompht, and every Tuesday night for the rest of the summer, will be known as ‘Special Sports Night, when all the facilities of the physical education building will be available to students and faculty for co-recreational activities including swimming and diving, badminton, basketball, volleyball, handball, squash, ping pong, and shuffle board.”
Coach Anderson shares the lea-(Jership of this part of the summer campaign with Prof. Bernice Finger. Each will lead a division Professor Anderson the men's di-vison, and Miss Finger, the women's division.
PLANS REVEALED
For the first time since the summer session campaign began two weeks ago the veil of secrecy covering the plans of general headquarters of the recreation program has been lifted.
The social recreation drive has been divided into two-pronged giant pincers movement designed to envelop completely all students registered this summer, according to an official announcement.
Three ‘digs,” social dances marked by continuous cutting in on dancers and general milling about to the accompaniment of hot rhy-thums so that it is impossible not to get acquainted with scores of fellow campaigners, have been scheduled for Mondays, July 8 and 22, and August 5, from 7:30 to 9:30 p.m. in the women’s gym.
Continued on Page Three
Booth, Trow To Give Lectures This Week
The mild incongruity of a minister lecturing on “The Literature of Life's Seamy Side” will be introduced to Summer Sesion students this afternoon by the English department.
Dr. Henry Kendall Booth, pastor of the First Congregational church in Long Beach, is the principal in the case. He wil deliver the second in the series of literature lectures at 3:30 p.m. today in Bowne hall, Mudd Memorial hall of philosophy.* TROW TO SPEAK
The other lecture scheduled for this week is the third in the education-psychology series. Dr. William C. Trow will speak tomorrow afternoon in 206 Administration on “The New Psychology in the Age of Fable.”
Dr. Booth has won wide reputation throughout the country as a liberal minister and is well known on the Trojan campus. He lectured here in the summer session of 1937 and 1938.
CIVIC LEADER
Besides his religious work, he takes active participation in the civic affairs of his community and j at the present time is a member j of the board of education of Long : Beach.
Speaker
All the work that has been done, has not been in vain, however, according to Dr. Barr, lor the research workers have definitely shown that several methods of procedure are invalid and that the instruments for measuring teacher efficiency used today are far better than those used 20 years ago.
Dr Barr began his lecture by telling his audience that teachers should not object to attempts to measure their abilities.
"Teachers have always been evaluated,” he said. “They have been evaluated by the pupils, the community, the principal, and by supervisors. What we are trying to do now is to get something new in means of evaluation which will be
more valid than the faulty means that have been employed.”
His own experience in this work was recounted by Dr. Barr. He recalled that it began in the Detroit public schools in the first decade of the 20th century and consisted mostly of drawing up items to observe the teachers.
At this time Dr. Barr and associates were particularly concerned with characteristic differences between good and poor teachers and they evaluated them in terms of specific techniques and behavior. For instance, one study was made of the relative time given in the classroom to teacher talk and pupil talk, and it was found that there Continued on Page Three
Nine Trends in Post-Victorian Poetry Traced by Greever
Nine distinct trends or schools in English poetry since the end of the Victorian era were tabbed and explained by Dr. Garland Greever last Tuesday afternoon in the first of the English series of lectures.
' Literature, like most other aspects of life in the time of Victoria, was quite settled and uni- i	'
form. Most differences were in many trends were apparent in details only. Most things political, j middle of the century, social, religious, and educational The first group of post-Victorian were accepted and approved without | poets Dr. Greever talked about, he
much question.” Dr. Greever declared.
“Then about 1890 life lost much of the unity and certainty it had had all through the Victorian age. One of the greatest forces causing this disruption of life was the scientific one. The trends or schools that we will discuss today stem from this time—about the death of Tennyson in 1892.
“Of course the trend toward naturalism, popularized by Rousseau, had already been denounced by Tennyson, so dates must be only approximate. The beginnings of
classified as the disillusioned poets.
Among the disillusioned poets Dr. Greever included T. S. Eliot, Edgar Lee Masters. Robinson Jeffers, Thomas Hardy, and Elmer Rice. These people thought variously that there was no direction or purpose to life, that people were mean and small, that the whole human race had gone astray and was engaged in futile, greedy pursuits, that the individual has no significance, that people had even lost t» knowledge of themselves inwardly.
