Take the Yale to Cal.
LSouth
California
kJAN
Vol. XIII
Los Angele*, California, Thursday October 20, 1921
No. 11
PUBLIC SOON TO SECURE YALE TICKETS
Flower Display Opens Today At Exposition Park
Tickets Sold Now At Office Of Treasurer
T COMMEI JOURNAL CONK
Melody by Two Bands Will Vie With Sayings of Wild Waves.
Dr. Eberle, W. L. Chandler, Alex Cowie and W. W. Miller Are Contributors.
“Hard Boiled” Talks To Be Given To Ad Classes
Education and study is the keynote of the leading article of this month’s Commerce Journal written by W. L. Chandler, president of the National Association of Purchasing Agents.
At the present time a general manager cannot attend to every branch of In order to aid him
When Greek meets Greek, they open a restaurant, runs the afble. Likewise .when Trojan meets Bear, they charter a steamship.
The last-named operation has been ittracting the attention ofthe 1 niversi- J business y athletic management, with the re-> there are various assistants who, to mlt that the Yale is chartered for the keep apace 0f the times, must con-ate of the game. However, according stantly studv the ever changing meth-o Gwynn Wilson, the tickets will not ods
i»e reserved for Trojan students after	National Independence
ihe 26th of this month.	I Alexander S. Cowie, who is con-
They will then be thrown open to nected with the Foreign Department he general public and the desirable j the Heilman Commercial and Sav-ocatione not already taken will then j jngs Bank, emphasizes the fact that o, if the present demand from the | tjie nations ofthe modern world are
mtside continues. In the remaining lays granted to the U. S. C. students 3 inake their reservations without out-ide competition, it is urged that everybody who is going at once reserve j
interdependent upon each other. We have yet a long way to travel before we reach the necessary point of cooperation and understanding.
Professor George J. Eberle is the au-
is stateroom at the graduate man- > thor of “The Uses of Statistical ger’s office. Two hundred and seven study.” Dr. Louis Wann has prepared ad signed up yesterday morning, ac- a summary of the recent investigation ording to Wilson.	| by the Better Letters Association of
Tickets Now on Sale	jJoS Angeles of the business corre-
Tiekets to the game are now on sale,. sp0ndence of the country. The credit s well as reservations on the Yale. manager Gf Bullock’s Department hey may be secured at the treasurer's store. W. W. Miller, has an article ffice at $30 per parking space. about credit. He states that there are here are seven hundred reserved for three fundamental requisites to obtain ie Trojans, and more can be obtained credit. These are “Character. Capac-! the demand arises.	I ity, and Capital.”
These seats are not reserved, accord- This issue ofthe Journal shows g to Wilson, except that they all go j plainly that it has attracted the at-section 7 of Alumni Field, Berke- tention and interest of many of the y. Thus, even those who wish to sit 1 leading business men of the nation ith a certain group of people may because of the large number of them their seats separately and make t^at have consented to write for it.
Practical Experience Will Distinguish Both Lecturers and Work of Ad Students.
Fifty-five students of advertising received their first lesson in “hard boiled” methods and practice of the profession this morning, at 8 o’clock, when Elliott C. Hensel, advertising manager of the Stewart-Dawes Shoe Company, and former president of the St. Paul Advertising Club, began the series of 15 “brass tacks” talks arranged by Marc N. Goodnow, director of journalism and advertising. Mr. Hensel’s subject was “Analyzing the Market for Advertising.” Subsequent talks will be given by fourteen other prominent advertising men of Los Angeles.
The schedule of lectures will include the following subjects: Typography, engraving, color and ink. lithography, agency advertising, paper making, copy writing, department store advertising, store demonstrations, direct mail advertising, commercial art, novelties, the truth in advertising move-
Trojans Wallop Cobs In Pedro Practice Game
Tiernan Shows Up Like Million in Back Field; Executes Neat Forward Pass.
