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California
Know Trojan Advertisers
Vol. XIII
Los Angeles, California, Wednesday October 12, 1921
No. 8
ARIZONA LEADER NEW S. C. HEAD
★ * ^ ^ ^ ^ ^ ^ * w	^	ir ir * ir ir
Huge Concert Season Ticket Bargain To Be Offered
Stage To Be Supplied With New Devices
One Ticket to Admit to Many Evenings of Drama and Music
Activities of New Life of Dr. Bovard CAL TEK TOTES DR. VON EEIN SMID Educator Mark Shows Great IN HUGE GOOSE FAMOUS AS EDUCATOR
Progress
Work Here EGG FOR SCORE
Sacrificing Personal Financial Considerations, Arizona President Decides to Pilot S. C. to Ports of Progress and Expansion.
GRAND OPERA STARS
Opportunity to Students Is One of Greatest Ever Offered, Say Authorities
Thirty dollars’ worth of entertainments for $3.50, or thirteen performances for the price of one, may sound like a fable from the Arabian Nights, but nevertheless such is the proposition offered to the students of U. S. C. by Dr. Ralph T. Flewelling, who is in charge of the Bovard Auditorium. Within the next few days student tickets for the Philharmonic-Student Entertainment Series will be offered on sale for $3.50. These tickets will admit the bearer to the following list of attractions: Three Los Angeles Philharmonic Orchestra concerts with soloists, recitals by Alice Gentle, Helen Stanley and Cecil Fanning, two University Choral Union presentations, the Lance and Lute production of “The Great Galeoto,” the junior class play, the senior road show, and the University Glee Club recital.
Not only are the students offered an unusual bargain, but the profits derived from the series are to be used in the interest of the student body. The stage will be equipped to meet the demands of a dramatic production. It will be fitted with a cyclorama curtain and grand drapes, making possible the presentation of plays on the U. S. C. campus. The proceeds from the series will also be used in backing the contemplated tour of the University Glee Club.
Ticket Is Big Buy
“This is undoubtedly the greatest bargain ever offered to the students of U. S. C.,” said Dr. Flewelling in an interview yesterday. “A glance over the attractions booked will leave no doubt in the student’s mind that he is getting several times his money's worth.”
Helen Stanley, a lyric soprano, has appeared as a soloist with the Chicago Orchestra, the New York Symphony Orchestra, and with the Los Angeles Philharmonic Orchestra. Miss Stanley specializes in the intellectual interpretation of song.
Cecil Fanning is a lyric baritone.
(Continued on Page 2)
Commerce Club In Preparation For This Year
Committees Formed at Cafeteria Dinner, With Plans for Many Activities.
That the College of Commerce is prepared to make the coining year the strongest in its history is manifested by the extensive plans now under way to made the Commerce Journal larger and more complete and by the formation of committees to handle the publicity of the Commerce Club. At the last meeting, held some days ago in the cafeteria, the following were appointed :
Nominating committee—Karl Died-rickson. chairman; Curtis Cassill, H. Brown. Violet Smith and Mr. Rinear-son.
El Rodeo committee—Kling Stoddard, chairman; Messrs. Kibby and Phee.
Meeting program committee—Frank Haddock, chairman; George Boeck. Kenneth Stonier.
Many at Meeting
The dinner was well attended, and President C. C. Scott afterward expressed the opinion that the Commerce Club would be one of the strongest organizations on the campus.
“We work in closely with the faculty of the college,” he said, “and we deal with matters of real importance to j U. S. C. There is no reason why we should not make ourseves more strongly felt, than ever before.”
Rufus Bernhard Von Klein Smid. the newly chosen president of U. S. C., was born in Sandwich, 111., June 27, 1875. He is the son of Johann Georg and Augustina Louisa Von Klein Smid, both of whom are of Dutch descent.
Dr. Von Klein Smid was graduated from the Oberlin Academy in Ohio in 1897. He then went to Europe in 1901 as a traveling student and studied conditions over there for a number of years, carefully noting the methods of ; teaching in foreign universities, and making a study of educational meth-i ods in vogue at that time.
