SOUTHERN CALIFORNIA
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SUMMER
TROJAN
PICK UP A TROJAN AT THE BOOKSTORE WEEKLY
VOLUME XIX
LOS ANGELES, CALIFORNIA, TUESDAY, JUNE 25, 1940
NUMBER 2
ublic Relations Is opic of Conclave
Interpretation of American Business To Public Is Theme of Two-Day Institute
Sponsored by a group of 61 executives and business leaders cooperation with the University of Southern California, a o-day Institute of Public Relations will convene on the mpus Thursday.
Assembly Talk To Be Delivered By President
Visiting Faculty Will Be Introduced By Dean Rogers
Dr. Rufus B. von KieinSmid. president of the university, will
Planned as a theme to “Interpret American Business to the ! address the student body of the
erican Public” the conclave is mded to “improve the technique the individual public relations Tram, to survey and correlate lie relations, stimulate research thods. study principles of hu-,n relations, and to encourage Sessional standards."
Rufus B. von KieinSmid will dn the meeting at a general as-bly Thursday morning, talking “Cooperative Efforts in Public tions." He will be followed by y W. Wadsworth. Jr., personnel ager of the Southern Califomia company, speaking on “Person-Select ion and Public Relations.” T. W. Braun, president of un and Company, discussing e New Purpose and Scope of lie Relations."
JCITT TO PARTICIPATE $ght Trojan faculty members participate in the institute, in-ing Dr. Claude A. Buss, associ-professor of international rela-who will deliver one of the j addresses at the final dinner , ting Friday night. His topic is ; American Public's Relations i the World Today.” ther faculty participants in-Dr. A. S. Raubenheimer. dean he College of Letters. Arts, and ynces. who will serve as a panel airman: Dr. John W. Todd, psy-logv; Dr. Melvin J. Vincent, so-,\ogy; Prof. Prank A. Nagley. rchandising; Dr. Earl G. Black-pe, commerce and education: and Thurston Ross, director of the Jiool of Merchandising.
UR PANELS LISTED /•our panel discussions have been Ranged for the two afternoons.
than 40 business leaders and er authorities on public relays will participate in the panels, t the first Don Thomas, man-=ng director of the All-Year Club Southern California, will tell :w to Analyze and Measure Pub-Opinion ” “The Technique of ;man Relations in Business” will explained next by Horace Dun-
Dr. von KieinSmid . will greet summer school students at their first all-U assembly next Tuesday.
Radio Division Offers Summer Students Work
Announcing, Writing, Script Writing Jobs To Be Filled
Summer Session at the first all-university assembly of the term a week from today in Bovard auditorium.
Dr. von KleinSmid's subject has not been announced, but it is expected to contain a note of welcome to the student body of approximately 6000 persons and comments pertinent to events of the day .
The visiting faculty of the Summer Session will be introduced from the stage by Dean Lester B. Rogers.
1 MUSIC TO BE ARRANGED
A program of music is t>eing arranged by the School of Music, and will include several organ numbers by Archibald Sessions, university organist.
The university administration regards the all-university assemblies as part of the Summer Session program and expects all students to be in attendance.
In accordance with this viewpoint the regular class schedule will be altered, to make room for the assembly, which will last from 10:30 a.m. to 11:20 a.m.
OFFICES TO BE CLOSED
All university offices wil be closed during the time of the assembly it is also announced.
An assembly will be called every Tuesday morning during the six weeks division of the Summer Session. The first speaker to follow
ROLE OF MOTIVES MOST IMPORTANT SAYS HILGARD
A knowledge of the role that motives play is more important than a knowledge of the number of motives or their content. This being so, educators must develop success experiences of the part of the student for these put learning under control; and they must be sensitive to symptoms of frustration so that they may im-
prove the motivation.
These opinions were the essence of Vie first afternoon lecture of the Summer Session, entitled “Some New Ways of Looking at Human Motivation,” delivered last Wednesday afternoon by Dr. Ernest R. Hilgard, Stanford university.
He warned his audience, however, that educators must be realistic in establishing success experiences so that a tolerance of frustration will be taught the children, for frustration is bound to be experienced in the competitive society into which they will be thrown when they leave school.
Dr. Hilgard traced and criticized the various methods that have been used to explain people's actions, interpreted the full meaning of the technical terms, “experience of success,” “level of aspiration,” and “ego involvement,” and described two clinical experiments in leading up to his conclusions.
In the past the people’s actions which were otherwise not understood have been ascribed to supernatural causes altogether, to instincts or to habits, or to a combination of innate and acquired motives, Dr. Hilgard recalled in his
introductory remarks.
