Trustees say quality will be watchword of future growth
By Cathy Taylor
Ed i tor
Quality — in students, faculty and deans — will be the university’s watchword as it prepares to cope with nogrowth fiscal problems and enter an expected steady-state period in about five years.
This term provided the underlying connection between sessions that contrasted informality with serious discussion as the Board of Trustees met in Ojai, Calif. The 18th annual three-day conference ended Sunday.
“We've reached the point where we can t increase enrollment, only quality. With that element (increased enrollment) taken out, I see a problem with fiscal stability,” said university President John R. Hubbard.
The university operates in the black with a balanced budget, but Hubbard attributed that to increased enrollment and higher tuition, which provides 83% of the operating budget.
The fight for better students when the supply is declining because of a lower national birthrate, however, “depends
on continually improving the academic quality here, and the bulwark of this is the faculty,” said Zohrab A. Kaprielian, executive vice-president.
Many attending noticed a more casual approach. For the first time, a student made a presentation at the conference, and some sessions included question-and-answer periods. On the other hand, the board held one of its first closed conference sessions — for board members and university officers only — to discuss problems in the health sciences.
“Last year the county reneged on a pledge for a cancer center,” said Hubbard at the opening session. “I think we can salvage part of the program. If we can’t rely on the county, we’ll have to look for alternatives.”
In a humorous moment, Glenn Sonnenberg, Student Senate chairman, interrupted James R. Appleton, vice-president for Student Affairs, almost mid-sentence during Appleton’s presentation on students. The staged disturbance brought surprised silences as trustees remembered dissidents of about 10 years ago who tried to crash their conference.
“Can’t you just wait till I’m done??” Appleton pleaded, keeping the act up.
“No!’’ Sonnenberg replied. “I have something to say — I'm a student and I think I should be talking for students.” Hubbard, who gave the okay for the fiasco, turned and said, “That Sonnenberg, he’s always been a troublemaker.” Before one of the larger trustees could put a half Nelson on Sonnenberg, he had reached the podium and Appleton had soothed the disgruntled trustees with, “Do you think they know it’s staged?”
In addition to two students, 24 (out of 41) board members and their wives attended the conference, plus five (of 10) Associate Trustees. Their motto is a dedicated “Give, get or get out,” and in a progress report in the closing session, they proved there has been a lot of giving and getting.
“We have accomplished 51% of our total goal (for Toward Century II, the university’s $265-million fund-raising project) in 43% of the time allotment,” said Montgomery Ross Fisher, a trustee.
Cash and pledges to the university from Jan. 1, 1974 through April 19, 1977, total $120,561,773.
Daily Cf§ Troian
Higher ceiling for new state scholarships to be proposed in legislature
University of Southern California
Volume LXXI, Nurr. 'jer 46
Los Angeles, California
Tuesday, April 26, 1977
ONE OF FIFTEEN HEIRS
University named in Wrigley will
By Elizabeth Thompson
Staff Writer
The university has been named by a probate petition as one of 15 heirs to the Philip K. Wrigley estate, valued at more than $60.3 million.
The petition, filed April 18 at the Cook County Probate Court in Chicago, shows that the Wrigley estate consists of personal property estimated at $60 million and real estate valued at $350,000. The heirs listed by the petition include Wrigley's widow, two daughters. 10 grandchildren and his son William, who is named as executor of the will. The university is the only organization named.
Wrigley. a chewing gum magnate, owner of the Chicago Cubs and the major stockholder in the Santa Catalina Island Co.. died two weeks ago in an Elkhorn. Wisconsin hospital at the age of 82. He inherited the chewing gum business, the Cubs. Catalina Island and millions of dollars from his father in 1932.
Norman Topping, university chancellor, said that Wrigley had shown an interest in the university for more than 10 years.
"In 1964.Wi lliam Peri era and Associates (a Los Angeles-based architecture firm) recommended
to Wrigley, chief stock-holder in the Santa Catalina Island Co.. that there should be a marine science center on Catalina," Topping said. '‘Wrigley approached L’SC because Periera developed the.university's master plan.”
Topping said the Hancock Foundation surveyed the island and recommended the science center be placed on the isthmus at Big Fisherman Cove. Wrigley donated five and one-half acres of the cove to the university which, with a grant from the National Science Foundation, built a laboratory and other research facilities.
In 1970. Topping continued. Wrigley donated more land at the isthmus so that dormitories and food facilities could be built. Wrigley also gave the university an unspecified amount of stock in the Santa Catalina Island Co.. Topping said.
