Magazine article looks at university’s survival
By Elizabeth Thompson
Staff Writer
The university’s ability to survive amid the general depression that has overcome many private institutions in recent years is the reason it was profiled by Change magazine, said George Bonham, the publication's editor-in-chief.
The Daily Trojan will serialize the Change magazine pivfile of the university beginning in Wednesday's issue.
Bonham said the profile, which was printed in the May issue, was “an interesting case study of a school that up to now has not been hit by the general depression in education — (a school) that is in a steady state.
“In higher education the primary concern is the survival of private education. A majority of universities have been run at a high deficit over the past few years. USC is an exception to this.”
Story idea's origin
Bonham said the idea for an article on the university was conceived about a year ago. At that time, he had been a speaker at a conference hosted by the university and had made a point of talking to Zohrab Kaprielian, executive vice-president, about the institution. His talk with Kaprielian convinced him that an article about the university would appeal to a national audience.
Finding the writer
Bonham said the next step was finding the right person to write it.
“A problem for any magazine is joining a good writer with the material,” he said.
Bowman chose Ed Cray, a part-time instructor in the School of Journalism here.
‘‘We thought Mr. Cray could
do a good job and he did,” Bonham said.
Reaction favorable
“I thought the article was very complimentary as far as academics are concerned,” Kaprielian said. “I'm only concerned with the academic aspects. I think (those aspects) are better than what our students think. . .students never get an overall picture of the university. (The article) gives an overall picture of what people think of us.”
Kaprielian said he thought the article was in general quite accurate in the impression it gave of the university. He added that he hoped the article would have a very beneficial effect as far as recruitment was concerned.
Changing opinions
Cray said his attitude towards the university changed while he was writing the story.
“Some of my attitudes towards the school pertain, but in certain areas (the university) has much changed. I didn’t come with the same attitude I had going.”
Cray said his attitude now towards the university is reflected in his article.
Ongoing series
“I think SC is on a rising slope and the article reflects this,’’ he said.
The article is one of an ongoing series of profiles on American universities and colleges, Bonham said, adding that Change magazine tries to run two or three such profiles a year. Bonham described Change as the leading publication in education, with a readership of 80.000.
Daily fp Trojan
University of Southern California
Volume /.XX/, Number 51
Los Angeles, California
Tuesday, May 3, 1977
COMMUNICATION BREAKDOWN CITED
Band won’t perform at Songfest
As Songfest grows closer, the controversy and misunderstanding grows wilder in connection with the Trojan Marching Band’s role in the production. Songfest committee members had charged that the band would not perform a finale of Troy numbers unless the musicians were paid.
The controversy began when Rick Bevan, executive producer of Songfest, announced at a committee meeting that the marching band would be playing but that it also would be charging for the performance.
He also requested band members on the committee to use their influence in eliminating the payment, a committee member said.
Bevan was unavailable for comment.
However, Arthur Bartner, director of the marching band, said the group is not playing at Songfest because he had never been approached by the committee with a request to perform.
“Songfest members have been berating the band for refusing to play, but the offer was never turned down because I was never approached. What you don't know about, you can’t refuse.
“Money is not an issue. We do charge a fee for off-campus, non-USC events, but this is a charity event*. Why would I ask for money?”
Songfest is the all-university
musicale to be held Saturday at the Greek Theatre. Show proceeds will go to Troy Camp, a program that gives inner-city youths the opportunity to attend summer camp.
Bartner said it is too late now to consider playing at the charity program. Thirty members of, the group will be playing at UCLA that night at the NCAA Volleyball Championship. In addition, about 35 members of the band already have a part in the program. Bartner wonders whether those persons would want to perform in the finale after their act.
It had been rumored that the UCLA marching band had volunteered to play at the event.
DT, SoCal win best-publication honors
The Daily Trojan and SoCal magazine won regional first-place honors as best student newspaper and best magazine in the annual Mark of Excellence Contest sponsored by The Society of Professional Journalists, Sigma Delta Chi.
Awards were presented Saturday at the San Diego convention for Region 11, which,includes California, Hawaii, Arizona and Nevada. Entries were published between Feb. 1, 1976 to Feb. 1, 1977.
The editors honored were Tom Rosa for his spring, 1976, issues of SoCal, and Marc Nowadnick, for the fall, 1976, Daily Trojan.
In addition, for the 19th consecutive semester, the fall Daily Trojan received an all-American rating from the National Scholastic Press Assn./Associated Collegiate Press.
