Daily Trojan, Vol. 28, No. 17, October 12, 1936 |
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^rial Office.
g|4111, Sta. 227 , - PR-4776
SOUTHERN
DAILY
CALIFORNIA
TROJAN
United Press World Wide News Service
Los Angeles, California, Monday, October 12, 1936
Nmuber 1 7
Icial Audit deals F.D.R. flfinner in Poll
^elt Gathers 534-473 Drity Over Landon
I School Survey
Verifies AU Ballots
College Votes Heavy Commerce Students jow Landon Bid
jn Delano Roosevelt, the itic candidate for president, blished Saturday as a 534-ir over Alfred Landon, Restandard bearer, In the U.
II for the executive position, lal audit by Harry Sllke’s vealed.
staff representatives or Irector of public relations ner assistant comptroller at ersity, recounted and verl-votes in the election, which Jucted by the Daily Trojan, number of votes cast was t»rl jfcwder, Communist, with 55. ^■candidates were Norman Socialist, 15; William Lem-Party, 3; and D. Leigh ohlbltlonist. 3. jh Republican partisans Juring Friday, the last day I to cast ballots, their bids of approaching the form-
Complete Return*
S. C. Presidential Election 1* Total Votes
Koosevelt ....................................534
|Landon —..........................473
urder ................................55
j Thomas ....................— 15
l Lemke ..........-......-..............3
kh Colvon ..................... 3
1083
Miners’ Bombs Fiction, Phenomena Featured Russia Attacks Campus To Greet Wipe Out Rebel Wampus Bids for World Acclaim Fascist Stand Returning Trojan
Goes on Sale Wednesday In Civil War
Army in Oviedo Magazi
Jevelt majority. The Lan-S&st 114 votes for the Kan-fnor, to 84 democratic votes Die final twelve hours, but pis lead of almost 100 kept , in the lead.
lollege of Letters, Arts, and 1 voted heaviest among the (casting 391 votes in all for 1 major parties. Of these le for Roosevelt, while 182 [for Landon. The College herce was the second largest [voters. They cast 92 bids Jklin Roosevelt, and 120 for lent.
faculty members partici-i In the poll, of whom 18 were of the present executive, voted the Republican
lete returns of the election published In chart form ln Trojan tomorrow, when results have been corned Jack Golay, commlssion-i poll, yesterday.
lar Board To Gleet Transfers
Board, national senior | honorary, will welcome all senior transfer women formal assembly to be held
I Administration tomorrow I during assembly hour. The lof the meeting is to ac-few students with campus ^nd activities and to en-to adjust themselves to is.
j»dlng women students will parlous phases of the cam-fjog the assembly. Jane president of Mortar Board, I on the religious confer-Tmittee; Joyce Rippe, vlce-°f Mortar Board, on EH ■UciUe Hoff. WSGA presl-WSGA; Elinor Northrup ^-senior group organlza-men Fraide, women’s de-ager, on debate; Grace pcretary of the associated i on the associa'cd student pon, Mary Jane Sturgeon, I Pwtident, on Amazons; iBalrd, on commerce; and Dean on the YWCA.
Foy Draper, non-org leader, who was instrumental in making the Lancers a positive force on the Trojan campus, declares that the jate oj this newest of U.S.C. organizations is now hanging in the balance.
Draper Summons Lancers’ Support
Organizer Says Assembly Tomorrow Culminates 50 Years’ Effort
In an open letter to the editor of the Daily Trojan, Foy Draper said the following regarding tomorrow morning’s Lancer assembly.
"Tomorrow in Bovard auditorium during recess period, the fate of Troy's newest and most democratic organization will be decided.
"For 50 years, the non-crgs on the U. S, C. campus have made spasmodic attempts to organize, and thus open the way to intramural athletics, a wider social program, and an opportunity to engage in school service work—offering to the non-org a broader university life.
''None of these attempts, however, has had the thorough foundation that the present movement enjoys. Starting a year ago, a group of non-orgs canvassed the campuses of the nation’s leading universities, learning how the non-org groups functioned.
“Then, from the results of these communications, a constitution was framed, revised, and put into final form. This constitution was approved late last year by the legislative council.
“It ls upon this constitution that the non-orgs—now called Lancers— build for the future. Embodying an ambitious athletic program, driving toward an ample social program, working to assume their Just duties in school service and government. The Lancers tomorrow start their drive for university acceptance and recognition.
“The road has been rough and long. The planning board has worked hard to mold a nucleus around which the Lancers may grow. Now our work has finished. Tomorrow we present to the non-orgs our plan for their rehabilitation, a way to their proper place on the campus.
Lancer Membership Race To Open Tomorrow
The starting gun for the Lancer’s membership race will be fired tomorrow after the organization's chapel hour assembly. Acting President Draper emphasizes that simply being a bona fide non-org student does not automatically place one on the Lancer group.
Although Stray Greeks, non-organized men and women, and nonactive fraternity or sorority members from other campuses, are qualified for Lancer membership, they must fill out application cards and be accepted before they will be extended the privileges and rights of the affiliation, Draper states.
zine
I * t ~i. pi . ! Containing fiction, fact, fancy, and other phenomena, the
\v/ian • ^ l Wampus, campus comic magazine, launches its first meteoric
way into City With bid for world-wide acclaim as the most outstanding—and Dynamite Sticks ; most outspoken—humor magazine at the University of South-
---j ern California, when the “So the Freshmen May Know” num-
1700 Fascists Destroyed ber makes its initial appearance Wednesday morning.
The editor, Worth Larkin, is*extremely fair. Impartial, and characteristic of their authors.
Too, the freshmen may read the soul searing sagas of Lucy Ann MacLean, Flabby Cullenward, Ross Wattlett, Gardiner Pollich, Jaye Brower, and others of that Ilk.
Included on the staff of contrb-utors for the Wampus are writers for Esquire, College Humor, life,
Haggard and Half Starred, featturln8 Screamllned type and _ makeup, ln addition to a new
Beleagured survivors
Make Last Stand
HENDAYE, Franco-Spanish Fron tier, Oct. 11—(U.R)—Asturian miners,
Screamllned shirt in his extensive wardrobe. "The L. A. Times,” he declared gramatlcally, "ain't got nothing on us.” Those who have seen the new magazine are alleged
Selects |dent Board r Engineers
vw llie EnKlncenng stu-“ory board were selected *>>' Willis Stanley. Col-•ngineerlng student body “lections are made
jccmmenda,l0n and flnal
tne engineering faculty
sar1106^08 °* t*16 year „ , Wl11 be held In 101 tomor.ow at 10
thuslasm on the brilliantly designed and executed type style, which, featuring large, clear letters and a qauntlty of white space, delights the eye and befuddles the brain.
