Pull the Teeth of
Arizona Wildcats
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California
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Trojans Lost Game But Not Their Fight
Vol. XV
Los Angeles, California, Tuesday, November 13, 1923
No. 21
PRESIDENTS AND EDITORS PLAN TO STRENGHTEN ASSOCIATIONS
Delegates to Conference Held at U. S. C. Last Week Make Plans for Greater Organizations by Exchange of Ideas
Plans, which will strengthen the organization between Universities on the Pacific Coast and w,ll create a helpful exchange of ideas, were made at the conference of the Pacific Intercollegiate Press Association, the Publication Managers of the Pacific Coast Colleges, and the Pacifi« Student Body Presidents' Acsociat.on held at U. S. C. last week.
The editors and managers of the official 6tudent body papers of the various universities *n the coast, will be united under one organization in the future, but each group wiil have a secretary to carry on the work of the association.
The merging of the two bodies wasc-—-
completed at the last meeting, Saturday morning. The editors passed a motion to the effect that each editor in the association shall make a monthly report to the General Editor, this report to include the service
AD IN TELLS GLASS 10 GET PREPARATION
be
MAX HAMMEL SPEAKER
from all papers, criticisms on the Long Apprenticeship Will news which is exchanged, and com- Necessary After Course ments on what news is most suitable	is Complete
to individual papers.
TO COMPILE DATA	_
The business managers had pre-| geif Confidence and Knowledge viously made a motion to the same Qf Merchandise Essential effect in regard to business manage-	}n “Ad Game’’
ment. Each manager is to report to	-
the manager’s executive secretary, ^ou are not £°inS to he ad\eit.;--their onlv officer.	in& men after >'ou «et out of tke
The general editor and executive University. You will only be ready secretary are to compile the informa serve a lonB apprenticeship in the tion and send the data to every mem- “d\ertibing game, Mr. Max Ham-ber of the association. This will mean me^ ^e Advartising class last a closer union than has bees pos- wee^ during his talk on Merch&n-sible in the past, and will create an Rising. The chief value of vour exchange of ideas.	education will be that you will have
New officers elected by the P. I. a background for the experience P. A. delegates for the year were: with which you must back up your President, Arthur S. Rudd, University theories before you can hope to be of Oregon Emerald; vice-president, a successful advertising man-C. B Carle. U. S. C. Trojan; secre- WOMEN AND ADVERTISING tary, E. C. Zachman, University . f ^r- Hammel also said that he be-Idaho Argonaut; general editor, Ches- Heves that there is a place in the ter Reese. Washington State College advertising game for women but he Evergreen. The executive secretary does not believe they are as sut for the businees managers will be Her- cessful as men in handling the ad-bert Brink. University of Washington vertising of merchandise. In his ex-Daily.	perience he has found that men
TO MEET IN NORTH	write more successful copy for
The next conferences of the editors pealing to women than women do, and business managers will be at the “Proper confidence n yourself and University of Washington, next fall. tfae ablty to back up that confidence Next spring the presidents will meet wth correct knowledge of your sub-at Oregon University, and next fall ject are essential for success,” is at Stanford. Officers will be elected Mr. Hammers opinion, at the spring conference.	“AD GAME'' A PROFESSION
In order to have something definite “As yet advertising is not a pro-on which to work during the coming fession but a poorly regulated buh year, the editors passed a series if iness. However, the fact that Un»-resolutions, which are as follows:
1—Be	it resolved that the conference extend a vote of thanks for the profession in time.”
unusually hospitable treat*nent ex- Mr. Hammel stressed the impor-tended to us by our hosts, and espe-1 lance of having a thorough knowl-ciallv to Cecil Carle and Kenneth edge of the merchandise for which Stonier who have done so much to copy is being written ,said that the make the assembly a success.
