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+ + + Annual College of Commerce Special Edition + + +
Editorial Offices
RI-4111 Sta. 227
Night---RI-3606
SOUTHERN
DAIL
CALIFORNIA
ROJAN
United Press Assn.
Direct Wire Service
NAS	Z-42
VOLUME XXXI
LOS ANGELES, CALIFORNIA, FRIDAY, MAY 3, 1940
NUMBER 137
I, INDIANS CLASH N BIG' DUAL MEET
Pacific Coast Track Championship at Stake As Stars Perform Tomorrow in Coliseum
With the Pacific Coast conference dual-meet championship stake. Southern California’s track and field squad will en-~e the invading Indians from Palo Alto tomorrow after-on at 2:30 o’clock in the coliseum.
Boasting one of the strongest track teams to come out of
Newsreel Six Hundred Will Attend
Commerce Banquet Tonight
thletic Group ill Conduct irst Forum
Southland College Students Will Gather On Campus Tonight
first physical education for-to be conducted by students on SC campus will take place to-ht from 7 to 10 p.m. when 50 dent guests from southern Cali-ia colleges will come to par-pate in the round table discus-s.
ichard Whitney, president of the jan professional society, will wel-e representatives from Redds, Occidental. LACC, UCLA, ittier. San Diego State, and Po-na. Fifty Trojans will also take t in discussing physical educa-health. recreation, and prac-teaching.
AIRMEN NAMED itudent chairmen for the four nd table groups will be Doris liams. Whittier, who will lead russion on health; Ralph Kris-son. Occidental, leading physical ication discussions; Mary Eliza -h Lee, UCLA, who heads talk practice teaching.
Elmer Berry of Springfield ege, Mass., will tell the physi
the Bay area Coach Bill Elling I ton's Stanford aggregation has swept through all opposition in du-! al meet competition this season. At the Long Beach relays recently, the Indians ended Trojan relay supremacy with a barrage of first places.
TROJANS LEAD IN PAST
Coach Dean Cromwell's squads have dominated the annual SC-Stanford meets for the past seven | years and Coach Ellington's men.
| led by Captain Clyde Jeffrey, will endeavor to start a new cycle in the coliseum tomorrow.
Although both teams are depending on their star athletes to come through with first places, the meet will hinge on some of the lesser-known performers who are expected to swing extra points and perhaps victory in the meet to their side.
ACE MILERS MEET
The mile race will feature three of the greatest1 runners on the
Mary Lyman
outstanding business girl
Illinois Drama Shows Work of Cinema Majors, Dramatists
The Trojan newsreel wi-M present a double showing of scenes from the all-Trojan version of “Abe Lincoln m Illinois” today in Bovard auditorium at 10:10 a.m. and 12:05 p.m. The “shots” were taken by cinematography majors on the technical staff under the direction of John Cromwell, Hollywood director. Students active in campus dramatics took the parts of the chief charae-acters. The new Kappa Delta sorority house on 28th street provided j the setting for the production.
In response to the requests of SC women, the newsreel will present the second edition of “Coed Fashions.” Featuring models from every sorority on campus, the fashion sequence will show the latest modes m Mary Lyman, who was selected by summer wear in southern California.
Mary Lyman Will Receive Award Tonight
Banquet To Honor Business Girl Contest Winner
Dean Reid Lage McClung
. . . supervises plans
Paul G. Hoffman
. . . speaks at banquet
Bob Herten
. heads committee
the College of Commerce as the outstanding business girl of 1940. will be awarded a leather business
coast matching strides in the first portfolio at the commerce banquet event on the program. Stanford’s tonight.
Paul Moore, who was clocked at 4:13 last week, will tangle with Louie Zamperini and Leroy Weed of Troy.
•KEEP CAMPUS CLEAN’
Pictorial essay of the month is a sequence on “Keeping the Campus Clean.” showing the functions of the operations and maintenance depart-Miss Lyman, who transferred to ment under the direction of Clee SC as a sophomore from Antioch w poster. While the campus slept, college in Cleveland, O.. has been the neWsreel staff followed the night active in extra-curricular commerce sweepers through the corridors of Zamperini, intercollegiate mile work- she has been employed by sc buildings to film the “saga of
champion, has returned to form in practice this week. The mile king
Macy’s and Lord and Taylor’s in New York, and is entered in the
is entered in three events for the j final ^petition of Vogue magazine
contest.
crucial meet; the mile, two-mile.
and the half-mile, but will prob- POSITIONS OFFERED ably run only two.	! During past years, the winner of
One of the main threats to Tro- thc business girl contest has been jan supremacy exists in the sprint offered several positions on the events. The Indians are assured ni8ht °f the banquet in Los Angeles
the broom.