In 1905 he received the bachelor of 1 arts degree from the Northwestern University in Illinois, and his master of arts degree a year later. In 1914 he was awarded the doctor of science degree and became the president of the University of Arizona. The degree of doctor of jurisdiction was conferred upon him in 1919 by the National University of Mexico.
Declined Other Offers
Dr. Von Klein Smid married Elizabeth Patterson Sawyers, a superintendent of public schools of Portland. Oregon. He was, himself, superintendent of public schools of Shanbona, 111., from 1897 to 1899. He then became psychology instructor in the De Pauw University of Illinois. He is a member of the Phi Beta Kappa. Phi Mu Alpha and Phi Kappa Phi fraternities, besides belonging to the Knights Templars, a Masonic organization.
The American University in Washington. D. C., and another educational institution of Denver offered the presidency of their institutions to Dr. Von Klein Smid. but he refused to accept either, preferring to cast his lot with the University of Southern California, and to remain in the Far West.
Favorably Known Everywhere •
Dr. Von Klein Smid has the reputa-i tion of making himself favorably known wherever he goes. He has ; taken a keen interest in the public welfare, although it seems that he has never run for any public office other than those he held as an educator.
Reports from Arizona give him the honor of being a political leader in a moral sense, as politicians apepar to realize that his backing is a valuable asset to them, and accordingly strive for his favor. This indicates that the people place their trust in Dr. Von Klein Smid, and in the political wars he has waged. Another clew as to his popularity with Arizonians is that those political factions upon which there is serious doubts as to honesty are all opposed to the policies of reformation which the new U. S. C. president advocates.
A Noted Educator
In the faculty of U. S. C. there are many men who either know personal- j ly or know of Dr. Von Klein Smid as ‘ an educator. They recognize him as I a leader in educational activities in the central West, and know of him as j one of the most popular commence-ment speakers in that section.
When Indiana initiated the modern methods in prison administration. Dr. J Von Klein Smid was called to head the j department of research. His record as I the president of the Arizona State University attracted wide attention, i and. for this reason, he has received i a great number of calls from other institutions.
EL RODEO STILL AVAILABLE
Students desiring copies of last ! year’s El Rodeo may secure them at j their original price of $3.75, according j to Harold Mulhollen, business man-: ager of the publication. A few copies remain, and students may obtain them by leaving their names and the price of the book in the hands of the registrar’s office. The book will not be mailed.
A few uncalled-for copies of last year’s El Rodeo still remain at Ward’s Pliotorium. Mulhollen requests that students who ordered the book last year, and have not yet secured their copy, apply for them as soon as pos- j sible.
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Each student pinned his name, class and major subject on his coat lapel as he came into the meeting, and these j slips were collected afterwards. Thus j introductions were made informally, j and in addition the new* names in the club’s membership were secured.
Starting from the comparatively uncultured farm life of the Indiana of Civil War times and using the Methodist ministry as a stepping stone to success, George Finley Bovard is today president of the University of Southern California. Devotion to his studies has formed the keynote of Dr. Bo-vard’s life, from the early days on the wilderness-cleared farm land through the college days at the Indiana State Normal and at Depauw University, down to his present position as one of the leading educators in Southern California.
The story of the Bovard family is one of encouragement for the lover of learning in the business-dominated | America of today. Eleven sons resulted from the marriage of Sarah Young, the daughter of an Ohio farmer, with James Bovard, son of an 1 Indiana farmer. All of the eleven were students. All of the eight now living j hold high professional positions in the : educational world and in the Methodist Church. George Finley was born in Indiana in 1856, and had only the ! educational advantages of the country school of that time. He made the most of his opportunities, and on the completion of his secondary schooling went to Paoli, Indiana, for the State Normal course. Later he attended De-pauw University, wiiere he taught school in addition to following his regular course of study. This devotion to his books caused a breakdown in health, and he moved to California, joining the rest of his family here and taking an active part in the Methodist ministry.