“The religious poets were of three Continued on Page Three
Wise Students Beat Path To Bookstore
A beaten path tread by all students seeking to obtain a collegiate necessity leads to the University bookstore, long regarded as an “institution” on the Trojan campus. Here on the first floor of the Student Union is a storehouse of the myriad of items that go to make up a student’s list of those necessities and luxuries desired during a campus atay.
Service to the student is the motive that prompts the offer of free ink, blotters, paper clips, and other sundries. Term paper stapling is free of charge. The cashier will honor checks up to the amount of $5 without a setvice fee.
Direct Western Union wire service supplements the telephone as one convenient means of communication available here.
The official text books of the university are sold here both in new and used copies. Second-hand books carry a guarantee that insures the correct edition.
A convenient student directory file aids in the location of friends whose whereabouts would remain unknown were it not for this serviceable body of information.
Typewriters are offered for rent or for sale. Expert typists are available to do the term paper and other typing work of the student A rential library is maintained where for the charge of two cents a day one may get the latest fiction, non-fiction travel, biography, plays and other books.
Besides the necessary school supplies, the store’s shelves are stacked with a wide variety of gifts and articles that interest the student purchaser. Monogrammed stationery with the Trojan shrine, pottery, bric-a-brac, pins, perfume, stockings, athletic equipment, and S C pennants, blankets, and pillows may be found in the bookstore.
He has written more than a half dozen books including “The Great Galilean Returns,” The Bridge Between the Testaments,” and “The Background of the Bible.”
Dr. Trow is a profesor of educational psychology at the University of Michigan and is recognized for his work in the field. ASSOCIATIONS LISTED He is a member of the American Educational Research association, the American Psychological asociation. the National Society for the Study of Education, and Phi Delta Kappa, national professional education fraternity.
He is the author, editor, and translator of a dozen books and contributes regularly to profesional journals. Some of his books are "Education Psychology.” “Psychology in Everday Living.” anu "Readings in Educational Psychology.”
Due to the inability of Dr. Frank Bohm to make his appearance on campus, his lecture series has oeen canceled.
Max Krone Earns Doctorate from Northwestern
Prof. Max T. Krone, choral director of the School of Music, re- ( turned to the campus recently with a new title. He is Doctor Krone, j having earned his doctorate in music from Northwestern university where he received his M. A. I degree in musical education in 1938. He was graduated from the , University of Illinois with A. B. | and B. S. degrees.
Following commencement exercises at S. C., Dr. Krone left for Evanston for his final examinations in his new degree, based on research work on the choral writings of Holst. He in now conducting summer session graduate courses on the Trojan campus.
Dr. Rufus B. von KieinSmid will greet Summer School students today at their first all university assembly at 10:30. Dr. Lester Burton Rogers will serve as chairman of today's assembly.
Library Shows Printers Marks
Fifteenth Century Devices Displayed
In commemoration of the 500th anniversary of the beginning of printing Doheny library is showing a unique exhibit of about 40 original devices of early printers whose dates range from 1469 to 1572.
“A printers device is a mark of ownership used by the printer to distinguish his wcrk. With his trademark the early printer often gave a statement in a colophon which included the printer’s name, and later, the place, date, and other information,” according to the explanatory note accompanying the exhibit.
The devices are being shown in the hall cases at the north and south ends of the main hallway on the first floor of the library. They are part of a rare collection of more than 5000 which belong to Hugo Neuburger, who has spent a lifetime gathering them.
Fifteenth and 16th century devices are particularly hard to obtain for they cannot be removed from books of that period which are too valuable to have them partially destroyed by the removal of the printer's device,” a library attendant explains.
The note accompanying the exhibit further reveals that the devices were usually placed at the end of the book, although some were on the title page and some even on a page in the text.
“The earliest devices were usually in red ink, a natural outcome Continued on Page Three
Round Tables Planned By School of Speech
During the six weeks of summer session the School of Speech will have three separate round table conferences announced Dean Ray K. Immel this week.