2—Be	it resolved that the continuity of the Association be furthered by the presence of any additional delegates from each publication who are probable delegates for the following year. The official representation
Opposing Coaches Praise Playing In Saturday’s Football Classic *
By JOHN FLOR
A golden haze floated before the eyes of 75,000 lovers of the manly game of football when the ferocious ‘ Golden Bears” invaded the hufe Los Angeles Coliseum and demonstrated their superiority over the Cardinal and Gold warriors of Troy. The fans witnessed last Saturday the greatest game of football ever played in the West, and showed their appreciation of the struggle by cheering the two best gridiron creations on the coast until their voices had reached the high heavens. It can be said with safety that the spotlight of the entire football world was focused on the Bear-Trojan battle to see whether or not Coach Andy Smith had produced another “Wonder Team," cr whether Coach Elmer C. Henderson had built up a gridiron aggregation which would subdue the mighty Bear. The results of the encounier are inclined to show that Coach Smith, the Czar of Fcotballdom, has built another championship team-
In football Coach Andy Smith is what Jack Dempsey is to boxing, Charles Paddock is to the track, and what McGraw is to baseball, the premier of them ali. By virtue of producing three “Wonder Teams” and defeating the cream of the Eastern teams Coach Smith has been basking in the spotlight, and rightly so, as the foremost mentor of tie gridiron. For four years, the powerful Bear has not tasted of the bitter cup of defeat, and only twice have other teams tied them, namely, Washington and Jefferson, and Nevada. In the course of th;eo veais Coach Smith has developed stellar pigskin artists, one “Brick” Mul er who was selected by famous Walter Camp as the greatest end man for the season of 1922 aud 1923, and many other players who received mention by Walter Camp.
Coach Andy Smith states in reference to the game Saturday, “A finer game 1 never witnessed. Much praise belongs to both teams, for clean sportsmanship. The California men were more than grateful for the reception given them. Coach Henderson has a wonderful machine and deserving of praise.”
The football world regards Coach Elmer C. Henderson as one of the cleverest in the business and expects the Trojan mentor to turn the Bears topsy-turvy every time the two meet. There is no coach who respects and fears Henderson’s ability more than Coach Mr. Andrew Smith. Last year the Trojans outclassed and outfought the Penn. State machine in such a decisive manner that the sporting world awakened to the fact that the Southern California eleven are at all times dangerous. The fight that has made the Trojan squad famous was brought to the Cardinal and Gold institution by ‘‘Gloomy Gus.” In the past three years the Trojan lost but three games, losing all three to California.
Coach Henderson states in speaking about the Bear-Trojan game, “The game last Saturday was a wonderful game- I never witnessed such a well played game before in my entire life. The two teams exhibited to the fans the cleanest type of football possible. Coach Smith has produced another mighty team. The University <Jf Southern California has won another victory. Its rooting, band, clean sportsmanship and undying spirit won the admiration and confidence of the West. The Trojan team fought the type of fight which wins the heart of all. Although defeated they gave the best within their power. I am mighty proud of the showing that they made.”
GOLDEN BEAR TAKES THRILLING BATTLE FROM TROJANS, 13 TO 7
versities are establishing courses in advertising will transform it into a
Sell 12,000 Copies of Review
best way to get that knowiedge is to work in the packing department of the store.	,
Mr. Hammel was known during the war as the “Grandaddy of Cash and Carry" and originated the idea Wjlch was incorporated into th£ from each newspaper to remain at its Piggy Wiggle stores. He was the original status.	I third speaker to address the adver-
3—Be it resolved that student edi- tising class this year on some prac-
Twelve thousand copies of the Pigskin Review, official football program j of U- S. C., were sold at the Tro-jan-Bear battle at the Coliseum Saturday. This edition ,consisting of twenty-four pages, was the largest yet published.
Pictures of the U. S. C. coaching staff and players of both California and U. S. C. teams were included in the issue. U. S. C.’s famous band is also pictured and an aeroplane
view of the Los Angeles Coliseum, the largest in the world, is included in the many fine photographs.
Biographies of the coaching staff are written up an interesting fashion. A complete list of players of U. 'S. C. and California was found in the issue. The weight, height and position is given as well as the previous football career of each.
Editions will be put out for the Arizona game next week and the Idaho contest the following week.
Highlights of Contest Show Both Elevens Played Brilliant Game
THRILLS~PLENTIFUL
Evans, Witter, and Blewett Star for Bears; Dolley Plays Great Game
By JACK OLDS
All the Trojans were valiant”— jUst about sums up the home team’s capers in the Coliseum against the Bears last Saturday, and so the first paragraph of this story is dedicated to Captain Chet Dolley and the U. S. Z. varsity.