TEAM SHOWS IMPROVEMENT
Charley Horses and Italian Sunsets Keep Good Men Out of Game.
ill Ui iversity Party Due For HaDow’een Eve
Great Affair of Social Year to Be Staged Week from Next Saturday
AT WILSHIRE CLUB
Gobs of sweat, gobs of blood, gobs of sawdust and gobs of San Pedro dropped from the various parts or tne anatomie sof U.S.C.’s varsity, in a practice game, played yesterday afternoon at San Pedro, with the Sub Base, before ten thousand sailors, given shore leave from ships in the harbor. Coach Henderson took his entier squad of thirty-five men, and made frequent substitutions, using practically all of them.
Yells from the solid blue section of the bleachers kept the sailors fighting
Engineers, Lawyers, Dents and Pharmacy All Contribute to Make Success.
Coming as the first affair of its kind in the history of the unrverslty, the All-University party; the biggest, best and the most bountiful (especially in refreshments); is slated for October 29, at the Wilshire Country Club.
Each and every college on the campus is so-opearting in the affair, and will have charge of a part of the program, which consists of “skits” and “skips.” Dental, Law and Engineering have all planned their co-operation. However, the Engineers’ turn has, at [ present, become the most distinct in the mass of indistinctness. According
every minute, and made the Trojans
exert themselves to remain in control * > all rumors, it is bound to be the most
CHICS, llic tl Utli in auv^l tiding I1IU> C- . . _	I nonnloit
ment. Among the speakers will be the |0[	^iernan Provided
following-	, plenty of thrills with occasional bursts
Prominent Men to Speak
Elliott C. Hensel, Stewart-Dawes
Shoe Co.; C. W. Clay, Curtis-Newhall Advertising Agency; H. E. Millar, Advertising Agency; E. Maynard Harrison, Advertising Agency; Dwight Jennings. Lord & Thomas, Advertising Agency; Victor E. Hecht, Zellerbacli Paper Co.; Ralph Garnier, engraver: Harry S. Carroll, Broadway Department Store; Percy Copeland, Barker Bros.; Sylvester Hoffman. Pacific Ready-Cut Homes; Harry T. Watson,
uy _________________
rrangements after getting them, it js primarily a business man’s maga- color and inks; Arthur Beaumont, eats behind the goal posts may be | zjne an(j the articles contained are of j commercial artist; E. F. Twomey, ad-
HENRYS TO DEBATE
irehased at $1.50 each.	vital interest to business men.
Two tsanas on Yale
r,.,oU u/ANTFm YflllNR PAT
charge, for the management of the f|Hll I LU . I UUIlU I M I le is to furnish one band, in addi-to the U. S. C. musicians. The earn ship band will put up a brand melody which is guaranteed to cure e homesick, heartsick and seasick.
has been arranged to have this oup play all day in order to make e seasick ones forget their troubles d think a little about the game.
Varsity band may not be sea-)orthy, it was predicted. _
Pacific Electric Connections icific Electric trains connecting the Yale at Wilmington leave Los teles at two o’clock Friday after-t. The threatened street car strike not affect these trains, ipon the Yales arriving in San ncisco Bay Saturday morning, the Route ferry will convey the stu-its across the water to Berkeley.
of speed, while Dean showed the Gobs that bucking wasn’t confined to sailors only. Kincaid also did ramming work.
The sailors were only able to gain on line plays, and although at times they would break through for short gains, there was nothing consistent in their progress.
Leadingham. Tiernan and Woodward executed several passes, which were noticeably more accurate than in previous games. Smith. Toolen. Milton, Greene, White and Gordon, while they played the end positions, did good work in snagging the throws. Leo Calland. with Evans. Hesfor, both Lind-levs, and Boyle, gave the Gobs tough passage through the center of the line. Noticetable improvement was apparent in the work of the entire squad, and Coach Henderson appeared to be pleased with the workout.
Tryouts for Bowen Cup Report I era California cities, to Blanks, Nichols or Maxwell.
DISARMAMENT CHOSEN SUBJECT
vertising novelties; F. R. Miller. Bettei | Business Bureau. Adveritsing Club.