"Wrigley became extremely interested in the science center." he said, adding that Wrigley and his wife would occasionally visit the center when they were visiting the island.
Wrigley's will was written in 1974 and was amended in 1976. UPI reported. Actual amount of the bequest to the university will not be known until the will is filed with the probate court in Chicago.
Plans for cancer center to be modified
Plans to modify the Cancer Research Center proposal, lowering its estimated cost from S50 million to $20 million, are being worked on by administrators at the Health Science campus.
Plans originally called for the. hospital to be built on county property at the medical campus.
The original proposal would have incorporated funds from three sources: the university, the National Cancer Institute and Los Angeles County. The proposal for county funds was voted down in last November's election.
Since the election, a proposal is being worked out to use the promised $6 million from the university and $12 million from the institute to build a smaller hospital behind Norris Medical Library on the medical campus.
“We are trying to scale down the building and still perform its function and provide the best care." said Allen W. Mathies, dean of the School of Medicine.
Permission was obtained from the Board of Trustees to develop a modified plan for the center using the funds already secured. G. Denman Hammond, professor and associate dean of Pediatrics, and his staff are in charge of a feasibility study on the project, said Edmund F. Ackell. vice-president of health affairs. The study will be completed in mid-May.
An outside agency has been hired to make a study on the operating budget once the center is buiIt. Ackell said.
Plans for reducing the facility include cutting the number of beds in each unit and using facilities available at affiliated county and local community hospitals. Ackell said.
The affiliated hospitals will work with the center to replace the original material that cannot Ix? purchase because of the reduced funds.
After the proposal is made to the Board of Trustees in June, the board will give its recom-
mendation to the National Cancer Institute for final approval.
The proposal for county funds. Proposition C, was defeated although it received 57% ofthe vote. A two-thirds majority was needed for passage.
By Mike Simpson
Staff Writer
A bill that would raise maximum California State Scholarship awards from $2,700 to $3,400 for new scholarship winners in the 1978-79 school year will be introduced to a subcommittee of the State Assembly Education Committee May 4.
The bill, sponsored by State Assemblyman John T. Knox (D-Richmond), was introduced in response to inflationary educational costs, which have contributed to a 62% increase in student tuition in independent colleges in the last five years, while added costs in public institutions have been met with enlarged state subsidies.
Highest in 20 years
Between 1,500 to 2,000 USC students would be affected in the first year of the award increase, according to James Jones, executive director of Student Administrative Services. The increase would be particularly advantageous for students of low-income families, who, ordinarily relying heavily on loans and work to make up the difference between state and university scholarships would have $700 more in State Aid.
The last time the state scholarship awards were increased was in 1975, when the maximum award rose from $2,500 to $2,700. The proposed increase would be the highest in 20 years, but Jerome Walker, resource and program coordinator for the office of the executive vice-president, said the bills' chances for passing are “fairly good."
Impact hard to tell
The impact on the university is hard to tell. Walker said. Although students with financial
need receive financial-aid packages that make up the difference in tuition with their state scholarships, he said there is no calculation of the amount of university money versus federal aid, work-study, loans, grants and other sources that goes into each package. He said even if the money saved on the part of the university is of substantial magnitude, a lower rate of tuition or any other sort of financial break for other students is doubtful.
Periodic increases “There is a phenomenon related to inflation and tuition, educational cost and scholarship increase rates,” he said. “The periodic increases in scholarship amounts given don't necessarily go along with the cost of education increases.”
Walker said there is a stepwise progression of state funding. In the past, scholarship award increases have been made irregularly at two, three-or four-year intervals, for varying amounts of money.
Plateau is reached The award winners in the first year benefit slightly, he said, because the increase is usually higher than the cost of living, tuition and educational costs. In succeeding years, however, inflationary costs usually forge ahead of scholarship levels and a plateau is reached until rising prices prove the need for another scholarship increase.
Walker, a member of the Assn. of Independent California Colleges and Universities executive committee, said that their organization has three priorities pertaining to state scholarships. As well as the increase of scholarship max-(continued on page 9)
CAPTIVATING CALLIGRAPHY
;	\	VV? * x*f , "	’<	"t'V'
rfjr&V*? * yv 'i'J? 1
. 'f
\ |
VST *n'
i
This folio from a 13th century Tibetan religious manuscript — on loan to the Fisher Art Gallery from the Los Angeles County Museum of Art — is part of an exhibition of ancient handwritten texts. Calligraphy means "beautiful writing. " DT photo by Douglas Gray.