Rushing Into print with their own carefully candid autobiographies, all of the prominent campus personalities have a word to say in their own defense—an invaluable aid to the freshmen, who are only now beginning to leam the ropes. While considerable editing has been done on these articles, they are, withal,
spurning machine guns and rifles for sticks of dynamite which look like sash-weights and blow up whole buildings, moved closer to the heart of Oviedo tonight, wiping out scattered remnants of Gen. Miguel Aranda's rebel defenders.
Less than 800 of Aranda's original garrison of 2,500 regular soldiers were still alive. Haggard and halfstarved, the beleaguered garrison made gallant last stands behind the bodies of their comrades—many of them horribly disfigured by the miners’ dynamite "post-cards.”
Death Oath Taken Aranda and his men yesterday I took a "death oath” that not one of I the mwould be taken alive.
Gen. Gonzales Pena's Communist j miners, who have besieged the city since the civil war began, said the defenders would get what they asked—that they were "trapped like rats and like rats they should die" with not one remaining to tell the story of the 12-week siege.
Tlie insurgent defenders were forced to retreat to the Pelayo barracks and the Vega munitions works. Government sources at Gijon, 20 miles north, said arrangements were being made to dynamite the munitions works, where Aranda and most of his forces were barricaded.
Suicide Charge Made The same sources described a “suicide charge” of three of Pena's miners who loaded an armored truck with 1,000 pounds of dynamite and drove it at full speed into the wall of an old prison occupied by the insurgents. The wall was blown to bits, a rebel machine gun nest
Italy, Germany, Portugal Accused of Breaking Neutrality Pact
Charges Intensify Crisis
Nations' Peace Committee Convening in London Hit in Editorial
MOSCOW, Oct. 11—.(l'.P)—Soviet Russia, far from retreating before the Fascist diplomatic onslaught in
Baffles lllini
the New Yorker, Judge, Punch, • European cri-
Ballyhoo. Film Fun. Whiz Bang. ! Jf/i, „ L^ tt L ""tt
Police Gazette, Hooey, the Warn- | SSrZiSl un* pus, and the Literary Digest, it was | *4s£a£fSEvda. official
organ of the Communist central
said.
Although this country is undergoing many changes, existing in a state of flux, with prices and wages climbing skyward. It is gratifying to report that the price of the Wampus remains at the same low level. It may be purchased for the slight sum of but 15 cents.
Authors’ Competition To Be Sponsored by Athena, Campus Literary Group
Opening Its first campus-wide writers’ contest today, Athena, national honorary literary society, invites both men and women students of the university to submit their original manuscripts of three types—poetry, short story, and familiarly essay. The contest, which will last five weeks, ending Monday, November 16, is the only one of its kind ever sponsored entirely by a student organization.
--■¥ Prizes of $10 each will be awarded
by the society to the winner of each
Squad Tomorrow
Conquerors of Zuppke’s lllini On Way Home
U.S.C. Orchestra To Reorganize Todaj
Instrumentalists ln the university was destroyed and the three miners wl" meet this afternoon at 2; 30 for
were blown to pieces.
The suicidal feat killed 34 rebels, the government said.
An order ror extermination of the rebel garrison came from Pena himself. Two years ago this month the Communist deputy commanding the besiegers, himself was besieged in Oviedo by Aranda, then a government commander, during the abortive revolt of the Asturian miners in 1934. Pena said Aranda showed no mercy at that time and that the brutality of his Moroccan troops was Indescribable.
Frosh Debate Tryouts To Be Held Tomorrow
The first freshman debate tryouts of the year will be held tomorrow afternoon at 3 o’clock in 205 Administration, Homer Bell, frosh debate coach, announced yesterday.
Last Friday, the first freshman squad meeting was held, and the turnout included Bill Barton and Mort Brigadier, of Hollywood; Harold Dreyfus, of Belmont; Leroy Goodman, of Glendale; Willard Huyk, of Fairfax; and Edward Jones, of Los Angeles high.
Freshmen who have not yet applied for a position on the squad but who desire to do should prepare a five-minute speech on either side of the question, "Resolved that: Congress should be empowered to fix minimum wages and maximum hours for industry."
Varsity Club Dance To Be Held After Football Game
rehearsal and reformation of the concert orchestra, under William C. Ulrich the conductor, newly appointed by Dr. Rufus B. von KleinSmid, president.
Pointing to the size of the university and the number of persons who have indicated on registration cards proficiency ln playing musical instruments, Max L. Swarthout, director of the School of Music, emphasized the fact that the “university must not now permit Itself to fall behind in the size and quality of its orchestra." This semester the orchestra will rehearse Monday and Wednesday at 2:30 p. m.
Dr. Ulrich, directing the Glendale Symphony orchestra and the Los Angeles Women's symphony received his musical training ln Germany. At the age of 10, he started study of piano and at 16 toured Germany, Italy, and Austria. In 1911 he entered the Royal Academy in Berlin, studying under Humperdinck, the composer, and other famous instructors, graduating in 1913 as a full-fledged director and teacher of music. During the war. he was commissioned by the German government to conduct a series of concerts of German music ln the French opera-house of Ghent, Belgium.
He has directed before the former Kaiser of Germany, the former king of Saxony, von Hindenburg and others of the old German nobility. He came to America in 1923.
of the three groups. First-ranking contestants will receive their awards at an all-university assembly in November at the close of the contest.
AU U. S. C. students are eligible to enter into the competition with the exception of Athenu active members and pledges. Clionian and Quill members, as well as the outstanding contestants in the Appoliad last spring, are expected to submit their work. Manuscripts are to be placed ln a box provided lor the purpose and marked “Athena." in the Daily Trojan office, 227 Student Union.
Members of the English faculty will act as final Judges for the writers’ contest, after a committee of Athena members pre-read the manuscripts. All work must be original and must never have been published ln any campus or off-campus periodical.
Defining the three classifications, Jane Lewis, chairman of the contest committee, announced that the poems may be of any length, the short stories must not be over 1,000 words, and the familiar essays must be from 500 to 1,000 words.
Other rules of the contest specify that contributions be typed on standard size paper on one side, and that a pseudo-name appear on the manuscript and on the outside of an
committee, ln an editorial, compared the diplomatic representatives of these Fascist powers on the international neutrality committee to "criminals caught red-handed” and accused them of falsehood and slander.