The second stanza we give unreservedly to “Hoggy" Evans, Jack Witter and Bill Blewett of California. It was quarterback Evans’ noodle and Blewett’s trusty right arm that completely fooled Elmer Henderson’s squad and gave the Golden Bears their victory. Witter’s terrific line plunging offset the brilliant and thrilling last minute stand of U. S. C. when they swept the entire length of the field for a touchdown.
THERE WERE THRILLS The memory and the thrill of those last four minutes of play will linger long in the memories of the thrill crazy thousands who saw Wallace Newman injected into play in the last few minutes start a barrage of passes that carried the Trojans to the one yard - line.
Seldom has such an exhibition of accurate passing and cool-headedness under fire been displayed as Chief Newman treated the crowd to Saturday. The Chief’s passes were long, accurate, and as true as a die. Long live the chief.
HONORS TO CHET Chet Dolle.v’s great defensive playing and generalship was a noticeable feature of the game. Chet is the first footballer to cross the California squad’s goal line this year.
On down the line one might enumerate the feature playing of the Trojans and the Bears. “Swede” Anderson played a brilliant game in breaking up some of Andy Smith’s pet plays, and once John Hawkins broke through and blocked an attempted drop kick by the versatile Blewett. Campbell with a cracked rib furnished a few thrills and gave an exhibition of real honest to goodness grit, and Otto Anderson’s punting, end running and hard tackling was a mighty fine thing to look on.
There were no breaks and the Bine and Gold’s victory was a hard earned (Continued on Sport Paste)
Not Without Honor
Coach Elmer C. Henderson’s Team lost to a better team Saturday, but his squad holds the honor of being the only aggregation to score on Andy Smith’s “Wonder Team” tnis season. Each year the score at the great game indicates less of a mar gin for the Bears. U. S. C. Fans are therefore looking to the future
ALPHA KAPPA DELTA ELECTS NEW MEMBERS
Five Graduate Students and two Seniors to be Initiated Next Friday
MOTHER CHAPTER AT S.C.
Final Trojan Rally Counts Only Touchdown Against Bears This Season
tors take special interest in the following matters:
(a)	The furthering of the P. I. N. S. service, including the sending out of a general monthly report of the service by each editor to the general editor. The general editor to compile a general report from these individual reports of the P. I. N. S. service, to be sent to each editor in the organization.
(b)	Definite standards for nominees for the editorship of P. I. P. A.
(CONTINUED ON PAGE 2)
tical phase of the advertising business.
CALIFORNIA ALUMNUS
SHOWS REAL SPEED
Julius Kahn, Jr., probably spent less time coming down from Berkeley for the big scrap Saturday than any other California man. He flew down in his plane in three hours and 18 minutes, arriving at Rogers Airport at 2:05. Kahn was head of the California R. O. T. C. during the war. He is a member of Zeta Beta Tua.
Eight New Members Will Be Initiated Into Quill Thursday
Genius will be crowned both literally and figuratively when the Quill Club meets for initiation next Thursday nigh’ at eight o’clock at the home of Dr. and Mrs. Allison Gaw, 1915 Cordova Street. The new geniuses who will be admitted into the club at this time are Ross Wills. Katherine Kirker. Chester Mackie, Dorothy Edwards. Carey McWilliams, Lois Craven. Elinor Ives, and Emilie Collins. These persons were selected as being eligible to membership to the club in a recent MSS contest which was conducted by the organization.
The neophites, as part of the initiation. will be put through a rigid literary examination. They will be expected to answer correctly questions pertaining to the past, present, and future literary production of
Earth. Mars, and Watts. The initiate who answers the most questions, it is said, will be given an elegant memento of the occasion.
The local Quill Club is the Os Rune Chapter of the National College Quill Club. The members are primarily interested in creative writing. Consequently, the initiates have been ordered to compose sonnets that can be recited as dramatic monologues at the initiation. These, it is hoped, will be prime examples of their creative abil-j ity.
Attendance at the initiation is compulsory. old members who are not present will have their names dropped from the roll of the club. Such persons cannot be re instated until they have paid the fee stipulated in the I constitution of the organization.