These discussions will be conducted by Dr. Elwood Murray, head of the department of speech at the University of Denver; Dr. Preston H. Scott, speech department head at Wayne university in Detroit, Michigan? and Raymond Gruner, teacher of creative dramatics in the Huntington Beach schools.
Dr. Murray is now on the campus and will lead the first discussion, the topic and date of which will be announced later.
Deep Sea Fishing Trip to Catalina Set for July 13
The third annual deep sea fishing trip to Catalina for Summer Session students will be held Saturday, July 13. Prof. H. W. Anderson announced yesterday.
The cost of the all-day outing which has proved to be very popular in the last two years, will be $2.25, Coach Anderson said. Tickets are now on sale at the cashier’s window in the bookstore.
The size of the group will be limited and so everyone planning to try his luck at snagging big game fish should obtain tickets at the earliest possible.time, Anderson advised.
The $2.25 tickets will cover the cost of the boat only; in addition a pole will have to be rented, Anderson stated. Poles will be available at the wharf for 75 cents.
The group will leave the Cabrillo Beach pier at 36th and Pacific streets in San Pedro at about 4 a.m. Anderson further announced
More details about the time and place of departure and the route for getting to the boat landing will be published in subsequent issues of the Summer Trojan.
Dean Rogers Will Introduce Visiting Staff
The regular class schedule wifi be altered today for the first aH-universifcy assembly of the Sum, mer Session. President Rufus B. von KieinSmid will address the student body at 10:30 o'clock this morning.
Dr. Lester B. Rogers, dean of the Summer Session and the School of Education, will preside. He will introduce the heads of the various departments and schools of the university who will present the visiting faculty members to the students.
A tenor solo will be sung by George Hultgren, head of the music department of Bethel college, an instructor in music at the Mac-Phail School of Music, and director of the Minneapolis A Cappella choir.
Archibald Sesions,university organist. will play as a prelude, “Thou Art the Rock” by Mulet, and for the finale, the “March” from “Tannhauser” by Wagner.
Today’s class schedule is as follows:
7:40 a.m. classes..7:40-8:20 a.m.
8:40 a.m. classes..8:30-9:10 a.m.
9:40 a.m. classes.9:20-10:20 a.m.
Assembly ......._ 10:30-11:,'.0 s.m.
11:07 a.m. classes 11:30-22:20 .;.aL Noon --------------- 12:10-!:«0 p.m.
1:20 p.m. classes .l:3Q-2:r3 /.m.
2:20 p.m. classes._2:25-C:-0 p.m.
Later classes meet as nrual.
All-university assemblies constitute a part of the Summer Session program, according an administration announcement. The administration offices accordingly will transact no business with students during the assembly hour. All students are expected to attend.
“The Effect of the War upon the United States” will be analyzed at next week’s assembly by Dr. J Anton de Haas, professor of international relations at Harvard uni-: versity.
No announcement has been made as yet regarding the vacancy in the schedule of assemblies caused by the inability of Dr. Frank Bohn to be on campus this summer. Aside from that, three other assemblies will be held in this division of the Summer Session.
Phi Delta Kappa, Administration Club To Meet
Members of Phi Delta Kappa will meet for a joint luncheon with I the administration club tomorrow in the Foyer of Town and Gown, according to the announcement of George Holtfrerich, president ef SC chapter of the national pro-! fessiunal education fraternity.
The administration club will be under the sponsorship of Dr. Paul Fisher, instructor in mathematics at Belmont high school here in Los Angeles, who will organise it tomorrow.
Membership in the club is not limited to teachers and administrators. it is pointed out, but is open to everyone in summer school who may be interested m its program.
The club will hold luncheon meetings every Wednesday for the | resv of the six weeks term. The PDK group has already had two meetings, and henceforth will meet on Thursdays for luncheon featuring outstanding speakers in the 1 field who are on campus this sum-| mer.
Krone Forms Club for School of Musk Men
Plans are now underway to organize a summer club for the men enrolled in the school of music. Dr. Max Krone, professor of music and assistant director of the school of music, is sponsoring the organization.
It is planned that the group will meet for dinner on Monday evenings from 6 to 8 pan., In the Student 1 Union. Prominent speakers, garnered from the visiting and resident faculty and music leaders ln south-tem Califomia, will address the gatherings. Further details will be announced later.