dMB^1 trojan
Volume XCVII, Number 54
University of Southern California
Monday, November 19. 1984
Bowl game will be lucrative
Television rights come up 'roses' for athletic dept.
By Steven Church
Staff Writer
The athletic department will take in about S920,000 this vear from Rose Bowi television rights, said Virgil Lubberden, associate director of athletics.
NBC will pay about Sll million for exclusive television rights, which will be split among the Pac-10 teams, with each receiving about 5520,000, Lubberden said.
The extra S400,000 for the university will come from the expenses paid to each team plaving in the game, such as new equipment, travel expenses for the team and the band, and other miscellaneous costs.
However, Lubberden said this is not an extreme amount.
"The impression that USC is in the Rose Bowl, and therefore
will make a lot of money, is wrong,” he said.
The schools and the teams in the game only get the prestige and the joy of playing in the Rose Bowl, Lubberden added.
Lubberden also said television rights for the Notre Dame game will cost SI million, up 5200,000 from what was previously' expected from CBS, making it the largest sale of rights for a regular season game.
The athletic department will get about 5400,000 of that money', with the rest going to the Pac-10 and Notre Dame, he said.
Jack Arnold, director of the bookstore, said he expects to make between S500,000 and SI million from the sale of Rose Bowl paraphernalia.
Arnold came to his estimate because this is the first time since 1980 that the Trojans have been in the Rose Bowl, and he expects to sell a lot of game-re-lated material.
"Because we are dealing local-
ly, we will be able to order more stock by the day," he said, thus ensuring a good supply of shirts and other materials.
"As long as there is a demand for the items, we will continue to sell them," Arnold said, but added he does not think the demand will continue to be great after the game.
Arnold said the bookstore was able to get the shirts on immediate notice because the two companies supplying the shirts
—	Shoreline and Collegiate Pacific — came to him two weeks before the Washington game, Nov. 10, and asked for permission to create designs for Rose Bowl shirts.
A week before the game they showed him the designs and said they could start production of the shirts as soon as it was certain that the Trojans were going to the Rose Bowl, Arnold said.
"They' were able to start production as soon as the results of the (Washington) game were known," he said.
Black leader calls for African unity
By Andrew Thomas
Staff Writer
Black revolutionary leader Kwame Toure urged a group of Black Student Union members to join the struggle for a united Africa, in a speech held Thursday evening in Hancock Auditorium.
Toure, formerly Stokelv Carmichael, was a major figure in the civil rights movement of the 1960s. He marched with Martin Luther King Jr., participated in the Mississippi Democratic movement and was prime minister of the revolutionary' black power group, the Black Panthers.
In 1969, Toure moved to Guinea where he began work with the All-African People's Revolutionary Party.
In a plea for students to join the A-APRP, Toure said that Pan-Africanism, "the total liberation and unification of Africa under scientific socialism," is
the only solution to Africa's problems.
Toure said the purpose of the A-APRP is "to raise the level of consciousness (of Africans)." He said that organization is the key and the less organized a people are, the easier they are to exploit.
"We must have internal dynamism, and we only have that when we organize," Toure said. He said "spontaneity can achieve results, but you will not be able to seize power without organization.
"Once we start to organize, we will organize overnight," Toure said.
He added the strategy must be to "examine the enemy, the enemy's strengths and the enemy's weaknesses and then attack their weaknesses." But at the same time, he said, "we must strengthen the people.
"Though we have the most disorganized people, we have
the most organizations," Toure said. He called for Africans to join any of these organizations
—	even if it isn't the A-APRP — just to get involved.
Toure also called for the education of the people, saying, "the only way they can leam is through struggle."
He said "the people are ignorant and arrogant in their ignorance."
"More people in America know about 'Dallas' and 'Dynasty' than about Beirut, Grenada, Nicaragua and things that affect their lives," Toure said.
Toure rejected philosopher Rene Descartes' statement, "I think, therefore, I am," and said, "we know people who are, but do not think."
Toure said the only solution is constant, ceaseless work toward organization: "Where there is not struggle, there is not progress."
(Continued on page 3)
ED BATT/DAILY TROJAN
Tommy Trojan stood in front of the Alpha Rho Chi house Friday when 28th Street once again decorated their houses. The winner of the annual event was announced at halftime Saturday.
Medical attorney explores legal issues of bioethics
By Aaron Van Curen
Staff Writer
A 1983 case in which two Los Angeles physicians were charged with murdering a patient by ceasing life-support has set several bioethical precedents, said medical attorney Elizabeth Jagla, in a speech Friday to the Biological Sciences Association.
Event promotes more coffee drinking
By Dana Glad
Staff Writer
Students sampled specialty coffees and received "I love coffee" balloons and buttons Friday during Coffee Day, a promotional event sponsored by a group seeking to increase coffee consumption among young Americans.
The Coffee Development Group, an organization funded by coffee-growing countries, also underwrote the expense of equipping Cafe Vieni Vieni by providing costly espresso and capuccino machines, said Alfred Brvman, general manager of food services.
Brvman said the machines are leased to the university for 51 per year.
In exchange for this funding — which Bry'man estimated at 510,000 — the university allows the group to hold about two such promotional events on campus each year, said Dennis Reid, a Coffee Development Group representative.
Coffee drinking in the United States, the largest consumer of coffee, has been on a steady decline since 1963, but increased this year, Reid said.
Reid estimated that the United States buys about one-third of the world's coffee each year.
In 1962, Americans drank 3.2 cups of coffee each day, but by 1983 per capita consumption was down to only 1.85 cups, said Linda Mastin, a group representative. In 1984, the average went up slightly to 1.99 cups per person.
However, Reid said coffee drinking among people in the college age group is the lowest it has ever been.
Unless more young people develop a taste for coffee, Reid added, there will not be a new generation of coffee drinkers and the downward trend could continue and have a serious impact on growers.
Therefore, the group tries to expose 18-to-34-year-olds, through seminars, films and brochures, to properly prepare freshly roasted and ground coffees, because it believes the drop in consumption has been caused by a poor quality product.
Reid said the university's facility "may be the nicest" coffee house of the 22 the group supports at campuses nationally, including UC Santa Barbara and UC Berkeley, which he labeled "prestigious."
Brvman called Vieni Vieni the organization's "leading spirit," and expressed his pleasure at the unexpected level of popularity the cafe enjoys.
The manager said he learned about the Coffee Development Group from an importer of Italian coffee machines while he was shopping for equipment.
The facility won first prize last July in a national contest for food service organizations, Brvman added.
A promotional film about the coffee house program was produced by' the group at this university and Columbia University last year, Reid said.
Dr. Robert Nejdl and Dr. Neil Barber, intern, unplugged the respirator of Clarence Herbert and stopped intravenous injection of fluids after he slipped into what the doctors considered an irreversible coma, following successful abdominal surgery in 1981.
The action caused controversy because Herbert showed very slight brain activity, and lived for six days after support was stopped.
The doctors were convicted of murdering Herbert, but the decision was reversed by an appeals court judge, who said withholding treatment is not murder if the treatment would be ineffective, Jagla said.
Withholding treatment would not be considered euthanasia either, because euthanasia involves action, such as injecting someone with poison, as opposed to not doing anything at all, Jagla said.
Some bioethics experts separate treatment into two types: extraordinary care and ordinary' care. The type of care is determined by how much the treatment invades normal body' processes.
The respirator is considered extraordinary, and could therefore be removed from a comatose patient, but the intravenous injection is not, Jagla said.
The appeals court chose to discard this line of thought, and (Continued on page 2)