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By AARON BERRY Daily Trojan Architects need to redefine their profession by fighting trade-spe-cialization and training to develop Renaissance-esque skills that em-brace new technology, architecture professor Kara Bartelt said Tuesday evening to a standing-room-only crowd in Harris Hall. “We need to claim ownership of a larger piece of the pie and allow ourselves to change,” she said in her lecture entitled “Design Conver-gence” that described her work with the private architecture firm she cre-ated, Lettuce. Lettuce is defined by its constant-ly evolving branding: its logo, web-site and individually customized business cards are always changing, embodying the new technological and cultural convergence. The lecture incorporated many nuanced and intricate tables and charts to underscore the impact of convergence and its ability to in-crease business synergy. “We have an obsession with metadata, not the data itself but what it tells you,” she said as stu-dents around the room recorded both spacial designs and business models broadcast from an overhead projector. This unique focus is part of what has made Lettuce a mechanism of change. “Change is the inevitable force that drives innovation,” Bartelt said. The classic business model with one person in charge has been re-placed by an organic “wiki model,” where multiple primary contribu-tors collectively create one final product, she said, speaking of one specific change in the industry. The lecture also emphasized to Student Newspaper of the University of Southern California Since 1912 | VOL. 162, NO. 27 | www.dailytrojan.com THURSDAY, OCTOBER 4, 2007 Photo courtesy of Lettuce Convergence | This rendering comes from architect Kara Bartelt’s firm Lettuce, which focuses on combin-ing technology and culture into designs. She said in her lecture Wednesday that change is innovation. Felix’s historic status in jeopardy By LAURA KELLER Daily Trojan Felix the Cat, an icon perched above North Univer-sity Park for decades, might not be prominent enough to reach landmark status. A proposal to give protections to the sign and showroom beneath it, which is located along the Figueroa Corridor at Jefferson Boulevard, could soon be voted down by the Los Angeles City Council. After a two-hour public comment period, the City of Los Angeles’ Planning and Land Use Manage-ment Committee could not decide Tuesday whether to recommend that the city council designate the Fe-lix Chevrolet sign and showroom a historic cultural monument. The committee’s three members — Coun-cilmembers Ed Reyes, Jose Huizar and Jack Weiss — deadlocked in an unusual 1-1-1 vote. Reyes, the committee’s president, did not agree with Huizar, who supported the motion, or Weiss, who was set against it. Instead, Reyes voted for his own “split the kitty” proposal, which would designate the sign, but not the showroom, as a landmark. The committee’s inability to come to a consensus underscored the two concerns that divided advocates and opponents of the proposal: historic preservation and future economic development. Advocates said they want to preserve what the sign and showroom bring to the community’s sense of identity, but opponents argue designating part of the property a landmark might deter future business from developing the property. Darryl Holter, CEO of the Shammas Group, which The second vote in a series of three leaves future uncertain for a proposal to make Felix the Cat a monument. | see FELIX, page 14 | Alix Drawec | Daily Trojan Curious cat | The status of the famous Felix the Cat sign of the Chevrolet dealership on Jefferson Boulevard and Figueroa Street is still under review by L.A. City Council. By KAREN MARCUS Daily Trojan You’re about to hit snooze for the umpteenth time when you real-ize it’s 7:56 a.m. Class starts in four minutes. You roll out of bed, throw on some slippers and log on to the closest computer. With one minute to spare, you make a quick detour to check Facebook before your profes-sor appears on the screen. Welcome to class. Going to class has become a whole new experience for USC stu-dents who are registered in online courses as several university-wide initiatives seek to improve the effi-cacy of online learning and promote virtual classrooms within certain departments. The Technology Enhanced Learn-ing and Distance Learning program was established by Provost C.L. Max Nikias to improve distance- and online-learning at the university, in- University says it has seen success in online courses since 2006 upgrades. Logging in to the classroom | see Online, page 13 | Professor Kara Bartelt speaks to a full lecture hall about taking full ownership of designs from start to finish. ‘Lettuce’ architect pitches fresh ideas for industry | see Design, page 6 | EYE IN THE SKY Wide receivers coach John Morton is key in USC’s play calling this season 20 CHINA SYNDROME John Wheeler talks to director Ang Lee about his latest film, ‘Lust, Caution’ 7 » OPINION | National Coming Out Week gives us an opportunity to widen our horizons, writes columnist Steven Kwok. PAGE 4 PIT STOP | »
