; On the .
\ Lookout
Brains With Money Trojan Warriors Cramming Is Evil Hindthought
Gives AH He Has Depends Upon You
U. S. C. Has Given Freely Always in Quest
DR VON KLEINSMID wouldn't 3«“t very far in his clans for the University if he lacked brains.
Brains tc the president are ns neces-C. ry as money to the institution wh.ch he pilots. Money Doesn't buy every thing ir. the world, especially thnt devotion to education which S C. profuse rs have shown, but it does pi o-vide a means for them to no farther in their work and accomplish mere than they otherwise would.
DEAD or ALIVE It’s Up To You
Vol. XIV
DEAD or ALIVE It’s Up To You
Los Angeles, California, Wednesday, February 28, 1921
No. G1
ii iii
DR. HEALEY SPEAKS AT BIG RALLY
C hapel Hour Devoted to Endowment Campaign Drive; Success Assured
-GLOOMY GUS
-nd- ir warrior-:ibii*-i with the Trojan lighting sprit hi.' piti’ lor he has made himseli pari ot this <'ni versity.
Those football men sacrifice hours
HENDERSON RECORDS
onto i he !:* Id
ARE CHARTED
Gigantic Scroll Reveals to Student Body Noted facts and Figures
r. S. from the time of valuable t.me each day during the j K||isropa|ian and ;illothf.r
football season in order to practice and perfect themselves so that they might the better represent their alma mater. Sacrificing makes them appreciate the strength and magnamity of their University.
Sacrificing to tho loyal Trojan booster. 100. will make him appfe.-« date iho t'niversity of which ho is a
CRAMMING IS CUSTOMARY just! before examinations.
Girls’ temperaments lose their smooth edge: mmda are in a whirl: men forget the women—all just because of cramming.
P. S. <\ is cramed full of enthusiastic Trojan- hut the craming process has gone along so far that new buildings are needed: new equipment, larger lists of professors. and more room in which to yet healthy exerc ise. both mentally and physically, is a vital | necessity. Do your best to relieve this condition now.
HINDTHOUGHT IS POOR practice. j Better use a little forethought—see the University of Southern California <n all its possibilities, its opportunity to educate your children in the best manner possible, say some time in the '40ies.
<Jive to th*' future look forward, see th** promising siuns ahead tha: wil? he fulfilled providing; you do >our part
DEAN CROMWELL PUTS HIS soul ; into the i raining of the Trojan track I artists. 11*' gives tu them and to 1. S. <’. th** best of which lie is capable.
\te you doing your share to build up the I'niversily of which you are so proud? Uo you put everything you have into the construction of the most \itiil essential to world progress?
Naturally, you believe in freedom of thought. Hellenic characteristics of unhampered thinking is one of the prized possessions of the world, marking its phenomenal progress since the Rennaisance. The University has been its foremost promulgator.
GIVE TILL IT HURTS. Show your loyalty, and prove that your enthusiastic support is of the nature that will make U. S. C. the greatest insti-tut.on in the United States.
You have com** to I’. S. C. to learn the most important lessons of life. Now ihe very life of your alma mater depends upon the support which you give it.
Jew, an Christian, in ISM', dedicated a large barley field to the advancement of higher education. until 1923. when it has grown to a university of many colleges and a student body of over 70<mi, was re viewed in chapel Tuesday.
After the (Jleo Club had presented Hail- Alma Mater’’ to the assembly, the athletic history of U. S. C. was given hy Dudley Hayes - with the assistance of several unruly members of the audience.
TRACK RECORDS The records of Fred Kelly, Charles Paddock. "Swede” Evans, George Schiller. Otto An derson, as well as other I' S. C. men who participated itf the Olympic games, were reviewed
Mention was made of ihe football record for the last four years, during which time the Trojan team lost three games.
USE OF $10,000,000 Th* use to be made of the $10,000,-oo<l to be secured in the financial campaign was explained in detail. Th* Medical College is to be re-established. a library built, and several of the existing colleges will be endowed.
Dr. Ezra Healey, Dean Emeritus of the School of Theology, gave a history of the Fniversity of Southern California from its modest beginning until the present.