For a time he served as pastor of the San Bernardino church at the salary of $100 a year and room and board. Later he w'ent to Phoenix, Arizona, where he founded the First Methodist Church. In 1881 he returned to Los Angeles, and the story of his life for the next | twenty years is one of service as an instructor in the Uiiiversity of Southern California during the week and as preacher on Sunday. He continued his own studies at the same time, and was granted the degrees of A. B. and A. M. In 1896 the honorary degree of Doctor of Divinity was conferred upon him by Willamette University.
In 1903 Dr. Bovard’s most important educational work began, for at that time he was appointed president of the University of Southern California, which then had 510 students. From this time on the story of his life is the story of the success of the university, which today stands as one of the largest in the West. The growth from a college occupying one buildin to a university numberin five thousand students, for whom the accommodation provided by fourteen buildings is scant, is an achievement which hns easily placed U. S. C., as it is known, at the head of the educational institutions of Southern California, and its president among the foremost educators of the state.
During the seventeen years which Dr. Bovard has been at its head, the University has made tremendous strides, not only in size, but in requirements for graduation and in standards of scholarship. Nine colleges are maintained, the latest of which is that of Commerce and Business Administration. Though founded only last year, this department is one of the most important in the university and has begun to supply the pressing need of Los Angeles and the Southwest for business executives of broad training. Its creation is indicative of the alertness of the leaders of U. S. C. to seize the new opportunities presented to them by the conditions cf the section which they serve. A Department of Journalisi* which has taken on remarkable st/en<f^ince its founding in 1919, is another indication of the modern policy of the university. A summer session w'as unheard of at the time of Dr. Bovard’s entrance, but one is nowT conducted which numbers about fifteen hundred annually.
The above are but a few of the high spots in the intellectual advancement of the University of Southern California since the conferring of the president’s chair upon Dr. Bovard. Its achievements have been numerous ard have marked the success of the scholarly president wrhose unassuming and quiet temperament make him the sincere friend of every student on the campus.
Trojan Tanbarkers Slaughter Orange Clad Boys From Pasadena Way.
FAIR CROWD SEES GAME
“Appreciating confidence expressed in invitation, I accept the presidency of the University of Southern California.
(Signed) R. B. Von Klein Smid.’
| of Trustees of the University and : founder of the Bowen Cup Debating ! Contest, held annually.
“The Trustees have been considering a prospective president for many
Slippery Leadingham Qualifies as Will o’ the Wisp in Elusiveness.
By Maxwell Stiles
A criss, a cross, a buck, a pass.
And another orange w'as crushed. Multiply by ten, tack on the frozen faces of the Engineers, affix the coroner’s O. K., and you have—
U. S. C.f 70; California Institute of Technology, 0.
A fair crowd turned out for the game last Saturday, considering that it was the first big college game in Los Angeles this year. The result was as everyone expected, and so the public wras not disappointed. The Caltek rooters had looked for a harder fight, but when last year’s score of 46 to 7 w'as passed they seemed to wilt where they stood, huddled, and appeared not to care how' high the score might soar. They never lost spirit, but did become rather sallow-eyed and, at times, downcast. But an amused smile seemed to play lightly upon their lips toward theend of the game, when the annual meeting became a ludicrous walkaway.
Caltek Out-Experienced In the north stands there was pep, enthusiasm, and perhaps here and there a touch of conceit. The team w'as winning, winning by a big score. It looked like the greatest team in the country. Perhaps it is. We shall soon see. But last Saturday's mixup was no test of the squad’s real strength. It was not intended as such and cannot be so interpreted. Caltek. outweighed, outgeneraled and outexperi-enced, put up a grand old fight all the way. Friendship was the keynote of the meeting, for it was but a practice game for both schools, and nobody lost or gained a great deal.
Fox Stanton, Caltek coach, used very few substitutes. He started virtually the same team in the second half that he had sent to the line at the first kickoff. Henderson, with so many good men on the bench, all anxious to get in the game, used them all. Frank Lockett w'as the only regular w'ho was (Continued on Page 4)
Sedition Rages
In Frosh Class
Misguided President Rebels Against Established Order of Things.