“There have even been several schools of thought which agreed on the combination-of-instincts-and-habits analysis of motives, but which differed in their points of emphasis." Dr. Hilgard said.
“For instance, the Freudian school asserted that most conduct is learned but based on inherent motives, while the more recent viewpoint of Alport of “functional autonomy of motives” holds that present motives are understandable in themselves.”
In the one case. Dr. Hilgard summarized, the roots of the motives are never quite lost, while in the other case they may be completely disregarded in a particular instance.
The common points on which everyone can agree Dr. Hilgard listed as: Human motives are widely diverse; learning develops new motives and new directions of motives; derived motives are powerful, sometimes more powerful than inherent motives; and the mere classification of motives is valueless in itself.
“It is better to stress the role than the content of motives,” Dr.
Continued on Page Four
Library Exhibits Mark 500th
Anniversary of Printing
Radio Studios To Be Visited By Students
Trip to Columbia Square Scheduled For Fourth of July
The first event in a series
Hancock Ensemble Gives Concert Today
Program Will Be First Event To Be Staged For Students in New Foundation Building
The first performance for the whole university to be heki in the new Hancock Foundation building will be presented of to the Summer Session student body at 2:30 p.m. today by
Commemorating the five hundredth anniversary of the in-Dr. von KieinSmid will be Dr. vention of printing with movable type by Gutenberg in 1440,
Doheny Memorial library has on display two exhibits ~ - - Which will remain up during the next two months.
The collection in the Treasure Room at the south end of the hall on the main floor is composed of ancient manuscripts, some of the earliest printed books, a
professor of international relations at Harvard, discussing “The Effect of the War on the United States.” The next three assemblies will feature Dr. Frank Bohn, speaking on “Following the News;” Dr. Hen-
‘We'd like to contract all summer students interested in education by radio,” said Director Dick Huddleston of the division of radio and television as he outlined plans vice president of the Citizens of the radio staff for the summer.
rv Pratt Fairchid, asking “Profits smaU workin& model of an early
press, and 32 of the 50 finest books of the year chosen by the American Institute of Graphic Arts.
The treasure room will be open
He explained that anyone interested in announcing, script writing, or dramatic presentation would have a chance to do radio work I this summer.
The radio staff now handles a
tional Trust and Savings bank, ptembers of the institute on Fri-will hear Lewis Allen Weiss, president and general manager the Mutual Don Lee Broadcast-company. speak on the subject, ow to Use Specific Media.” and daily program, Monday through
ul Armstrong, general manager the California Fruit Growers ex-mge, discuss “How to De\elop Public Relations Consciousness roughout an Organization.”
HER SPEAKERS ‘Public Relations and Free En-rise” will be the subject preted to the institute at the
Friday, over station KRKD from 1:30 to 1:45 in the afternoon. On Monday afternoon. Miss Virginia Cox. student of Prof. Archibald Sessions, presents an organ recital from Bovard auditorium. This program will continue for the month of June after which Professor Sessions will present the program.
ursdav luncheon meeting by Paul Miss Cox. a member of Phi Mu
oup. president of the Merchants Manufacturers Association of s Angeles.
lanchester Boddy. editor and lisher of the Los Angeles Daily ws. will talk on “The Techniques Propaganda .** at the cheon.
Epsilon and Pi Kappa Lambda, is a June music graduate of the University of Southern Califomia.
Alfred Seale. Jr. and Nancy Thompson present Poetry Readings on the Tuesday pragram. Seale is
ean Announces nal Dates To resent Theses
dlines for candidates for ters’ degrees to present their ses to their faculty committees d the dean of the Graduate ool wepe released last week by I . Rockwell D. Hunt. dean, andidates for masters degrees must present preliminary proval of theses by the faculty llttee to the dean of the duate school by July 3.
“uly 13 is the final day for can-ates to present their theses in &1 form to the committee chair -and Juiv 24 is the final day candidates to present theses to Hunt, fully approved and dy for binding.
Final presentation dates for Au-st candidates are: July 22. pre-t preliminary drafts to commit-chairman: August 7, present pre-inary approval by faculty com-ittee to the dean; August 17, nt theses in final form to ittee chairmen: and August present theses fully approved d ready for binding to the dean. Blank forms for preliminary and approval must be obtained in Graduate School office, 160 dministraticn, according to the ouncement
Friday also director of all dramatic shows.
_ I The popular “Living Your Life"
show which was started last semester is presented each Wednesday. Based on the lecent book of the same title, it features a discussion of problems pertinent to everyday life. The series mill end this month and will be replaced by a music show based on talent recruited from the campus. Anthony Ricca handles all musical direction for the programs.