STUDENT BODY IN 1884 In 1SS4.” said Dean Healey, “there was a student body of nine. In 1887 one of th** three graduates wus George Finley Bovard."
At this time the school year was divided into three terms. Tuition was $15 a term if paid in three installments. and $4" for the year if paid at one time.
The student body increased steadily for a time, and reached 45. Then, in I ; 1SJCI. it decreased iu number to 2.“ j , students.
METHODISTS HELP Tin* Fniversity was in great need of financial aid. so in 1SN3 a group of Methodist preachers were appealed to by the President. They responded by pledging $3000 to th** Fniversity.
Now, in 15*23. there is a student body of Tull, and a faculty of 300. On this faculty there are men and women of national reputation.
CONTINUE GROWTH “This campaign.” said Dean Healey, will determine whether the Fniversity oi Southern California will con tinue in its growth. It is up to the students to put il over 1per cent -DEAD or ALIVE-
CONSTRUCTION OF NEW LIBRARY
Tentnti opposite t>
* plan' for the new $1.(X;0CjC library to be situated directly Administration building, or cn the site :»t this tme occupied by the Journalism building, are now being worked out. The success of this needed asctt oeptrids entirely cn the outcome of the present development campaign.
Tne p!ans ere being drawn by John« and Donald Parkinson, local contractors and architects, and Blanch Erown,
Jniversity librarian, is working out. loor clans which she hopes to make is compact and convenient as possible. !
Miss Brown will leave for the north soon to study the plans of the libraries at the University of California and at Stanford: the latter, she considers.
::cmes as near approaching the acme jf perfection of any college library in the country. The floor plan will in all probability be patterned after the Stanford arrangement.
The facade of the projected new building will he of the same architecture as the new Bovard Auditorium and will be ]n keeping and harmony with the proposed architectural plans of the greater F. S. C.
The Parkinson drawing provides for a two story structure nearly square, built around a rotunda, or central tower. Stairs from the main entrance will lead to th*; main lloor, wi.ere the rotunda will be utilized as a catalogue room. On the left of Ihe main entrance will be a reading room with a seating capacity of from 400 to 50u students, and the periodical room will be located on the same floor, over the stairway, and will seat about 200.
In the present cramped quarters of the collateral room there are about 6000 volumes on reserve, and barely i no place for students to study. One ; of th** features of the new library will be a modern collateral and reference room on the ground floor, where students may study in quiet and under the best of circumstances.
An Oriental room and a Spanish
TRANSPLANT I OLD SPAIN AT U. OF S. C.
Willie To Be Shekle Shiek For Campaign
j SWIMMING POOL FOR NEW GYM
Don ’t Be a Sneak Stamm Urges As Drive Opens
*“io man ever achieves anything cf worth in this life and in tnis civilization until he realizes his own debt to society and what he owes the world for his own training.
"In a program of this kind for ( an institution like this, which is only in its swaddling clothes, con.p^^ed to what it will jom* day be. the man who runs out on his obligation and sneaks off because he thinks someone is going to tap his pocketboak iC m.ssing onj of the greatest op portumties he will ever have, and does not deserve to win the success which the training he is getting here would nid him ta win.’
WALTER STAMM.
U. S. Veterans Board. -DEAD or ALIVE-
“GLOOM V Gl:S'* IS OPTIMISTIC OVER ENDOWMENT DRIVE
Klmer Henderson says. ‘ Everyone iu the South realizes the tremendous growth of the Fniversity of Southern California, and this spirit of growth is
taking everyone by storm.
“The T« n Million Dollar Endowment will mean many new buildings, new
room are added art features, and a equipment, and a general expansion of ‘browsing" room with comfortable chairs, and open shelves will be lo rated on thc second floor, affording an needs.” inviting place of rest and study.	—
- it's up to YOU -
POVERTY ISO ALIBI
SAYS AD CHASER
the Fniversity to a state commensurate with its present and future
-DEAD or ALIVE-
FARMAN TO GIVE MORAL SUPPORT
Prof. Schultz Says Campaign's Success VI ill Mean Much 1 o Spanish Dept.
TO INAUGURATE LIBRARY
U. S. C. HAS GIVEN FREELY of
what it has to give. Now ii seeks what you alone can give, namely, your * ti ihusiastic support, lioth morally and financially.
