CAMPAIGN STARTED FOR PROMOTION OF SAFETY
Southern
California
Trojan
SAFE DRIVERS WILL BE REWARDED IN DRIVE
VOL. XVJI
Los Angeles, California, Friday, October*30, 1925
Number 33
CAMPUS COLLEGES WILL HOLD
PLEDGE SEVENTY-FIVE S. C. STUDENTS FOR
Liberal Arts Students Will Be Entertained By College of Music in Bovard Auditorium; Dean Waugh and All Class Presidents To Speak; Commerce Plans Good Program at Touchstone.
N. Y. RIFLE TEAM CHALLENGE FROSH
Sharpshooter Team of Columbia Frosh Wire Bid To Southern California Frosh.
Meeting together for the first time this year, the students of the College of Liberal Arts will hear talks by Dean Karl T. Waugh, by each of the class presidents, and will be entertained by music furnished by the College of Music. The meeting is scheduled for Bovard Auditorium at ten o'clock this morning.
The talk by Dean Waugh is expected to be the feature of the program. Dr. Waugh is well known to all the students of Liberal Arts. The freshmen heard Dean Waugh talk during Freshman Week, but this will be the first opportunity this year for the other ♦ students to hear him. It is expected that the talk will be on some phase of the work of the college.
Sam Gates, rally chairman, reports that each class president will be allowed a few minutes’ time ?.n which to explain the work planned or already accomplished by his class during the year. “Scotty” LaVelle will rej resent the freshmen; Hank Rohr, the sophomores; Art Syvertson, the juniors, and Ronald Stever, the seniors. Each man reports that lie has important announcements, and the speeches shouUd be of interest to all.
The College of Music will have charge of the musical end of the program. The Mu Phi Epsilon trio will be -on hand. This popillar musical organization was well received at each of its many appearances last year.
This is their first contribution to a rally program this year, and is pleasantly anticipated by all who have heard them play ibefore.
Tbe remainder of the time will be turned over to Yell King Henney.
Sang and yell prastice will be conducted. The rally committee feel* that this rally wili result in a better understanding and feeling on the part of the students toward the College ot Liberal Arts.
COMMERCE RALLY
Short introductory talks by Dean W. M. Cunningham of the Colleg of ’Commerce, Dean Rockwell D. Hunt of the Graduate School, anti Leroy :Haynes, president of Commerce, together with a speech on “The Business Man’s Opportunity to Affect Civic Life,” by C. A Dykstra, secretary ol the City Club of Los Angeles, are the features of the opening rally of th? College of Commerce, which is to
Mrs. R. B. von KieinSmid in Need of 100 M^re Workers.
Fifteen Freshmen nimrods are wanted immediately to shoot in a rifle match with the Erosh Rifle Team of Columbia University. Coach Nichols as representative of the Southern California Rifle Club received the challenge from the New York City sharpshooters yesterday afternoon for a telegraphic meet with the S. C. boys.
Columbia University in the past has sustained an enviable reputation in shooting circles, placing near the top in every one of tbe national shooting contests staged in this country. The match ^requested at presen., however,
is to be fought out solely by Freshmen. “No contestant should be^on, or a candidate for, the Varsity Team,” reads the challenge.
This step taken by Columbia’s Freshman rifle organization is thought a real advance toward bringing the true .place of our rifle organization at Southern California before the eyes of the faculty and student body as well as its eventual recognition by the colleges in the east.
At the present time the West >ean-n.ot boast of a rifle team that Stas taken a real place in collegiate contests. If Southern California can blaw? the way toward a real Western Collegiate Rifle Association, it will be a be held at 10 o’clock this morning in I tremendous point in favor of its pro-Touchstone Theatre in the Old College j preBsjVe policy.
Buiiding.
Leroy Haynes will open the meeting with a welcome to all Commerce «tu-denta., at whicfc time he will annoonce the ntmes of the Major Group chairmen, each of whom will have charge of bringing into closer unity the members of .his particular group. Following this. Dean Hunt will gfre a brief review of the hisitorical development e>f the local College of Commerce since j (CONTINUED ON PAGE FOUR)
PINERO DRAMA TO BE PRESENTED
BY BOB DENTON
With seventy-five Soijthem California students already pledged to assist in the Community Chest campaign, a call has been sent out by Mrs. R. B. von KieinSmid, colonel of division sixteen, for 100 more workers.
