Be At Stanford Or Coliseum Saturday
ft? South
alifornia
kJAN
“On to StanfordV*
By Train Or Auto
VoL XV
Los Angeles, California, Friday, October 26, 1923
No. 15
TROJAN, CARDINAL VARSITIES AND FRESHMEN TO CLASH TOMORROW
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U. S. C. Rooters Journey Northward By Auto and Train to Witness Grid Battle
SPECIAL TRAIN LEAVES TONIGHT AT 7 O’CLOCK
Many Automobiles are Already Heading Toward Palo Alto
Coach Calland’s Squad of Yearlings Which Faces Real Grid Test Against Cardinal Frosh
RETURN SATURDAY
Hand. Trojan Knights, and Cheer Leaders to be at Big Game
By STEVE BILHEIMER
All aboard to Palo Alto. The train load of Trojans will pull out at 7 p. m. for the scene of the game with the Cardinal wrecking crew tomorrow afternoon. All who have not signed up and wish to take the train still have the opportunity to do so either at the Associated Students Store or at the Southern Pacific ticket office.
The “Special” will afford the most comfortable means of transportation and a wonderful trip has been planned. The train leaves the Southern Pacific station at 7 p. m. and makes a one hour stop at Santa Barbara where the band will disembark and lead the students in a parade thru the streets of the seaside town. Another stop over is -planned at the Big Trees. The train will arrive there just as the sun is filtering through the giant Sequoias and the travelers are promised abeautiful sight. The train will arrive at Palo Alto at 10:30 a. m. and the students will have some time before the whistle blows for the game. The special will hold over un til 7:30 Saturday night and will bring back Henderson’s warriors.
Many students have already started up in machines and others are ex pected to follow today and tonight. It has been suggested to drivers of old and badly used Fords, that they start as early as possibly in order to insure their getting to the game
HALLOWE’EN AFFAIR MANY FEATURES AT “SENDOFF” RALLY FOR
HELD JOVEMBER 3
Informal Revelry to Include Stunts, Program and Refreshments
“DATING UP’ IN VOGUE
If Not Supported, Plans for the Biltmore Affair May be Discouraged
“Dating Up” for the first big All-University party of the year to be given Saturday evening, November 3, at the Elite Banquet Room, is becoming quite the vogue about the campus these days. Everyone, of course is going to be there to take part in all the fun arranged for the evening, The Hallow e’en Party is “free for all”.
As a Hallowe’en Evelyn Smith Party, the affair
will admit of all kinds of informal revelry, and the stunts, program, refreshments, etc., are being planned to carry out that idea. Says
U. S. C. GRID MEN IN ASSEMBLY YESTERDAY
Four feature attractions—the first appearance of the glee club, an all university orchestra, Kirchoffer, and McCann—encouraged a wild burst of enthusiasm and paved the way for “On to Stanford” in the final rally at eleven o’clock yesterday. The entire student body evidoncod real Trojan spirit as never before with Bovard auditorium packed beyond standing capacity.
on time. ‘‘By their Stickers we shall > Evelyn Smith, vice-president of the know them,"’ so all machines are re- student body, and chairman of the quested to procure the "On to Stan-! dance committee: “You’re going to ford" stickers for their machines. miss one of the big times of the Many fellows will assume the role year, if you are not on hand at *the of “Weary Willie” and will doubtless Elite Banquet Room, November 3, be able to narrate at length on “My and by the way, that eventful date four days on the Road,” when they is just one week from this Saturday, return from the trip.	; Of course, you know that if the Hal-
__| lowe'en Dance is not supported en-
TROJANS TO SHOW	j thusiastically it is probable that
FIGHT TOMORROW plans for the big dance to be given By DOROTHY HERRIMAN	the following week at the Biltmore
Tomorrow afternoon at Stanford ! as a grand climax to the Cal game many loyal Trojans will be fightinf i will also be discouraged. So watch as Breathlessly and hopefully as fhe your step, and follow the crowd to boys on the field backing them to the Elite November 3.” the last man and proving that U. S. C. Miss Smith has announced a pa-will win. The wonderful spirit with ! tron and patroness list which includ-which the students have rallied teles the following names: Dr. and the cause in meeting this sudden Mrs .Lowry, from Liberal Arts; Dr. crises in the football history of the I Bndelman from Dentistry, and Dr. university is being commented upon Pat Millikan from Law. by everyone. “On to Stanford" has j Assisting Miss Smith are the foi-been the popular cry around the cam- lowing committee workers: Kather-pus.	| ine Korker, decorations; Kenneth
Regarding the support which the Campbell, music; and Ruth Canary football team may expect from the publicity.