Practical work in advertising is to be rt requisite of the courses this year, it is announced. Students are required not only to write advertising copy for ; The Trojan, the student newspaper, j but are taken in crews in company j with journalism students to solicit ad- Cripples are coming back to normal j vertising and to write copy for special j quite rapidly, under the care of “Doc” editions of newspapers in other South- I Weston and his staff of trainers, including “Cap” Rogers, Baker, Colo., and several occasional “charley-horse doctors.”
The Wilshire Country Club, which has been secured through the courtesy of one of its members, J. B. Insfield. is situated only a half block from the car-line. This will make it possible for everyone to reach the place of festivities.
This all-important 29th of October has been set aside as Home-Coming Day for all the alumni of the university. After the Pomona game, a dinner in the cafeteria has been planned for the alumni. Then they are all invited to the party.
“All the organizations on the campus are asked to . save this evening. We want every one there to enjoy the won-
Brilliant Designs; Varied Programs To Feature Show
“California's Greatest Autumn Event,” as the Flower Show and Horticultural Exhibition styled, begins today in the sunken gardens at Exposition Park, at the south end of the campus. October 20 is the opening date, and the display will continue for six days, closing the 26th.
Preparations are now completed, according to Mr. F. M. Renfro, general manager, who stated yesterday that the exhibition is to be staged each year by the California Nurserymen’s Association, with the purpose of promoting an ddisplaying their activities.
Large Scale Display The display is being carried out on a large scale, comprising in all, nine acres, of which seven are devoted to sunken gardens, and the remainder to the cut flower, display, and commercial departments. Brilliant lighting, with the use of fixtures seldom employed, will carry out the floral design scheme at night.
Regular Programs Held In addition to the plants themeslves, a program will be held on special days of the convention, to include vaudeville, musical numbers, and entertainment at the armory ballrooms, with the 160th Infantry National Guard band providing the music.
Today is opening day. the grounds being thrown open at 7:30 o’clock, with a number of brief addresses by prominent Californians being scheduled for 8 o’clock, to be followed by vaudeville and musical program.
Tomorrow is Clubwomen’s day; Saturday. Los Angeles County and Avocado day; Sunday, All California day; Monday, Motion Picture day; Tuesday, Beach Cities’ day, and Wednesday, Home day.
There will also be a flower for each
derful time planned,” urges Merle Me- j day in addition to the general dedica-Ginnis.	j tion. Rose day, Dahlia day, and others
ALCHEMISTS FEAST DURING GAY PICNIC
Out-of-town trips are now being i scheduled by the director of journalism, and it is expected that at least six “junkets” will be taken to the follow-AS i ing cities: Riverside, Whittier, Ven-! ice, Santa Barbara. Long Beach and j Santa Ana. Students from the adver-j tising departments as well as in the Each Contestant Allowed Five advertising offices of local business Minute Speech on Either Side houses
Test tubes, bunsen burners, retorts, and stills were all thrown aside by the “Speed” Campbell, sensation on last j Alchemists last Fridav afternoon and
j being planned for.
Submarine Fountain
The electrical illumination is considered to be one of the finest effects ever produced, according to those in charge, who state that a submarine fountain, controlled from a concrete plant built under the water, will throw a spray 65 feet high. The lilies growing in the main fountain will also be heated by this same plant.
Admission is to be 50 cen^.
of Question.
ard the Yale.
All those who intend to enter the ... .	. i Bowen Cup Contest should make
er the game dinner will be served known their intention to do so, at
! once, to Prof. Blanks, Prof. Nichols, or Roland Maxwell, debate manager.
, Names may be left in Box 158, in the ! office of the Superintendent of Build-i ings and Grounds. Only two weeks more remain for preparation on the j general subject, which is “Disarma-, ment,” the preliminary contest being b	set for November 1. On that date a
shmen Girls Soon to Don specific debatable question will be an-
rojan Dames To Uphold The Law
een Ribbons and Obey Other Traditions.
shmen girls, hitherto uncon-,d over the whispers of the dire hment meted out in the past to iolators of U. S. C.’s sacred tra-is. were awakened to the serious-of their indiscretions when The an announced last Tuesday, the able organization of “Trojan-to enforce the time honored oms and traditions, rubbing the sidewalk with a tooth- i
nounced. After two hours, which are allowed for preparation on this specific question, each of the contestants will deliver a five-minute rpeech in support of the side of the question which lie desires to uphold. The twelve best speakers will compete in the final contest before the assembly on November 10. The six best speakers will be awarded the Bowen Trophies.
