Take Yale To
Stanford Game
i&Sbvrth
California
Yale Holds 1500—
On to Stanford
Vol. XV
Los Angeles, California, Friday, October 12, 1923
No. 9
TROJANS AND WOLVES TANGLE TOMORROW IN REVENGE TILT
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Mob of Rooters to Give Team Grand Sendoff at Station Saturday Evening
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STAGE RALLY TO PREPARE FOR NEVADA
Band Makes First Appearance in Assembly this Year Yesterday
U. S. C. GRID WARRIORS WHO FACE NEVADA WOLVERINES TOMORROW
KIRCHOFFER PRESENT
Make Arrangements For Stanford Trip—Special Rooting Section
When the members of the Trojan grid squad climb up the steps of the Southern Pacific train, that will carry them to Portland, tomorrow evening, they will be given a rousing “send-off” by a host of student rooters who will be bidding goodbye to a team that will not again be seen in action on the stadium gridiron until the California game, November 10.
The squad leaves the Southern Pacific Station. Fifth and Central, at 6:15 o'clock tomorrow evening. I he rally committee hopes that several hundred will be on hand when the train leaves. Plans are being made now for the send-off rally.
The team will barely have time to change their war garb for street clothes before the train departs. The men will arrive in Portland Tuesday morning and immediately start practicing on the northern turf.
LAST HOME APPEARANCE
The Trojans will not be seen again until the game with the Bears. The present trip will consume two weeks. The following week will find the Trojans idle, and then comes the California game.
As preparation for the game Saturday and for the “send-off", the students held the second big rally in the auditorium yesterday morning.
That the Trojans are marching toward a bigger, better Troy was evidenced in the pep rally. Far excelling the results of the first rally a week ago, U. S. C- has witnessed the most rousing bit of enthusiasm ever shown at such a rally. When the Nevada Wolves rush upon the great gridiron tomorrow, the Trojan rooiers will throw a barrage of cheers that will be impenetrable.
KIRCHOFFER PLEASES
Hugo Kirchoffer. prominent song leader of Hollywood was the princi- i pal feature of the rally.
Harry Silke opened the assembly by introducing the Trojan band in uniform and rooters’ caps. This being the first appearance of the band in the auditorium, they were received with cheers and applause. Their opening numbers filled the air with a spirit of cheer and music and prepared the rooters to meet Mr. Kirch-offer.
WILLIAMSON IN CHARGE
Hal Williamson, chairman of the rally committee, who had charge of the meeting, asked every rooter to follow the team to the train when it leaves to conquer the Sun Dodgers at Washington.
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TO BE FIRST REAL TUSSLE
“Wolves” to Arrive From Reno on Saturday Morning
POINTED TO U. S. C.
Tojan Team is in Good Condition: Anxious For Game
TROJAN-BEAR BATTLE TO DRAWJST CROWD
Demand for Tickets Surpasses All Previous Records and Points to Big Throng
STUDENT TICKET SALE
Dr. Von Kleinsmid On Eastern Trip For Medical College
President R. B. Von KieinSmid left Sunday for a short eastern trip which is to last ten days or longer.
The President went first to Wyoming where he addressed the Wyoming State Teachers Association. From Wyoming he left for Chicago, and there he is to attend to business pertaining to the medical school. Whether Dr. Von KieinSmid will go on to the Atlantic coast is not known at this time.
Harold Stonier, executive secretary, stated yesterday that definite plans for the erection of the new science building are to be announced after the return of the President. While in the east, Dr. Von KieinSmid will visit leading universities and inspect their science halls.
Fifty Cent Reduction on Big Game Tickets with Student Book Next Week
After an extensive crusade on northern gridirons, Gloomy Gus will bring his Trojan warriors home to charge upon the Bears, November 10. This clash will be staged before the largest crowd to ever assemble for such an occasion. Much enthusiasm has been aroused over this game, the most important of the year, which is attracting nation-wide attention. On this great day all American enthusiasts will eagerly await the final score which will decide the supremacy of the West.
That the crowd will be the largest in the history of football is indicated by the early demand for tickets. Between twenty-five and thirty thousand have been sold or reserved at the Graduate Manager’s office, with re-quests for reservations coming thick and fast.