student body. Harry Silke, Student	---
Bodv president, gives out the follow-	mee,*n£ o1 t*ie "Women of
ing statement: "The Student Bodv the Law Sch°o1’ Sociatas Sociates, will be back of them to a man. wiU be in the form of a luncheon at whether they are standing in the ! Am,iassa(*or> Saturday at one p.
With the student body keyed to high pitch of interest, Harry Silke put on the final spread preparStory to the start North. Advising all upperclassmen to wear their cords and sombreros ,if they were proud of them, and informing the Freshmen that they could conceal their green “F” on the Stanford campus, he stated that all were expected to act as if they were upon their own territory. “Be proud of your position and act as if you were proud of it,” he stated.
An unusual attraction of the rally was furnished by the Trojan Eleven, university orchestra of “jazzing syn-copaters.” If Max Fischer himself had been there with his own pets, more interest and applause could not have been shown. The “Eleven” is a combination of three prominent orchestras of the campus and has been originated with the aim of a
“greater university orchestra” with | lines of U. S. C. if such pep were headquarters at the Music Box. Fea-1 continued.
turing two pianos they played a ! “There’s going to be three thous-
number of the latest pieces which ____ __.___ .,	„__.
v	and rooters up there, said Hank,
encouraged an effective response
from all present.
Singing one special selection and returning with “All Hail'’ U. S. C.’s Glee Club made its first appearance of the year before the student body and was received with much evidence of appreciation for their efforts.	{
Hugo Kirchoffer, who is now well known to the rallists as a “raiser of the dead” found the congregation pretty much alive and received fhe greatest song response of the year in preparing the rooters for Hank McCann, who was awaiting his turn for instilling pep. Kirchoffer latifl-ed the students for wonderful demonstration shown last Tuesday at the S P. Station and claimed that no aggregation could penetrate the
“and we’ve got to fight everyone of them from the other side of the field next Saturday.” Hank and his assistants were well primed for the rally and brought out every ouhce of pep Bovard Hall could accomodate. Freshmen response boomed that the young Trojans were behind every move and dared the upperclassmen to equal them.
Hank stated that he was leaving for Stanford ahead of the “bunch” and would not be along to help create pep on the way. While every one making the journey will be ar-roused to the uttermost he also advised them not to tire themselves out on Friday night, but save all they had for the decisive moment at the game.
FROSH GIVEN CHANCE TO YELL ON SATURDAY
Opportunity is to be given the noisy Frosh to yell for their team when the U. S. C. babes meet the S;anford infants Saturday afternoon at 2.3 ) at the Coliseum. This game is c-xepcted to be one of the biggest games in Los Angeles tomorrow. All students wThj are unable to go to Stanford are expected to be at the stadium to support a game played on he home field.
Resignation of Carl McElvy, freshman yell king, leaves the class without a cher leader. No varsity yell king will be there but Hank McCann has told freshmen to organize a rooting section at the game, so in some way the Frosh team will find themselves supported by a yelling crowd.
Results of Stanford-U. S. C. game will be announced through the big loud speaker. Much intei'est wrill be fhown by the 1500 who expect to be there. Regular student body tickets will admit to this game.
President, Executive Secretary and Profs. Go to Stanford
bleachers, yelling their heads off, < r j
(CONTINUED ON PAGE 4)
m. Reservations have been made for' about thirty.	I
Ad Class Hears Second of j Series of Talks by Experts
"It takes years of experience to According to Mr. Hensel these
be able to analvze an advertising points are in the order of their im-
problem. Experience is absolutely Pounce: study of the group; study
of the appeal to be used in the
necessary for proper diagnosis,” said	•	.	,__
copy; manner of presentation, selec-
Mr. Hensel in his talk to the Ad- jjon 0f medium, and question of vertising class yesterday on "Analy- cost
A list of those who w^ant passengers to Stanford may be found on Sport Page of this issue.