You eau never repay F. S. C. for *liat you have gotten out of it But you ran help the Trojan institution to grow so th:.t it may give to others as ft eel v as ii has to Vou
o. iie\hy ki\<; is
OK IV LOR OSCE
1 lope to Create Monument Ideals of Pan-American-ism at U. S. C.
to
Loyalty is measured by what one does, and not by what one says. Dictate your loyalty speeches to a phonograph. and contribute your loyalty dollars to I he .campaign futtjd.	, O. JF KING.
“A glimpse of Old Spain transplanted to Spanish California—a monument to the ideals of the Pan-American Conference—a center of Spanish culture at the University of Southern California.” According to Prof. Schultz of jing with it but give it to a campaign the Spanish Department, the success | collector. That's tun* if you can get of the $lu,uOO.OOO campaign will mean j the point. This is a nice plan. All all of this and more to the Spanish you gotta do here is have the money
Dear Folks:
Kick loose all ye that is heavingly ,
burdened and us will give you a rest.!
i
That is my talking point in this big j ten million dollar campaign on which I is gonna serve here today and to-| morrow and then some more. I always '■ quotes tin* Bible in all my talks. ISven now I is using Scripture system of j typewriting -that is “Seek and ye , shall find.”
About the above. All guys what h.is so much money they don't know what . lo do with it will do well to do noth- !
Fellow Students:—
We all realize the possibilities of L*. S. C. as one of the greatest educational centers in the U. S. This can only he accomplished by funds with which to enlarge the University. It is up to each and every .student to do his bit
Some students give to their Alma Mater through athletic ability, others through student activities. All can not give ihejr time and efforts by either of these methods, but the student campaign is a method by which every student, trom freshman py subscribing to the campaign, which
By promoting education you are pro-DON'T FORGET THAT youths from moting the welfare of th'e w*orld. The
now till doomsday witl be seeking a higher education.
public schools have been the strong-' holds of democracy. The universities
If you help to build up the Trojan are the strongholds of future enlight-institution you wiil behelping these enment and progress.
people to get their education.
DO YOUR SHARE NOW!
Department of F. S. C.
Wit ii added funds, ihe Spanish Department hopes to better serve the one-third of the student body enrolled j in it. Los Angeles is the .'“Spanish- j
and not even rush to spend it, as those fellers will come specially to you and take it from you,
NO EASY MONEY Another good thing about this cani-
American capital of the Fnited paign is they lias built a big cash r**g-States,” and the Spanish Department ister out in front of the building which hopes to fill an important niche in the j is in too public a place for the work Hall of Spanish Culture in Los An-j ers to knock down from ofl'en it. And
PREXY SENDS GREETING TO CAMPAIGN WORKERS
The larger day of the University of Southern California is dawning. What will be your part in it?
Well as she has served in days gone by, greater demands furnishing greater opportunities are pressing on every hand. We must give answer.
Ten millions is the price of our affirmation—and we are ready to undertake the ta*k.
Will you be with us?
Let’* make it a hundred per cent student response.
Yours faithfully and in fp.'ih,
R B. vo’i KieinSmid.
geles, stated Prof, Schultz.
PLAN LITERARY CENTER
The Spanish faculty expects to inaugurate a literary center that will become the Mecca of Hispanic schol-‘ ars, a museum and an art gallery that will house permanent exhibits of Spanish-speaking countries, and an auditorium which will provide accommodations for the Spanish-speaking societies of Los Angeles, as well as a meeting place of the Spanish Club of IF. S. C.
All Spanish-speaking countries will , be invited to display their products as (permanent exhibits iu this museum. \ The art gallery will house the best of Spanish art and is intended to give : the American-born Spanish student a better idea of Spanish customs, tra-1 ditious and ideals, according to Prof. Schultz.
Next year, at Exposition Prak, th* VTONTINUED ON FAGE
1 don’t care what happens with the money as long as they fill up the water gardens on the frontwalk.
1 see by the signs that. Rameses is dead. Poor idler, I wonder it he hung on as long as this McSweeney what starved his self nut long ago. I jusl learned Rameses was a mummy. I don't like to see him brung up at F. S. C. There is too many “dead” ones here now. Just watch the results of this campaign and watch the dead ones come to life.
