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NEWSPAPER OF THE UNIVERSITY OF SOUTHERN CALIFORNIA
February 24, 2000 Vol. CXXXIX, No. 21
Picture of poise
By KIMBERLY TABA
Assignment Kditor
Internships, classes and other experiences finally paid off for Sarah Mast, a junior majoring in public relations. After submitting a press kit and strategic plan for a fictitious company and pitching these ideas to mock clients and mock reporters, then quickly preparing a way of dealing with a crisis situation, Mast was selected as PR Student of the Year by PRWeek magazine and BSMG Worldwide last week.
Bui this comes as no surprise to those who know her.
"Sarah is one of the finest students I’ve ever had,” said .Jack Ryan, profes-
Sarah Mast demonstrates flawless demeanor on her way to being named PR Student of the Year
sor of journalism.
When Ryan saw the notice in PRWeek magazine about the inaugural PR national awards, he noticed that PRWeek and BSMG Worldwide had a PR Student of the Year category.
“Immediately, Sarah hit my mind," lie said.
During Winter Break, Mast began assembling her entry, which consisted of a PR plan and press kit for a hypo-
thetical dot com company, Sportsstuff.com.Tliroughout this process, Mast received advice from her parents, Ryan and other people.
“I had a little team built in - like in the real world," Mast said.
Her classes also helped with her entry in the competition.
“My education here at USC, both in my PR classes and business classes, combined with my internship experience, prepared me to do something like this,” Mast said. “I've already done a press kit and been exposed to how strategic plans are developed. After this semester I would have done two or three strategic plans."
At the end of January, the five final-I see Winner, page 3 I
Housing holds retreat to better involvement
Community: East Area representatives participate in first-ever event, meant to improve leadership, relationships
By AS HI. I.A TATE
Stuff Writer
Presidents' Day weekend marked Ihe inaugural East Area Retreat, during which about 25 building gov* ernments, residents and residential advisors in most university housing north of Jefferson Boulevard discussed goals of improving residential involvement in their housing communities.
Troy, Gruff and Community building representatives, along wilh residents, attended Ihe Newport Beach retreat.
"(The retreat provided a) relaxed setting (in which I) had a chance lo get to know my colleagues a lot better," said Anthony Gomes, a junior majoring in broadcast journalism and the director of building government. The neutral location (permitted participants) to learn how to work better."
Sachiyo Ikedu, a sophomore majoring in aerospace engineering and financial director for building government, agreed with Gomes. The workshops, "consisting of identifying great leadership skills, dealing with conflict and discovering characteristics of your own personality,” relieved the awkwardness of nol knowing one another and even aided in improving interaction among the whole group, Ikeda said.
Once the participants felt comfortable communicating with one another, they were able to address their main purpose, they said.
"Our goal is to have the whole USC community involved,” said Rachel Valez, a sophomore majoring in psychology and sociology.
In the meantime, building government envisions “to incorporate (Troy, Gruff and Community) residents to become more cohesive," Valez added.
To create this bond within the Hast Area community, the group compiled a list of fundraising ideas that may possibly finance activities such as attending a television taping, visiting Magic Mountain or creating a Fine Arts Night, a program that will include the finest art and essays that the residents have to offer their residential communities. They also hope to put 011 an East Area-wide program that will involve all three building governments.
Although the group addressed upcoming social
I see Retreat, page 15 I
Interest rate hikes mark attempts to control economy
Money: Economic panelists predict growth will slow following fourth increase of .25 percent since June
By JAIVIN KARNANI
Staff Writer
The recent interest rate hikes by Alan Greenspan and company at the Federal Reserve are an attempt to rein in the record-breaking U.S. economy. The primary objective of raising interest rates is to keep inflation, or rising prices, at bay by increasing the costs of borrowing money.
The National Association for Business Economics projected in its latest economic I see Money, page 3 I
Trojan fosters value of social justice
Former football player Bill Holland uses his work with youth to give back to the community
Making
PART 2 OF 3
■	Part 2: Bill Holland.
(Today)
■	Part 3: Thomas McLurkin. (Friday)
By DANA NICHOLS
Program Board Writer
W hile Bill Holland’s mother always wanted him to go to college, she never had the money to pay.
Ill	1968, her dream came true. Not only did her son land a football scholarship, but the young civil rights activist stayed to earn master’s degrees in both public and business administration.
Now a proud USC associate, Holland is vice president of Workforce Planning and Analysis at Hilton Hotels Corporation.
Between his sophomore and junior years at USC, Holland spent the summer in Chicago working with Jesse Jackson on “Operation Bread Basket,” a grass-roots organization comprising people who spoke out about the country’s issues.
“With all the things happening
in the country, I think it was the best time to be in college,” he said of the '60s.
Holland’s time as fullback for the Trojan football team remains his most memorable experience, he said.
In 1970, USC played the University of Alabama in Birmingham — a team which, like all other Southern schools, had no black players. USC won, and the game is credited as a major turning point to open up college sports to minorities, said Holland, who scored the last touchdown.
From that point forward, there were black players in the South. Coach John McKay said that teammate Sam Cunningham, who played an incredible game, did more for integration than Martin Luther King, Jr., Holland said.
“In my mind, that (game) was huge,” Holland said. “I got to play
a role in history.”
“He was constantly thinking of his goals, particularly his career goals,” said Andrea Maxie, who is Holland’s sister-in-law and attended USC with him. In the early years when she knew Holland, he was preparing for a career in pro football, she said.
“He always had alternatives in mind,” she said. “He knew he wanted to get involved in some way in administration and business...He had great direction and knew that he was here on this earth for a purpose."
While remembering Holland as “very, very ambitious,” Maxie said that in college his dynamic personality also carried him far.
“I also remember him as being one of the most friendly people at the university, and he had a great capacity to bring people togeth-
I see Profile, page 12 I
Joanna Nilas I Daily Trojan
A PR droam. Sarah Mast, a Junior majoring In public relations, holds a plaque acknowledging her honor as PRWeek's PR Student of the Year,