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Full text | By AARON BERRY Daily Trojan Architects need to redefine their profession by fighting trade-spe-cialization and training to develop Renaissance-esque skills that em-brace new technology, architecture professor Kara Bartelt said Tuesday evening to a standing-room-only crowd in Harris Hall. “We need to claim ownership of a larger piece of the pie and allow ourselves to change,” she said in her lecture entitled “Design Conver-gence” that described her work with the private architecture firm she cre-ated, Lettuce. Lettuce is defined by its constant-ly evolving branding: its logo, web-site and individually customized business cards are always changing, embodying the new technological and cultural convergence. The lecture incorporated many nuanced and intricate tables and charts to underscore the impact of convergence and its ability to in-crease business synergy. “We have an obsession with metadata, not the data itself but what it tells you,” she said as stu-dents around the room recorded both spacial designs and business models broadcast from an overhead projector. This unique focus is part of what has made Lettuce a mechanism of change. “Change is the inevitable force that drives innovation,” Bartelt said. The classic business model with one person in charge has been re-placed by an organic “wiki model,” where multiple primary contribu-tors collectively create one final product, she said, speaking of one specific change in the industry. The lecture also emphasized to Student Newspaper of the University of Southern California Since 1912 | VOL. 162, NO. 27 | www.dailytrojan.com THURSDAY, OCTOBER 4, 2007 Photo courtesy of Lettuce Convergence | This rendering comes from architect Kara Bartelt’s firm Lettuce, which focuses on combin-ing technology and culture into designs. She said in her lecture Wednesday that change is innovation. Felix’s historic status in jeopardy By LAURA KELLER Daily Trojan Felix the Cat, an icon perched above North Univer-sity Park for decades, might not be prominent enough to reach landmark status. A proposal to give protections to the sign and showroom beneath it, which is located along the Figueroa Corridor at Jefferson Boulevard, could soon be voted down by the Los Angeles City Council. After a two-hour public comment period, the City of Los Angeles’ Planning and Land Use Manage-ment Committee could not decide Tuesday whether to recommend that the city council designate the Fe-lix Chevrolet sign and showroom a historic cultural monument. The committee’s three members — Coun-cilmembers Ed Reyes, Jose Huizar and Jack Weiss — deadlocked in an unusual 1-1-1 vote. Reyes, the committee’s president, did not agree with Huizar, who supported the motion, or Weiss, who was set against it. Instead, Reyes voted for his own “split the kitty” proposal, which would designate the sign, but not the showroom, as a landmark. The committee’s inability to come to a consensus underscored the two concerns that divided advocates and opponents of the proposal: historic preservation and future economic development. Advocates said they want to preserve what the sign and showroom bring to the community’s sense of identity, but opponents argue designating part of the property a landmark might deter future business from developing the property. Darryl Holter, CEO of the Shammas Group, which The second vote in a series of three leaves future uncertain for a proposal to make Felix the Cat a monument. | see FELIX, page 14 | Alix Drawec | Daily Trojan Curious cat | The status of the famous Felix the Cat sign of the Chevrolet dealership on Jefferson Boulevard and Figueroa Street is still under review by L.A. City Council. By KAREN MARCUS Daily Trojan You’re about to hit snooze for the umpteenth time when you real-ize it’s 7:56 a.m. Class starts in four minutes. You roll out of bed, throw on some slippers and log on to the closest computer. With one minute to spare, you make a quick detour to check Facebook before your profes-sor appears on the screen. Welcome to class. Going to class has become a whole new experience for USC stu-dents who are registered in online courses as several university-wide initiatives seek to improve the effi-cacy of online learning and promote virtual classrooms within certain departments. The Technology Enhanced Learn-ing and Distance Learning program was established by Provost C.L. Max Nikias to improve distance- and online-learning at the university, in- University says it has seen success in online courses since 2006 upgrades. Logging in to the classroom | see Online, page 13 | Professor Kara Bartelt speaks to a full lecture hall about taking full ownership of designs from start to finish. ‘Lettuce’ architect pitches fresh ideas for industry | see Design, page 6 | EYE IN THE SKY Wide receivers coach John Morton is key in USC’s play calling this season 20 CHINA SYNDROME John Wheeler talks to director Ang Lee about his latest film, ‘Lust, Caution’ 7 » OPINION | National Coming Out Week gives us an opportunity to widen our horizons, writes columnist Steven Kwok. PAGE 4 PIT STOP | » |