Charge Made
Before the committee in London, Russia charged that Italy, Germany and Portugal had given and still were giving military aid to the Spanish rebels. Italy, joined by Portugal and Germany, charged that Russia had aided the Spanish loyalists. Both sides threatened to consider the neutrality pact abrogated and themselves "free to act” If alleged violations were not stopped Immediately.
Pravda, although Jubilant at what i It described as the patent discomfiture of the Fascist delegates, condemned the committee for the glnerly handling of Russia's charges which precipitated the crisis.
Plot Is Smashed
"The Soviet government’s statement handed to the London committee not only nailed the Interventionists to the cross of shame but smashed the plot of silence which the other powers attempted to maintain regarding violation of the non-intervention agreement,” the editorial said.
"The Soviet government’s action in unmasking the true character of this 'neutrality' caused an outburst of fury and hatred In the camp of the supporters of the Spanish insurgents.
“The defiant behavior of the delegates of these Fascist countries merely convinced the world of the truth of the charges against them. Realizing that neither general denials nor counter-charges against the Soviet union would convince anybody, they /ell back upon tricks of procedure, thus blocking concrete discussion of the problems which ■ the Soviet government raised.”
Mixing running plays with forward passes to heat Tjtppke at his own deceptive gamee, Davie Davis, 165-pound Trojan quarterback, led the powerful U.S.C. eleven to a 24-6 victory over the University oj Illinois, Saturday. Davis along with the rest of the Trojan squad will arrive in Los Angeles, tomorrow morning.
Lettuce Warfare Injures Two More
First Test of New Picket Ruling Due as Police Arrest Newsboy
SALINAS. Calif., Oct. 11—(U.P)— Two men were found beaten Into unconsciousness today tn the Salinas-Watsonville lettuce strike area as authorities set up the first test of the new municipal anti-picket-lng ordinance.
Paul Blankenship, a member of
the fruit and vegetable workers' union, was ln the Monterey county hospital with a fractured skull, apparently suffered ln a fight near union headquarters with strikebreakers, who were released temporarily from their barricaded quarters last night. Flleomon Maza, a Mexican who authorities Identi-I fled as a strike-breaker, was beaten I and purportedly robbed near tht | Blanco general store, four miles from Salinas. Maza. when revived, said his assailants were strikers and that *20 was missing from his purse.
Another report of violence came from D. E. Wilson, a watchman
employed by the Standard Oil company at Its maintenance plant across the street from the barricaded packing sheds. Wilson said that a bullet from a rifle knocked Sponsoring a four-months selling ] off bis hat while he was crossing
-----------..-------------------------I contest between sorority houses, the a vacant lot Saturday night. He
envelope attached to the material, | wampus, campus monthly humor ' said he emptied his revolver ln the
Team Will Arrive at 7:40; Recesa Rally Planned On Bovard Step*
(Story of game on page thrtt)
Acclaiming a team now through one-third of it* scheduled season without defeat, students of U. S. C. will assemble tn front of Bovard auditorium tomorrow morning at 10 o'clock and greet gridders home from Illinois.
Hie Thundering Herd, fresh from Saturday's convincing 24-6 triumph over Coach Bob Zuppke’s scrappy Illlnl at Champaign, will arrive by Santa Fe at 7:40 a.m, being escorted to campus by Knights and Squires. Because of 8 and 9 o’clock classes, the reception-rally will be held over until mid-morning reoess.
Students not scheduled for 8 o'clock classes were urged last night to meet the team personally at the depot by Dick Cline, assistant yell leader to Phil Daniel, yell king. Daniel has been traveling with the team but, it is assumed, will lead the rally ln front of Bovard.
At least 20 pieces from ths Trojan band will be on hand when the team train arrives, according to announcement by Sted Orlfflth, student band manager, last night. Because of tbe early hour, however, it is doubtful that any civic officials can be on hand.
It was the suggesUon of Dr. von KleinSmid that the 10 am. rally should be called.
Wampus Plans Selling Contest Among Women
while the true name will be writ ten inside of the envelope
With Its Trojan football team si ill undefeated, members of the U. S. C. Varsity club are laying final plans for what is expected to be the biggest after-game dance rally In the history of the school The affair, the second of its kind, will be held Saturday night, October 17 at the Vista Del Arroya hotel In Pasadena.
The dance is scheduled to follow the Washington State-Trojan grid fracas. Members of both football teams have been invited to attend the social. It was stated last night by Gorden Pollich, co-chairman of the event
Kelley Elected Student Leader Of Sociologists
Choosing Mary Katherine Kelley, president; Nancy Elder Clark, vice-president; and Patricia Dean, secre-tary-treasurer, the associated students of the School of Social Work held theri first meeting last Friday.
The members of the inter-class relations committee were also elected. Charles Dalton and Helen Per-slnger were chosen to represent the graduates; Frances Moore and Eleanore Slobodian, the seniors; and i Louise Scott and Louise Weltbrecht. the Juniors.
Tlie second meeting of the student association will be held today at 9:55 a, m. ln 206 Administration building, according to Dr. George Mangold. Raymond Hinkel, president of the alumni of the School of Social Work, will address the group.
Bids for the dance went on sale Friday. They are priced at $1.50 and will be distributed under the guidance of Joey Roberts, bid chalr-, oe me oiggesi utcr-iuiie man. Roberts said last night that
Ipv rally In the history of the school, the tickets are limited. The hotels
*v7 OClCCtS The affair, the second of its kind, floor space is arranged to accommodate 600 couple", but ln order to guarantee room for all of the Trojan merry-makers, the allotment has been limited to 400. "It will be a case ot first come, first served,"
Roberts stated.
Plans are still ln progress for the national broadcast of the dance program. Varsity club President
...........Gil Kuhn In a statement prior to
Decora* ions for the dance are un- j his departure for Illinois, said that R^llg \Yj[l Sound A Bain der the supervision of Jack War- negotiations were underway to fea-
ner. Warner has planned an elab- . ture the dance music and program C/nfllCS 1YIOS16TS Cilffl
orate display in kesplng with the ln a half-hour coast-to-coast hook- inr Cnnfe*}
Varsity cluJs grid season. i up. , , . * hemselvet tor LOMeSi
». ui. | One of the spscial hlgh-llghts of1 “j2icr.t:se of the success of last ed members have the evening will be the awarding of year's V..r ity dance, we feel that
I: o Stanley | the door prize, a varsity blen':et the U. S. C. students will welcouM
*n j.«, B^art' Al 8aV- This is a unique feature of the | this second venture Pollich said.