STRAY GREEKS ELECT OFFICERS FOR YEAR
At the second meeting of the Stray Greeks held Wednesday evening at Adopting the student war cry of! Theta Sigma Nu house, 1175 W. “On to Stanford,” President von j 37th St., the following officers were KieinSmid will be on hand Saturday j elected: President, Herbert Shirley; at the Stanford game. Just how the : vice-president, Francis Lucas; secre-President will go is not known, but j larV’ Maybel Howard; treasurer, E. anyway he will be there with bells Monroe.
on, figuratively speaking.	j After the business meeting was ad-
Professor Harold J. Stonier, Excc- 3°urned dancing wac enjoyed. About utive Secretary of the University, has j twentyjfive Stray Brothers and Sis-already left the campus and wTill be j ters were present and sixteen fra-at Stanford for the game. Incidentally ternities and Sororities were repre-he will stop off on the trip to study j sented.
the quarter system which there is The next meeting will be held at some talk of adopting at U. S. C. 1 the Pi Beta Phi house at 647 West As Warren Bovard himself exrv j 28th Street, Tuesday evening, Octo-ed it, “Many of the faculty have found ' ^er ^0, at 8 o clock. All Stray Greeks it impossible, due to previous engage- are welcome, ments to make the trip, but will stay i here and see the Frosh lick the stuff- i ing out of the Stanford frosh.”
“Honor System” is dead at Occidental college, but the spirit of it still remains. Upped classmen pledged themselves to the ‘Honor Spirit” after ?. spirited discussion by president Wagner.
W. A. A. MEETING
Members of W. A. A. will hold a second mass meeting in the Women's Gym directly after Chapel next Tuesday. The new song and
LITERARY SPARK PLUG GALLS FORNEIV COVER
Quill Club Plans to Issue First Wooden Horse Before Christmas
MANUSCRIPTS WANTED
Entire Student Body Requested to Submit Stories Essays or Poems
Wanted—A new blanket for the Wooden Horse!
The literary animal is scheduled to gallop back to the campus some time before Christmas and as he is rather self conscious he hates to come out in his last year’s cover. It was considered very good looking but he can’t be expected to wear the same one forever. However, a blanket is not all a horse needs. He is in danger of starving from lack of food Plays, poems, short stories, fantasies, and essays if up to date and snappy will be relished. Al Tachet, his official rider, says that material has been very slow so far in coming in and the longer it takes to collect ma teral the slower the Wooden Horse will be in coming from his retirement. Prospective writers and artists get to work and show your stuff Stay up late at night if necessary, but don’t let the ll01d Horse’’ starve.
The Wooden Horse is published by the Quill Club, but any member of the student body is eligible to contribute manuscripts. Material that is printed in the Wooden Horse helps a great deal to qualify the writer for admission to the Quill Club. The magazine has been in succesful existence for two years.
Professor Gaw of the English Department says, “The Wooden Horse has a high level but not a heavy one.” Humorous material is welcome if it :s genune humor, not the cheap, slapstick variety. Creativeness and originality are the prime requisites for the manuscripts. The magazine aims at the unconventional and has been distinctive for its departure from th§ usual type of college paper.
All work contributed should be typewritten, on one side of the paper. The cover design should be drawn in India ink. All material should be sent to box 167.
Every member of the faculty whether or not he is at Palo Alto in person, will be there in spirit and root-several yells will be tried out then. | jor cartjinal an(j Gold. Managers of the different sports will make announcements concerning the teams for this season.
