COMMUNITY CHEST
The campus Community Chest campaign will continue through this week, Bill Ruymann, chairman of the drive has announced. The Trojans are somewhat behind their required quota to date, and all who have not contributed the “day’s allowance” are urged to report to the booths in the main arcade at once. Troy is expected to raise $5,000. Less than half of that has been turned in to date.
Southern
California
Trojan
EL RODEO PICTURES
Students whose last name begins with any letter from “L” to “R” inclusive must report to Witzel’s studio in the men’s dormitory for El Rodeo pictures this week, according to Dave Bryant, editor of the yearbook. It is essential that these pictures be taken at once to insure that each photo scheduled to appear in the book be properly taken care of.
VOLUME XIX.
Los Angeles, California, Monday, November 7, 1927
NUMBER 36
MONTMARTRE ORCHESTRA WILL PLAY FOR PROM
Popular Dance Organization Hired For Annual Social Event; Novel Decorations Planned By Junior Class Committee; Punch To Be Featured.
. “Jack Farrell’s Montmarte Orchestra has been obtained for the
Junior Prom, to be held November 19, at the Fiesta Room of The
Ambassador Hotel,” announced Elwood Harmon, president of the
class yesterday.	*--
“No college student—either collegian
or ‘ienne’—who will attend the prom will need an introduction to Farrell’s orchestra.” he continued. “The name is sufficient.”
It is felt by the committee that this group, with its features of trios and quartettes of instruments and vocal numbers, will contribute no small amount to the success of the evening.
“Add to the presence of this orchestra the soothing effect of the Nile shaded punch which will be quaffed., and you have a rare combination,” said Marjorie Temple, who is responsible for this part of the evening’s enjoyment. “Such punch never before has been equalled at a university 60-cial affair. It quenches that between-the-dance thirst and at the same time has enough of that which is equivalent to a “kick” to urge the imbiber to take another glass—and yet another.”
Only upperclassmen may purchase bids from the Students Store when they go on sale this week. This includes all juniors and seniors from each college— Dental, Commerce, Music and others. Only a limited number of tickets will be available, according to the announcement of the president, so that the first who comes will be the first to be served with ducats for this gala affair.
The decorations committee, with the vice-president and the president, planned details for the evening when they made a special trip to the Fiesta Room Friday afternoon of last week. Margaret French and Cecil Vigne, who compose this committee, laid their plans before the other officers of the class for approval.
The prom Is scheduled for November 19, just twelve days away; those who delay in purchasing their bids will just lose out, for “The first hundred ducats, will be brought up before one-third of that time is past, in thi? opinion of the president, -who is basing his conclusion on the interest already shown on the campus in the All-University evening.
Bateman Leaves As Delegate To Eta Kappa Nu Meet
Lester Bateman, chairman of the student branch of the American Institute of Electrical Engineers of this university left Saturday morn-ning for the National Convention of Eta Kappa Nu to be held in Cincin-natti on the 11th and 12th of this month.
Eta Kappa Nu is* the national honorary fraternity in Electrical Engineering and has chapters in al! the leading engineering schools. Epsilon is the local chapter while Tau chapter at the University of Cincinnatti is the host for the convention.
The fraternity was organized at the University of Illinois in 1905 and now has thirty active chapters. The local chapter was installed in 1924. The membership is elected from the students in junior and senior electrical engineering classes who are foremost in scholarship and activities.
PROMINENT EDITOR TALKS ON EUROPE
“Impressions of Europe” is to be the subject of an address by Thomas F. Ford, prominent editor, before the History and Political Science Club at its next meeting which will be held Nov. 15.
Ford has recently returned from a tour which took him through England, France, Germany, and Belgium, and his first hand observations of the countries affected by the World War are quite illuminating, states Marion Broderick. president of the organization. The meeting will be attended chiefTy by the sixty-five members that make up its personnel, but Southern California students, especially those interested in political science and current events in world history, are urged by the program committee to be present
CHEST WORKERS CONTINUE DRIVE FOR MORE COIN
“A Day’s Allowance” Adopted as Slogan For Campus Contributors.
The Community Chest appeal on the
S.	C. campus will continue for several days this week thoughout the city and on the S. C. campus it was learned Friday from the Community chest headquarters.