Keiuion Gordon Green- dance Never before has such a “With a winning football team, Tro-
*«nnan. anri rum ,. -----I , . ... . . --------- -— jans demand an event where they
can give vent to their celebration feelings. This Varsity social will enable every follower of the Cardinal and Gold to really make an evening of It.”
Gridders’ Payment Demanded by Dean
NORMAN, Okla.. Oct. 11—(UP)— The head of the University of Oklahoma's School of Business Administration tonight was on record with a plea for a "business-like" administration of college athletics with a frank payment of salaries to star football players.
The suggestion was made by Dean Arthur B. Adams who described as "archaic” the theories that college players possess private funds to pay their college expenses and that they play only because of their love of sports and for the glory of their institutions.
"Whether we like It or not," he said, "college football has been both democratized and highly professionalized.
"Collegiate football ls now a big-time sport, and Is participated in only by the physlcally-flt and highly-trained athletlc-students,” Adams said. "Coaches are paid In accordance with their abilities to put out winning teams.
magazine, will award a prize to the house which sells the most magazines during that time. Service points will also be offered to those who participate.
At least one representative of each sorority is requested by John Donaldson, business manager, to meet in his office, 217 Student Union, today djring chapel period, to discuss details of the contest.
"Because of the number of sororities on campus only two representatives from each house can participate,” stated Donaldson.
direction from which the shot had come. Authorities considered it case of mistaken Identity.
The first arrest since enactment of the Salinas antl-plckctlng ordln ance was made at noon today when police took Into custody 19-year-old Terry McTague, who was standing near the barricaded Salinas Velley Ice company plant with a bundle of newspapers under his arm. Authorities insisted he was not making an attempt to sell the papers but was using them as megaphones to yell into the plant.
Business Manager Weeps In Pleading for Publicity
Grand Canyon Will Be Visited by Trojan*
By PhU DanM
ABOARD TROJAN SPECIAL, WESTBOUND, Las Vegas, N. M., Oct. 11.—(Exclusive)—The Trojan team ls Just beginning to recover its equilibrium tonight after yesterday's stunning upset of Bob Zuppke's fighting Illlnl ln the cold drizzle at Champaign.
Bumps and bruises are plentiful after the wet battle, but already the boys are talking about next Saturday's Important contest with Washington State. Davie Davis, who stayed in there with the sophomore unit yesterday, carryUig the bail on more than half the plays, is perhaps feeling the Illinois game more than anybody, but Amble Schindler, who didn’t even play, is still the squad's leading cripple.
Were due for a workout at Williams. Aris., tomorrow, and then we take a little side trip to the Grand canyon. They say we're going to be In Los Angeles at 7:40 Tuesday morning. but I can't ascertain definitely from this position. If that's the time we get in, though, I don't see why half the student body shouldn’t be down at the depot to meet the train. I'm telling you that this ls a team to be proud of—and it’s on its way to the Rose Bowl.
A lot of people out West, Judging by the score yesterday, may have gathered the Impression that Illinois was a pushover. WeU, she may not be the toughest team ln the Big Ten, but I'm satisfied sire waa every bit as good as the team which defeated Troy last season. And what scrap!
They make quite a bit of fuss back in the Midwest over Illinois’ 200-plece band. I’ll admit it was plenty good yesterday, and certainly vary gracious in playing both our alma matei and "Fight On.” But when U comes to bands, well still have to give the palm to our own Trojan oiganlzatiun. As far as I can see, Hal Roberts has them all beaten.
See you Tuesday.
Publicist Will Talk Wednesday
hnn j D«W.tt Knox ] prize bec-n given to anyone other »r« wnt by l*lLS aP- than a varsity athle.e. It was only olarshif,0rSv.c'1Qsen on * after much dickering with the Tro-Titv -nrt aracter, stu- jan athletic officials that such a • a prestige," said j tempting door prize was procured, 'I Pollich stated.
The cry of "Hear dem bells" will soon again echo the sound of the chimes ln Mudd hall as tryouts for the honorary positions of chimes-master and assistant wiU be held at 1 p. m. today with Prof. Wilbur Long acting as judge.
Any student who has a working knowledge of music may participate.
Bowed slightly by the armload of
callmcters, logarathlm tables, comptometers, slide rules and other machines of statistical warfare which he was carrying, BIU Ros', sometime business manager of the Dally Trojan, managed to escape detection until he was well within the editorial office Friday.
Clambering atop the horseshoe desk he had dropped his bundles and had begun to harangue a knot of editorial “zanies" before he was apprehended by a glowering ring of editors who demanded to know "how many more of our staff do you think you can lead along the primrose path to easy money?”
"I am merely here to demand iny 1 constitutionally guaranteed rights." | the business manager purred.
| “I am here to demand that you suppiess he insidiously concalved propaganda of the lascivious Warn-j pus, and to ask that my office re-' ceive Its share of notices In the dally press,” he continued.
"Every day some puny cry for help comes from the business management of the Wampus—some re-
"The Art Background of the Motion Picture’’ will be the subject upon which Barrett Kle ling, from the publicity staff of M-G-M studios, will speak in Bowne Memorial hall Wednesday at 3 p. m.
Klesling has been in the motion picture business for 21 years and
for eight years he was personal -----------U S® HL SSI epsSsSSBlSsSH ______
representative of Cecil DeMUle. Re- quest to help them dispose of their j co.or in a college newspaper cently he has appeared before col- noxious rag, some plea to assist Dally Trojan sold It. _ lege and club groups throughout them ln seducing Innocent adver-the country, speaking upon various Users, but never do we get as much phases of the industry. as ‘peep.’
“Today, I come to spread a little Innocent propaganda ln behalf of the business department, and what kind of a reception do I get. I’m asking you? What kind of a reception do I get?"
He began to weep softly.
To prevent further Ul feeling the editors ruefully assigned him a reporter to whom he might tell his story. ♦
After a goodly amount of coaxing he whipped forth his “excallbur,’’ a chewed white pencil, and made these significant notations, which are herewith passed on to posterity:
1. DaUy Trojan advertising lineage reaches with today's Issue a total of 44.184 lines net paid which ls 16,520 more than at a comparable time last year.
2. Average dally lineage for the first 17 issues ls 259 lines as compared with that of last year which was 1627.
3. Net paid advertising is 56 per cent over last year's total.
4 October 2 was the first time any advertiser employed half-tone The
5. More national advertisers will use more space this year than they ever have m Dally Trojan history
On Our WayI
Hose Bonl
Brums ...