As no direct campaign will be made on the campus, university officials urge that students who are able to devote two hours a day during the campaign, from November 9th to November 19th, sign up at the Y. M. C. A. or Y. W. C. A., on the campus, sometime before Saturday, November 7th. The organization of the drive is composed of divisional colonels, five majors, twenty-five captains and 250 lieutenants. According to H. J. Stonier, executive secretary of the university, Southern California officials want the students to sign up under Mrs. von KieinSmid as lieutenants. Students who offer their services have an option of serv ing either in the day or in the evening.
Division sixteen comprises the territory bounded by Washington street on the north, Slauson avenue on the south, Vermont avenue on the east, and Bronson street on the west.
Those in charge of the campaign stated last night that 12,000 workers were needed for Los Angeles. Many have volunteered their services but the required number has not yet been reached and Ior this reason added em-phasiE has been placed on the call t<? Southern California students.
The 'Community Chest embraces all the charitable organizations of Los Angeles and through its workers it endeavors to aid those persons in need and offer assistance and guidance in their troubles. It is necessary to raise $2,750,€00 this year to carry on tbe work of finding homes for needy children, nnfortunates, and those who have found themselves unable, through misfortune, to support their homes and families. It is not necessary to mention or enumerate the many helpless children wiio have been provided with a comfortable home, sufficient food and clothing. The ‘Community Chest has be&n approved hy leading churches, charitable organizations, and by the people of Los Angeles. Although the University of Southern California has neper been called upon before for so large a number of workers, it is expected that Southern California's quota will be more than filled.
IS
AGAINST V
Authors Will Pay For Adverse Criticism of “Profits,” New Economic Book.
TO
RETURN OF PRESIDENT
President von KieinSmid Leaves on Eastern Tour November 2.
The Enchanted Cottagje” Class Play To Be Given By Underclassmen, Nov. 11.
ALPHA KAPPA PSI MEETS AT U.CLIIB
PHOTOS TAKEN AT GREEK HOUSES
Photographic work has been started on the 1926 El Rodeo, according to Burdette Ives, bmslness manager of tbe publication. A new system of taking organization pictures has been adopted this year and is proving a success. 4 The pictures of all members of organizations will be taken in the sorority and fraternity houses, one entire evening being given over to each house. The first organization pictures were taken Tuesday evening at the Theta Omicron house, the pictures of all members of the sorority being taken at that time.
Non-organization students and those organizations not having houses will have their pictures taken in the temporary studio which the Densmoore Studio of Hollywood will set up shortly in the remodeled El Rodeo offices. The offices, which are now nearing
Sir Arthur Pineno, author tof “The Knchanted Cottage," the underclass pJay id the Dramatist w'ho by Ibis own skill, has carried the ,drama from the ti»e of Ibsen’s Doll House to the “Hairy Ape" by O’Netl. Galsworthy, wbtf wrote ‘•‘The Silver Box,” which was produced here last year is the only other Engjli?h playwright of prominence. Pinero has written over forty-five plays in bis thirty years of effort.
Ellsworth Ross, play production manager, says. “Tbe most hardened jj thrill seeker will get a thrill out of “Enchanted Cottage ** Robert Rush, assistant play production manager, says that the underclass play contains more thrills than any other play he! has ever witnessed.
The following is the cast for the underclass play:
Oliver Bashford, late lieut2nant of the 8th Royal F„egiment—Robert Brady. Rupert Small wood, his stepfather—
John Atwell.
Major Murray Hillgard—Leonard
Freidson.
Rev. Charies Cassellis—Haynes.
'Mrs. Cassellis—Elain Buttrud. Laura Penningham—Dorothy Taft.
RELIGION RALLIES
completion, occupy the upper floor of: a large house on the corner of 36th j and Hoover, which was formerly Dean j Healey’s home. The plan of having! a studio on the campus to care for The School of Religion will hold its the El Rodeo work is a new one which first rally of the year in the Dvinity is being tried for the first time this j Building at ten o’clock today. An en-year. In order to avoid delay and con-j tertainirg program has been arranged, fusion, the photographers strongly ; A speaker of note has been secured and
Meeting at lhe University Club, the Alpha Zeta chapter ftf the Alpha Kappa Psi, Commerce professional fraternity, held another of their succes*-fol banquets Wednesday night. The local chapter’s affair was especially marked by the interesting program presented to the members and their guests, featuring three of the most celebrated business men of this city.
Burke Long, toastmaster of the banquet, opened the program in a novel and interesting manner. He presented Frank Nagley, who took charge of the humor side of the affair and kept laughter continuously flowing. An address was next made by Dean Wallace M, Cunningham of the Trojan faculty, whose subject dealt with “The Aim of the College of Commerce.” Dean Cunningham’s talk portrayed the true idea of the Commerce course and described the lines along wrhich all Commerce students should proceed.