Dr. Frank Bohn Remains in East
“Due to emergencies growing out of the present national and interna tional developments, Dr. Frank Bohn will not be able to handle the program for which he was scheduled,” Dean Lester B. Rogers said yesterday.
Dean Rogers announced that the classes scheduled for Dr. Bohn will be taken over by Prof. Claude A Buss and Dr. Frank H. Jonas, of the resident faculty.
Dr. Buss, associate professor of in temational relations, •will give in ternational relations 103. “Leading Issues in the Present War.” Dr. Jonas, instructor in political science, will give international relations 141, “European Diplomacy Since the Treaty of Versailles.”
The special lecture series for which Dr. Bohn was also scheduled wiH be cancelled.
the Institute.
Centered among these books is
___________„___„ ______________the working model of an early press
or Prosperity?’ and Dr. E. Sculley p5ef,s' and 32, of 50 finest books constructed by Prof. Frank C. Bax-Braciley, talking about “Film and the Theater.”
The Summer Session musical organization will stage a recital at the final assembly on August 6.
Sorority Begins To Build House
ter of the English department. Printed on the model press is this explanatory note, “On a press much
this summer every week-day from	like this, Gutenberg printed his
10 am. to 5 p.m.	great bible, Nicholas Jensen devel-
The fine contemporary books are	oped his golden type, and Aldus
located in the cases at both ends	Manutius created the perfect book.
Ground was broken this past week for a new chapter house for Alpha Chi Omega sorority of the University of Southern Califomia, according to university officials.
Located at 813 West 28th street, i ever had two of its books included
of the treasure room, with one case entirely filled with books published on the Pacific coast—a half-dozen in southern Califomia. Southern California publishers whose products are shown are the Primavera press and the Ward Ritchie press of Los Angeles, the Fine Arts press of Santa Ana, the Valley press of press of Pasadena.
The Ward Ritchie press is the only publishing house which has
the new structure will be of Georgian type architecture with accommodations for approximately 30 Trojan women. The project involves an expenditure of $45,000. and will be ready for occupancy ln November.
Among features planned by Douglas McLellan. architect, are guest rooms and a suite for the sorority’s house mother, a chapter room with an alcove for ceremonies, library, I
among the 50 best' in one year by
Dr. Baxter also wrote and printed on the press the following poem, entitled, “The Renaissance and the Book.’’
There is fire in the Word But the jire is a spark;
Paper’s the tinder
To light up the dark.
Vellum but smoulders,
Paper burns bright;
Press the Word to it—
And banish the night.
Continued on Page Three
tours to points of interest in southern California arranged especially for the Summer Session students by Tour Manager Kenneth K. Stonier, will be a Trojan day, July 4 at the Hollywood studios of the Columbia Broadcasting System.
Station KNX and the facilities of Columbia Square, one of the world's most modern and complete radio “workshops,” located on the corner of Sunset boulevard and Gower avenue, will be thrown open to summer students through a series of tours conducted at half hour intervals by college trained guides, who will present an interesting informal picture of “behind the broadcast” scenes in radio.
The studio tours have been designed to give a first hand view of an ideal radio production center, so that visitors may add to the enjoyment of their favorite radio programs, according to a CBS spokesman.
For all S.C. Summer Session students , a reduced rate of 30 cents a person will be charged on the Trojan “radio day” only, Stonier says.
A boat trip through the Los Angeles-Long Beach harbor, under the auspices of the Los Angeles Harbor commission, will be taken July 13. Points of interest which will be pointed out will be the Ford and Proctor and Gamble plants, fish harbor, yacht harbor, coast guard base, and the outer harbor where there are still a few units of the navy.
The Griffith Planetarium will be visited July 17. The popular observatory features astronomical demonstrations and view's of planets and stars through the 12-inch telescope.
The most popular trip of the summer, the steamship voyage to Santa Catalina island, ha*5 been scheduled for July 20. according to Stonier. On that day Trojan students will be given a special rate for the trip to the vacation isle of the Southland.
The Huntington Library in San Marino will be' the object of the final trip, July 27. A trip to the San Francisco fair may possibly be arranged. Stonier says.
the Allan Hancock string ensemble.
The ensemble, which has proved to be very popular during
the past thre* years with the stu-
Concertist
Dr. Benson Fulfills Prophecy In Manner of Fleeing Europe
Easy-going Dr. Ivan Benson, of the School of Journalism, who has with his family of four—been the cause of much sun “room, living ^room^th 7mlr-1 worry for the Past year on the part of friends and fellow rored fireplace, and a banquet room professors, has finally landed in America from war-torn to seat 65 persons.	j Europe.	i -	-
An outdoor patio adjoining the -^s a matter of fact, he landed i sa^e in Long Beach. This card af-dining room will permit an extend- I more than a week ago. but Dr. rived last Tuesday—and the Ben-ed banquet service on special occa- Benson, the epitome of the imper- j sons landed in New York on June sions. A loud speaker system i turbable Swede, just didn't get 10-throughout the air-conditioned arounci to letting any of his anx-quarters is also planned. Garnett j *ous friends know about it.
