Campaign Workers Start Drive With Donations
TROJAN KNIGHTS
There will be a meeting of all Trojan Knights Wednesday morning at 10:05 o’clock in front of Old College. The meeting has been called by Eddie Oudermeulen in order to have a picture taken for the El Rodeo. All Knights are requested to wear their sweaters and cords.
Southern
K
California
EL RODEO PICTURES
This is absolutely the last week for seniors to have their pictures taken. Friday is the final deadline, according to Dave Bryant, editor of the El Rodeo, and all seniors who do not have photographs by then will not be in the senior section of the annual. To date there have not been enough pictures for this section. After Friday the campus location of the Witzel Studio will be moved. Any pictures taken after this date will not be accepted.
VOLUME XIX.
Les Angeles, California, Tuesday, January 17, 1928
NUMBER 66
ENDOWMENT
LAUNCHED TODAY
*
$21,000.00 1 STARTS FUND
Officials Open Campaign With Large Subscription At Endowment Dinner.
Twenty-one thousand dollars won* subscribed toward the building of the new library by members of the student endowment drive organization, at the dinner held yesterday evening In the new Student Union. Not a'.l who attended the meeting wore able to subscribe on such short notice-The average gift was $75.22.
Five hundred members of the or ganization attended the meeting last night, and, with their subscriptions to the library fund, opened the three-day student drive for $150,000. Paul Clmquist, general campaign chair- ; man, gave the assembled workers an inspirational talk on what their efforts and the efforts ■ of other subscribers would moan to them and to their Alma Mater in future years. He stressed the absolute necessity of putting over the student drive, if the alumni and general campaigns, which follow it, are to be successful. “The student drive is the spark which will start off the entire $10,-1 000,000 campaign for a greater University of Southern California.” safQ Elmquist. He pointed out to the members of the campaign organization, the necessity of starting out at once on their work of securing subscriptions. “Only three days are allowed for the raising of the entire $150,000, making it imperative that every moment be utilized by the workers,” said Elmquist.
Malcolm Chambers, manager of division two, rose during ihe meeting and publicly challenged the other divisions to equal the record which his division intends to make. He said that there could Ik* no more fitting way of starting off the campaign than for the members of the campaign organization themselves to subscribe their portion of the quot* at once. Accordingly, subscription blanks were passed around, and were filled out by the campaigners. When the count was made, it was found that $21,000 had been subscribed by the workers.
Lloyd Wright, chairman for the student campaign on the alumni committee, addressed the students on their role in connection with the $10.-000.000 drive. “The student end of the campaign is ihe most important and most essential,” said Wright "We of the administrative board feel that the activity of the students is the most important phase of the campaign. It is the first and most Important cog in the wheel.”
All members of the general committee. managers, majors, captains and lieutenants attended the meeting last night. Morgan Cox. organization chairman, instructed the workers in repaid to (te^pils of conducting the drive. Campaign material was passed out 4o ihtfworkers to enable them to stnrt wbrk at once this morning.
HOW LIBRARY WILL LOOK WHEN COMPLETED
MAMMOTH STRUCTURE TO BE BUILT AT UNIVERSITY AND EXPOSITION BLVD.
LIBRARY IS OBJECTIVE IN ANNIVERSARY DRIVE
Trojans To Sign Non-Interest Bearing Notes; Payments Annually or Semi-Annually; Average Subscription Placed at Seventy-five Dollars.
With a new library as its objective, the student endowment drive for $150,000 opens today on the .S. C. campus, to last until Thursday.
The student drive is the first unit of the $10,000,000 endowment campaign for the development of a greater University of Southern California, it was pointed out yesterday by Paul Elmquist, general campaign chairman. Upon its success depends, in a large measure, the success of the entire $10,000,000 campaign. If the students show
-4110W that they are vitally interested
in the development of their Alma Ma-
OFFER PRIZES AS ENDOWMENT DRIVE AWARDS
Three loving cups will be awarded to campus organizations as prizes in connection with the student endowment drive, it was announced yesterday evening at the kick-off dinner held in the Student Union.
A loving cup will be awarded to the campus organization in each of three groups, the members of which make the highest average gift toward the building of the library. The Y. M. C. A., Men’s Dormtory and social and professional fraternities, comprise one group; the Y. W. C. A., Women’s Residence Hall and social and professional sororities, comprise another; and all other regular campus organizations comprise the third. In each group, a loving cup will be awarded to the organization whose members make the highest average gift per members.
A scroll will be awarded to every organization all of whose members contribute to the endowment fund. The size of the average contribution does not detevmine whether a scroll will be awarded: all that is necessary 1 is that every individual in the organ-' ization contribute something. Only those organizations having a 100 per cent rating will be given a scroll.
Commenting on the idea, Paul Elmquist. general campaign chairman, said, “There is no more worth-while object for which money is sought, than the object of this campaign. A new library and a greater University <>f Southern California, are enough to spur any true son of Troy on to give something, even though he is unable to give as much as he would like. While $75 has been set as the average individual goal, we wish to stress the fact that, from those who can afford to give more, we are only too glad to accept whatever they feel they can give. The scrolls are offered as an incentive to give as much as possible. The greater and truer reward lies in the pride of having helped to build a greater University of Southern California and a beautiful library building.”