Harry Silke’s address wras on the subject of “An Alpha Kappa Psi.” Silke is tie president of the alumni branch of the fraternity and is well knowrn among the business men of Los Angeles.
The stones making up the royal palaces of Persia, built 2,600 years ago, wTere cemented together with pitch taken from the same oil seepage iwhich centuries later led the modern oil complains to drill their first wells.
Students at Southern California are to have an opportunity to try for a $5,000 prize which is being offered by the Poliak Foundation for Economic Research for the best adverse criticism of “Profits,” one of the latest books published by the Foundation. Notice of the contest was sent to the College of Commerce last week, but the competition is open to anyone who cares to compete for the prize.
Authors do not always welcome adverse criticism, but the Poliak Foundation for Economic Research is willing to pay for it. The new Poliak book, “Profits,” presents a far-reaching criticism of the existing economic order, and arrives at rather startling conclusions. As the authors wish to build on whatever is sound in this book, they are eager to find out, as soon as possible, the w'orst that can be said against their theories. Toward this end a prize of five thousand dollars is offered for the best adverse criticism of the book which is sub-mtited to the Poilak Foundation, Newton 58, Massachusetts, before January 1, 1927. No one need buy the book in order to enter the contest, since the book may be examined in public libraries.
The authors are William Trufant Foster, formerly President of Reed College, and Waddill jCatchings, former President of the Central Foundry Company and of the Sloss Sheffield Steel and Iron Company, and now a member of Goldman, Sachs and Company, and a director of numerous industrial corporations.
The judges are Owen D. Young, Chairman of the Board of Directors of the General Electric Company; Allyn A. Young, of Harvard University, President of the American Economic Association, and W'e&ey C. Mitchell, of Columbia University, former President of the American Economic Association.
The main argument of the book, to which criticism is particularly nivited, is this:
“Progress toward greater total production is retarded because consumer buying does not keep pace with production. Consumer buying lags behind for two reasons; first, because industry does not disburse to consumers enough money to buy the goods produced; second, because consumers ander the necessity of saving, cannot spend even as much money as they receive. There is not an even flow of money from producer to consumer and from consumer back to producer The expansion of the volume of money does not fuDy make tip the deficit, for money is expanded mainly to facilitate the production of goods, and the goods must be sold to consumers for more money than the expansion has provided. Furthermore, the savings of corporations and individuals are not used to purchase the goods already in the markets, but to bring about the production of more goods. Under the established system* therefore, we make progress only while we are filling the shelves with goods which must either remain on the shelves as stock in trade or be sold at a loss, and while we are building more industrial equipment than we can use. Inadequacy of consumer income is, therefore, the main reason why we do not long continue to produce the wealth which natural resources, capital facilities, improvements in the arts, and the self-interest of employers and employees would otherwise enable us to produce. Chiefly because of shortage of consumer demand, both capital and labor restrict output, and nations engage in those struggles for outside markets and spheres of commercial influence which are the chief causes of war.”
That formal dedication of the new Law Building will not take place until after the return of President R. B. von KieinSmid from the east, some time in January, was the statement given out yesterday by Harold J. Stonier, executive secretary of the university. Classes in the new building are scheduled to start Tuesday.
President Rufus von KieinSmid leaves November 2 for the East on university business. His schedule includes an address before the student body of Kansas Agricultural College, at Manhattan, Kansas, November 5, and another at the University of Kansas, at Lawrence, where he will be the speaker on a Fine Arts Day program.
The president also will attend the American Prison Congress at Jackson, Mississippi, on November 8, from w'here he will proceed to Chicago, Washington and New York.
Speakers for the dedication ceremonies have not yet been secured and final details of the affair will not be announced until later. President von KieinSmid wrill secure the speakers.
In preparation for their change from the old Tahoe Building to the new campus edifice, Law students staged a clean-up campaign yesterday on the new building.
TO GIVE
Program To Start At 1 P. M. in Bovard; Play By Play To Be Shown.
ENGINEERS PLAN HARD TIME DANCE
Committees Plan Entertainment For Dance on Unluckiest Day of the Year.
Committees for the Engineers’ hard times dance, which has been set for Friday, November 13, the unluckiest day in the year, have been appointed, and it is expected that through the efforts of the members of these committees the affair will rank well with others staged by the slip-stick experts of Southern California.