A shelf of books on “Disarmament” have been placed on reserve in the main section of the library for the use of the would-be” cup winners.
Twenty-five men have already signi-
has always been an efficient j fied their intention to enter the con-of punishment. One struggle j test, this number already having a cleansing agents and a surpris-1 signed up. It should not be lost sight ▼ dirty square of pavement, has of that the preliminary contest consti-ally been sufficient to subdue the tutes a tryout for the regular debate ulv maidens who preferred the 1 squads; the varsity squad and the t sidewalk to the others, who re-, freshman squad. Women students, as [ed against the green ribbon, who well as men. are eligible for the cup ldn’t resist the subtle cliarm of contest, although women are not eligi-iping an upper classMAN, or who ble for the regular intercollegiate desisted in sitting in the basement bates.
dow sill.	!	-
To Reorganize Advertising Clubs
The University Advertising Club, composed entirely of students of U. S. C., is soon to be reorganized for the school ytar, and monthly meetings at night will begin late in October. The club will affiliate with the Advertising Club of Los Angeles, students being permitted to attend sessions of the Round Table, where technical advertising and merchandising subjects are discussed by professional advertising men.
The club’s winter program will include the following as speakers at the monthly meetings: Don Francisco, Pacific Coast Manager of Lord & Thomas Advertising Agency; Paul Armstrong, advertising manager of Sunkist products; Miss Florence Schindler, advertising manager of Desmond’s; W. R. Morehouse, advertising manager of the Guaranty Trust & Savings Bank; Charles W. Clay, of Curtis-Newhall Advertising Agency; Tom Fennessy, expert typographer and lay-out man, L. A. Examiner.
o Frosh girls are warned not to I k on the forbidden path, to consider green ribbon a mark of distinction wear it willingly—nav gladly; to ^go the pleasure of parking in for-1 den places: and the next time they j that cute upper classMAN, vamp t; for the defenders of Trojan tra ions are watching!
SENIOR DUES DUE
Seniors are requested to pay their class dues, $1.50, to Kenneth Monroe, treasurer, in the box office of the New Administration building, which will be open between 12 and 2 on Friday and Monday.
La Tertulia Goes Picnicking To Arroyo Seco
With Arroyo Seco as their destination. La Tertulia members will leave from the front ofthe main building at 3 p. m. Saturday afternoon. Upon arriving at the picnic grounds Spanish outdoor games will be played. A bountiful supper will be followed by an informal “Around the Table” program of reading, songs and talks—all in Spanish. Anyone interested in the club is invited to speak to La Tertulia members about going. Everyone is asked to sign up at the La Tertulia bulletin board regarding food for the supper or for transportation.
year's frosh team, who has been out since the Caltek game with an injured knee, is coming back steadily, and will probably be able to get in the Pomona game a week from next Saturday. Campbell is one of Henderson’ shiftiest backfield men.
Dean Mussed Uo “Captain Charley.” who played football in the game with Oxy last Saturday,is mussed up generally. He has an injured shoulder, a bruised knee, and many “charley-horsed” muscles. No matter how badly Dean is bummed up. he is naturally tough enough to get out of a sick bed and knock the sand out of a concrete wall.
Ralph Cummings, who weighs one hundred and eighty pounds, is a tackle and a blonde, has been the trainers’ pet baby this year. Ralph received an injured knee for his work in the game with the U.S.S. New York, at the first of the season, and has been unable to play in either the Caltek or the Oxy games. What he can really do will be shown in the Pomona contest, as it is expected he will be in shape by then.
