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Wednesday, June 20, 1984	University of Southern California	Volume XCVI, Number 5
University negotiates computer discount agreement
By Carol Ann Coates
Staff Writer
The unversity has signed an agreement with Businessland, Inc., that will allow faculty, students, staff, and alumni to purchase personal computers from its stores at a 15 percent discount, said Fern Robertson, a marketing representaive for the company.
If the response is good enough, Businessland may raise the discount, said Robert Evans, of the university's Purchasing Office, who negotiated the deal.
The university is not committed in anv way to buy a certain number of computers, Evans
said. Businessland simply extended the offer.
The idea arose because many people on campus were interested in the deal that Apple, Inc. has offered to several universities to purchase Macintoshes at a special discount. However, Evans said no agreement has been signed between this university and Apple.
Businessland has over 20 stores in California alone, the closest to the university being 3333 Wilshire Blvd. at Catalina Street and 1520 Westwood Blvd. in Westwood.
In order to receive the discount, customers will be re-
quired to show proof of positive affiliation with the university.
The 15 percent discount will apply to a purchase of S200 or more on all store merchandise which includes software, copy machines, and personal computers, from companies such as IBM, Xerox, and Apple.
For example, an Apple Macintosh would normallv cost S3,100 for a monitor, printer, graphics and word processing software. With the 15 percent discount, the price would br $2,635. An IBM PC including monochrome monitor, 128K memory, two disk drives, and a dot matrix printer would cost $2,800 with
the discount.
Robertson said she will be spending a lot of time on campus trying to contact as many people as possible. She said the largest demand could come from the alumni, but it has been difficult for the company to obtain their addresses to contact them
Businessland stresses training and support programs once a computer has been purchased. All too often, Robertson said, people buv computers but are not trained to take full advantage of them.
She said Businessland offers classes to its customers both be-
fore and after thev purchase computers. Potential buvers are encouraged to take a class before they make their purchases in order to determine which computer would best suit their needs. She added that the price of the class would be deducted from the cost of the computer once the purchase is made.
Students can probablv benefit from the use of personal computers more than other group, Robertson said, adding that she hopes the 15 percent discount will make it easier for students to afford computers.
She stressed that students (Continued on page 4)
Olympic TV viewers subject of new survey
STARR SCHAFTEL DAILY TROJAN
This Olympic hopeful seems to be reaching for the stars in a warm-up before the U.S. Olmpic track and field trials being held this week at the Coliseum.
Search for Perry's replacement may last throughout summer
By Joann Galardy
Editor
It will be at least a month, and possibly as long as three months before a replacement will be found for Athletic Director Dick Perry, said Melvin Gerstein, chairman of the 16-member search committee which has been appointed to make recommendations to President James Zumberge.
"It would be impossible to find someone before July 1, which is the date Perry's resignation becomes effecive," Gerstein said following the committee's second meeting Monday night.
Gerstein said there is no outside pressure on the committee to make its recommendations quickly. He said Zumberge has instructed the committee to be thorough and to consider its choices carefully.
"The committee has its own feeling of pressure,'' he said. "It will take at least a month to make our recommendations, but hopfullv less than three months."
He was quick to add that these are only approximate estimates and said the committee would not hesitate to take longer than three months to determine the most qualified applicants.
"The committee has just begun the process of looking at files that have been accumulated," he said.
The deadline for applications and nominations was June 15 and Gerstein said the committee will spend its time completing the existing files. He added, however, that the commitee would not turn a wav someone it felt was uniquelv qualified.
"The committee has tried to remain open minded when reviewing applications because no individual is going to have 100 percent of the necessary qualifications," he said.
He explained that it will be necessary to make trade-offs based on the individual and his own qualifications.
Gerstein said when Zumberge addressed the committee at its first meeting on June 6, he instructed the committee to make its choices taking into account an individual's athletic knowledge, management skills, and ability to work well with the staff.
Gerstein said he hopes to give Zumberge the names of three to five individuals which the committee finds to be most qualified. He has asked the committee to begin to form opinions as thev review the information collected about each candidate.
Each member of the commitee will have the opportunity to review each of the files which are being kept in the Office of the President.
Gerstein said his goal in organizing the committee has been "to involve the committee as a w’hole."
He stressed that each member will be given equal input and said it would be difficult to say that one member's opinions are more important than another's.
He said he would like each member to attend every meeting and has invited each member to be present when the candidates are interviewed.
The members of the committee have been advised not to talk to the press because of what the Office of the President calls the sensitive nature of the search committee's work.
Gerstein said each applicant can decide for himself whether or not to talk to the press, but warned that nominees could be "scared off" if approached
(Continued on page 4)
By O.J. Cartaya
Staff Writer
The 1984 Olympics will be the subject of an in depth television viewer probe conducted by the Annenberg School of Communications in conjunction with ABC-TV and a group of official Olympic sponsors.
The study, which has been in the planning stages for well over a year, will focus on the viewer's inner perception of the Games as entertainment events.
The nation-wide surveys will differ from other demographic studies by providing detailed information on the perceptions, attitudes, and behavior of viewers before, during, and after the Games.
While ABC has provided funding and advisement for certain aspects of the study design, the bulk of the survey's construction has been under the direction of Peter Clark, dean of the Annenberg School of Communications, and Susan Evans, research director for the Annenberg School of Communications.
In addition, a number of faculty members have had input into the construction of the survey.
The multi-dimensional nature of the survey is the result of these contributions, said Eric Rothenbuhler, a graduate student and researcher at the Annenberg School.
Rothenbuhler said the survey will consider three central questions of viewer interpretation of the Games.
(Continued on page 4)
DAN CANALES DAILY TROJAN
This DC-8, donated by United Airlines, has landed itself a new home at the California Museum of Science and Industry in Exposition Park.