New Trojan Library To Rank Among Leaders In Country
Regular Style of Architecture To Be Used For New Structure; Work To Be Started As Soon As Funds Are Raised By Students.
METROPOLITAN U. IS PLANNED
Success Of Drive Rests With S. C. Student Body
By HARRY J. BAUER General Campaign Manager
Trojans! W hatever you do for the University you do for yourselves, and for those who came after you. For this reason alone I might urge you to help swell the library fund even at the cost of a temporary sacrifice.
A11 additional reason for doing your best todav is that the loyalty you exhibit will be a great factor in the progress of the general $10,000,000 campaign. If you succeed in your effort I predict success for the whole Semi-Centennial fund.
A new library, worthy of the University of Southern California, is the objective of the student endowment drive for $150,000 which opens today.
With the erection of the library assured, the first step will have been taken toward the development of a greater University of Southern California.
The proposed university library as planned, is a three-story Italian Renaissance building. The high arched windows and the friezes on the street level, typical of the period represented by Socrates, Aristotle, and Horace, will combine to make a facade of rare beauty.
The most unusual architectural fea iure of the building is the circular outdoor court. This court, together with the high windows of the outer walls, will serve to bring maximum
Precedent In Library Gift
Benefactors of Troy Include Currier, Bridge, Brunswig,
Students about to make a liberal gift to their Alma Mater for the purpose of helping to fill its greatest need — a library building — ■will find in the list of Troy's benefactors many worthy precedents.
Perhaps foremost among the friends of the University of Southern California, as measured by the sacrifice involved in his giving, is E. N. Currier, assistant superintendent of buildings. Mr. Currier, a retired minister, has been working for the university for nine years, never missing a day except during his short summer vacation, and practically all of his wages he has returned to the institution.
Mr. Currier’s gifts to Troy aggregate now about $10,000, which constitutes the Dale Currier Foundation j for Debate, in memory of Mr. Cur-j rier's son who died in the service.
; Day by day Mr. Currier gives his ; skillful attention to the buildings and grounds of the university to which he is giving virtually all that he has. It is a labor of love that apparently is its own reward.
Dr. and Mrs. Norman Brdige were warm friends of the university during their lifetime, and left a substantial sum of money, a part of which has been devoted to the erection of Bridge Hall, which is now nearing completion.
j Lucien N. Brunswig, prominent business man of lx>s Angeles who (Continued on Page Three)
sunlight into every reading room.
Entering through the main portal and vestibule, the student will cross the court to the catalogue files and delivery desk. Back of this desk — from the basement to the roof — are stacks with a capacity of 250,0001 volumes. A lift insures rapid delivery of books from any level to the main floor.
Having received a book the student may enter the general reading room on his left, or he may take the book to one of the eubilcles on the second floor surrounding the court. In this cubicle he is guaranteed complete seclusion and the absence of distraction often found in campus meeting places.
Having completed his assigned work the student may retire to the browsing room at the right of the entrance. Here on a cold day he may seat himself before the open fire in a deep chair with any book which his fancy has led him to take from the inviting open shelves.
To the left of the entrance is a periodical room and beyond that a reading room exclusively for graduates. Among the special rooms in the library as planned, are the Education department with a study space for 75 students; the Rainwater Library of Sociology with seating space for 50 students; the Hoose Library of Philosophy. a Western History room, a room for art exhibits with a seating capacity of 100, and are reserve book room with space for at least 1000 graduates.
What is this library to cost?
The plans at present call for a expenditure of $750,000. Of this amount the students will give $150,000. Th? alumni have pledged $f»00,000 of a $2,000,000 goal, for the completion ot the building, and an additional sum for endowment.
The comparison shows tnat $750,-
000	is a moderate sum for a library in a universty the size of Southern California. Yale is erecting the Sterling Library to cost many millions; the library at the University of California is valued at $1,250,000; the University of Washington $S30,-000; the New York University, $1,-200,000.
The plans for the Trojan Library are the result of careful study of the needs and they provide for all reasonable expansion for many years to come.
By action of the board of trustees of the University on January 10th, the new library building will be known as Memorial Library commemorating the Trojans who served their country during the orld War. The names of those who lost their lives will be inscribed on a bronze tablet.
The $10,000,000 endowment campaign to be inaugurated today with the opening of the student drive for a new library, has as its object the development of the University of Southern California into a great metropolitan institution, comparable to the University of Chicago, the University of London or Columbia University.
Keeping pace with the growth or Los Angeles, the metropolis of the Pacific Coast, the University of Southern California is destined to take its place as the intellectual center of the southland. Every great city has within it some great university, serving its public Interests and financed by endowments of public spirited and liberal citizens. It is this type of institution that Southern California is expected to become.