Huskies
Indians ..
Cougars
........24-6
Webfeet 1 26°
Beavers . 1 3.8.:7
i
Object Description
Description
| Title | Daily Trojan, Vol. 28, No. 17, October 12, 1936 |
| Description | Daily Trojan, Vol. 28, No. 17, October 12, 1936. |
| Format (imt) | image/tiff |
| Full text | ^rial Office. g 4111, Sta. 227 , - PR-4776 SOUTHERN DAILY CALIFORNIA TROJAN United Press World Wide News Service Los Angeles, California, Monday, October 12, 1936 Nmuber 1 7 Icial Audit deals F.D.R. flfinner in Poll ^elt Gathers 534-473 Drity Over Landon I School Survey Verifies AU Ballots College Votes Heavy Commerce Students jow Landon Bid jn Delano Roosevelt, the itic candidate for president, blished Saturday as a 534-ir over Alfred Landon, Restandard bearer, In the U. II for the executive position, lal audit by Harry Sllke’s vealed. staff representatives or Irector of public relations ner assistant comptroller at ersity, recounted and verl-votes in the election, which Jucted by the Daily Trojan, number of votes cast was t»rl jfcwder, Communist, with 55. ^■candidates were Norman Socialist, 15; William Lem-Party, 3; and D. Leigh ohlbltlonist. 3. jh Republican partisans Juring Friday, the last day I to cast ballots, their bids of approaching the form- Complete Return* S. C. Presidential Election 1* Total Votes Koosevelt ....................................534 Landon —..........................473 urder ................................55 j Thomas ....................— 15 l Lemke ..........-......-..............3 kh Colvon ..................... 3 1083 Miners’ Bombs Fiction, Phenomena Featured Russia Attacks Campus To Greet Wipe Out Rebel Wampus Bids for World Acclaim Fascist Stand Returning Trojan Goes on Sale Wednesday In Civil War Army in Oviedo Magazi Jevelt majority. The Lan-S&st 114 votes for the Kan-fnor, to 84 democratic votes Die final twelve hours, but pis lead of almost 100 kept , in the lead. lollege of Letters, Arts, and 1 voted heaviest among the (casting 391 votes in all for 1 major parties. Of these le for Roosevelt, while 182 [for Landon. The College herce was the second largest [voters. They cast 92 bids Jklin Roosevelt, and 120 for lent. faculty members partici-i In the poll, of whom 18 were of the present executive, voted the Republican lete returns of the election published In chart form ln Trojan tomorrow, when results have been corned Jack Golay, commlssion-i poll, yesterday. lar Board To Gleet Transfers Board, national senior honorary, will welcome all senior transfer women formal assembly to be held I Administration tomorrow I during assembly hour. The lof the meeting is to ac-few students with campus ^nd activities and to en-to adjust themselves to is. j»dlng women students will parlous phases of the cam-fjog the assembly. Jane president of Mortar Board, I on the religious confer-Tmittee; Joyce Rippe, vlce-°f Mortar Board, on EH ■UciUe Hoff. WSGA presl-WSGA; Elinor Northrup ^-senior group organlza-men Fraide, women’s de-ager, on debate; Grace pcretary of the associated i on the associa'cd student pon, Mary Jane Sturgeon, I Pwtident, on Amazons; iBalrd, on commerce; and Dean on the YWCA. Foy Draper, non-org leader, who was instrumental in making the Lancers a positive force on the Trojan campus, declares that the jate oj this newest of U.S.C. organizations is now hanging in the balance. Draper Summons Lancers’ Support Organizer Says Assembly Tomorrow Culminates 50 Years’ Effort In an open letter to the editor of the Daily Trojan, Foy Draper said the following regarding tomorrow morning’s Lancer assembly. "Tomorrow in Bovard auditorium during recess period, the fate of Troy's newest and most democratic organization will be decided. "For 50 years, the non-crgs on the U. S, C. campus have made spasmodic attempts to organize, and thus open the way to intramural athletics, a wider social program, and an opportunity to engage in school service work—offering to the non-org a broader university life. ''None of these attempts, however, has had the thorough foundation that the present movement enjoys. Starting a year ago, a group of non-orgs canvassed the campuses of the nation’s leading universities, learning how the non-org groups functioned. “Then, from the results of these communications, a constitution was framed, revised, and put into final form. This constitution was approved late last year by the legislative council. “It ls upon this constitution that the non-orgs—now called Lancers— build for the future. Embodying an ambitious athletic program, driving toward an ample social program, working to assume their Just duties in school service and government. The Lancers tomorrow start their drive for university acceptance and recognition. “The road has been rough and long. The planning board has worked hard to mold a nucleus around which the Lancers may grow. Now our work has finished. Tomorrow we present to the non-orgs our plan for their rehabilitation, a way to their proper place on the campus. Lancer Membership Race To Open Tomorrow The starting gun for the Lancer’s membership race will be fired tomorrow after the organization's chapel hour assembly. Acting President Draper emphasizes that simply being a bona fide non-org student does not automatically place one on the Lancer group. Although Stray Greeks, non-organized men and women, and nonactive fraternity or sorority members from other campuses, are qualified for Lancer membership, they must fill out application cards and be accepted before they will be extended the privileges and rights of the affiliation, Draper states. zine I * t ~i. pi . ! Containing fiction, fact, fancy, and other phenomena, the \v/ian • ^ l Wampus, campus comic magazine, launches its first meteoric way into City With bid for world-wide acclaim as the most outstanding—and Dynamite Sticks ; most outspoken—humor magazine at the University of South- ---j ern California, when the “So the Freshmen May Know” num- 1700 Fascists Destroyed ber makes its initial appearance Wednesday morning. The editor, Worth Larkin, is*extremely fair. Impartial, and characteristic of their authors. Too, the freshmen may read the soul searing sagas of Lucy Ann MacLean, Flabby Cullenward, Ross Wattlett, Gardiner Pollich, Jaye Brower, and others of that Ilk. Included on the staff of contrb-utors for the Wampus are writers for Esquire, College Humor, life, Haggard and Half Starred, featturln8 Screamllned type and _ makeup, ln addition to a new Beleagured survivors Make Last Stand HENDAYE, Franco-Spanish Fron tier, Oct. 11—(U.R)—Asturian miners, Screamllned shirt in his extensive wardrobe. "The L. A. Times,” he declared gramatlcally, "ain't got nothing on us.” Those who have seen the new magazine are alleged Selects dent Board r Engineers vw llie EnKlncenng stu-“ory board were selected *>>' Willis Stanley. Col-•ngineerlng student body “lections are made jccmmenda,l0n and flnal tne engineering faculty sar1106^08 °* t*16 year „ , Wl11 be held In 101 tomor.ow at 10 thuslasm on the brilliantly designed and executed type style, which, featuring large, clear letters and a qauntlty of white space, delights the eye and befuddles the brain. Rushing Into print with their own carefully candid autobiographies, all