Frank Lockett is another youngster who boasts an injured shoulder. It seems that as soon as his shoulder gets well enough to permit him to get in the line-up, he gets another bump on it that lays him up for a while. Frank did some good work against Oxy, and now carries his head on the side. This week’s layoff should heal his injury permanently.
Hester’s Good Leg Bad Orrie Hestor has been nursing a pair of bad legs so far this season. Up to last week one was a bit better than the other, but in scrimmage with the frosh, last week, the end of a play found Hestor lying on the ground, holding his thigh. “Your bad leg?” asked Henderson. “No,” replied Orrie, “My bad leg :s all right; it’s my good leg that’s bad.”
Injuries Slight
“Gloomy Gus” Henderson is quite optimistic over his cripples. None of the men have real serious injuries which will keep them out all year, and with the help of the training crew and a short rest, they can be rounded into shape.
November 5
the said time was devoted to frolicking. The Arroyo Seco was the place I of the frolic and some forty odd would-be chemists or “cooks,” as Doctor j Calvert terms them, enjoyed its na-' tural beauty.
Leaving the “chem” shack about two o’clock the whole crowd “flivvered” or “bussed” to the end of the Arroyo Seco road. Here the crowd split temporarily; some hiked on up to Oake Wilde, others dipped their toes an^ fingers into the waters of the creek, and others found a secluded corner and Innocently spun a toddle top.
Howell could not get interested in anything but the grub. Pence had it in his flivver. Pence hadn’t arrived. Pence’s flivver is a regular flivver. Three o’clock, no grub; three-thirty, no grub; four bells, no grub; four-thirty, and Howell pulled a Charley Paddock down the canyon. Five o’clock, grub, Pence and Howell.
The Alchemists are glad to report no serious accidents on the whole picnic. Outside of Charley Graham getting lost in the hills, Sarah Stoneham getting dizzy in a swing, and Bierman eating too much, there was nothing that resembled a casualty. Still if Charley had not found the trail again, and Sarah had fallen out of the swing, and Bierman had eaten eleven plates of beans instead of ten, then the writer would have a different story to tell.
At five-thirty the crowd assembled for the best and perhaps the most successful part of the picnic. Two pans of beans, a dozen of buns, equally as many pickles, twice as many doughnuts, just lots and lots of potato salad, and a box of apples, vanished like the passing of a beautiful dream. Coffee? It was made in ten gallon lots. Chaf-fey, the smiling Frosh, who lost some ten of his 215 pounds cleaning sidewalks last week, took on about ten pounds of the stimulating fluid. It would be embarrassing to say how much some of the others drank. It might be said, however, that Doctor W’eatherby was still drinking when the can had to be tipped to fill a cup. The meal was butterless and sugarless thanks to Pence’s Ford.
Dr. Hill Lauds
President-Elect
The newly elected president of our University, Dr. von Klein Smid. is a man of the rarest combination of happy qualities which peculiarly fit him for leadership in this strategic educational field. I believe him to be the Providential person for this climatic moment in the life of this potential institution of learning. Though I am not personally acquainted with the newly elected president, the glowing accounts of his personality and magnificent record given me by a number of my friends who do know him personally, are such as to fully satisfy me that we are to be highly congratulated on the wise choice which has been made.
It was my fortune to spend a day with friends in Tucson last summer, a year ago, and while there hear President von Klein Smid spoken of in the most glowing terms as a big man and a most successful educational leader. There can be no question but that he is, by record of achievements and general rating by those who know, one of the few outstanding university presidents of the United States. We are highly favored. The future of U.S.C. is fully assured.
JOHN G. HILL,
November 5
LOST
LOST—Red leather brief case, from girls’ cloak room, in old college. Em-bassed “M. E. Rueger,” gold letters, under flap. Gift from old associates. Please return to Mr. Huse' office. No questions asked.
SAN JOAQUIN VALLEY
CLUB PLANS EVENING
San Joaquin Valley Club will hold a festive gathering Friday at 8 p. m. in The sugar the University parlors. All Trojans bounced out, and the butter got loose J whose homes are in the valley are and ran out.	expected.