Twenty-two thousand were just placed on sale at several of the downtown stores for the general public, while the student sale will not begin until the early part of next week. The Bears have been sent 8300 rooters tickets which will only include the special section which has been reserved for the northern rooters, their alumni and S. B. U. C.
A few students pass books are still on sale at the office in the bookstore. To those who have not already purchased these tickets, at 55, a great saving may still be had with the first Pacific Coast Conference game coming Saturday. With these pass books each student will be allowed a fifty cent reduction on the California game.
Ernest Judson who will have charge of the Coliseum and supervise the handling of the crowds will be able to use about one thousand assistants. In order to maintain a large rooting , section High School students will be used to handle the ushering and directing of the crowds. Only supervisors and men holding the more important positions as section chiefs, will be I chosen from the Trojan student body. Heretofore, a special gate has been used as Kid Gate enabling the youngsters a special section at reduced rates, but they will have to share with their elders at the big game on Nov. 10. The usual sections for the two schools will be held, with the Trojan rooters on the North and U. C. on the South, a special section to the left fo the Trojans is also being held for the U. S. C. Alumni.
First Meeting of U. Y. Council Held In Hut Wednesday Evening
When U. S. C. was a young and small institution, it had to have a great deal of pep tomake up for what it lacked in size when it went up against the larger and stronger schools in Southern California. One of the pep centers of the U. S. C. of the old days was the Trojan League. Now that the university has grown so tremendously it is necessary for those organizations that make for the best school spirit to keep up.
To that end the leaders of the Y. M. and several other leaders in collegiate activities have re-organized the U. Y. Council. The first meeting under the new name was held Wednesday evening in the “Y” hut. A good crowd turned out to enjoy the feed put on by Mr. Turner and his aids.
After dinner the men adjourned to the main hall where a meeting of the entire Trojan League was lead by Harry Silke. At this meeting plans were laid for the work to be carried out on the campus during the next semester. A splendid talk by Dr. Brown and a saxophone duet by Messrs. Delphi and Brown featured the program.
The League is especially anxious that the Freshmen realize that they are wanted and that their participation is necessary if the Trojan spirit is going to be carried on in the coming years.
TROJANS WHO FACE WOLVESTOMORROW
Here is a part of the Trojan squad which will meet the mighty Wolf Pack from Nevada tomorrow afternoon. Some of the Trojan stars are not is the picture, as the photo was snapped early during the practice period.
The Men above are: (standing) Assistant Coach Hunter, Assistant Coach Kincaid, Line Coach Thurman, Chief Newman, Harry Hicks, Swede Anderson, Arthur Phelps, Howard Earl, Fay Thomas, Cot Rice, John Hawkins, Ben Gerpheide, Huber Smutz, Sam Russo, Jack Hughes, Harold Alexander, Walter Scott, Coach Elmer Henderson, and Ccyle Briggs, football manager; (seated) Ralph Cummings, Craig Nason, John Riddle, Holly Adams, George Freeman, Jim Purcell, Yale Martz, Honey Earle, Hobbs Adams. Capt. Chet Dolley, Johnny Loustalot, Ed Green, Otto Anderson, Gene Dorsey, Sam Smith, Newt Starke, and Joe McDonald.
ADVERTISING EXPERT
E
E FOR BLEACHER SMS
McCann has Special Stunts for Game With Nevada Tomorrow Afternoon
DEPENDS ~OrT ROOTERS
W. A. A. to Apply for National Charter and Adopt Point System
Interclass - inter-collogiate games games with Pomona, Oxidental, Whittier and Souther Branch will be the big thing in women’s athletics this year.
At the executive meeting of the W. A. A. Wednesday noon final plans were made to apply for National standing. The constitution which has recently been adopted will be sent to the National W. A. A. and if passed upon the local organization will receive its charter. National standing besides allowing games with other colleges, gives the privilege of sending delegates to the National Conference which will be held at Berkeley next Spring.
Miss Ruby Moore has been appointed chairman of a committee to standardize the giving of athletic awards. These will be slightly changed this year. Class numerals will be given for winning a certain number of points. The revised point system will be posted on the Bulletin Board near the door of the Woman’s Gym. Any woman in the W. A .A. may compete for these honors.