SoCal magazine was also rated all-American from the same association forthe fall semester.
Daily ■$£ Trojan
Tuition, enrollment won t balance budgets—Hubbard
Security accused of harassing minorities
Century II campaign collects 583 million
Editors note: In today's conclusion of a two-part series, the Daily Trojan explores emergency-aid optioyis when an accident has occurred.
BY PAT McKEAN
In the cases when the rescue unit from across the street is busy, two other fire stations with similar units manned by paramedics are nearby. Station 14 is located at 34th Street and Central Avenue, while Station 46 is at Vernon and Normandie Avenues. A fire engine unit from the Jefferson Boulevard station can also be dispatched if need be. The number for the fire rescue units is 483-6721.
Two private ambulance agencies also operate in
Fmcus
the immediate area. Schaefer’s Ambulance Service has an outlet at Florence and Western Avenues, and another one at Beverly Boulevard and Western Avenue. The number to call is 469-1473. The Goodhew Ambulance Service’s nearest outlet is located at Hoover Street and Washington Boulevard. Goodhew’s number is 747-5555.
The difference between calling the fire department rescue unit and a private agency is the cost, something that won’t make too much difference at the time of the accident, but will later. Also, the fire department, which costs a transported person $35 for a trip between 7 a.m. and 7 p.m., and $40 for a nighttime ride, will take a victim only to the nearest full-service, 24-hour emergency room which is staffed by a doctor around the clock.
The private agencies charge more, but will take a person to whichever hospital or treatment center he wants to go to. Schaefer’s and Goodhew’s rates are both controlled by the City of Los Angeles’ Board of Utilities. The rates are different because Schaefer covers all of Southern California, while Goodhew covers a lesser area.
Ambulance systems: which one will serve you best?
Schaefer’s fee is $45 to pick someone up and charges an additional $2.75 a mile, while Goodhew charges $40 to transport someone, and $1.50 for each mile. Because of rising costs for ambulances, equipment, gas and salaries, the rates have gone up about $10 per trip and $1.25 a mile for Schaefer’s since February, 1974, a Schaefer spokesman said.
Whether an emergency patient is taken somewhere by the fire rescue unit, a private ambulance service or a friend, there is a variety of hospitals and treatment centers in the area:
•	The Los Angeles County-USC Medical Center, 1200 N. State St. Phone: 226-4023 or 226-2622.
•	California Hospital, 1414 S. Hope St. Phone:
748-2411.
•	Orthopaedic Hospital, 2400 S. Flower St. Phone:
747-4481.
•	Hollywood Presbyterian Hospital, 1300 N. Vermont Avenue. Phone: 660-3530.
•	The Vermont-Jefferson Medical Group emergency hospital, 3031 S. Vermont Ave. Phone: 737-7000.
•	The University Hospital emergency hospital, 3787 Vermont Ave. Phone: 731-2511.
Also, the campus is covered by a variety of specialty agencies, including:
•	The Helpline, from 2 p.m. to 2 a.m. Phone: 746-2333.
•	The Suicide Prevention Center. Phone: 381-5111, ext. 20.
•	The Rape Hotline. Phone: 677-8116.
•	The Drug Treatment Center. Phone: 974-7955.
•	Alcoholic’s Anonymous. Phone: 387-8316.
•	The Mental Health Clinic at the L.A. County-USC Medical Center Psychiatric Center. Phone: 226-5553.
So, despite the fact that the university’s medical center is not on the campus like it is at UCLA and Stanford University, the emergency health care is still quick, efficient and just as fine as any other campus’, according to John Lechner, director of Campus Security and Parking Operations; Addie Klotz, executive director of student health and counseling-services; and Craig Mead, an ambulance attendant at the fire station on Jefferson Boulevard.
“We have the same situation as UCLA, in that they do not have private ambulances either, and the hospitals are as close as they could be,” Mead said. He added that the rescue unit from his station is called to the campus about 10 times a week, and about three of the cases require a trip to the hospital.
“The others can be handled with first aid treatment. Our service is closest to the campus and we’re here 24 hours a day, 365 days a year. Since we’re the closest, we can usually be on the scene in just a few minutes. With Security meeting us at the gates, our job is to handle the emergency, not find our way around the campus. We’ve been impressed with the work ofthe Security force.” Calls to the campus make up about only three percent of the station’s workload.
(continued on poge 8)