SPORTSMANSHIP DISPLAYED AT BIG GAME
WAS FINEST EVER SEEN ON PACIFIC COAST
By AL TACHET
Regardless of the fact that U. S. C. was defeated last Saturday, the game was the finest spectacle of sportsmanship, both on the field and in the stands, ever witnessed on the Pacific Coast. The sight of 72,000 enthusiastic football fans is a thing in itself which stands out without a precedent. The throng was thoroughly alive to the sport, and every unusual play of football brought cheers from the thousands on one side, and then on the other. Never before has there (been an event in the history of the West which has called forth the concentrated and tense interest, as well as the unreserved enthusiasm, or so immense a crowd as that which cheered itself hoarse fighting for the varsities of California and U. S. C. last Saturday.
The interest really never lagged
It was always high, but at times it soared and swelled carrying everything with it. The spirit of the mob was irresistible. Dignified spectators could not restrain themselves in critical moments of play; and they too joined in the yelling, j It was a glorious spectacle, and if some people did forget themselves, they probably feel only the better j for it.
the victor’s rallying for all they were worth.
Admirable sportsmanship was displayed by the rooting sections of both Universities. California’s singing lived up to its reputation and won the deserved applause of the entire crowd. The Golden Bear yell, and the California Hail song were done magnificiently, and the bleacher stunts were executed almost perfectly. However, it was California's In the last two minutes of play, „ .... . .
fine spirit in giving its foe generous
the climax of the game, interest ran	rec0gnition of its good work which
higher than at any ether time. New-	inspired the greatest respect for the
man’s sensational forward passing	Bear rooters-
brought the stands to their feet, and	No less noteworthy was the con-
each U. S. C. gain occasioned fren-	duct of the U. S. C. rooting section,
zied cheers. U. S. C. was fighting	The yelling was good and the dif-
time as well as the Cal team in a	ficult “T-R-O-J-A-N” spelling stunt
final desperate effort to score. The	was performed without a flaw. Wes-
suspense was terrific. Finally, Dol-	son's Alma Mater song was tried for
ly put over the ball just as soon	the first time in public, and, consid-
as the final gun went off. Then the	ering, made a fairly good impression,
mighty crowd broke out with such	No unseemly booing marred the con-
cheering as had never been heard	duct of the rooters. In fact, the
before. Tlie Northerners had won,	sportsmanship of the Trojan section
but the Southl-nd had scored a	was every bit as fine as the Califor-
touehdown. Defeat had been robbed	nia spirit.
of its stigma and the losers joined	The Trojan band contributed its
share toward making the game memorable by giving its finest performance this season. Some of the march formations were not executed with particularly straight lines, nevertheless, the band was there with the music. To say the least, the band scored a hit.
California’s serpentine at the close of the game was a beautiful spectacle. The serpentine wound around in a most novel manner as the Bear band played its victory songs with much gusto and life.
Courtesy and fine sportsmanship on both sides distinguished the exchange of yells after the game. There was no deliberate cutting in on one another nor were there loud jeers by individuals. In fact, the small town element was totally absent. The singing of “Alma Mater” and “All Hail Blue and Gold,” was almost reverently done. Beyond the slightest doubt, good feeling was mutual as the rooters of both sides left the field.
In the words of the old-time newspaper man, “A good time was had by all.”
Sociology Honor Society at U. S. C. Largest Chapter, With Fifty-Nine Members
The Sociology Honor Society, Alpha Kappa Delta, has elected seven university students to membership. Five are graduates and two are seniors. The graduates are Ernest Coate, formerly professor of sociology at Marion College, Indiana; Gretchen Tuthill and Nettie Pride, graduate assistants in sociology; Ella Vollstedt, who has done work for the National Conference of Social work; and Emily Heitman, a so* ial-ogy graduate from Mills College and a juvenile court worker of experience. The two seniors are H. Bruce Ellis and Ruth Haverman.
The last • meeting of Alpha Kappa Delta was held at the home of Professor and Mrs. H. J. McLean at 850 S. Bronson Ave. on Friday evening. There was an initiation of the new members, an address by Dr. Clarence M. Case, and a review of a sociology book by Corine Em-bree.
The local chapter or Alpha Kappa Delta now numbers fifty-nine members. It is not only the largest, but the parent chapter of the United Chapters of Alpha Kappa Delta of the United States. It is giving an increasing emphasis to method* of social research as representing the most important phase of sociology at the present time.