Southern California is still far behind in raising its quota for the Chest, but day by day the sum total of contributions has ben increasing and the goal is at least Id sight. If every man and woman on the campus makes the dollar contribution allotted to each student to give, S. C. will go over the top before the end of the week, according to Bill Ruymann. chairman of the Chest committee. With Los Angeles looking to this university to do its part in connection with the community's greatest annual enterprise, it is essential that students take the responsibility seriously and, for the sake of S. C-, give up a dollar’s worth of pleasure, if necessary, in order to con tribute their share to the Chest. As Ralph Huston has suggested, “One days’ allowance” instead of “one days’ pay” might be chosen as the amount asked for the students to give. Certainly, one dollar would come within the range of this slogan.
The fact that S. C. students have responded loyally in regard to provid-(Continued on Page Three)
KAPPA LUNCHEON
Members ot Kappa Kappa Gamma will meet for luncheon today at the Cottage Tea Room at 12:20.
PROFESSOR WRITES ON WOMEN IN ADVERTISING
“Advertising to Women” is the title of a new book written by Professor Carl A. Naether, in charge of courses in ’>usiness correspondence. It is to be published shortly by Prentice-Hall, Inc., New York City, publishers of business books.
This work, the first to deal specifically with the advertising appeal made to women as a distinct cte.ss of buyers, is the outgrowth of graduate work done by Naether some years ago at the University of Michigan, where he specialized in practical psychology. It is based on an analysis of effective advertising appeals made to women by national advertisers as well as on ac-
tual experience gained in selling to women. While the book may be used as a., text, it is meant primarily for business men.
Among the chapters in the book are these: Featuring the Fashion Appeal; Prompting Attention Through Pictures; Achieving Appeal Through Atmosphere; Piquing Curiosity; Persuading Women with Flattery; Fanning Feminine Consciousness of Sex, and many others.
“Advertising to Women” is Naeth-er’s second boot: this year. It follows “Problems in Business Correspondence,” published by the McGraw-Hill Book Company a few months ago.
INTER-FRATERNITY DANCE POSTPONED
Annual Affair To Be Held During
Spring Season.
That there will be no inter-fraternity dance until the spring of next year is the decision reached by the representatives of the different fraternities at the meeting of the inter-fraternity council last week. At this meeting, a committee was appointed with Henry Rohr as chairman for the purpose of drawing a schedule of fraternity exchange luncheons. A report of the high school relations committee was also read.
The dance was set forward to the spring of next year because of the crowded program before the Christmas holidays and the pressure of final examinations immediately after the holidays. No definite date has been set for the affair and it will not be brought to vote again until some time after the holidays.
The committee on exchange luncheons met soon after the council meeting was adjourned and has drawn up a tentative program of dates. The program will be presented before the council for acceptance and will be published in the Trojan when authentic. Copies will also be sent to each fraternity house.
The inter-fraternity council is composed of two representatives from each fraternity on the campus. These two representatives are the president of the house and an upper classman. The council meets once a week during the school year and discusses problems of fraternal life. All matters pertaining to the fraternities as a whole, such as rushing, are left in the hands of this council. Ray Foote is president of the group this year.
The next meeting will be tomorrow night. The place will be announced in tomorrow’s Trojan.
Zone Objections To Fraternities Not Yet Official
Residents Have Not Presented Objections To the Administration as Yet.
The objections regarding the fraternity and sorority houses in the W est Adams district known as Zone A have not been officially addressed to the administration of Southern California, according to a statement of Dean Waugh. The article apearing in the Trojan a few days past was the outcome of metropolitan newspaper articles more than anything else.
NO OFFICIAL PROTEST
Dean Waugh, when approached on the subject, remarked: ‘If the residents of the district find that the organizations are molesting them, they have failed to make known the fact to the University. In regard to the zoning laws, the burden of proof is upon the residents to show that fraternities and sororities are not one family residences, as the regulations in that district require. I personally feel that the organizations are within the limits of the law and therefore have nothing to fear, for the present at least.
