trojan
Volume CV, Number 65	University of Southern California	Tuesday. December 8. 1987
Public schools now competing for donations
By Shawn Pogatchnik
AubUnt City Editor
PETER ZAKHARY DAILY TROJAN
GLASS, FIRE AND CONCENTRATION — Chuck Hatzfeld creates handblown glass art at the Crafts Festival. His business is called The Glassblower and is located in Diamond Bar.
Humanities thrive at College of LAS
Faculty and administration are key
By Michael Cary
Staff Writer
Though the university is known for its professional schools, the humanities division is thriving with excellent faculty appointments and administrative support.
"The university is committed to developing a strong college," said William Spitzer, dean of the College of Letters, Arts and Sciences. "We're building areas that are essential parts of a liberal arts program."
John Tomlinson, director of development of the College of Letters, Arts and Sciences, said the success of the university's humanities can be measured in several ways — by the number of faculty appointments from distinguished institutions, the type of graduate students and the number of scholarships.
"The increased number of good humanities faculty parallels (President James) Zumberge's arrival," Tomlinson said.
In his 1981 inaugural address, Zumberge singled out the College of Letters, Arts and Sciences for special attention during his administration, saying that LAS "will need the resources and encouragement to achieve its rightful position as the centerpiece of the university.
"It is the faculty of the college (LAS) that has the responsibility fdr
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THE BIG FIVE’ IN CALIFORNIA
A History of University Fund-raisers
Stanford, Caltech, USC. UCLA and UC Berkeley have been the top five collegiate fund-raisers since the 1960s. However public universities, led by UCLA and Berkeley have gamed considerably on their private counterparts since the 60s
1975-76
Stanford University__________________________________
($1.1 bitton goal. $410 m*on raised Began: February 1967)
California Institute of Technology.
(no current campaign goal)
University of Southern California .
($557 million goal. $311 million raised. Began: Juty 1964.)
Univ. ot California. Los Angetes_________________________________
($300 miBfon goal. $257 million raised Began: January 1962 )
Univ. of California. Berkeley_______________________________________
$21.2	$416	$1793
		776
17.2	26.1	72.1
9.2	167	57.2
5.0	94	522
($320 miifcon goal, no initial figures available. Began: 1967 )
ScHjrce: Council tor Financial Aid lo Education annual surveys AM figures are listed in mdtons ct doMars. not adfusteU to the Consumer price Index (CPI) or the Higher Educator Pnce Index (HEPI) Note Caltech <fd not partapate r> the CFAE survey in fiscal years 1965-66 or 1975-76
More than ever before, public universities have become dependent upon private dollars- The University of California system, subsidized for less than half ot its operating expenses by the California legislature, has resorted increasingly to private fund-raisers to maintain services for its more than 130,000 students.
Public universities like UCLA and UC Berkelev — which are currently promoting ambitious campaign*- of S300 million and S320 million respectively — have begun to challenge economic spheres once dominated by USC and other privates. In addition to their expansive efforts with alumni, public universities are now claiming corporate and foundation grants totaling tens of millions of dollars each year.
As a result, officials at private universities in California complain that the UC system's aggressive fundraising is cutting into their traditional constituencies — and. for some small institutions, their financial well-being
But not at USC.
USC administrators concede the UC schools fund drives are getting stronger every year. However, thev point to the university's recent financial performance — particularly record-setting gains toward The Campaign for the University of Southern California's S557 million goal — as an indication that USC can survive and thrive, despite an expanding field of outside competitors Outside competition doesn't "hurt" — yet
"If somebody's getting less, it's not USC/' said Paul Blodgett, associate vice president for development. "In spite of a more aggressive effort by schools like UCLA. . .we've continued to improve virtually every vear for the past 15 years. This university is haltway through its biggest fund-raising campaign in its history. We don't believe (outside competition) is hurting us at all at this point."
USC, which launched its six-year campaign in Juty 1964, has raised donations and pledges totaling about $311 million in the past 41 months In fiscal year 1987 alone, the university raised S91 million, its highest smgie-vear total ever. Present figures — along with a gift history that places USC among die top 10 institutions nationwide since the early 1970s — indicate that USC is highly competitive.
The university's economic ascendancy has featured a relative balance between gifts from its alumni and grants from corporations and foundations
Compared with annual survey- results from the Council for Financial Aid to Education, which found that universities nationwide in 1986 received about half of their total voluntary' support from alumni and individuals. USC's fund-raising efforts actually reflected a greater dependence on other forms of contribution
(Continued on page 14i
Exhibit displays movie artifacts
stars and their limitless screen contributions.
Popular displays included are the piano from Rick's Cafe in Casablanca; "Rosebud," the sled from Citizen Kane; "Yoda" from The Empire Strikes Back, the miniature temple from Ghostbusters and a dress worn by Scarlet Ohara in Gone With the Wind.
Other well-known photos, drawings, posters, costumes, special effects and movie clips will recreate filmic scenes that have shaped American culture. "Viewers will also be surrounded by a wave of mOvie memorabilia while walking down the museum's corridors.
According to the museum, "Hollywood: Legend and Reality" well defines the exhibit as a whole because legend and reality "are interwoven" in the movieland capital.
"Hollywood's legend appears on the screen and in the images its movies have inspired. The reality lies in the lengthy collaborative process by which artists, technicians and performers translate ideas and words into moving pictures," a museum spokesperson said.
The ages of Hollywood's growing film industry progress chronologically in the exhibit's film sequences, which simultaneously appear onscreen while onlookers view displays.
First, cowboy reels, typifying the beginning of the cen-
(Continued on page 8)
Hollywood memories shown at Natural History Museum
By Yamil Berard
Staff Writer
- In the largest United States exhibit to feature artifacts that capture 75 years of Hollywood, the Natural History Museum of Los Angeles has opened "Hollywood: Legend and Reality," to run through February 21, 1988.
The exhibit includes 400 displays and art works paying tribute to the capital of the film industry, its legendary
“WAY DOWN EAST’ — This sculpture was inspired by a D.W. Griffith film of the same name