COMMENTATORS ADD EFFECTS
Commentating on the various features of the film today will be Marjorie Carter and Natalie Guard, fashions; Morton Block and Seymour Andrews, campus news; and Herb Strock. special effects.
Also scheduled to pass in review
of two first places bv Jeffrey who business firms.	! are sequences of University College
has been undefeated in competition Th,‘ contest is sponsored yearly activities, the men and_ womens
education majors of physical for almost two years. However, the by Alpha Kappa Psi. national pro-
cation in India from the inter -ional viewpoint.
OD HEADS COMMITTEE
lie stuoent committee organiz-the forum is headed by Willis who is assisted by Betty nson. in charge of the recep-committee; March Frisbie. in rge of refreshments; Robert -kman. arrangements; and Rich-Anderson, publicity.
Continued on Page Three
Hill Speaks On Radio Hour
j fessional commerce fratemity. and judges are members of the commerce faculty and student body. QUALIFICATIONS LISTED The winner was judged on the basis of a business letter written j to Dean McClung applying for the position of secretary, and a personal interview conducted by the award committee. Judgment was also based on the personal appearance, poise, personality, scholarship, and extra-curricular activities of the ap- j
archcry tournament, the Phi Kappa Tau “Oakie” ball—local color and all. and a review of the annual High School Advisement day.
Significance of airplane .shipments
to countries now at war will be
rillis Wood will have a special j discussed this afternoon in the ninth
ting with the following stu	series of World Affairs !pMcant
ts at 7:15 p.m.; Henry Alldis.
th Lambert Deedv Maurer. Interpreters round-table over KRKD Members of the judging commit-’le Nave. Ted Tyler, and Bill' from 1:30 to 1:45 o'clock, rhees.
Be Confident/ Ross Advises Job-Seekers
se Rodriguez dresses Music norary Today
tee were Dean McClung, Dr. Philip Allan Libby, assistant professor of Some of the questions for discus- management; Dr. Earl G. Black-
sion will be: Do the countries of stone, associate professor of com-Europe need the airplanes that are merce and education; and Prof.
sent regularly from the West coast Malcolm p- Heslip. visiting assistant |
professor of marketing. Students j on the committee were Jim E-er- I
factories? How much help have
these ships given the powers now at	ington. Bill Esterline. and Harold
war? How has this affected the	Valentine. Danny McNamara, alum-
average worker on the Pacific coast?	nus Alpha Kappa Phi. also served
Featured in this week's discus-igaged in musical work for the I sion will be Earl W. Hill, lecturer 15 years. Jose Rodriguez, music jn commercial aviation, who r of KFI-KECA and distin-
on the committee.
was	Phi Eta Sigma Inducts
recently made major and command-	New Members Todav
ed concert pianist, will be guest jng 0fficer Qf the university govern-	j
ker of Phi Mu Alpha, profes- ment-sponsored student training	Phi Eta Sigma, national fresh-
1 music fraternity, at a lunch- pian_ Mr. Hill is also educational	man honorary, will conduct initia- Pa>f checks because no intelligently
t the Casa de Rosas inn today, advisor of the aeronautical cham-	tion of new members into the or- operated business can afford to lose q t. Reed, design engineer of
opic will be. The University’s ber Df commerce, and has been the	ganization this afternoon. Earl Bol- a good man to a competitor. Most the Douglas Aircraft corporation,
Let the burden of proof be put
' on the man seeking the job. He should apply for work sincerely convinced that the company needs him to do something which should by all means be done, and that he is the best man for the particular jot>. Business men are not much interested in molding human clay. They want men who can help them carry on a campaign of business advance.
All of our people in the School of Merchandising and in the department of management must be convinced that their employers are going to make more money because they have hired them for a specific j job.