Tyler is the contractor for the pro- I
Dr. Allan Hancock will lead his ensemble this afternoon at a special assembly for summer school students.
Greever, Barr Give Lectures This Week
Measuring Teaching, English Poetry Are Subjects of Talks
S.C. Research Noted in Book
To confirm this news from just a few miles away came another The first news heard locally came Postal card meandering across the
ject.
Established in 1895. Alpha Chi Omega is the oldest sorority group on the Trojan campus and is the 19th Greek letter organization at SC to own its own quarters.
Bowlers Form Summer Group
“All down! Set ’em up in the next alley”
This cry of the bowlers was heard for the first time last week by a Trojan Summer Session group of 16 keglers organized by Dr. Pauline Frederick.
This group will meet Wednesday throughout the eight and six weeks session from 3:30 to 5:30 pm. at the Studio Bowing academy. 1953 South Vermont avenue.
Anyone interested in joining the group should sign up with Dr. Frederick's secretary in 108 Physical Education, it is announced by Prof. Harry Anderson, who is in charge of the recreational program of the Summer Sesion.
in a postal card from Mrs. Benson informing 6 C. officials that she and the three children were
Night Is Time For Make-Believe
The technique of make-believe will be analyzed by a group of visiting lecturers from varied fields of the drama in a special evening series this summer on the S. C. campus.
Covering the practical aspects of acting, writing, and directing, the series will be featured in the summer quarter of University College. S. C. evening division, opening tonight. it was announced last week by Dean E. W. Tiegs.
Dr. J. R. Crawford, professor of drama at Yale univesity. Will discuss the effect of modem life on playwriters and new plays. Tragedy, comedy, farce, and melodrama will be analyzed by Miss Ruth Mc-Kensir, director of the Washington D. C. Drama Guild and organ-Continued on Page Three
whole United States from New York to Prof. Roy L. French, director of the School of Journalism, saying merely:
‘Arrived on S.S. Manhattan. Will be in L. A. later in the summer. Ivan."	,
To which the speeches director could only say, after the suddenness of the news after several months of wondering where the Bensons were and when and how they were to return home:
“At least he could have telegraphed—collect! ”
Even stranger was the resemblance of acutal details of the Benson’ departure to a prediction made four months ago by Mrs. Louise Denny, assistant on the journalism faculty, that. “Some day Benson will suddenly decide to come home, so—surronuded by his family—he will calmly make his way through any war that might be going on right to a dock where there hasn’t been a boat in months. As he arrives, a ship will dock, the Bensons will go aboard, and the first we’ll hear of them wili be when they hit America.”
So well analyzed was the Benson Continued on Page Three
National recognition of the University of Southern Califomia Graduate School has been given by the United States government in the annual “Bibliography of Research Studies in Education” which was published recently.
Covering timely topics ln the various fields of education, the bibliography is published annually by the United States department of the interior, office of education The 1940 edition covers outstanding educational works done during the 1837-38 school year.
The S.C. Graduate School ranks second nationally among the 159 universities and colleges whose advanced students are represented in the volume.
Two hundred and thirty-five doctors' and masters’ dissertations and theses from Trojan students are among the total 3.890 in the book. The University of Iowa, with 283, heads the national list.
Twelfth in the series published by the government, the list includes 519 doctors’ disserations. 3,146 master’s theses and 225 studies reported as faculty research. The entries give the author, title, degree and date when the thesis was completed, the name of the institution granting the degree, number of pages and a brief descriptive note of the subject covered.
Others in the first ten, in addition to Iowa and Southern California are: University of Michigan, 221; George Peabody College for Teachers at Nashville (Tenn.), 187; Louisiana State university, 173; Ohio State univesity, 160; University of Texas, 120; New York university, 93; University of Pittsburgh, 87, and New York State College for Teachers, 84.
Pacific Coast institutions, in addition to S. C. are:
Stanford university, fifteenth on the list with 65 reports; the University of Washington, thirty-first Continued on Page Four
Dr. Garland Greever, resident professor of English language and literature, will continue the series of afternoon lectures at 3:30 pjn. in Bowne Hall. Mudd Memorial Hall of Philosophy.
“Post-Victorian Trends in English Poetry” will be traced by Dr Greever in his address.