“The homes in the district under discussion were built for large families,” he continued. “The law does not specify as to the size of the residing family; therefore there can be no complaint on that issue. Another angle is, who would use the spacious homes of the fraternities and sororities were they to move? The houses would stand idle and thereby reduce the value of the surrounding property an appreciable amount”
In the event that the matter is taken to court, it is the opinion of the administration that it would, in 37. probabiliy, represent the organizations. It has not yet been proven that the law has not been adhered to.
SENDS LETTER
Dean Waugh has sent a letter to the National Inter-fraternity Council to get their official opinion in the matfer. He also asked for a classification of fraternity houses as to hotels, apartments, boarding houses, or one family residences. A speedy answer is expected to help clarify the situation.
HONORARY TO PLEDGE
Pi Delta Epsilon Will Bid Soon; Meeting Called For Wednesday Night.
A list of men eligible to pledgeship in Pi Delta Epsilon, national honorary journalistic fraternity, will be presented at the meeting of the group Wednesday evening at 7:30 o’clock at the Delta Phi Delta house, 2716 Ellendale Place. From this group oj men, the pledges of the national fraternity will be chosen.
According to Harold Silbert, president of the organization, the manner of presenting the pledges to the campus will be in some form paralleling the manner in which Skull and Dagger pledges were announced last year. As membership in the fraternity is open only to those who have served on a university publication for two years and have attained an editorial capacity, a bid by Pi Delta Epsilon is a signal honor and the campus should know the men so fortunate as to be pledged, is the opinion of Silbert.
RAZZ COMING
The Razz Edition of the Trojan, an edition published each year by the pledges to the group, will make its appearance late this month of before Christmas.
There are fourteen active members of Pi Delta Epsilon on the campus. Lee Conti, former editor of the Trojan and past president of the local chapter, left last week for the national convention which will be held at Ohio State University on November 10. It is hoped by the local chapter that Conti will be successful in persuading the convention to meet at Southern California next year.
HONORARY ELECTS HEADS FOR YEAR
Phi Kappa Phi, national, honorary, scholastic fraternity of the entire University, will hold an important meeting this afternon at 3:15 in Hoose 206 Among the important affair to come up before the meeting will be varfSus constitutional amendments.
At the meeting last Monday, new officers were selected. Those elected were Rockwell D. Hunt, president; Laurence M. Riddle, vice-president; Julia N. McCorkle, secretarq; Philips. Biegler, treasurer and Owen C. Coy, historian.
After the election of officers was concluded, the asembled members passed a resolution in favor of public presentation of pledge ribbons at a student body assembly. President von KieinSmid, who attended the meeting, stated that he was heartily in favor of the proposed public presentation to Phi Kappa Phi pledges.
The date of the selection of pledges has been changed to November, and only those who are the most outstanding among distinguished scholars are elected to membership.
Phi Kappa Phi is the highest ranking honorary scholastic fraternity at the University of Southern California. To be elected to this organization is a very great honor indeed. Only seniors, juniors, graduate students, and faculty members are eligible to election, and high scholarship is the qualification for admittance. Phi Kappa Phi is the only all-university honorary scholastic fraternity of this type.
All other members also should do well to attend, stated the head of the fraternity.
MUSIC SORORITY
CAN AID COLLEGE
University of Idaho, Moscow, (PIP) Xov 4—sigma Alpha Iota can be a real asset on University campuses, according to Miss Hazel Richey of Lincoln, Nebraska, national president of S. A. I. who visited the Idaho chapter this week. It can do much good for the schools and they can do much for it. The object of S. A. I. is to promote good scholarship in music and it is anxiou's to co-operate with the music department in schools all over the United States. There are now 50 chapters of S. A- I. and this year marks the 25th year of its founding. Some of the famous honorary member of the fraternity are Amelita Galli-Curci, Louise Homer, and Maria Jer-itza.
Bachelors’ Club Sponsors “Howdy And Smile” Rally
Paul Elmquist Suggests that Students Make Traditional Idea Last Whole Year.
Stressing the importance of “Howdy and Smile” week, Paul Elmquist opened the rally Friday morning with a short and forceful talk.
The Bachelor’s Club which is sponsoring the “Howdy and Smile” week was in charge of the first rally to start off this friendship season. Chase Burns, president of the Bachelors’ personally supervised the program with the assistance of the rally committee.