This Game Will be the Last in Los Angeles Before Cali-fornia-U. S. C. Battle
Don Francisco Talks on “Advertising as a Profession at Commerce Assembly
MADE “SUNKIST” FAMOUS
There will be an important meeting of the Junior class in the chapel at noon today. All Juniors are urgently requested to attend by Pres. George Orme.
WOMEN TO MEET
Presidents of all women’s organizations are asked to meet in the President's office at 12 o’clock today to talk over matters pertaining to the Women’s Club which is to be built soon.
Appeal to Students to Study Principles of Salesmanship And Advertising
Don Francisco, President of the Pacific Coast Advertising Association, Vice President of the Advertising Clubs of the World, and famous as the man who has put “Sunkist” products into the markets of the earth was the speaker at the first Commerce Assembly of the year held yesterday. He was introduced by Prof. Marc N. Goodnow of the Journalism Department.
’‘It is better to be favorably known in small circles than to be universally laughed at” said the speaker in his description of the new trend that modern advertising is assuming. Such methods as the creating of a song which puts the name of a certain fruit into the mouths of thousands of people is really of no value according to Mr. Francisco. As an illustration of this he cited the fact that the sale of bananas has actually fallen off during the last four months. The title of the address was “Advertising as a Profession.”
An appeal to all students of business to study the principles of salesmanship and advertising was made. This is of importance to men engaged in other fields than advertising for all must at some time or ; other sell something to some one 1 else.
As tomorrow’s game with Nevada is the last one before the California-U. S. C. turmoil, Hank McCann, yell king, has been working on special stunts for it.
Five hundred and twenty-two men and -five hundred and eighty-six women are wanted for the rooting sections. The men should come dressed in white shirts and equipped with rooters’ hats.
In the rooting section on each seat will be a square cardinal on one side and gold on the reverse. The card will be placed on the seat with the first color used facing up. On each card are directions in the spelling of the big “T,” if the card is marked with the letter “R,” up goes the red side for the first letter. If the card has no mark on it for the first letter of the yell, put the yellow side up. At the end of the yell, when “Trojan” is bellowed out by the rooters, those who held up the red side of their card for the first letter of the yell, should change their rooters’ hats from yellow to red.
According to McCann, the success of the stunts depends entirely upon the rooters. Failure on the part of the individual to follow directions may spoil the effect of the whole stunt.
NEW SOCIAL WELFARE SCHOOL TO BE FORMED
Sociological Agencies in City to Co-operate With New
School	........
NEW JOURNAL NOW OUT
Magazine Contains Articles by Leading Sociology Authorities
GUARDS AND USHERS
All guards and ushers at the Nevada game must report for work at 11:00 Saturday morning. They must check in at the Kid Gate in the East entrance of the Coliseum. There is an opportunity for a few more men on a special duty job. Those wishing work see Ernest Judson at the Pass Gate.
Socology students and those interested in the subject have two items of particular concern before them. The first deals with a recently organized School of Social Welfare, which is under the direction of Dr. Bogardus, and the second refers io the new Sept.-Oct. number of the Journal of Applied Sociology.
Sociology majors who wish to become social workers and have had two years of college work in this field are offered courses in the new school. The students will co-operate with twenty leading sociology agencies in the city who have offered their clients as subjects. Miss Frances Lucas will be the chief supervisor of social case work. The courses will be supplementary to work in the Sociology department and will include a year’s graduate work.
One of the most interesting articles on the subject of Sociology that has papeared recently is that by Professor Ellwood, nationally known sociologist, who in his treatise on “What is Sociology?” gives the following definition: “It is the harmonizatioit of all classes through the development of social attitude on the part of all persons.”
Other contributions to the Journal are by Dr. Bogardus, Miss Mabee and | Miss Mason, two graduate students of the University of Southern California. Book reviews in the same vol-I ume number thirty-two.
All men who have enrolled for swimming should read the bulletin board at the Gymnasium before going to the “Y” tomorrow.
T V DRIVE TO BE LAUNCHED NEXT WEEK
Christian Association to Solicit For Funds Next Thursday And Friday
Y. W. BUDGET IS $1500.00
Workers to Plan Campaign at Dinner-Rally in Cafeteria Tuesday Evening
Annual financial campaigns of the Y. M. C. A. and Y. W. C. A. will take place Wednesday and Thursday, October 17-18. Every year the associations hold one of these drives, at which time sufficient money is raised by popular subscriptions from the student to carry on the work for the year.