Columbia University, founded in 1754 is one of the oldest universities in the United States. Although orig-inally known as King's College, the name was changed after the .Revolutionary War. With the growth of New York City, Columbia grew likewise, and its increasing needs led to financial difficulties. The state, though active in the support of the university, fell far short of supplying Its needs. About $26,000,000 have been received in gifts. It is significant that the first drive for gifts by Columbia was for $10,000,000 Donations totaling $17,000,000 were made by people who were interested in the university or in its work. It is in the same wray that the University of Southern California will serve the city of I^os Angeles, and as Los Angeles is now the largest city in the west, so will the university become the largest private educational institution in the west.
As a matter of comparison of metropolitan universities, the University of London is more or less typical of European institutions. It is a university more from the administrative standpoint than from any other, for it consists of colleges scattered throughout the city of London, so that, ihe university has no specific location. Although so scattered, the university is still metropolitan in character, enjoying the advantages of being in the largest city in the world, helping it, and in return receiving help.
Another great metropolitan university is the University of *Chicago. This institution received its first impetus through the Baptist church and the large bequests of John D. Rocke feller. Founded In 1890, it has now an approximate enrollment of 1500 students. President Burton, of Chicago, stated that the assets of the university amounted to $54,000,000, that an equal amount must be raised in the next ten or fifteen years, and a large part of this in the next two years. -	_ ; ^
Greatest Drive In West Claims Campaign Chief
ter, the S. C. alumni and general public are certain to do their share in building a great metropolitan university to s«rve Los Angeles and the Southland, on the Trojan campus. If | those in closest contact with the University fail to do their share, other i groups cannot be expected to show
Troians Undertake Largest any ereii',"r interest than ,hey h,,e
already displayed. It is truly up to the Trojans.
An organization of 550 members, under the direction of Paul Elmquist, will take the field today to solicit subscriptions from the students. Everyone will be given an opportunity to contribute to the building of the II-is the first stop in the greatest tie-1	fTPr,.0Be wU1 be approached
velopment program ever undertaken by a rn„mb„r of thc campalgn organ-by any educational Institution In the	fm a s„bacr,ptloI1 For
West. The goal for the campaign as ] do||ar glyen by a	(he retnrn
a whole is $10,000,000, to be attained in celebration of the Trojan semi-
Endowment Effort Ever Made On Coast.
The student campaign which begins today and has for its objective $150,000 to be devoted to the construction of the new library building,
centennial, which occurs in 1930.
The second step in raising the Semi-Centennial Fund of $10,000,000 will be the alumni campaign to take place this spring. The leaders in the alumni division of the campaign are Harry
wil be ten-fold—in the pride of having helped to build a beautiful library and greater university, and in the service and enjoyment to be derived from thf^ splendid library facilities which the success of the student campaign will bring into existence. No one is asked to give more than he can ac-
Lee Martn, -chief; Harry Chamber-, lain, George Clark, Herbert Freston, tuall’r a,rori1’ but
Robert A. Gibbs, Charles W. Hal!, Rex Hardy, Austin O. Martin, L. K. Small and Linton H. Smith. Through the organization which thesp men will form every alumnus in the country will be reached. Every state in the Union will have its active groups working for the new Troy.
The entire campaign, including student, alumni and general public phases, is in the hands of the administrate board of the Semi-Centennial Commission. This board s made un of Harry J. Bauer, chairman; Andrew M. Chaffey. president of the California Bank, chief of the financial division; Eugene Clark, Eli P. Clark Co.; George I. Cochran, president of the Pacific Mutual Life Insurance To.; Frank E. Eckhart, capitalist, chief of the iists division; W. R. Fraser. Harold Janss, Walter H. Leimert, Harry Lee Martin. Ben R. Meyer. Harry Philip. Sam K. Rindge and Loyd Wright.
This group has been at work for several months laying the groundwork for the campaign. Under the direction of Mr. Philip, chief of the publicity division, a comprehensive statement of the unversity’s history and plans has been prepared. The (Continued on Page Three)
if need be, to deprive themselves of some unnecessary pleasure in order to make certain the success of the campus drive.
An average subescription of $75 will be sought from each student. Some will be able to give more; under the easy method of payment worked out by the campaign committee, nearly everyone will be able to give the amount which has been set as the individual goal. Payment of the entire sum may be spread over a period of five years, and| no down-payment need be made until June. Students may write their own non. interest bearing notes, payment* to be made annually or semi-annually, as desired. Where semi-annual payments on the sum of 75, spread over a period of five years, are indicated, they will amount to $7.50. Annual payments would amount to $15.
For the next three days, the Trojan campus will take on the aspect of a glorified field headquarters. Majors, captains and lieutenants will be going to and fro between appointments, conferences, meetings and their everpresent classes. At the campaign of-(Continued on Page Five)
“Campaign Success Depends On Individuals” —Elmquist
I oday is the opening day of our endowment drive. Our organization is complete. Student response has been marvelous. Many have volunteered their services which we have gladly ac-ceptcd. I*rom now on thc success of this campaign is in the hands of cach and every individual. It is going to be a success but if everyone does his or her bit by not only subscribing but hlso by talking favorably about the drive it will be still more successful. Let us make this drive more than a success, let us make it a whirlwind success. Will wc fall down? NO!!
Will we subscribe our individual quotas? Decidedly YES!! Are \\T ready? YEA BO!!! "