Tomorrow afternoon Dr. Arvil S. Barr, professor of education at the University of Wisconsin, will deliver the second of the education-psy-chology lectures. His topic is “The Measurement of Teaching Ability.” He will talk in 206 Administration.
‘‘Because late entrance are disturbing both to the audience and to the speaker, it is requested that everyone intending to attend the lectures make it a point to arrive on time,” Dean Lester B. Rogers said yesterday. “The lectures begin promptly at 3:30 p.m. every day.” Dr. Greever. who has been a professor at S. C. since 1930, has authorized or edited more than 10 books in his field in recent years and is a member of the Modern Language Association of America, the Phililogical Association of t'he Pacific Coast, Phi Beta Kappa, and Phi Kappa Phi.
Dr. Barr is making his th:rd appearance at the Trojan Summer Session, having taught here in 1936 and 1939. He is at present editing the Journal of Educational Research and the oumal of Experimental Education.
dents in the regular sessions, will offer program of chamber music of the kind that has made it famous all up and down the Pacific Coast.
Dr. R. B. von KieinSmid will introduce the ensemble to the student body from the stage of the Hancock auditorium, entrance to which is on 36th street.
The complete program is as follows: “Allegro Moderato” from Trio No. 2, Opus 72 in F by Godard. “Romance" by Sibelius. “Praeludi-um and Allegro” by Pugnani-Kreis-ler, Ambrose Russo violin soloist.
“Memories of Childhood” by Pinto. “Bruyeres” by Debussy. Pan and the Nymphs” from “The Flutp of Pan'' by Moquet Martin Rud-erman, soloist. “Swan Lake Suite” by Tsch3ikowsky.
LEADER PLAYS CELLO
The ensemble is led by Dr. Allan Hancock, president of the board of trustees of the university, who plays * the cello in the musical organization. He has formerly played with the Los Angeles symphony, the Philharmonic orchestra, and the Hollywood Bowl orchestra.
The regular class schedule of Ihe Summer Session will not be changed or classes dismissed for the program. it has been announced.
This program wifl be the first opportunity for the university student body to view any part of the interior of the Hancock Foundation building, which is rapidly nearing completion and will be ready for classes in the fall.
BUILDING’S PURPOSE
The building was donated to the university by Dr Hancock, who fe a native son of pioneer heritage, to be a center for zoological research. audio-visual education, and fine arts culture in southern California.
An integral part of the Foundation is the cruiser, Velero III, aiso given to the university by Dr. Hancock. which serves as a floating laboratory. collecting vast amounts of data and material in fields of zoology, botany, marine biology, and allied sciences.
Phi Delta Kappa To Hear Dr. Chen
Dr. Theodore H. Chen, lecturer in international relations, education, and Asiatic studies, will address the second summer meeting of Phi Delta Kappa, national professional education fraternity, tomorrow noon, according to George Holtfrerich, fraternity president.
“The New Order in Eastern Asia” will be the subject' to be discussed by Dr. Chen, former dean of the Fukien Christen university, Foo Chow, China.
This meeting will be open to all men students registered in education, Holtfrerich says, and asks that anyone interested in attending make a reservation in 354 Administration before 4 p.m. today. The price is 50 cents.
The next meeting will be a joint gathering with the Administration club, under the sponsorship of Dr. Paul Fisher, a week from tomorrow.
Students May Play in Gym Says Anderson
Although the organized recreation program for the Summer Session does not get under way until the beginning of the *six weks division, most of the facilities in the physical education building are available for informal use. Prof. Harry Anderson, who is in charge of the recreation program, announces.
Since the tables and chairs for registration are to be left ln the two gymnasiums for the next division registration, no space is available for badminton, he says. The handball and squash courts, the swimming pool, sun decks, ping pong tables, horseshoe pits, and tennis courts are available, however, and students are invited to make use of them.
Other facilities now ready for the students are the bag room for bag striking and the wresting mat. Shuffle board may be played on the deck between the two main gyms. Basketball for the present will be limited to the men’s small gym.
Students who wish the use of the physical education building for se-creational sports should pay the $3 gym fee at the comptroller’s office, and for the use of the swimming pool report to the Health Service, IK) Physical Education, for the medical examination, according to Professor Anderson.
All of the facilities with the exception of the pool are available for use now from 8 a.m. to 5 pm. daily. The pool is open from M noon to 5 p.m. daily.
Allied Aid Group Meets
Dr. Rufus B. von KieinSmid, president of the university, will preside at a giant mass meeting which has been scheduled by the Committee Co Defend America by Aiding the Allies to be staged at the Philharmonic auditorium Thursday night.