of the prominent campus personalities have a word to say in their own defense—an invaluable aid to the freshmen, who are only now beginning to leam the ropes. While considerable editing has been done on these articles, they are, withal, spurning machine guns and rifles for sticks of dynamite which look like sash-weights and blow up whole buildings, moved closer to the heart of Oviedo tonight, wiping out scattered remnants of Gen. Miguel Aranda's rebel defenders. Less than 800 of Aranda's original garrison of 2,500 regular soldiers were still alive. Haggard and halfstarved, the beleaguered garrison made gallant last stands behind the bodies of their comrades—many of them horribly disfigured by the miners’ dynamite "post-cards.” Death Oath Taken Aranda and his men yesterday I took a "death oath” that not one of I the mwould be taken alive. Gen. Gonzales Pena's Communist j miners, who have besieged the city since the civil war began, said the defenders would get what they asked—that they were "trapped like rats and like rats they should die" with not one remaining to tell the story of the 12-week siege. Tlie insurgent defenders were forced to retreat to the Pelayo barracks and the Vega munitions works. Government sources at Gijon, 20 miles north, said arrangements were being made to dynamite the munitions works, where Aranda and most of his forces were barricaded. Suicide Charge Made The same sources described a “suicide charge” of three of Pena's miners who loaded an armored truck with 1,000 pounds of dynamite and drove it at full speed into the wall of an old prison occupied by the insurgents. The wall was blown to bits, a rebel machine gun nest Italy, Germany, Portugal Accused of Breaking Neutrality Pact Charges Intensify Crisis Nations' Peace Committee Convening in London Hit in Editorial MOSCOW, Oct. 11—.(l'.P)—Soviet Russia, far from retreating before the Fascist diplomatic onslaught in Baffles lllini the New Yorker, Judge, Punch, • European cri- Ballyhoo. Film Fun. Whiz Bang. ! Jf/i, „ L^ tt L ""tt Police Gazette, Hooey, the Warn- SSrZiSl un* pus, and the Literary Digest, it was *4s£a£fSEvda. official organ of the Communist central said. Although this country is undergoing many changes, existing in a state of flux, with prices and wages climbing skyward. It is gratifying to report that the price of the Wampus remains at the same low level. It may be purchased for the slight sum of but 15 cents. Authors’ Competition To Be Sponsored by Athena, Campus Literary Group Opening Its first campus-wide writers’ contest today, Athena, national honorary literary society, invites both men and women students of the university to submit their original manuscripts of three types—poetry, short story, and familiarly essay. The contest, which will last five weeks, ending Monday, November 16, is the only one of its kind ever sponsored entirely by a student organization. --■¥ Prizes of $10 each will be awarded by the society to the winner of each Squad Tomorrow Conquerors of Zuppke’s lllini On Way Home U.S.C. Orchestra To Reorganize Todaj Instrumentalists ln the university was destroyed and the three miners wl" meet this afternoon at 2; 30 for were blown to pieces. The suicidal feat killed 34 rebels, the government said. An order ror extermination of the rebel garrison came from Pena himself. Two years ago this month the Communist deputy commanding the besiegers, himself was besieged in Oviedo by Aranda, then a government commander, during the abortive revolt of the Asturian miners in 1934. Pena said Aranda showed no mercy at that time and that the brutality of his Moroccan troops was Indescribable. Frosh Debate Tryouts To Be Held Tomorrow The first freshman debate tryouts of the year will be held tomorrow afternoon at 3 o’clock in 205 Administration, Homer Bell, frosh debate coach, announced yesterday. Last Friday, the first freshman squad meeting was held, and the turnout included Bill Barton and Mort Brigadier, of Hollywood; Harold Dreyfus, of Belmont; Leroy Goodman, of Glendale; Willard Huyk, of Fairfax; and Edward Jones, of Los Angeles high. Freshmen who have not yet applied for a position on the squad but who desire to do should prepare a five-minute speech on either side of the question, "Resolved that: Congress should be empowered to fix minimum wages and maximum hours for industry." Varsity Club Dance To Be Held After Football Game rehearsal and reformation of the concert orchestra, under William C. Ulrich the conductor, newly appointed by Dr. Rufus B. von KleinSmid, president. Pointing to the size of the university and the number of persons who have indicated on registration cards proficiency ln playing musical instruments, Max L. Swarthout, director of the School of Music, emphasized the fact that the “university must not now permit Itself to fall behind in the size and quality of its orchestra." This semester the orchestra will rehearse Monday and Wednesday at 2:30 p. m. Dr. Ulrich, directing the Glendale Symphony orchestra and the Los Angeles Women's symphony received his musical training ln Germany. At the age of 10, he started study of piano and at 16 toured Germany, Italy, and Austria. In 1911 he entered the Royal Academy in Berlin, studying under Humperdinck, the composer, and other famous instructors, graduating in 1913 as a full-fledged director and teacher of music. During the war. he was commissioned by the German government to conduct a series of concerts of German music ln the French opera-house of Ghent, Belgium. He has directed before the former Kaiser of Germany, the former king of Saxony, von Hindenburg and others of the old German nobility. He came to America in 1923. of the three groups. First-ranking contestants will receive their awards at an all-university assembly in November at the close of the contest. AU U. S. C. students are eligible to enter into the competition with the exception of Athenu active members and pledges. Clionian and Quill members, as well as the outstanding contestants in the Appoliad last spring, are expected to submit their work. Manuscripts are to be placed ln a box provided lor the purpose and marked “Athena." in the Daily Trojan office, 227 Student Union. Members of the English faculty will act as final Judges for the writers’ contest, after a committee of Athena members pre-read the manuscripts. All work must be original and must never have been published ln any campus or off-campus periodical. Defining the three classifications, Jane Lewis, chairman of the contest committee, announced that the poems may be of any length, the short stories must not be over 1,000 words, and the familiar essays must be from 500 to 1,000 words. Other rules of the contest specify that contributions be typed on standard size paper on one side, and that a pseudo-name appear on the manuscript and on the outside of an committee, ln an editorial, compared the diplomatic representatives of these Fascist powers on the international neutrality committee to "criminals caught red-handed” and accused them of falsehood and slander. Charge Made Before the committee in London, Russia charged that Italy, Germany and Portugal had given and still were giving military aid to the