The social committee, with “Boots” Oudermuelen as the chairman, consists of Charles Kahlert, Burdette Ives and Bill Rose.
The members of the decoration com mittee are Chet Olson, Walter Simpson, Walter B. Baisch, Walter Baus-man and Bill Jones, who will give the S. C. pavilion, where the dance will take place, an appearance of witchery and hard times.
The committee on refreshments, composed of Carl Smutz and D. Diamond, have something new in the way of punch, which is a mixture of high-powered fruit and pomegranate juices furnished by an expert fruit juice manufacturer. John R. Kelley will have;
BY JOHN SCOTT
Coming directly from Moscow, Idaho, on a leased wire, reports of the Idaho-Southern California football game will be given out in Bovard Auditorium today at one o’clock.
Although students will not be excused from classes to attend this meeting, a large crowd is expected to hear the returns. The method used in giving out the information is the same as used by the Examiner and Times in their grid-sheets which explain important games and which appear in the Sunday sporting page.
A large blackboard will be placed on the stage in Bovard Auditorium and along with the detailed announcements the progress of the ball will be shown on the blackboard. The graphic account of the game will be taken care of by Dave Culver and assistants who are all well versed in the way in which to record these graphs, according to reports.
Songs and yells will be led by Burdette Henney and his assistants during the short waits between reports. Wesley Woodford will entertain with songs and other specialties between halves.
No admission will be charged for the report today, according to Sam Gates, head of the rally committee. Mr. Gates also announced that students who have one o’clocks can still hear the major part of the game after their one o'clock classes and for them not to stay away on that account
Willard Smith will preside at the organ during the afternoon, playing popular music between reports.
PHARMACY STUDES FROUCAT AVALON
Charleston Contest and Frosh-Soph Baseball Game are Features of Day.
Living up to all expectations, the Pharmacy College picnic, held at Catalina Island yesterday, was a huge success, according to members of the^ party.	»
The program, consisting of vaorfouar athletic events and a Charleston contest, was run off without a delay. The Charleston contest and Frosh vs. Soph baseball game were the bright features of the day, they said.
A special boat had been secured for
the trip and practically the entire Col-
charge of the publicity for the dance, I jege of pharmacy went over to the
and has included many cuts and reminiscences of the Engineers’ affair of last year, which was held at the pavilion in Glendale.
The ticket and program committee is planning a ticket in the form of a half-starved cat, to indicate the poverty of the situation. Robert Brooker, Harold Mason and I. G. Hoffman will handle this phase of the work.
Alhambra Studes
Fail To Gather
Owing: to a poor attendance, the Alhambra High School meeting, sched uled for yesterday noon, organization is being postponed until some time next week.
Eliwood Harmon, who was in charge of the meeting, appointed a committee to get a list of all Alhambra students now attending S. C.
island. The rooms and halls of the
Pharmacy Building wrere left in silent peace as the students frolicked at the expense of the freshmen.
According to some members of the party, those students who had expeo-tations of getting sick, in their sail over the briny deep, were not entirely disappointed. More than one proud head was seen bending over the rail of the good ship, they confessed.
This trip, said the class officers,
aside from affording a hilarious day Of entertainment to the College of Pharmacy, served to break the ice between the two lower classes, and to unijte them in a closer bond of friendship.
Ohio State University is to have a new Rock Garden as an addiUon to
These students J the department of horticulture. The will then be notified through the mail geological history of the state will be of their meeting and plans. It is ex- j portrayed by the various sorts of rocks pected that this proposed organization j and boulders. Plants common to will put over a program that will be of. rocky territories will be cultivated and value both to S. C. and to Alhambra studied by students in this High School.	Kansan.
line.
The Education Club will hold its first meeting of the year in Ii. 206 at 10 o’clock today. The officers for the year will be elected and the program
In the past ten years the manufac- for the semester will be outlined. The
urge that appointments be made for I songs and yells will fill out the pro-1 has" Increased^rom	3peakers on the progr*m a,re ‘° ^
sittings immediately.	Uram	Loo , -f	16,4.. <,086 to <1,- selected from the faculty of the de-
I 099,o68,037.	| partment
NEWS BULLETIN
MOSCOW, Idaho, Oct. 29.-—The University of Southern California’s football squad was given even money chances against the Idaho eleven here today. A steady rain which has been falling for the past four days will severely handicap the Trojan eleven, thus causing the reverse in odds.
In a workout here today the Trojan running- attack was null and void in the heavy mud. The Trojan backs were unable to get their footing.
At a late hour tonight the rain continued.