Margaret Edgin is in charge of the work for the Y. W. and has placed the budget at $1500. The items of expenditure are as follows:
National support..............................$140
Secretary’s salary.............................. 600
World Fellowship............................ 150
Social Service...................................... 50
Social .................................................. 155
Publicity ............................................. E0
Alumni .............................................. 15
Conference .......................................... 100
Furnishings ........................................ 100
Treasurer .................................1______ 25
Membership ........................................ 5
High School...................................... 10
Freshman Commission..................... 50
Emergency ....................................... 50
The budget of the Y. M. has not yet been completed, but is a little larger than that planned by the girls.
Harold Blackman is in charge of the campaign for the men, and has selected a corps of workers to assist him.
The workers will meet for a dinner and rally in tbe university cafeteria Tuesday evening at six o’clock. The final details will be completed at this time.
These associations, although primarily religious in nature, are not altogether so and each plays a large part in the life of the campus, offering an opportunity for every kind of work.
It is hoped that every man and woman will be a subscriber at the end of the year.
By ERNEST OLDS
Another gridiron rumpus is scheduled for tomorrow afternoon on the green sod of the new Coliseum when the University of Nevada eleven swaps punts with the Trojan varsity at 3 o’clock following a skirmish between Calland s “Babies ' and Long Beach High School.
All indications point to the development of a real He-battle when the two University teams oppose each other. That the Nevadans come with a determination to win is evident by the fact that Coach Courtright has pointed his “Wolves'’ to the U. S. C. game; and that the Sons of Troy expect stiff opposition was brought out by the fact that Captain Chet Dolley says that Henderson will probably have to use the first stringers throughout the entire hour’s pastiming.
TEAM RARIN’ TO GO Joy reigned in the camp of “Gloomy’s” cohorts at the close of last night’s workout. For the first time this season the Cardinal and Gold veterans report no casualties. All men are in condition, including the Andersons and Brother Riddle, and are raring to strut.
The Nevada University eleven has always been a great drawing team. Dope figures show that they are stronger this year than a twelvemonths ago when they held the Trojans to one touchdown. This and the promise of seeing the S. C. first caliber stars in action for a full game sihould bring additional thousands to the Coliseum, and the record attendance of 22,000 set last Saturday will probably go the way of the boards.
Courtright's herd of Wolves were defeated up at Palo Alto a week ago. Those who saw the game say, “Make no mistake about Nevada; they are powerful and will make Henderson sit up and take notice.” Andy Kerr, Stanford mentor, also has some wonderful material on the Cardinal squad, they say.
Some idea of the relative strength of the three squads will be known at the close of the Wolf-Trojan struggle. Football followers are particularly interested in tihe showing of U. S. C. against the invaders. Stanford crossed their goal four times.
MAY REVEAL STRENGTH The punch of the Trojan has not as yet been revealed for various reasons. It would take a cynic to (CONTINUED ON SPORT PAGE)
Associated Students’ Store Satisfactorily Supported
Three weeks of operation has convinced the organizers of the Associated Students’ Store that the students are behind the new enterprise, according to manager Fiske and a big future seems assured for it.
The financial success of the bookstore has not been yet determined An accountant is going over the books now and in a short time more information will be available. From the standpoint in student co-operation with the store everything is satisfactory. Fiske sees nothing to worry about and thinks that by next year all the difficulties that were encountered this year will be eliminated. Certain delays that, students experienced this term in getting textbooks have been noticed and better service is promised for the future. RuniQA^tt£ now floating about:
that the store is owned by outsiders. This was denied emphatically by Fiske. “The store belongs to the students and it is run with their interests in mind. Any talk of it being run by people not interested in student welfare, is false,” said Fiske The University is back of the store in case it needs help, but the real management of the enterprise lies in an organization representative of both the University and of the students.
Strict business principles are to be adhered to in the management of the store. Books and supplies are sold for the lowest price possible under this condition. At the end of the year net profits will be divided among the students by refunding a certain percentage of the amount of their purchases.