Volume Cll, Number 62
Seventy-Fifth Year of Publication
dMEw trojan
University of Southern California
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1912 — 1986
Tuesday, December 2, 1986
MICHAEL KIM DAILY TROJAN
Students look over the jewelry at one of the booths at the crafts fair.
Fair provides easy shopping
By Hortensia Lopez
Staff Writer
Artists, university students and staff are making Christmas shopping a little easier by selling everything from jewelry to paintings at Alumni Park during the annual crafts fair which began on Monday.
The fair, which is sponsored by the Office of Student Activities, is held twice each year — once in the fall, around Christmas, and once in the spring, said Kirsten Levingston, coordinator of the fair.
"It's very convenient, especially for people who don't get home until a couple of days before Christmas," Levingston said.
The purpose of the fair, which has been held for more than 10 years, is to raise income for the Office of Student Activities by requiring each vendor to pay a registration fee.
Participants are required to pay a fee based on the amount of space they occupy. This fee ranges between $70 and S140 and generates more than
510,000	in income for the Office of Student Activities.
In the past, the fair has attracted business from students, faculty and staff. "It depends on the items people are selling. Some say thev make a lot. Some complain that no one knows about the fair," Levingston said.
Although vesterdav was the first day of the crafts fair, business seemed a bit slow. "It's a little slower this vear. Last year was excellent, despite
the rain," said Lyle Seely, a rubber band shooter salesman who travels to arts and crafts shows across the state.
But one newcomer to the fair, Dan Povenmire, said business was good.
"I sold as many books (in the first day of the fair) as in the last month and a half," said Povenmire, who normally sells his books at Tam's bookstore.
"I usually get a lot of lookers and a few buyers but (today) they were actually looking for gifts," Povenmire said.
Levingston said that to participate in the crafts fair vendors must have "high quality and handcrafted" merchandise. Applicants are also required to submit pictures of their work to assure the quality of their products.
However, once vendors arrive at the fair, some sell manufactured products and fellow merchants don't like it, she said.
"Sometimes people throw in stuff that's not handmade. I have to go out there and tell them they can't sell it," Levingston said. "But for the most part, they are really supportive."
In addition to some of the more traditional gifts available at the fair, shoppers can also find everything from rubber band shooters to air plants on shell magnets.
"I've always liked art fairs. For being as small as it is, it's a very diverse fair," Povenmire said.
The fair ends on Thursday afternoon.
Zumberge speaks with students
President talks informally to Kerckhoff Hall residents
By Lori Grange
Staff Writer
At a rare informal appearance, President James Zumberge stepped from behind the lectern last night to talk with a group of 18 university residents.
The "one-to-one" meetings may be advantageous to students, but they're a "great benefit to me" as well, Zumberge said.
"I'd do this every night to get an idea of what students are thinking, if I had time," he said. "Usually I'm in pretty large crowds, and I can't get anv one-to-one conversations."
The president said he knows of people who leave the university with one perception, and years later, as alumni, have the same perception.
"Thev expect the university to be the same," he said. "I'd like to talk to some of these people to give them a better idea of what goes on here."
Zumberge then reversed the topic by asking the residents to describe the student body's perception of alumni.
After several students said thev did not see alumni often enough to make an accurate description, Zumberge said, "If students don't see alumni very often, there must be some other element of commitment for this school. I want to probe into the question: Why are USC alums so fervently dedicated to the university?"
Students answered with varied responses. While one Alaska native defined the element as the university's unity and "imagery," another student cited the sense of community on campus. And vet another participant cited the Trojan Band as the alumni's attraction to the university.
One student, who described a 78-year-old neighbor as the "university's biggest fan," said he didn't know the reason for his neighbor's dedication to the university, and that Zumberge's question could only be answered by alumni.
Several students said involvement was the key to the university's appeal.
"It's the feeling of becoming a part of the university," an unidentified student said.
One student asked why university research receives so little publicity. Zumberge said Transcript, a faculty / staff newspaper, is one resource, but he said the Daily Trojan could devote more space to the subject.
Zumberge also answered questions regarding the tenure process for professors, the future of the university's "image and professionalism," and the teaching techniques of undergraduate professors.
