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Volume XCIX, Number 34
University of Southern California
Friday, October 18, 1985
Alumnus praises journalism
By Beth Laski
Staff Writer
“I am part of one of the most interesting, exciting, challenging, and frustrating businesses in this society, and there is nothing I would enjoy doing more," said Robert Erburu, president and chief executive officer of the Times-Mirror Co., while speaking about journalism at the annual benefit of the Trojan League of Los Angeles.
The Trojan League is a group of female graduates who sponsor activities to recruit students and promote the university.
Erburu was the last of several speakers at Thursdav's benefit in Hancock Auditorium, and examined “The Press and Society."
He graduated from the university in 1952 with a bachelor's degree in journalism and went on to earn a doctorate at Harvard Law School in 1955. While at the university, Erburu served as the editor of the Daily Trojan.
Erburu received his first job at Times-Mirror as general legal counsel in 1961, and he attributes a large portion of his receiving the job to the education
"Under the time constraints the journalist has to deal zvith, one should marvel more at what they might get right, than what they get wrong.” — Robert Erburu
he received at the School of Journalism, said Bryce Nelson, the school's director.
Erburu said he believes the School of Journalism is committed to improving the quality of journalism, and said he is proud to be a graduate of the university.
This year's event, which was attended by about 400 league members and guests, spotlighted the university's School of Journalism. Nelson hosted the event.
The School of Journalism re-
ceived $1,000 in proceeds from the event.
Nelson introduced Erburu as one of the best friends of the School of Journalism because of his support for its endeavors and his commitment to quality journalism, Nelson said.
Erburu said that his field, the business of information, has come of age because of the spread of technology and learning. Lately the industry has gained a great deal of potential as w’ell, he said.
In the 1960s people spoke of knowledge, and now they talk about information, he said.
Erburu said everyone has heard of the Los Angeles Times, Times-Mirror's flagship newspaper, but that not too many people know about Times-Mirror itself.
The company was founded in Los Angeles 101 years ago, and is currently the largest newspaper-based media company in the world. It employs 11,000 people in southern California, and a total of 30,000 employees worldwide. In 1985 revenues for Times-Mirror are expected to to-(Continued on page 3)
Program Board loses $5,000 on concert
By Nancie Mack
Assistant City Editor
The Program Board lost over $5,000 on the Hooters' September concert in Bovard Auditorium, but the loss is nothing new for the organization.
The concert "cost as much and lost as much, in its own respect, as any other show," said Kathy Stewart, Program Board advisor.
"Every show we do loses money," she said.
Productions lose money because Bovard's size "can't get us close to breaking even on anything," Stewart said.
The auditorium, which seats 1,200 (the second balcony includes 200 additional seats, but they're "horrible"), is too small a venue to break even, she said.
Concert production cannot be done effectively unless 3,500 to
4,000	seats are available, or if tickets cost an "unbelievable" amount, but the board wants to offer students reduced prices, Stewart said.
If Joan Rivers were to appear tomorrow, because of her promised fee and production costs, seats would have to cost between $30 and $40 for the board to break even, Stewart said.
Program Board stood to break even if 850 to 900 tickets were sold, and felt confident of drawing between 500 and 800. But less than 200 people bought tickets.
However, Stewart also said that if the Hooters had sold out, the board would have seen a profit.
At $8 a ticket for 1,200 seats, there was a potential gross of $9,600, she said, because the show cost $7,000.
Tickets were subsidized by $27, Stewart said.
"We stood to break even" if 850 to 900 tickets were sold, and we felt confident of drawing between 500 and 800, she said.
But less than 200 people bought tickets.
Attendance was brought up to between 350 and 400 through complimentary tickets given away on radio show-s and to record companies. The board did not want the Hooters playing to an audience of only 200 people, and complimentary tickets are a marketing strategy, Stewart said.
The concert had a small audience because students did not know w'ho the group was, she said.
She said her reason for contracting, however, was that it was "our chance to jump on a hot group." The Hooters wall be well-known soon, she said, and then everyone will say they were here.
It is a risk booking any group, she said.
About SI,000 was spent on advertising, which began the week before school started, Stewart said.
Residential Life distributed between 4,000 and 5,000 flyers and 200 posters, she said. Ads ran in the Daily Trojan and on KSCR,
and the concert w'as announced at the pool partv and the Rocky Horror Picture Show screening at Tommy Trojan.
The Hooters were chosen because they W’ere in the area with Squeeze, another band, had two songs moving up the charts and a video in heavy rotation on MTV’, had opened the Live Aid benefit, and were appearing at the Greek Theater and the Pacific Amphitheater, Stewart said.
She became aware of the group's availability when her office was contacted in the summer by Premier Talent, w'hich represents the group.
Stewart said she talked to Pete Radice, the Program Board's concert director, in New York, but arranged the show herself because Radice was away. He produced the show, she said.
(Continued on page 3)
The Program Board Presents tn Concert
8 PM
Thursday Sept. 26, 1985
Robert Erburu, president of Times-Mirror, discussed the merits of journalism Thursday at a benefit for the Trojan League of Los Angeles.
Law campaign aided through Kresge fund
Glenn Wakai
Staff Writer
The Law Building Campaign to increase the Law School's size has received a $600,000 challenge grant from the Kresge Foundation, President James Zumberge announced recently.
Zumberge described the gift in a news release by saying, "The Kresge grant provides a superb stimulus to our fundraising efforts. We can qualify for the grant if the alumni and friends of the Law Center provide, as they have in the past, the necessary support to fund an important project at the Law Center.
"I am confident that wre will meet the Kresge challenge by the date the foundation has set
—	June 15, 1986."
The private Kresge foundation, which is based in Troy, Mich., makes grants to institutions for use in higher education, health care, arts and humanities, social services, science and conservation, and religion and public policy, a foundation representative said.
There w'ere 1,369 proposals reviewed and the university received one of the 140 grants given out by the Kresge Foundation in 1985. A total of about S41 million will be given out this vear to non-profit, accredited four-vear institutions in 37 states and two countries, the representative said.
The $600,000 will be paid when all other necessary' funds for the improvement are raised. This is done to ensure that the project is completed.
Bv mid-July, the Law Center had raised $6.6 million through gifts and pledges, said Scott (Continued on page 3)
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