ORCHESTRA FEATURED
Featured on the program was the Gamma Ep Bachelor orchestra which played several selections including “Annabel Lee” and “Just a Memory.” They also accompanied Carroll Sandholt, who sang two numbers. The personnel of the orchestra is Terrel eDLapp, drums; Dale Stoddard, saxa-phone; Bud Pentz, piano; and Tom Bryant, banjo. The music rendered during the rally was in keeping with the “Howdy and Smile” idea.
This “Howdy and Smile” idea is a traditional affair and has been put over yearly by the Bachelor organization. Usually they have given one week to the enforcing and instigating of more and stronger campus friendships. This year an entirely different angle is to be approached. The “Howdy and Smile” is to be an all-year attitude on the campus and is not to be limited to a month or a week.
Various stickers and tags have been distributed recently to nearly everyone in the different campus colleges, which are to remind people regularly of the meaning of good and democratic friendships.
RULES FOR HOMECOMING PARADE ARE FORMULATED
-
Parade To Precede S. C.-Washington Football Game; Rules Must Be Adhered To Strictly; Eight Prizes To Be Awarded by Various Organizations.
Final rules for the Homecoming Parade, which will precede the S. C.-W ashington football game, December 3, have been definitely formulated, and according to Burdette Henney, chairman of Homecoming arrangements, the Parade will rival in interest the game with \\ ashington, as well as share the attention to unique traditions with the mysterious Wooden Horse of Troy.
The rules, which are as follows.
Dean Justin Miller To Return From Convention in East
ART TALK SERIES STARTSJOMORROW
Ken Nakazawa To Speak on History, Principles of Japanese Art.
Dispatches from Washington, D. C., indicate that a number of cabinet officials, nationally known criminologists and outstanding national public officers attended the conference of flie National Crime Commission, just concluded, which was hQld in the new Willard Hotel in that ciiy. Dean Justin Miller, of the S. C. Law School, attended the conference as head delegate of the American Bar Association.
Such men as Richard Washburn Child, Hubert Work, Newton D. Baker, Franklin D. Roosevelt, Frank O. Lowden, Ulysses S. Webb, Ray Lyman Wilbur, William Allen White, F. Tru-bee Davison and other figures of nationwide prominence attended the conference and lead the discussions. Mrs. John D. Sherman, president of the General Federation of Women’s Clubs, gave the legates the women’s viewpoint of the crime work being done.
Dean Miller, himself known throughout the country for his study of crime conditions, has been working for many years in many phases of criminology work. His most recent of his many appointments was by Governor C. C. Young to the California Crime Commission. He is expected to return from Washington about the eighth of November.
Speaking on the history and principles of Japanese art, Ken Nakazawa will give the first of a series of five lectures tomorrow afternoon in the lecture room of the School of Architecture.
Mr. Nakazawa, who is an authority on the subject of the art of Japan and China, will make a comparative study of the fundamental characteristics of the Japanese and Chinese as revealed in the art products of these people. He also intends to touch upon the color theory of China and the periodical change in the taste for color in Japan. To illustrate his lectures, he is bringing some, of the characteristic art products of Japan, especially color prints, Noh masks, and costumes.
The lecture, which begins at two-thirty, is open to all faculty and student members of the University.
DON PETTY WINS FIRST PLACE IN BOWEN CONTEST
JUDGE SCOH WILL SPEAK AT BANQUET
Judge Robert H. Scott, newly elected to the juvenile division of the Superior court, is to be the principle speaker at the Father and Son Banquet of the Y. M. C. A., which is to be at the Y hut next Wednesday evening at 6:00 o’clock.
Richard Headrick, nationally known boy preacher, attending a special opportunity class at the University of California Los Angeles, will be another of the speakers at the banquet. He is only ten years of age ,and is taking work equal to the eighth and ninth grades at the university. He was in the movies at the age of three. Headrick could swim and dive at the time he could walk. Incidentally, he is tfie youngest members of the National Red Cross Life Saving Corps.
Paul Cunningham will be the toastmaster for the annual event.
To complete the program, two toasts will be given Ly the fathers and two by the sons in keeping with the occasion. Bob Burns and Bob uates will play a marimbaphone duet.