"(Effective instruction) is the marriage of both teaching and research. In the end, a professor stimulated (to research) is the best, because this stimulation is transferred to the student. A good professor is a teac’ner-scholar," he said.
Zumberge talked for about an hour with the Kerckhoff residents, most of whom are upperclassmen.
The president was asked to the informal meeting by Faculty and Residents at Kerckhoff Apartments.
Cancer research groups join national cooperative
By Arlene Guzman
Staff Writer
The university has joined one of the largest cooperative clinical research groups in the United States. Its goal is to advance cancer research by conducting large-scale clinical trials.
The university's Comprehensive Cancer Center and Norris Cancer Hospital have joined the Southwest Oncology Group (SWOG) and as a result, more research treatment has been made available, said Peggy Rinard, a public information officer.
Doctors will be developing research treatments to be used by other members of the group, Rinard said.
Thanks to its members, the Southwest Oncology Group has added 17 new research treatments for different forms of cancer to an existing list of 75 treatments currently available at the university and at the Norris Cancer Hospital, Rinard said.
"I think this affiliation will prove very beneficial to USC cancer patients, because it will expand our opportunity to investigate new drugs provided (to SWOG) by the National Cancer Institute and because it will increase our communication with other cancer centers," said Dr. Franco Muggia, director of medical oncology and clinical investigations at the university's Cancer Center and Norris Cancer Hospital, in a news release.
Although the university belongs to other national research groups, such as the Gynecologic Oncology Group and the Radiotherapy Oncology Group, these groups specialize only in treatments for specific areas of the body, Rinard said.
"Many SWOG protocols are testing cancer drugs, primarily chemotherapy for all body sites," Rinard said.
The group uses combinations of chemotherapy to determine drug dosages that are highly effective without causing side effects, she said.
The Southwest Oncology Group, which was founded in 1956, now includes cancer centers at institutions from Ohio to Hawaii and Washington to New Mexico._
Latino Assembly aids juveniles
By Rose Anne Rodriguez
Assistant City Editor
"We can make a difference/' said Armando Contreras, chairman of the Latino Assembly, while assessing its recent community inv’olvement this Thanksgiving.
As part of a community fundraiser, the assembly raffled off a microwave oven and a $35 bookstore gift certificate to raise close to $500 through $1 ticket sales, Contreras said.
The funds were collected to throw a Thanksgiving lunch at El Centro Chicano for 12 students from the Los Angeles Court Schools.
Students ages 14 to 18 who are on probation are ordered by the court to attend these special schools. "If they don't go to school they'll go back to prison or the California Youth Authority," said Alfred Juarez, vice chairman of the Latino Assembly.
After paying for the prizes, the remaining $300 was set aside as a Christmas gift for an orphanage, he said.
"We wanted to let the 'SC campus know we're not just doing programs for ourselves but for others off campus and the
needv," he said.
The lunch consisted of sandwiches and pumpkin pie, and was followed by a film titled What to Be.
The motivational film, narrated by Gus Frias, a public administration graduate, emphasized the importance ol remaining in school and the value
Funds were collected to throw a Thanksgiving lunch at El Centro Chicano for 12 students.
of a college education.
Although the teenagers are ordered by the court to attend school, Juarez said he was pleasantly surprised when they were receptive to the film's message. "I think it drove the point home," he said.
Juarez took the students for a campus tour, introducing them to other Chicano students along the way. "A lot of them said 'It's
good to see the Raza get ahead.' They saw school was important," he said.
El Centro Chicano also gave each student a shirt saying "So-mos Uno" which translated into English means "We are one." Contreras said it is important for the assembly "not to forget where we came from" and he encourages the members to remain involved with the community.
The Society of Hispanic Professional Engineers, a member of the assembly, participated in the raffle while sponsoring a fund-raiser of their own.
"We had two members sit in front of Tommy Trojan for two hours each day for two weeks," said Marc Gallardo, president of the engineering student group.
Their diligence paid off when 305 cans of foods, approximately 280 pieces of clothing and $52 were donated, Gallardo said. The organization bought six canned hams with the money raised.
"It really went better than I expected,” Gallardo said.
All of the food and clothing was donated to the Santo Nino Community Center for use during the holidays, he said.