When the telegraph of acceptance months, but none of those named trom Dr. V on Klein Smid was read j comes up to the calibre of the man y ishop Leonard, to the Board of; chosen. A searching canvass of the Trustees meeting Monday at 2 ; entire country revealed him as the
o	clock, the entire body arose and j strongest candidate anywhere, and theie was prolonged applause. At an- ; when, in answer to our telegram, we other meeting Monday evening formal j received word from him that he might acceptance of Rufus Bernhard Von be open to the position, there was no K pm Smid, president of the Univer-! longer any doubt about the man we sity ot Arizona for seven years, was ; wanted.” completed.	Dean Hunt Optimistic
Dr. Von Klein Smid was receiving Dr. Rockwell D. Hunt praised the a salary of $10,000 per annum, the use j coming president in the following of an automobile and a residence. He I statement: “Faculty and students will come here at a reduction of $1,500 'alike will receive enthusiastically the in salary alone, as he will receive acceptance of the presidency by Doc-$8,50n a year for his services here. tor von Klein Smid. Combining in Immediately before the reading of himself unusual breadth of training, the telegram of acceptance Dr. Smith f excellence of scholarship, successful pronounced an eulogy on Dr. George > administrative experience, the rare P inley Bovard, president emeritus, an ability of meeting men of large affairs, honorary position, of U. S. C., and the ; wide and intimate acquaintance with audience cheered for 15 minutes. our social and commercial problems.
Bovard Sends Invitation	and the high qualities of a cultivated
“This was an entire surprise as far i Christian gentleman. Doctor von as the acceptance is concerned,” said j Klein Smid faces a matchless oppor-Dr. Bovard, “but a great wreight is tunity as he assumes the duties of lifted from my shoulders. I have the presidency of the leading insti-watched the University by night and tution of higher learning in the great day and now I’ll take the day shift j Southwest.” and let the new president do the	Not a Preacher
nightwatch work. This is in entire Merle McGinnis, associated student accord with my wishes and the board body president, was enthusiastic of trustees permitted me to transmit about the prospects of U. S. C. with the invitation to Dr. Von Klein Smid.” i Dr. Von Klein Smid at the head. “I Dr. Bovard was granted six months had the privilege of hearing the new leave of absence last spring on ac- president speak.” he said, “and he count of his ill health, and subse- j impressed me with his strong, attrac-quently handed in his resignation as tive, and compelling personality. He president of the University, but the i is a man who can bring out the best board of trustees did not immediately j there is in a man. and lend encour-accept the resignation. Dr. Bovard i agement w hen it is needed, acted as president until the telegram ! “Dr. Von Klein Smid speaks of acceptance came from /Dr. Von straight from the shoulder, and gets Klein Smid. The former president his message over to his audience. He was unanimously chosen as president strikes me as having more religious emeritus, and will henceforth reside j tendencies than most ministers, but at his residence in Hermosa Beach. he is by no means a preacher.
Arizona’s Loss	, thjnk “•* the I'ni^rsity is in-
deed, fortunate to secure Dr. Von In speaking of tne new president Kjejn Smid as president, because he for U. S. C.. Dr. George Adkinson, dis- jiag	experience as leader of a
trict superintendent of the Arizona state university, and, also, because he district, who has known Dr. \ on Klein jjag |jeen considered a ‘coming’ man Smid for eight years, pronounced him jn educational world for several a ‘100 per cent. American whom the years. The experience as head of a I niversity of Southern California sjaje university will enable him to might feel proud to accept as presi- help the university in many w-ays. It
dent. He will not be dictated to, but
is significant that he comes from a
Voicing the most seditious and rebellious sentiments ever conceived by mortals, the class of 1925, under the leadership of Arnold Weston, held a meeting in chapel yesterday noon. Disregard for traditions was the keynote of the gathering, with the sincere but misguided president three jumps ahead of the most radical followers.