Washington State College (P. I. N. S.)—Basketball prospects in the Cougar camp are bright according to pre-season dope. Twenty-two men answered Doc Bohler's first call for hoop men and were issued suits. Seven letter men from previous years are included in the list and also six men from last years frosh team.
72.500	SEE BIG GAME
Bears Make Touchdowns on Clever and Thrilling Trick Plays
By ROSS WILLS
California’s Bear, the famous Golden critter, trimmed the Trojans by a 13 to 7 count last Saturday at ihe Coliseum, in the annual battle royal between the two rivals. That Bear did it decisively, too, but not until the Trojan had staged the most thrilling rally in the last five minutes of the game that ever rocked and swayed
72.500	spectators from their seats.
Despite the fact that the Bear and
especially the Trojan, were not quite the powerful units they were a year ago, the game Saturday was undoubtedly the greatest battle, from every standpoint, ever waged on the Pacific Coast. It was fight! fight! fight! And the Bear surely realized, when the final gun cracked, and Dolley had put over his great touchdown, tl at he had been through his mightiest tussle in many a day.
FI6HT! FIGHT! FIGHT!
California’s touchdowns, both clever and thrilling enough, did not create half the roar that reverb-rated throughout the stadium when U. S. C. staged her great march to a veritable triumph in defeat. It began on Trojan’s 17 yr. line, after the Cardinal and Gold men had fought tooth and nail to keep the Bears from scoring again. Newman had just gone in for Otto. There were five minutes left to play and the Trojans HAD to score.
TROJANS’ GREAT RALLY
Dolley called a spread formation; Newman drew back and calmly shot a pass to the afore-menUoned for a 20 yd. gain. Trojans were now on the 30 yd. mark. The next pass by Newman failed, but on a repeated attempt he heaved a long one over to Dorsey, who was just in reach of It when a Bear tackier knocked him aside. Referee Varnell ruled that this was unnecessary roughness and Trojans took the ball on their own 50 yd. mark.
ROOTERS WENT WILD
Again Newman shot a faultless pass this time received by LeFebvre for an 8 yd. gain. The stands were raving now, and the Trojan side was a conglomerate mass of maniacs, clam-mering for a touchdown. Then Newman pushed a long one over the heads of the Bears; the ball slipped into a | Trojan’s mitts, bounced into Dixon’s arms, bounced out again and Gene Dorsey finally hooked the pellet just before it hit the ground and S. C. had the ball on the Bear 12 yd.
! line.
DOLLEY GOES OVER
* On the first play here LeFebvre 1 made a yard around end, and on the next a half yard. Then “Big Chief” hurled another pass to Dorsey who took the ball to the 1 yd. mark to the wild and raving howls of the Trojans' stands. Three pays and the Trojans eased the ball to the 6 in. mark, j Would they get it over in time? There I were only ten seconds left before the final whistle blew. Chet Dolley called a brief conference, shouted signals, (CONTINUED ON PAGE 4)
As One Trojan Girl Saw The Big Trojan-Bear Game
Gee, it’s awful to be a girl! All a girl could do at that game Saturday was sit and watch. I wished I was one of the football men down there, fighting, fighting with every bit cf strength and will they had.
And if I couldn’t be that, I wanted to be one of the rooting section, and yell and fight with the team. I wanted to wear a Cardinal and Gold hat and spell out T-R-O-J-A-N with the little cards.
But, no, I couldn’t do either of these things, but I certainly did concentrate on winning. I thought of the darky preacher treed by a bear who said, “Oh, Lord, if you can’t help me, don’t help that grizzly bear.” That was ’Ahat ' was saying. “Don’t help that old grizzly Cal. Bear.”
Seemed to me though that there were lots of times when somebody could have carried the ball across the line. Why, they’d all stop and talk and the ball was lying there with no one guarding it at all. I would have grabbed it and run, and run.
That wouldn't have been the game, you say? Well, I’m glad I’m not ?3 ignorant as the woman I heard exclaim, “See, they never take one out until they put another in.” Why even I knew there always has to be eleven on each side.
A fcotball game is not a place to make a girl contented with her lot. She's just not in it there, and the only place she can fill is a spectator’s who can't help at all.