I is gonna solicite money between the Frosh class and I oughta get a bunch of money. I is gotta corner cash from the guy what voted for me for pres, of the Fresh class. He’s my friend. Then 1 picked out the names of all the iow-brow pledges to the S. O. L. trat and I’ll beat their brains througii my hsi it tltey don't come ac ross.
(COMTIFUED Cl! L ' T T ~ ' 7'S)
New Physical Education Building Will Hou§e Both Men and Women
NEAR THE ATHLETIC FIELD
Prof. LaPorte Thinks New Structure Will < reaie Interest in Sports
Social a> well as athletic acitvity centers in the gymnasiums of ntanv large colleges. F. S. C. has nothing in the way of a gymnasium that can be compared with schools of comparative Importance and standing. This is a need that can hardly be exaggerated.
The pavilion now serves a purpose for which it was never intended — namely, for gymnastic classes. The natural result of the absence of adequate accommodation for classes that are compulsory is to have prospective students of F. S. C. turn to other institutions possessing sufficient equipment in this line.
LA PORTE PLANS GYM
Prof. La Porte, who is in charge of the Physical Education Department, has a definite plan in mind for a new gymnasium, and the only thing blocking immediate construction is lack of funds. The proposed gym, according to Prof. La Porte's idea, would be built in a way resembling the new administration building, that i:s. with two wings, one housing the* men’s gymnasium equipment, and the other caring for the women. The central part of the building would be devoted to the training of students majoring in courses of physical education instruction.
Students who at present desire a course in swimming find it necessary to report to a swimming pool located a considerable distance from the Fni-versity, and they have not the privacy one would naturally desire. This evil would be overcome by this new t»lan (CONTINUED ON' PAG*! O
to senior, can contribute to the support and welfare of the Fniversity. Limitations of the pocketbook. which will h** a common plea, mean nothing, for no sum is too small, and everyone can contribute something.
NORM AN McKAY.
- It’s up to YOU -
Forethought is better than hind-thought. Use your forethought before it is too late, and contribute to the endowment campaign.
means a bigger and better University, the pride of every student and oi Southern California.
CARL FARMAN
-DEAD or ALIVE-
Givers’ birthdays come on national holidays. Give to Trojan endowment and join their ranks.
- It's up to YOU -
Bloated toads die of internal cramps. Help relieve the internal congestion of U. S. C.
SURVEY SHOWS S. C. IMPORTANT
FACTOR IN GROWTH OF SOUTH
The I'niver/ity of Southern California has $1,609,883.93 invested in real estate, buildings and equipment in the city of Los Angeles.
Since the founding of the University of Southern California iu ISSii, it hits equipped r>0.70D voting men and women with higher education.	;
Six thousand two hundred and eight students Wert1 enrolled at the University of Southern California in 1921-22, representing 39 States and foreigp countries.	t	j ,.i ..$,**
The Fniversity gave to the city of Los Angeles over seven mil-, lion dollars in revenue last, year and over a .hundred»miUioh fttticjB its establishment.
BRINGS NEW PEOPLE
Five hundred families moved to Los Angeles last year and sent their children to the University of Southern California.
A lartre percentage of the students at the University of Southern California who matriculate from outside the city of Los Angeles locate here permanently after graduation.
This means that tin* city of Los Angeles has acquired thousands of substantial citizens through their association with Lon Angeles while attending *the University of Southern California.
As a revenue producing power, the University of Southern Cali-fornia ranks with the leading manufacturing industries of the city of Los Angeles. Approximately $7,300,000.00 was spent in Los Angeles by the student hody and University personnel la«t year. ENROLLMENT JUMPS
The enrollment at the University of Southern California has increased lb4 per cent in the past three years, dun to the successful termination of the Forward Movement Campaign for $1,000,000 in 1918.
It is authoritatively estimated that the present extension development and endowment campaign will increase thc eur 't' *<j 20,000 students within the next nve years.
Based upon present statistics tiis mere as*: <1 vu/:!—4 t1»1 to Los Angeles a business 's	»>. • * ~	a ufl ;
i i i ’ io, *. )' I n 11. rut > ,