Spanish rebels. Italy, joined by Portugal and Germany, charged that Russia had aided the Spanish loyalists. Both sides threatened to consider the neutrality pact abrogated and themselves "free to act” If alleged violations were not stopped Immediately. Pravda, although Jubilant at what i It described as the patent discomfiture of the Fascist delegates, condemned the committee for the glnerly handling of Russia's charges which precipitated the crisis. Plot Is Smashed "The Soviet government’s statement handed to the London committee not only nailed the Interventionists to the cross of shame but smashed the plot of silence which the other powers attempted to maintain regarding violation of the non-intervention agreement,” the editorial said. "The Soviet government’s action in unmasking the true character of this 'neutrality' caused an outburst of fury and hatred In the camp of the supporters of the Spanish insurgents. “The defiant behavior of the delegates of these Fascist countries merely convinced the world of the truth of the charges against them. Realizing that neither general denials nor counter-charges against the Soviet union would convince anybody, they /ell back upon tricks of procedure, thus blocking concrete discussion of the problems which ■ the Soviet government raised.” Mixing running plays with forward passes to heat Tjtppke at his own deceptive gamee, Davie Davis, 165-pound Trojan quarterback, led the powerful U.S.C. eleven to a 24-6 victory over the University oj Illinois, Saturday. Davis along with the rest of the Trojan squad will arrive in Los Angeles, tomorrow morning. Lettuce Warfare Injures Two More First Test of New Picket Ruling Due as Police Arrest Newsboy SALINAS. Calif., Oct. 11—(U.P)— Two men were found beaten Into unconsciousness today tn the Salinas-Watsonville lettuce strike area as authorities set up the first test of the new municipal anti-picket-lng ordinance. Paul Blankenship, a member of the fruit and vegetable workers' union, was ln the Monterey county hospital with a fractured skull, apparently suffered ln a fight near union headquarters with strikebreakers, who were released temporarily from their barricaded quarters last night. Flleomon Maza, a Mexican who authorities Identi-I fled as a strike-breaker, was beaten I and purportedly robbed near tht Blanco general store, four miles from Salinas. Maza. when revived, said his assailants were strikers and that *20 was missing from his purse. Another report of violence came from D. E. Wilson, a watchman employed by the Standard Oil company at Its maintenance plant across the street from the barricaded packing sheds. Wilson said that a bullet from a rifle knocked Sponsoring a four-months selling ] off bis hat while he was crossing -----------..-------------------------I contest between sorority houses, the a vacant lot Saturday night. He envelope attached to the material, wampus, campus monthly humor ' said he emptied his revolver ln the Team Will Arrive at 7:40; Recesa Rally Planned On Bovard Step* (Story of game on page thrtt) Acclaiming a team now through one-third of it* scheduled season without defeat, students of U. S. C. will assemble tn front of Bovard auditorium tomorrow morning at 10 o'clock and greet gridders home from Illinois. Hie Thundering Herd, fresh from Saturday's convincing 24-6 triumph over Coach Bob Zuppke’s scrappy Illlnl at Champaign, will arrive by Santa Fe at 7:40 a.m, being escorted to campus by Knights and Squires. Because of 8 and 9 o’clock classes, the reception-rally will be held over until mid-morning reoess. Students not scheduled for 8 o'clock classes were urged last night to meet the team personally at the depot by Dick Cline, assistant yell leader to Phil Daniel, yell king. Daniel has been traveling with the team but, it is assumed, will lead the rally ln front of Bovard. At least 20 pieces from ths Trojan band will be on hand when the team train arrives, according to announcement by Sted Orlfflth, student band manager, last night. Because of tbe early hour, however, it is doubtful that any civic officials can be on hand. It was the suggesUon of Dr. von KleinSmid that the 10 am. rally should be called. Wampus Plans Selling Contest Among Women while the true name will be writ ten inside of the envelope With Its Trojan football team si ill undefeated, members of the U. S. C. Varsity club are laying final plans for what is expected to be the biggest after-game dance rally In the history of the school The affair, the second of its kind, will be held Saturday night, October 17 at the Vista Del Arroya hotel In Pasadena. The dance is scheduled to follow the Washington State-Trojan grid fracas. Members of both football teams have been invited to attend the social. It was stated last night by Gorden Pollich, co-chairman of the event Kelley Elected Student Leader Of Sociologists Choosing Mary Katherine Kelley, president; Nancy Elder Clark, vice-president; and Patricia Dean, secre-tary-treasurer, the associated students of the School of Social Work held theri first meeting last Friday. The members of the inter-class relations committee were also elected. Charles Dalton and Helen Per-slnger were chosen to represent the graduates; Frances Moore and Eleanore Slobodian, the seniors; and i Louise Scott and Louise Weltbrecht. the Juniors. Tlie second meeting of the student association will be held today at 9:55 a, m. ln 206 Administration building, according to Dr. George Mangold. Raymond Hinkel, president of the alumni of the School of Social Work, will address the group. Bids for the dance went on sale Friday. They are priced at $1.50 and will be distributed under the guidance of Joey Roberts, bid chalr-, oe me oiggesi utcr-iuiie man. Roberts said last night that Ipv rally In the history of the school, the tickets are limited. The hotels *v7 OClCCtS The affair, the second of its kind, floor space is arranged to accommodate 600 couple", but ln order to guarantee room for all of the Trojan merry-makers, the allotment has been limited to 400. "It will be a case ot first come, first served" Roberts stated. Plans are still ln progress for the national broadcast of the dance program. Varsity club President ...........Gil Kuhn In a statement prior to Decora* ions for the dance are un- j his departure for Illinois, said that R^llg \Yj[l Sound A Bain der the supervision of Jack War- negotiations were underway to fea- ner. Warner has planned an elab- . ture the dance music and program C/nfllCS 1YIOS16TS Cilffl orate display in kesplng with the ln a half-hour coast-to-coast hook- inr Cnnfe*} Varsity cluJs grid season. i up. , , . * hemselvet tor LOMeSi ». ui. One of the spscial hlgh-llghts of1 “j2icr.t:se of the success of last ed members have the evening will be the awarding of year's V..r ity dance, we feel that I: o Stanley the door prize, a varsity blen':et the U. S. C. students will welcouM *n j.