Reservations must be made for the dinner by Tuesday, Nov. 8 at the Y hut
Contestants Debate on Abolition of Prize Fighting in the United States.
Debating on the question, “Resolved that professional prizefighting should be abolished in the United States,” the finals of the annual Bowen Cup contest were held in Bovard Auditorium Thursday evening. The six cup winners are: Don Petty, first; Meldrim Burrill, second: Rosita Hopps, third; Leo Harris and V. J. Dorman tied for fourth and Henry Traub, sixth.
This contest was in the nature of an extemporaneous debate, the specific question being given the contest-
continued on Page Four)
must be adhered to strictly, and the judges will permit no departure from them as laid down here and delivered to the various organizations.
1...Eligible entrants of floats in the parade shall be fraternity or sorority organizations, men’s and women’s dormitories, and any other bona fide organization or department of the University of Southern California.
2.	Entries must take the form of floats which exemplify the spirit of Homecoming.
3.	No organization may spend more than Twenty-five dollars ($25.00) on their entry.
4.	All entries wil be given a number which will take the place of the organization name. The number will be put in some conspicuous place on the entry.
5.	No obnoxious gases/ such as sulphur, shall be exploded in the Coliseum, as they are injurious to the players and spectators.
6.	Floats will be judged and prizes awarded for the following:
A.	Most beautiful float—First and second prizes to men’s and women’s organizations.
B.	Float best representing the theme of Homecoming. First prrze to men’s and women’s organizations.
C.	Most comical float. First prize to men’s and women’s organizations.
COMMITTEE APPOINTED
The committee in charge consists of Jack Selwyn, alumni chairman; Ray Broomfield, student chairman; Ruth Carr, sororities; Doris Stiles, women's dormitory; Herbert Spencer, fraternities, and Mac Nerpass, men’s dormitory.
The copies of these rules have been distributed to the various houses, and if anyone has not received them, then they should see Ray Broomfield at once.
All organizations which intend to submit entries, must hand in to Ray Broomfield no later than November 20 the idea upon which the float will be based. This is done to prevent any duplication of ideas.
CUPS AWARDED
The prizes, consisting of eight cups, are donated by various organizations which have some interest in the University. J. A. Meyers Jewelry Co. donated two cups for the first prize for both men and women of the A. S.
(Continued on Page Four)
ANOTHER BIG WAMPUS TO APPEAR ON CAMPUS
Trainer Bryant Hale is about ready to release Tommy Wamp again with a brand new array of tricks. The ambitious cat has been yowling ferociously and mauling the bars in his cage for lo, these many moons, and promises to surprise one and all when he makes his appearance this week.
Hale has something new and different in the way of two-color covers this month with a strictly collegiate atmosphere. The four feature articles, too, are “home grown,” being valuable and educational treatises on campus subjects.
Grace D. Walker is the author or “President von KieinSmid—Internationalist,” a highly entertaining article on the University president and his various governmental connections and duties. Clifford Lees, sports publicity director, gives a toot for the Trojan Band in “The Largest in the World.” The Intricate details and history of the Hal Roberts' well known musical organization are given for the approval of the students.
The adventures of four S. C. co-eds In thre wilds of darkest Europe are related in Martha Reynolds’ article.
while Carroll “Deke” Houlgate, well known sports authority, writes of football heroes, major and minor, in “Up From the Ranks”.
A short story, “Eddy’s Nannie Complex,” by Eleanor Ad?.ms, and the second installment of that super-thrilling story, "Dumb—Not Really,” flows from the pen of Jemima Ralston for this issue of Wampus.
A record number of drawings and cartoons are included, according to Hale. He has more than twenty artists on the staff at present, and all have contributed exceptionally fine work. Harry Bowden, Bob Crosby, Marvin Connell, Marcus Messinger, John Coulthard, Gertrude Zipser and many others are represented in the magazine.
Clever jokes and poems completely fill the 48 pages. Hale was deluged with more copy than he could possibly use, and as a result only the absolutely best “stuff” has been set In type. Hale (jonfldently expects the Wampus to sell out on the campus more quickly than it did last month. He promises that each reader will be more than pleased with the magazine.