“In order to have a great university spirit,” he declared, “the freshmen must rebel against traditions and established order. The school in wiiich freshmen obey without question the regulations laid down for them is dead, spiritless and dormant. Freshmen must rebel to create spirit.”
Class Less Radical
Several members of the class decided that the green caps were “all right,” but other traditions, such as the “tub,” should be opposed. President Weston immediately downed the idea, saying that the caps were just useful in showing the frosh their strength, but now that they were acquainted, the caps should be discarded. He was not upheld by the majority of the class, however.
After much discussion, the meeting adjourned. Whether anything definite was decided upon or not was not learned by the writer, who was obliged to leave prematurely.
you will find that he is president not western state, and will therefore unin name only. There is one question derstand the problems peculiar to which no one ever asked at Tucson western life and education.” and that is, ‘Who is president of the	Dr Gaw £nthused
Arizona State University?	, “The news of the acceptance of the
Ezra A. Healy formally resigned j presidency by Dr Von Klein Smid Maclay College of Theology. In a wag considered by the faculty to be well received speech, Dr. Healy said a cause 0f congratulation to the insti-of his successor, Dr. J. F. Fisher, He button, as he seems to combine all of must increase and I will help him. j characteristics of scholarship, of Dr. Lester B Rogers, dean of edu- I afjxninistrative ability, of high ideals, cation, said that “Dr. von Klein Smid an(j extraordinary ability as a public comes from good old Dutch stock, and speaker.”
was educated at the Academy of Ober-1 John D. Cooke, professor in Eng-lin, Ohio, and Northwestern Univer- jjgj^ state, “While regretting Dr. sity. He has also studied abroad. Bovard’s fixed resolution to retire, I Is Noted Educator	am very happy over the Board’s se-
“Dr. Von KleinSmid is an educator, lection of his successor. From all
and is known throughout the country. As head of the department of education at De Pauw University, he wras a recognized leader in educational activities in the Central West, and was one of the most popular commencement speakers of that section. When Indiana initiated the more
that I have heard I believe that President Von Klein Smid will work with enthusiasm and the right sore of aggressiveness to make U. S. C. continue among the well ordered universities of the country.”
Big Growth Shown Dr. Merle N. Smith of Pasadena
NOTICE—ENGINEERS There will be an A. A. E. meeting in the Engineering Building at 12:45 today. All Engineers are urged to be present.
modern methods in prison adminis- j read the report of the educational tration, a department of research was committee on the Conference. The established, and Dr. von Klein Smid ; report showed that there are 2000 was called to this work.	; students registered in the College of
“His record as president of the Liberal Arts; 700 in the College of University of Arizona has attracted Music, and 450 in the College of Ccm-verv wide attention, and has resulted merce and Business, in a great number of calls from other j The entire number of students reg-instiutions. The University of South- istered at the University for all sub-ern California is extremely fortunate jects is 6,000. This places U. S. C. in having such a noted and experi- j as third largest university in the Far enced educator to assume the direc- j West, and also the third largest edu-tion of its destiny at this time.” cational center of the Methodist faith.
The committee on education, head- j When Dr. George F. Bovard became ed by Dr. Merle N. Smith, pastor of | president eighteen years ago, the the First Church at Pasadena, con- j number of students in the College of sidered the names of all the noted ! Liberal Arts was fifty-nine, with a educators in the country, and finally | total enrollment in the University of authorizing the sending of an invita- j 431. Receipts from tuitions totaled tion to Dr. Von Klein Smid as their $1 ,000 at that time, and they now choice, in the hopes of securing his register $220,000. Net assets were services.	$373,000, and now total $1,893,000.
Judge Bowen Speaks	-
“The strongest man in educational ;	SENIORS GATHER
circles in the country today, whom	-
there was any chance of prying loose Senior Class Meeting Thursday in from his job,” was the word of Judge Chapel at 12:00 o’clock. Be there.
W. M. Bowen, member of the Board MURRAY B. NEICHERT, Pres.