«, B^art' Al 8aV- This is a unique feature of the this second venture Pollich said. Keiuion Gordon Green- dance Never before has such a “With a winning football team, Tro- *«nnan. anri rum ,. -----I , . ... . . --------- -— jans demand an event where they can give vent to their celebration feelings. This Varsity social will enable every follower of the Cardinal and Gold to really make an evening of It.” Gridders’ Payment Demanded by Dean NORMAN, Okla.. Oct. 11—(UP)— The head of the University of Oklahoma's School of Business Administration tonight was on record with a plea for a "business-like" administration of college athletics with a frank payment of salaries to star football players. The suggestion was made by Dean Arthur B. Adams who described as "archaic” the theories that college players possess private funds to pay their college expenses and that they play only because of their love of sports and for the glory of their institutions. "Whether we like It or not" he said, "college football has been both democratized and highly professionalized. "Collegiate football ls now a big-time sport, and Is participated in only by the physlcally-flt and highly-trained athletlc-students,” Adams said. "Coaches are paid In accordance with their abilities to put out winning teams. magazine, will award a prize to the house which sells the most magazines during that time. Service points will also be offered to those who participate. At least one representative of each sorority is requested by John Donaldson, business manager, to meet in his office, 217 Student Union, today djring chapel period, to discuss details of the contest. "Because of the number of sororities on campus only two representatives from each house can participate,” stated Donaldson. direction from which the shot had come. Authorities considered it case of mistaken Identity. The first arrest since enactment of the Salinas antl-plckctlng ordln ance was made at noon today when police took Into custody 19-year-old Terry McTague, who was standing near the barricaded Salinas Velley Ice company plant with a bundle of newspapers under his arm. Authorities insisted he was not making an attempt to sell the papers but was using them as megaphones to yell into the plant. Business Manager Weeps In Pleading for Publicity Grand Canyon Will Be Visited by Trojan* By PhU DanM ABOARD TROJAN SPECIAL, WESTBOUND, Las Vegas, N. M., Oct. 11.—(Exclusive)—The Trojan team ls Just beginning to recover its equilibrium tonight after yesterday's stunning upset of Bob Zuppke's fighting Illlnl ln the cold drizzle at Champaign. Bumps and bruises are plentiful after the wet battle, but already the boys are talking about next Saturday's Important contest with Washington State. Davie Davis, who stayed in there with the sophomore unit yesterday, carryUig the bail on more than half the plays, is perhaps feeling the Illinois game more than anybody, but Amble Schindler, who didn’t even play, is still the squad's leading cripple. Were due for a workout at Williams. Aris., tomorrow, and then we take a little side trip to the Grand canyon. They say we're going to be In Los Angeles at 7:40 Tuesday morning. but I can't ascertain definitely from this position. If that's the time we get in, though, I don't see why half the student body shouldn’t be down at the depot to meet the train. I'm telling you that this ls a team to be proud of—and it’s on its way to the Rose Bowl. A lot of people out West, Judging by the score yesterday, may have gathered the Impression that Illinois was a pushover. WeU, she may not be the toughest team ln the Big Ten, but I'm satisfied sire waa every bit as good as the team which defeated Troy last season. And what scrap! They make quite a bit of fuss back in the Midwest over Illinois’ 200-plece band. I’ll admit it was plenty good yesterday, and certainly vary gracious in playing both our alma matei and "Fight On.” But when U comes to bands, well still have to give the palm to our own Trojan oiganlzatiun. As far as I can see, Hal Roberts has them all beaten. See you Tuesday. Publicist Will Talk Wednesday hnn j D«W.tt Knox ] prize bec-n given to anyone other »r« wnt by l*lLS aP- than a varsity athle.e. It was only olarshif,0rSv.c'1Qsen on * after much dickering with the Tro-Titv -nrt aracter, stu- jan athletic officials that such a • a prestige" said j tempting door prize was procured, 'I Pollich stated. The cry of "Hear dem bells" will soon again echo the sound of the chimes ln Mudd hall as tryouts for the honorary positions of chimes-master and assistant wiU be held at 1 p. m. today with Prof. Wilbur Long acting as judge. Any student who has a working knowledge of music may participate. Bowed slightly by the armload of callmcters, logarathlm tables, comptometers, slide rules and other machines of statistical warfare which he was carrying, BIU Ros', sometime business manager of the Dally Trojan, managed to escape detection until he was well within the editorial office Friday. Clambering atop the horseshoe desk he had dropped his bundles and had begun to harangue a knot of editorial “zanies" before he was apprehended by a glowering ring of editors who demanded to know "how many more of our staff do you think you can lead along the primrose path to easy money?” "I am merely here to demand iny 1 constitutionally guaranteed rights." the business manager purred. “I am here to demand that you suppiess he insidiously concalved propaganda of the lascivious Warn-j pus, and to ask that my office re-' ceive Its share of notices In the dally press,” he continued. "Every day some puny cry for help comes from the business management of the Wampus—some re- "The Art Background of the Motion Picture’’ will be the subject upon which Barrett Kle ling, from the publicity staff of M-G-M studios, will speak in Bowne Memorial hall Wednesday at 3 p. m. Klesling has been in the motion picture business for 21 years and for eight years he was personal -----------U S® HL SSI epsSsSSBlSsSH ______ representative of Cecil DeMUle. Re- quest to help them dispose of their j co.or in a college newspaper cently he has appeared before col- noxious rag, some plea to assist Dally Trojan sold It. _ lege and club groups throughout them ln seducing Innocent adver-the country, speaking upon various Users, but never do we get as much phases of the industry. as ‘peep.’ “Today, I come to spread a little Innocent propaganda ln behalf of the business department, and what kind of a reception do I get. I’m asking you? What kind of a reception do I get?" He began to weep softly. To prevent further Ul feeling the editors ruefully assigned him a reporter to whom he might tell his story. ♦ After a goodly amount of coaxing he whipped forth his “excallbur,’’ a chewed white pencil, and made these significant notations, which are herewith passed on to posterity: 1. DaUy Trojan advertising lineage reaches with today's Issue a total of 44.184 lines net paid which ls 16,520 more than at a comparable time last year. 2. Average dally lineage for the first 17 issues ls 259 lines as compared with that of last year which was 1627. 3. Net paid advertising is 56 per cent over last year's total. 4 October 2 was the first time any advertiser employed half-tone The 5. More national advertisers will use more space this year than they ever have m Dally Trojan history On Our WayI Hose Bonl Brums ... Huskies Indians .. Cougars ........24-6 Webfeet 1 26° Beavers . 1 3.8.:7 i |
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