TEAM EMBARKS FOR PALO ALTO THIS EVENING
Trojans, With Backs to the Wall. Scrap Heavy Card Eleven
ONLY TWO INJURIES
Henderson May Make Several Shifts in Line-up For Saturday
By JACK-OLDS Tossed ruthlessly into a corner, the U S. C. Trojan will call on all his strength to fight his way out into the running in the second game of the Pacific Coast Conference tomorrow afternoon in the Stanford stadium against Andy Kerr's heavy Cardinal griddests. At the same time th* Frosh squads of the two Universities will be clashing in the Los Angeles Phythian stadium.
The entire Cardinal and Gold squad and coaching staff leave for Palo Alto tonight after a light scrimmage on Bovard field. With two exceptions the team is in good condition and is feared more in the north since their trouncing than before. Coach Henderson states that practically the same lineup that started against their last opponents will face Stanford. Phythian, right end, though not seriously injured is suffering from a flock of “Charley horses,” and is the only man not in condition to start. However Kain-tucjc will go north with the’squad and be in readiness to step in if called upon.
Several Changes in	_
Trojan Line-Up
According to “Gloomy Gus’’ a few new faces will show themselves in the Trojan line against Stanford if they continue to go as good as they have in practice thi3 week. Brother John Riddle, Whizzer Campbell, “Firpo” Newman, Captain Chet Dolley and the rest of the backfield are in shape to battle and have promised a real fight.
The little city of Palo Alto will take an much color between now and Saturday afternoon. Many hundreds of football fans from the south are flocking north by boat, machine, railroad, rattlers, blind baggage and the boot and shoe line„ and a like number is expected down from up San Francisco way as the Golden Bear has migrated to Portland to engage the Cougards from Washington State College.
The special train which leaves the Southern Pacific station tonight will be a riot of Cardinal and Gold; the dining car will be brilliant in U. S. C. colors and the school and railroad officials have planned to number of little surprises for the passengers. Cardinal Squad Powerful and Heavy No one doubts that the Trojans (CONTINUED ON SPORT PAGE)
Stanford Frosh Who Arrive In Los Angeles Today
is in Advertising.” Mr. Hensel’s
Mr. Hensel illustrated his points
* as the second in a series of fifteen	jjy personal experiences during hiB
Talk gi\en b> practical advertising	nineteen years as an advertising
men under the auspices of the Jour-	af,ent in [he niidd]e west and Cali-
nalism department.	fornia
“Advertising is analysis” said Mr.	The speaker mentioned the C. C.
Hensel. “Forty-one percent of ad-	Julian advertising in the local pap-
vertising consists in analysing and	ers as an example of an extremely
planning a campaign. He emphasiz-	successful campaign and brought out
ed the five most important points to	the fact that Mr. Julian spent thir-
be considered in connection with an	teen thousand dollars for advertis-advertiBing campaign. I ing before he got any returns.
From THI* Squad of Seventy Men. Coach Hunt will Pick the Eleven Men Who Will Play In the U. S. C. Fronh-Stan-ford Fro*h Content at the Lou An^elen Stadium Tomorrow. The Larj?e Number on the Squad ha* Made It Hard 1 or Coachen to Sift out Those of Real Ability, and the Lineup for the Southern Game 1m Still ln Doubt.
Manuscripts for Quill Club 'Tryouts Must Beln Monday
“All persons desiring to try out for i who have submitted short stories, membership in the Quill Club must P°ems- sketches, essays, or plays for
hand in their MSS to the committee not later than Monday, October 29,”
the perusal of the MSS committee. It is reported that most of the present members of Quill were elected stated the chairman of the MSS to the club because their submitted committee yesterday in an interview, writings show a certain versatility. The chairman also emphasized that The local chapter publishes “The the Quill Club was chiefly interersted Wooden Horse” which was begun in in creative writing and that the MSS the spring of 1922. It is the wi3h submitted by prospective members of the MSS committee that the calls should show creative rather than for MSS by both the Quill Club and critical ability. “Term papers are the magazine be not confused. The likely to be largely critical and not MSS for entrance into Quill Club creative; in fact, most of them de- may not be submitted after next Mon-cidedly lack imagination,” was added, day. The MSS for the University lit-The local Quill Club is a member of j erary magazine may be submitted at the National College Quill Club. In any time. The date when the first the past, it is said, persons have number will go to press has not yet been admitted to the organization been announced.