Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 171, NO. 54 | Tuesday November 9, 2010
InDEX
2 · News Digest
4 · Opinion
7 · Lifestyle
11 · Sudoku
12 · Classifieds
16 · Sports
Tied up: Tangled is a fun,
modern take on classic Disney
princess films. PAGE 10
Dan Doperalski | Daily Trojan
True colors
Deb Berman, a senior majoring in fine arts, performs “Doodle,” a spontaneous art event where USC students were invited to draw on
Berman with paint and marker, near Tommy Trojan on Monday. She said she hopes to display photos and video footage in Watt Hall.
By jared servantez
Daily Trojan
USC’s campus has recently become the scene of
a growing movement by pro-Palestine supporters
speaking out against what they see as illegal
occupation of territory and discriminatory practices
by the Israeli government.
The movement, known internationally as the
“Boycott, Divestment and Sanctions” movement,
aims to achieve sanctions or other official action
against Israel.
Activists hope to achieve this by means of
boycotting certain Israeli institutions and stopping
business in — or divesting from — companies that are
involved in the occupation of what BDS supporters
say is Palestinian territory.
The movement has been spearheaded on campus
by Students for Justice in Palestine, a pro-Palestine
student group that has attempted to raise awareness
for the movement by hosting events and collecting
petition signatures.
According to SJP President Marwa Katbi, the
group is currently focusing on the Israel Divestment
Campaign, which is a statewide campaign aimed
at collecting enough signatures to create a ballot
initiative that would require California’s two public
retirement funds to divest from corporations that are
directly involved in Israel’s occupation.
“It’s a very focused target, and it’s smart in the sense
that these companies — American and Israeli both
Students push
for divestment
at university
Students supporting Israel say the movement to
stop business in Israel has no place on campus.
| see divestment, page 5 |
By jennifer schultz
Daily Trojan
USC’s Institute for Creative
Technologies is gearing up for a
variety of projects in the upcoming
year, which it will organize from a
new home — a new building that
opened last week.
ICT works to create new
and innovative technologies,
particularly in the field of virtual
reality sector. The institute
recently moved from its old
Marina Del Rey, Calif., facility
into a new building in Playa
Vista, a housing and corporate
development just north of Los
Angeles International Airport.
ICT was started in 1999 in
conjunction with the U.S. Army
to explore the opportunities for
the military by combining fields
such as artificial intelligence,
virtual reality technologies, the
entertainment industry and the
game industry.
Institute
opens new
location
The Institute for Creative
Technologies has worked on
virtual reality simulations.
| see ICT, page 3 |
By bridget mcanany
Daily Trojan
After teaching at the Marshall
School of Business for more than
25 years, a marketing professor has
been appointed editor-in-chief of
the Journal of Marketing, a pres-tigious
academic journal pub-lished
by the American Marketing
Association.
Beginning July 1, 2011, Gary
Frazier will assume the role under
a three-year contract.
“My goal is to publish the best
work we get. I want the Journal to
continue to publish groundbreaking
work,” Frazier said.
Frazier first began teaching at
the Marshall in 1984. Since then,
he’s taught at all levels and is cur-rently
teaching MBA and under-graduate
students in the marketing
department.
“I’ve loved every minute of it. The
culture is so great — the students,
faculty and the interactions I have
with all of them are so incredible,”
Frazier said.
In conjunction with teaching,
Frazier has been conducting his
own research at Marshall, focusing
on how knowledge is transferred
either through integration in the
company or among sales people.
“We’re asking how [companies]
ensure the information they want
[sales people] to transfer to the con-sumer
is being transferred,” Frazier
said.
Before coming to USC, Frazier
worked as a consultant for vari-ous
companies, including General
Electric, Coca-Cola and Microsoft,
providing expert testimony for
these organizations.
“I had reasonable business expe-rience,
but my consulting experi-ence
has been the most helpful in
really learning how marketing is
practiced,” Frazier said.
Frazier has been involved with
the Journal of Marketing since 1980,
when he first began reviewing arti-cles.
After serving on the editorial
review board for the Journal for 24
years, Frazier became co-editor in
2009.
“All of my reviewing experience
and role as a co-editor has been re-ally
critical in helping me attain the
role I have now as editor,” Frazier
said.
As editor of the Journal of
Marketing, Frazier will assign
three to four reviewers to all
submitted articles, where there are
several rounds of reviews, edits
and recommendations. Ultimately,
Frazier will read all articles that are
recommended by the reviewers and
make the final decision on whether
they will be published.
Frazier said his goals for the
journal include building its already
Marshall professor chosen as editor of business journal
Gary Frazier has worked as a
consultant for companies such as
General Electric and Microsoft.
| see Frazier, page 6 |
Photo courtesy of Gary Frazier
Back in business · Gary Frazier, a professor at the Marshall School
of Business, has been chosen as editor of the Journal of Marketing.
s t u d e n t s
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