Student pub controversy continues — see page 6
trojan
Volume XCVIII, Number 3
University of Southern California
Tuesday, January 15, 1985
Rose Bowl win means more than money
By Carol Ann Coates
Assistant City Editor
The Rose Bowl victory was an exciting and memorable experience for students and alumni, but for the university and the participating members of the Pacific 10 Conference, a Rose Bowl win meant profit.
Although a grand total was not available, individual departments have calculated revenue and profit to be in the six-figure range.
"But you can't put a dollar figure on" the intangible benefits — such as publicity and notoriety — the university earned, said Virgil Lubberden, associate director of athletics.
The victory will also benefit the university when it recruits athletes and out-of-state students, he said.
The Trojan Bookstore reported §308,000 worth of sales of Rose Bowl memorabilia — in addition to increased sales for the end of November and December — for total gift sales of $403,000, said Jack Arnold, director of the bookstore.
The bookstore's increase of sales in one
ED BATT/DAILY TROJAN
The 1985 Rose Bowl appearance meant a lot more to the university than just a three-point victory over Big Ten rival Ohio State.
HEIOt EMERSON/DAILY TROJAN
area — gifts — is a substantial one and almost met the pre-Washington game sales expectations, Arnold said.
Rose Bowl souvenirs are continuing to sell and the bookstore is showing some increase in sales this month because of the victory, Arnold said.
A couple of Rose Bowl champion T-shirts were the only new items ordered this month, he said.
Almost all of the Rose Bowl merchan-
dise has been sold, and the only merchandise left is on the shelves, Arnold said. He added no new merchandise would be re-ordered.
The athletic department earned $520,000 by participating in the Rose Bowl, Lubberden said.
In an interview in November, Lubberden said NBC paid $11 million for exclusive television rights.
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Association receives 25 percent of the television contract and the remainder is divided among the members of the Pac-10.
In addition to the $520,000, the Pac-10 gave $400,000 to the university for team travel expenses, new equipment, the band and other miscellaneous expenses.
The Trojan Marching Band's share of the money "is a God-send to us," said Tony Fox, assistant director of the band, and wdll be used to buy and repair equipment, lunches, tranportation money, and for recruitment.
Fox said the band submitted a Rose Bowl budget to the athletic department, which has been "very generous" to the band, but the exact amount the band received is "classified."
Participation in the Rose Bowl, however, "does not mean we made any money above what we would have earned if another Pac-10 team had played," he said.
The net profit earned from the Rose Bowl is divided equally among the members of the Pac-10 regardless of which team plays, Lubberden said.
Football players were also rewarded for their participation in the victory. An official Rose Bowl watch was given to each player from the Tournament of Roses, said Jim Hefner, assistant director of athletics.
Under National Collegiate Athletic Association rules, the players who participated in the Rose Bowl can receive up to $300 in memorabilia, such as shirts and hats, Hefner said.
The watch's cost — an estimated $110 — is deducted from the $300 limit, he added.
The university ticket office also helped with the Rose Bowl victory by selling 44,426 tickets, said Patricia Tyner-Oliver, director of the ticket office.
But all ticket revenue is turned over to the Tournament of Roses Association, said Ted Tompkins, assistant director of athletics.
Lakers game scores $5,000 for BSS scholarship fund
By Eric Spotts
Staff Writer
Black students entering the university next fall will be eligible for a $5,000 Rod Williams Scholarship organized by Black Student Services.
The proceeds for the scholarship came from a Dec. 16 National Basketball Association game between the Los Angeles Lakers and the Washington Bullets at the Forum in Inglewood.
The BSS advisory board will meet today to decide whether to award the scholarship to a single student or to divide it among several students.
Jerry Buss, the Lakers' owner, donated 750 tickets to BSS for the fundraising event. Ticket prices varied from $5 to $25 for the game and included a post-game reception at the Forum Club.
Clint Wilson, chairman of the BSS advisory board for academic affairs and scholarships, established the "Athletes for Scholarship" fund, which will be renamed for an outstanding black Trojan scholar-athlete each year.
Williams, whom Wilson said played defensive back for the Trojan football team and graduated last year from the business school with a 3.4 GPA, was honored at the post-game reception at the Forum dub.
Gus Williams and Cliff Robinson, former Trojan basketball stars who now play for the Bullets, attended the reception. Stan Morrison, the university basketball coach, was a featured speaker.
Wilson, also a university professor of journalism, said the money raised at the game was approximately the amount he expected to receive.
"Obviously we would like more. But, in retrospect, we made a lot of valuable contacts in corporate donors," Wilson said.
Wilson said he hopes to make the event an annual affair, and that in coming years the corporations will have enough advance notice to be able to put a scholarship donation into their budgets.
This year, Wilson said, some of the corporations complained the fundraiser caught them too late in the year when they no longer had money left in their budgets to donate to the fund.
Wilson said he set up the scholarship fund to try to establish better relations between black athletes and black scholars at this university.
(Continued on page 6)
Vice president Lieb reviews policy issues as chairman of KTTV's editorial board
By Aaron Van Curen
Assistant City Editor
Irwin Lieb, vice president and dean of the College of Letters, Arts and Sciences, has been appointed chairman of the KTTV (Channel 11) editorial board, said Sam Benson, editorial director of the station.
As chairman of the board, Lieb said, he wants to reverse a slogan he has often heard about editorial boards: "Fresh troops arrive after the battle has been won to shoot the wounded."
While on the board, Lieb said he hopes to address developing issues such as seat belts, traffic safety, and the Los Angeles Central Library, and to educate people about these topics.
The board was established in March by Bill White, the station manager, to direct the editorial policy of Metromedia-owned KTTV.
The board is composed of station personnel, Lieb and three other members of the Los Angeles community.
The editorial board at WCVB in Boston — Metromedia's flagship station — serves as the model for KTTV's board, Benson said.
KTTV has begun twice-daily broadcasts of four different editorials each month.
Benson said he researches these issues and presents tentative editorials to the board, which decides which items will be pursued.
"We want to stay on themes of the Los Angeles community," Lieb said.
Lieb said KTTV had questioned the effectiveness of its editorials during the first year, but added, "My appointment as chair is a sign that they considered editorials to be effective."
IRWIN LIEB
Lieb was appointed chairman by White and presided over the Dec. 13 board meeting. The board meets bi-monthly to consider issues that might be addressed in the editorials.
He was selected to the board in March because of his "expertise in the field of editorial writing and letters," Benson said.
Lieb, known in the university community for his straight-forwardness, said KTTV was looking for a member of the academic community to join the board, and — after contacting the university — was directed to him.
The other members of the board are Jay Kim, (Continued on page 2)