If this conviction is well founded they need not worry about their own j
Architects Revise City
Students Draw Plan For Hollywood Area
A plan for fche modernization of Hollywood’s business section, including the enlargement of parking area and the redesigning of the “back doors” of the department stores and shops will be the contribution of the College of Architecture and Fine Arts to the Hollywood “Parade of Progress.”
The undertaking is this year’s field project for the students of the college, and will be climaxed by the annual field day. Friday,
May 10. On this day the architects will sketch and paint city scenes during the day and display them along with the completed modernization plan at a banquet' in the evening, to be attended by the entire student body.
Using scale drawings and models, the student architects are literally turning the area “inside out,” replacing unsightly alleys, vacant lots and blank-appearing buildings with convenient, attractive parking spaces, and modern, well-kept store entrances. The parking lots will be placed at the rear of the stores for a distance of 13 blocks on both sides of Hollywood boulevard.
Under the direction of Prof.
Clayton M. Baldwin, assistant pro-	.	.
fessor of architecture, the students piano under Prof. Max van Lewen Rho. professional aviation fraternity
Dr. von KieinSmid To Address Students, Faculty, Guests
Nearly 600 reservations have been turned in to the College of Commerce office for the annual Commerce banquet tonight at 6:30 o’clock in the Foyer of Town and Gown. This is the largest number of reservations tha-t have ever been made for the affair, and committee chairmen are making arrangements to accommodate the overflow in the Student Union grill for dinner.
Paul G. Hoffman, president of the Studebaker corporation, will arrive on campus this afternoon to Eleven seniors in the College of speak at the banquet Mr Hodman Commerce will be honored at the « IW»« «® L°« Angeles from New Commerce banquet tonight for out-	*h<™ he conducted the an-
standing work and high scholastic "ual ““eting »' “• S'udc?fk'r records. Awards will be presented corporation Wednesday. Mr. HoS-
bv professional and honorary fra- ™n “ dlrec(OT °f the Automobile
Manufacturer s of America, chair-
Eleven Seniors Win Awards
Commerce Groups Honor Leaders
Bob Hurt
given advertising auard
ternities and clubs in the field of commerce.
Phil Gaspar will be given an 1 award by the Purchasing Agents’ association for outstanding work in - management, which is his major.
Al Gerish will be honored by the i Management club as the senior most : likely to succeed in management. MIKE MODELL HONORED Mike Modell will receive recognition from Beta Alpha Psi. accounting fraternity, as the senior with the highest grades in accounting. Modell also holds the record of the highest grade point average ever made in the College of Commerce.
Jean Howard and H. Eckert Clop-per share honors as the prospective commerce teachers showing the greatest promise. Gamma Rho Tau, a group consisting of men in the field of commerce, will present this award.
FLIERS REWARDED
Laverne Ford and Al Gerish hold Wayne Reeves, who is studying | top places in aviation. Alpha Eta
Soloists Featured On Symphony Program Monday
Three soloists will be featured in the SC symphony orchestra program to be given under the direction of Lucien Cailliet Monday, May 6, at 8:15 p.m. in Bovard auditorium.
each year undertake an outside field project. They draw plans, construct models, and make suggestions for improvement.
The Hollywood project wa.s started at the beginning of the semester and has been continued by Freeland Simms. Bates Elliot. D. J. Daniels. Hal Holker, and Ed Killingsworth, president of the student body of the College of Architecture and Fine Arts.
Engineers Will See Aircraft Plant Film
, ..	. selected these men on the basis of
Swarthout, director of the School	.
| scholarship and service to the fra-of Music, will play the first move- I ternity.
ment of the Second Concerto for Pi- Bob Hurt was chosen by Alpha ano and Orchestra bv Rachmanin- Delta Sigma, professional advertis-
off. This number will be conducted !in* J™teniitar, as the man display-
mg the most executive ability, by Professor Swarthout.	j Arthur Silveri was selected by
Russell Holliger, voice major, who j faculty judges of Delta Sigma Pi. has done radio work in Denver and > international commerce organiza-.. , _ tion. as a leader in scholarship and California, will sing Vesti la Guib- a future
success in business, ba” from Leoncavallo's “Pagliacci.” TWO WOMEN RECOGNIZED Ellis Ronbeck, violin soloist, who has I Bill Flood will be honored at the
nsibility to the Music Stu-•
driguez is widely known as a ^ographer and numerous times been heard as soloist on na-wide hook-ups. His program at Int is the Daily Classic hour, addition to hLs active work in Rodriguez writes reviews for magazine and is an editorial for Hearst newspapers. j>er guests at the luncheon in to SC's music faculty, will Ilham Martin, assistant man-of the Los Angeles Philhar-and Dr. Francis M Bacon. 2I0T of men.
