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Volume CV, Number 26	University of Southern California	Monday, October 12. 1967
PRAISE — Mayor Tom Bradley told more than 1,000 prospective minority entrepreneurs the univerisrty's Minority Entreprenuer Seminar Series would give them “all the help you need” Saturday morning at Bovard Auditorium.
Bradley praises university’s minority business program
By Craig Hausman
Staff Writer
Los Angeles Mayor Tom Bradley addressed more than 1,000 prospective minority entrepreneurs at Bovard Auditorium Saturday morning, telling them they would get "all the help you need" through the university's Minority Entrepreneur Seminar Series.
Co-sponsored by the School of Business Administration, Ford Motor Company and the City of Los Angeles, the seminar series was organized by Richard Buskirk, director of the university's Entrepreneur Program. The ongoing seminars present ways that minorities can create self-
managed businesses and promote new jobs within their ethnic communities
Bradley spoke about the program's purpose and success. "Most of the jobs in this countrv are created and are maintained not by the major companies like Ford," Bradley said. 'They are created. . . by small and medium-size businesses all over this nation.
"So anytime we can help to encourage minority entrepreneurship, we are really providing you with an opportunity to enter the mainstream of business life in this country."
The mayor was followed by Robert Hamer, regional manager of western public affairs for
Ford and a USC graduate. "In our society, we always hear about how we're not entrepreneurial anymore." Hamer sax) "But with all of you here today. 1 think we can say entrepreneurship is alive and well."
Turnout for the seminar was good, with Bovard filled to about two-thuds capacity The audience was not as large as the first session held January 17, when more than 1.700 prospective entrepreneurs packed the auditorium.
The nature of the instruction was frank and straightforward. as Buskirk made dear in the first session's opening remarks "We're not your parents. I'm (Continued 0*1 page 2)
‘Volunteerism’ promoted in center for involvement
By Kevin Davis
Staff Writer
Responding to increased interest in student volunteer work, the university has opened a center to promote student involvement in "volunteerism."
The Student Volunteer Center, which has been open to students for about two weeks, was formed on the recommendation of the Student Volunteerism Task Force in an attempt to make it easier for students to get involved in a wide variety of community and university opportunities.
"Nationally, there has been a great rise of interest in volun-teerism," said Shannon Ellis, an assistant to the vice president of student affairs. "USC is certainly no exception to that."
James Dennis, vice president of student affairs, agreed with Ellis, adding that students may not become involved simply because they don't know how.
False gas leak alarms Health Sciences staff
By Gale Lance
Staff Writer
Dozens of "hysterical" Health Sciences campus faculty and staff evacuated a building they erroneously believed had a gas leak Friday.
The false alarm, coming in the wake of this month's series of earthquakes, was reportedly triggered by a maintenance worker who spilled gasoline on the building's roof.
Campus security began investigating a gas smell about 3 p.m. after maintenance received several phone calls from concerned employees in Keith Administration Building indicating there was a gas leak.
"After a little groundwork, we discovered that a physical plant worker had spilled gasoline on his shoe while working on the air conditioner on the roof," said Barbara Sussoev, maintenance service coordinator for the Health Sciences campus.
Sussoev said campus officials became alarmed because the structure houses no gas. Located on the northwest end of the campus, it is used primarily as a classroom facility and houses most of the School of Medicine's administrators.
As the physical plant worker traveled from the roof of the six-story building to the basement in the elevator the vapors scattered throughout the structure, Sussoev said.
Some employees, evidently still uneasy after this month's 6.1 magnitude earthquake, speculated that the settling building had ruptured a gas line. Security had earlier evacuated the Health Sciences campus
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"We have noted a definite rise in volunteer interests in the last five years," Dennis said. "But there is a common belief that students just don't know how to (Continued on page 5)
Volunteers needed at shelters
The Los Angeles chapters of the American Red Cross and Salvation Army need volunteers to staff 11 emergency shelters for people left homeless following the Oct. 1 earthquake and its aftershocks.
Two shelters located north of the university, one at Red Shield Community Center on 11th Street and another on (Continued on page 5)
Professors develop new study
Earthquake model constructed to forecast structural damage
By Mika Manty
Staff Writer
Two university professors have done their share to decrease earthquake risks by developing a statistical model to predict the amount of damage earthquakes cause to structures.
Professor Mihailo Trifunac and Assistant Professor Vincent Lee, both from the School of Engineering, created the model to help engineers design safer buildings in areas where earthquakes are common.
The model, which needs to be refined before it can be fully reliable, uses information from geological conditions on different areas and building types. Then it predicts what kinds of measurements are necessary to reduce the risks a strong ground movement causes, Trifunac said.
In their study "Microzonation of a Metropolitan Area," the researchers created a hypothetical seismicity model that resembles metropolitan Los Angeles to demonstrate the method they use.
"We look at all the faults in the Los Angeles area and include all possible events that could hap-
pen," Lee said. "Then we use a risk analysts to predict the damage," he said.
The model also uses information on how different kinds of buildings respond to different types of shaking. Using that information, along with maps of the faults, the model will show whether a particular building would be likely to suffer more damage in Palos Verdes than in downtown Los Angeles, the researchers explained.
"Palos Verdes and Mount Wilson stand atop basement rock, for example, while USC rests on
33,000	feet of soft marine sediments,” Trifunac said in a press release describing the study
That means ground motion in different places will be different, even though they- were equally far from the quake's epicenter, he said
Similarly, he said, each building reacts individually to given ground motion.
"Buildings are like piano wires When you pluck them, they vibrate with different frequencies. '' Trifunac said. A building's height width, length and the rigidity of its materials determine how it wiD react, he said.
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