chairman of the state advisory' com- ton. president, asks all persons who of the people I have found com- i wjn present a motion picture depict-mittee on aeronautical education are going to be initiated to meet in plaining about their low wages were, mg the construction of the four-
Dr. Francis Bacon’s office, Student in niy opinion, overpaid.
Union, at 3:30 o'clock.	—Thurston H. Ross
motored Douglas transport next 1 Tuesday at 12 M.. in 30 Engineering.
since 1929.
Two students will participate in the discussion. The moderator of the program will be William Druitt, international relations and foreign trade student.
The program is sponsored by Del- "The cooperative study group as will speak to the all-day meeting | Johnston and Miss Mildred Pisch ta Phi Epsilon, radio fraternity, in developed in various countries has of the society are: Dr. Martin H. of the social science departments cooperation with the division of ra- become one of the most educational Neumeyer professor of sociology and of Covina and Long Beach schools; dio-television.	... -	i	i	-• -	...
traveled extensively with the Music Americana broadcasting group, will play “Rondo Capriccioso” by Saint-Saens.
The program will be concluded with Sibelius’ “Finlandia,” a selection by the entire orchestra and choir.
SOCIOLOGISTS MEET HERE TOMORROW Pi Delta Phi
Will Initiate
Nine Tomorrow
egistrar s ffice Notice
wfrk which has been report -th marks of “Ie” or “Iw” Id be completed by the stu-and the final grade should led in the office of the regis-by Wednesday, May 15, if the t in to be counted for gradu-on June 8. 1940.
THERON CLARK.
Registrar
devices in or out of school for	president of the society, who will	Mrs. Rose T. Stelter, assistant su-
arousing interest and keeping it	speak on “The Study of the Radio	pervisor of curriculum of the Los
sustained.” Dr. Emory S. Bogardus.	as a Social Institution”; Dr. Arlien	Angeles city schools: and Mrs. [ Nine students will be initiated I
professor of sociology, said yester-	Johnson, dean of the Graduate	Frances Wilder, director of educa- into Pi Delta Phi. French honorarj
banquet by Alpha Kappa Psi. national professional commerce group, on the basis of scholarship, leadership. and ability.
Frederika McAffie will be given recognition tonight by Phi Chi Theta, national commerce sorority, as the senior woman possessing outstanding personality, character, and scholarship.
Rosemary King will be honored by the Secretarial club on the basis of her scholarship record, and her promise of future success.
The highest freshman, sophomore, and junior in scholarship will be announced and rewarded tonight by Beta Gamma Sigma.
Dr. William Kirk of Pomona col-
dav in discussing the talk that he	School of Social Work; and Dr. Bes-
will present to the Pacific Sociologi-	sie M. McClenahan, professor of
cal society at its meeting tomor-	sociology and social work, who will
row in Harris hall.	be speakers on the symposium. “The lege will conclude the morning meet-
Dr. Bogardus will speak on “Co-	Interrelationship of Sociology and ing with "Motion Picture Studies
operative Movement and Education”	Social Work.”	i of the Ainus.”
Foreign Group Plans Reception
Plans for the annual foreign students’ reception to take place May 20 m the state exhibition building in Exposition park will be made today when Delta Phi Epsilon, national foreign service fraternity, meets at 12 M. in 332 Student Union
Working with the fraternity on States will be a principal point of Dr. Neumeyer’s address and a panel | members. Other speakers on it will the annual event will be the cham- discussion in Dr. Bogardus’ talk, discussion on “The Radio in the be Dean Walter Hartzog of Chap-ber of commerce and Warner bro- The study group has grown through Teaching of Social Sciences” which man college; George M. Nickel, dithers studios. Ray Taylor, president, playing together, thinking together, has been arranged by the director j rector of social relations for the requests that all members be pres- and acting together for education, of radio of the Los Angeles county Personal Finance companies of Cal-ent, as the meeting is very import- Dr. Bogardus continued.	schools, Mrs. Elizabeth GouJy. Mem- i ifornia; and Dr. Constantine Pan-
**«.	1 Other SC faeuMy membe« who J be**s of tfrert panet wt>H be Robert M. 1 unaio of UOLA.
tion of the Columbia Pacific net- society, at 7 p.m. tomorrow night work.	'	in the Chapman Park hotel. Georges
at the luncheon session in Elisabeth von KieinSmid hall at 12:30 p.m.
How the cooperative study group has developed in such countries as Sweden. Nova Scotia, and the middle-western part of the United
The program will begin with registration in Harris hall at 9:30
a.m. and will have two general ses- I sions besides the luncheon.
Dr. George M. Day of Occidental college will lecture on “Motion Picture Studies in Soviet Russia and
Achard, French consul in Los Angeles. and Prof. Lucien Cailliet of the School of Music will be made honorary members.
Women s Club Offers Loans
man of the safety traffic commission. president of the Automotive Safety foundation, and author of a book. “Marketing Used Cars.” BANQUET THEME The theme of the banquet will be “Business and Education.” Mr. Hoffman will carry out this general theme in his speech “Business and the Future.”
Dr. Rufus B. von KieinSmid will talk on “The University and the Future." Dr. Clayton D. Carus, professor of foreign trade, will address the group on "Foreign Trade and the Future.”
FIFTEEN TABLES Among the 15 tables will be those of advertising, marketing, accounting. management, insurance, banking and finance, aviation, transportation. salesmanship, merchandising, secretarial administration, personnel management, credit, and certified public accounting.
Advertising managers, sales managers. and heads of Los Angeles business firms have made reservations for the affair. The outstanding commerce student in each Los Angeles high school will be a guest. PINOCCHIO DECORATIONS The speaker's table will be decorated with figures of Pinocchio. Jiminy Cricket, and other characters from the popular animated cartoon. Student tickets for the banquet are $1, general tickets are $1.25. and are on sale in the book store of the Student Union and the office of the College of Commerce.
Members of the student committees who are in charge of arrangements follow:
Bob Herten. president of the College of Commerce; Fred Solomon general chairman; Charles Ferry, ticket chairman; Morris Glesby, contact chairman; Frank Swirles, coordination: Beverley Hey wood, reception; Tom Eddy, programs; Hal Hoover, awards; Dona Bray, decorations; Jean Frampton. correspondent. and Dudley Bray, public address system.
Dean Reid Lage McClung and Miss Gladys Garvin of the College of Commerce office, are supervising the plans.
| Southeastern Europe.” This will i follow the symposium of which Dr. The morning program will include Johnson and Dr. McClenahan are
Women students who desire scholarship loans with which to complete their college educations will be interviewed by the scholarship committee of the Beverly Hills Women’s club at 10 a.m. tomorrow at the home of Mrs. Charles A. Larson, chairman of the group.
Women with senior ratings are preferred for scholarship loans. Ap-Student initiates include: Barbara plications may be made to Dr. Mary Hawley, Evelyn Bergon, Carolyn Sinclair Crawford, counselor of wo-Baker, Bernard Carrascoso, Sister men.
Eileen McDonald, Kathleen Schnei- j Mrs. Larson’s home is situated at der. Mary Peevish, Ilda Gerber, and 712 North Rodeo drive, Beverly Myla Eaton.	HiK*.
Following the ceremonies, dinner will be served. Professor Cailliet will speak in French on “La Musi-que et Les Musiciens.” Paul Stay-ner, president of the UCLA chapter, will be the honored guest.
Wesleyans Hold Fun House Party
Members of the Wesley club will meet at the University Methodist church at 7 o'clock tonight before going to the club's party at the Fun House in Venice.
Robert Grahm, executive secretary of the Orange county Associated Farmers, will discuss the migratory problems of the farmer at a Sunday night meeting, 6:30 o'clock in the University Methodist church. Also on the program will be a spring musicale by the Healy Chapel choir and an organ recital by Harw Q-
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